cape town activa an introduction
DESCRIPTION
An introduction to the Cape Town Activa ProgrammeTRANSCRIPT
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Cape Town Activaan overview
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Beginnings
• Barcelona Activa 1986
• Central Agency
• Entrepreneurship
• Employment Support
• 26 years of success
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• Established in 2004
• CoCT, Investec, Sekunjala
• Business skills and training specialising in entrepreneurship
• Navigation approach
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The Business Place, eKapa
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Beginnings
• Agreement: Barcelona and Cape Town
• The Business Place, eKapa
• The Mandate
• The Team
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Cape Town Activa aims to
create and foster an environment
in which all entrepreneurs and job seekers can maximize their potential.
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Vision
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Goals
Position Cape Town as a “smart city”, a
“lifestyle city” and an attractive destination
Stimulate creation of locally owned
businesses
Make Cape Town a more competitive
business environment
Develop Human Capital
Define the entrepreneurship
“eco-system”
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7 Key Mandates
1. Programme Management
2. Partnership Matrix
3. Services & Support Delivery
4. Physical Hubs
5. Technology
6. Monitoring and Evaluation
7. Branding and Marketing
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Year 1 (April 2011 – June 2012)
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Team Appointed
Communication Grid
Stakeholder Framework
Branding & Comms Strategy
Road Shows, Events
Web Portal Phase 1 launched
Stakeholder Agreements
Programmes
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CoCT
Public
Private
Entrepreneurs
Job Seekers
Finance
Education
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Developing an Eco-system
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Current Footprint - Users
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Starting a business
23%
Developing a business
32%
Established Business
23%
Job Seeker22%
0
0.5
1
1.5
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Current Footprint - Support
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Business Consulting
43%
Education and traning
28%
Marketing and Web17%
Recruitment Services
12%
Top 4 Support Organisation Types
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• Physical presence in 999 Libraries
• Smart Cape in 102 libraries
– Amounts to 31% of online activity
• Kiosks and banners at Support Organisations
• Internet Café partnership project
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Information Touch Points
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Programmes
• Lunch & Leap
• Meet the CEO
• Road Shows
• Special Events
• Living Labs
• CT Entrepreneurship Competition
• CT Entrepreneurship Week
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• eSkills – UWC
• International Computer Drivers Licence –CCT
• Employment Skills – Career Planet
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3rd Party Programmes
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Online Tools & Resources
• Entrepreneur Assessment
• Business Phase Assessment and Referral
• Online resources
• Articles
• Events
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Employment Support
• Develop a Matrix of Support Organisations
• Address the issues of ‘un-employability’
• Eco-system of support
• Atlantis Pilot Project
• Library Education Programme
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Support Organisations
• Online Registration
• Statement of Intent
• Round Table discussions
Employment
Support
Government
Agencies
Social
Environment
Entrepreneur
Support
Offshore
Business
ICT /
Innovation
Social Ent
support
Financial
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Advisory Boards 2012
Advisory BoardPolitical
Corporate
Government
ConsultantsAcademia
Entrepreneurs
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Our Brand Ambassadors
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High Street Model
• Western Cape Liquor Act No4 of 2008
• 6 Pilot sites
• Relocated or Renovate
• Options
• Links to Support Organisations
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Forth Coming Events
• Meet the CEO - Marketing: 25th
• Admin House Business Expo: 20th -21st
• Cape Town Entrepreneurship Week: Nov
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Actions
• Visit our Website
• Like our FaceBook page
• Signup for Newsletter
• Register as a Support Organisations
• Register as a User
• Procurement Database
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www.capetownactiva.com
facebook.com/capetownactivatwitter.com/ctactiva
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Cape Town Activa
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Thank You