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Confidentiality Statement:

This document is the property of Tata Teleservices Limited. The information in this document is given in confidence. This document

(wholly or partly) may not be transmitted in any form (copied, reprinted, reproduced), without the written consent of TTL. Also the

contents of this document or any methods or techniques available there from, must not be disclosed to any third party whatsoever.

Prepared by BES - Solution Architect Team

Tata Teleservices Products and Solutions

Confidential

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Services launched in 1999

Services launched in 2002

`

Services launched in 2004/05 Services launched in 2008

Acquired TTML in 2002

At a glance, Tata Teleservices Ltd (TTL)

1997 Fixed wireless license in AP

2003 Unified Access

Service License; 1mn subscribers

2002 Acquisition of TTML

(Hughes Telecom)

2004-05 Pan India rollout;

2.5 mn subscribers

2010 Pan India GSM

operations 85+ mn subscribers

– CDMA & GSM mobile service provider

– 2nd largest wire line operator and 5th largest wireless operator with 80,000+ Kilometres of fiber

– More than 95 Million subscribers

– 60,000 BTS towers with 450,000 town coverage

– ISO 9000 & ISO 27001 Certified

▪ 10,000+ satisfied corporate customers

▪ Wide access network coverage

▪ Ability to offer multiple service offerings on GSM, CDMA

– GSM license for 19 circles in 2008

– 3G license for 9 circles in 2010

– First wireless CDMA operator in India

– Inter Circle / Intra Circle agreement for seamless coverage.

Inducted NTT DOCOMO as a strategic

partner with a 26% stake in TATA TELE

▪ Strong passive infrastructure and transmission network

2010 - 11 Unveiling of 3G Life from World Leaders

of 3G

3G Services launched in 9 circles in 2010

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Tata Tele USP’s •More than 80,000 Kms of Fiber and around 60,000 CDMA & GSM Towers. •Automatic Switch Over Network (ASON) network on the NLD routes for higher uptimes – 34 DXC’s across India. • Dual Plane Architecture on MPLS Core for higher uptimes.

• Bandwidth on Demand for MPLS and Internet leased lines.

• VPN on CDMA for mobile workforce access to Intranet applications, Small branch office, Small bank branches, ATM connectivity over private network etc. • Last mile option on Fiber/Copper/RF/CDMA for MPLS VPN.

• Cell ID based tracking for location based services as secondary tracking. • Customisation of Mobile Applications.

• One stop solution for all Solution needs.

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Point to Point Leased Lines

• Dedicated, reliable, point to point connectivity for Voice, Data and Video

transmission from one location to other location.

• Service delivered over Optic Fiber Rings with extensive PAN-India Coverage.

• DWDM Technology and ASON (Automatically Switched over Network) based

network for high redundancy.

• 990 Plus Managed PoP for Resilience and Connectivity.

• Wide range of bandwidth options ranging from 64 Kbps, E1,E3,DS3,STM1&

STM16

• Centralized Network Operation Center controls and monitors network

performance 24 hours a day, 7 days a week.

• Stringent quality controls and immediately detect, diagnose and rectify network

problems

Confidential

MPLS is a WAN technology which is used for business requirement to connect & manage your offices in geographically diverse locations.

We help you in meeting your connectivity goals through our state-of-the-art MPLS (Multi Protocol Label Switching) based VPN (Virtual Private Network) services by offering a PAN India connectivity across 100+ points of strategic presence, which is fully meshed with inbuilt redundancies.

Bundled with Xpress VPN (Wireless VPN) and Road Warrior solutions, we enable you to connect to anywhere in the country, including remote towns and to your mobile workforce.

Tata Docomo is the only service provider to deploy MPLS network with Dual plane architecture in core and access network, ensuring high availability

Low latency, high redundancy and secure network.

Multiple class of service treatment for varying traffic types.

Bandwidth on Demand for month/quarter/year end high traffic.

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Tata Tele MPLS Cloud

PE-PoP1

CE

PE

CE

DC

Branches

PE-PoP2 Bangalore Hyderabad

PE-PoP PE-PoP1

Mumbai Bangalore

PE

DR

Dual Plane Architecture, Bandwidth on

Demand

MPLS VPN – L2 & L3 VPN

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Businesses, big or small need a reliable and consistent internet connectivity to run the mission critical and day-to-day operations. Tata Docomo brings to you a high performance and carrier grade internet connection, specifically designed to cater to business needs to help you stay ahead.

High-speed connections of up to 1 Gbps with Ethernet Carrier-grade connectivity Robust and resilient backbone capacity – gives you a

decided advantage when it comes to throughput, latency and packet loss.

Reach – Connect to Internet from more than 200+ PoP locations across India.

Exceptional service level agreements Online performance reporting Round-the-clock customer support On-site customer training, local field engineering and

sales office support. Comprehensive range of options to suit needs. Bandwidth on Demand for Month/Quarter end high

Bandwidth requirements.

Internet leased line

Confidential

Xpress VPN is a secure wireless connectivity solution with QoS and SLA ( No Public Network)

What is Xpress VPN?

Who’s the Target Audience?

Customers with LOW bandwidth

application (64,128, 256 Kbps)

Application with latency tolerance

Fixed location users

Ideal replacement for VSAT,

Leased Line and RF

USP of Xpress VPN

Priority of VPN data packets

Quality Of Service

100% Coverage on HSIA network

Plug and play model

Low CAPEX and OPEX

Symmetric bandwidth

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Solution by only Service

Provider

Road warrior/ XVPN – VPN on CDMA

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ISDN - PRI

ISDN- BRI

Audio Conferencing Services

All Digital trunk channel, high speed, high capacity

Data rate: 2.048Mbps, G.703, 4 wire physical interface

Connect to customer end equipment (EPABX/VC/ Router)

Support 30 voice channels

DID( direct inward dialing) & DOD( direct outward dialing)

It’s a single digital connection with 2 communication channels.

Enhanced voice quality due to digital connectivity.

Used for VC, Voice and Data

Reservation-based Audio Conference

Reservation-less Audio Conference

Conference Scheduling - Email

Conference Scheduling - Phone

Voice

Confidential

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Toll Free Number

Call Free Service (1800 XXX YYYY)

Customer’s reaches to enterprise without any cost.

The caller to the I- Serve number is not charged for the call.

The called party subscriber for the I- Serve service, is charged for the call.

Call Local Service (1860)

Customer’s reaches enterprise with ONLY LOCAL CALL COST,

The calling number pays only the charges of a local call

Called number pays the charges per min. as specified by Service Provider

Circle & Time based routing, Change of termination no. for BCP

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SIP Trunk for PSTN access

Allows enterprises to make full

use of IP-PBXs

No need of PRI TDM hardware

Direct CAPEX savings

Easily scalable

Regulatory compliant

India DIDs availability

Can be deployed on Open Source platforms such

as Asterisk, Free switch, Open

SER, SEMS

Suitable for Office usage, Call centers,

Telemarketing processes

Secure & dedicated

connection without any

internet

Available With TATA

Teleservices only

SIP Trunk – The Revolution

Best suited for Call centre applications due to less post dial delay as compared to ISDN standards

Availability of India DID/DOD and extension wise billing feature

140XX numbers available for Telemarketing processes

Interoperability tested with most of the commercial and open source platforms

Dedicated team of Solution Architects, Project Managers & Service Assurance for installation and service support

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Hosted Campaign Manager - HCM

Best suited for TM with customer like Bank &

Aggregator

Platform is intelligent & runs campaigns between 9:00 am

to 9:00 pm as per norms

CLI displayed at subscriber can be 10 digit wireless series

number or Telemarketer range

Web interface to Upload of dial lists , Upload of Voice files

,Scheduling of campaigns

Detail Report Available

Hosted

Campaign

Manager

Platform to broadcast

voice messages.

Broadcast messages to customer as

recorded announcement

Managed directly

through a web-portal.

No investment

on Equipments,

PRIs/Data centre

Available With TATA

Teleservices only

Confidential

WEB based Enterprise Conferencing solution

• InstaMEET is the Tata Teleservices

Managed Virtual Training & Collaboration

Platform

• Modes of interaction

• iClass, iMeeting, iSeminar

• InstaMEET platform converges voice,

web and video into one core

communication channel.

• Seamless collaboration over internet

• Dedicated resource allocated to every

customer responsible for managing,

scheduling & monitoring every session

InstaMeet

Voice

Video

CDN

Collaborate

Insta Meet

Confidential

Insta Office - Messaging and Collaboration Service For the Business

Contact

Management Calendars

Document

Management

Project

Management

Voting

Corporate-wide

Announcements

HyperDrive

Web Folders

Customize Web

Pages

Discussion

Forums Wiki

Saves Cost Customizable Mobile Ready Modular Pricing

Exchange Alternative

Completely Online, No hardware, No Setup, Online Office at your finger tips

Exchange Alternative

Custom Business

Email

Shared contacts/cale

ndar

Share outlook data without

exchange Opinion polls

Project management

Mobile collaboration

Confidential

Addressing Customer relationship across Sales, Marketing and Service Activities

Sales Force Automation

Track & share contacts/ opportunities

Manage & Upsell into accounts

Forecast revenue

Monitor performance through dashboards

Manage quotes and contracts

Marketing Automation

Email management

Create, execute & track campaigns across multiple channels.

Develop email marketing programs & capture leads directly into CRM system with web-to-lead forms.

Manage & assign leads to sales reps & track the marketing ROI of programs

Customer Support

Manage inbound emails

Diagnose bugs

Share knowledge & resolve customer issues

• Visibility & Accountability • Better Customer Knowledge • Improved Marketing Efforts • Improved Customer

Acquisition Program • Retention & Loyalty • Market Segmentation &

Targeting • Reductions in operating

costs • More repeat business • Revenue Increase • More Profit

Benefits

Insta CRM – Customer Relationship Management

Confidential

Core HRIS Staffing Leave &

Attendance Payroll

Organization Hierarchy

Setup

Employee Data Capturing

Career Movement

Tracking

Reports and Dashboards

Outlook plug - in

Mobile solutions

Employee Management

Payroll Management

IT & Statutory Management

Pay-review and Arrears

Management

Leave Types and Sub

Leave

Flexible L eave Entitlement

Leave Escalation Workflow

Varieties of Attendance

recording Methods

Workflow for Attendance

regularization /OD /OT

Requisition Creation

Interview Ratings Stored

Online

Offer letter creation

Candidate to Employee

conversion

Our solution not only provides the above features but also additional

capabilities like appraisal, training, travel expense tracking and issue

tracking

Managing enterprise HR from Recruitment to Retirement

Insta HCM – Human Capital Management

Confidential

Location Based Services

1. Tablet and

Smartphone based

“black box”

2. Allocation &

tracking

3. Notification to taxi

and passenger

4. Fuel consumption

and monitoring

1. Vehicle allocation

2. Real time tracking

of Fleet

3. Speed monitoring

4. Fuel consumption

monitoring

5. Alerts & Analytics

1. Real time tracking

of workforce

2. Integration with

SFA & FFA

Applications

3. Geofencing / Beat

4. Alerts & Analytics

1. Tracking of remote

assets

2. Geofencing of

assets

1. Garbage Bin

mapping

2. Vehicle tracking

3. Status on collection

of garbage

4. Notifications from

citizens

5. Alerts on deviations

1. Real time tracking

of school bus

2. Alerts to parents

regarding

impending arrival

of the school bus

at the drop point

Taxi Management

Fleet Management

Asset Tracking

Waste Disposal

School bus tracking

Workforce Tracking

1. Real time

consignment

tracking

2. Fleet tracking

3. ERP integration

4. Trip & shipment

based tracking Cargo & logistics

1. Tracking of

vehicles insured

2. Link insurance to

Speed & distance

monitoring

3. “Pay as you Drive”

proposition for

Insurance

company

Pay as you drive Insurance

1. Employee safety

2. Fleet Management

3. Speed monitoring

4. Fuel consumption

5. Attendance Mgmt

Systems BPO Cab Management

FY 2014

Confidential

Machine to Machine Communication

Vertical Applications Messaging

SMS Apps USSD Apps

1. Location based Services

2. Automated Meter Reading

3. Remote Asset Management

4. Video Surveillance

5. POS solutions

1. Field Force Automation

• Sales

• Post Sales & Servicing

• Data collection

2. Device Management

3. Enterprise Marketplace

1. SMS

a. Bulk SMS

b. Applications

2. USSD

a. Bulk capacity

b. Applications

Platform based M2M Marketplace

Enterprise Application Marketplace

Integrated Campaign Manager

Mobile Apps - Product portfolio

Confidential

Direct Sales

Data collection Post sales & Servicing Sales

Indirect Sales

Lead management

Service Ticket Management

Trouble ticketing

Customer verification

Market Research

KYC process

Retail audit

Other data collection Merchandising Collections

Multi

OS

Mobile

payments OCR Location Text to

speech

Framework based approach to application development

Device

Management

Vertical Applications [Field Force Automation]

Confidential

Automatic Meter Reading (AMR) – An Overview

Background

Meter

•Meters to be automated via Modem

•Various Makes & Models

Device

•AMR Based Data Loggers

•Inbuilt meter protocol

Connectivity •GPRS

•MPLS Backhaul

MDA

&

MDM

•MDA enables gathering of all meter data

•MDM enables data analysis & reporting

Components of Automated Meter Reading

Solution:

Energy Distribution Companies (DISCOMs)

across India have initiated projects to automate

the energy meter reading and meter data

collection process for their high value

customers.

TTL has deployed the following are the key

components of the solution known as

Automated Meter Reading (AMR):

• AMR Modem – connected to the Energy

Meter

• Connectivity (GPRS & MPLS Backhaul)

• Meter Data Acquisition Application (MDA) –

The Data acquisition module for gathering

meter data from all metering points

• Meter Data Management (MDM) –

The Analytics piece with the relevant alarms

for deviations

Confidential

AMR - Components

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The Solution Architecture

AMR Devices VPN Network

Database

Apps on

Cloud Server

Meter Data Collection

RAW Data

Validation

Common Data Format

Business Intelligence

Data Analysis

Reports / Dashboards

Alerts & Notifications

MDA MDM

MDA - Meter Data Acquisition , MDM – Meter Data Management

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Using this offering, Enterprise customers can design, build, host and operate their own SMS applications.

SMS-based data exchange between enterprise, its employees & affiliates.

Sends business critical information on mobile phones.

Mobile phones can query specific information from company’s application

Private information is fully secured

Unique ID and password to every enterprise customer to access TATA SMS gateway

Private information is fully secured

Unique ID and password to every enterprise customer to access TATA SMS gateway.

Available in two flavours – PUSH Messaging and PULL PUSH Messaging

Major SMS Provider in

India

Messaging As a Service (MaaS)

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Messaging as a Service

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•MaaS offers simple web based application or API interface which allows you to send messages to an individual or a group of individuals.

•The solution enables you to communicate with your employees or customers using SMS as a channel

•You just need an internet enabled PC to get started. No additional investments in hardware

•You can simply logon to webpage or get your application integrated to start sending SMS alerts

“Messaging as a Service” (MaaS)

• Access to SMS network infrastructure

• SMS enable your own applications

• SMPP/HTTP connectivity

• Delivery Acknowledgements (SMPP)

• Interactive Communication (Push & Pull services)

• Access to Application + SMS network infra

• Web Based GUI / API interface

• Bulk Upload Options (excel,csv,etc.)

• Reports and Analytics

• Manage and Create Groups

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