cap 2005, eso headquarters, garching science communication between michael faraday and mtv trends in...
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![Page 1: CAP 2005, ESO Headquarters, Garching Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication Claus Madsen,](https://reader036.vdocuments.us/reader036/viewer/2022062806/5697c02d1a28abf838cd96fd/html5/thumbnails/1.jpg)
CAP 2005, ESO Headquarters, Garching
Science Communication between Michael Faraday and MTV
Trends in Contemporary Public Science CommunicationTrends in Contemporary Public Science Communication
Claus Madsen, ESO Public Affairs Department
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![Page 2: CAP 2005, ESO Headquarters, Garching Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication Claus Madsen,](https://reader036.vdocuments.us/reader036/viewer/2022062806/5697c02d1a28abf838cd96fd/html5/thumbnails/2.jpg)
Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |
Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005
– Trends in Public Communication– Contemporary Science Communication– Astronomy Communication– Institutional Communication
Science Communication between Michael Faraday and MTV
Trends in Contemporary Public Science CommunicationTrends in Contemporary Public Science Communication
![Page 3: CAP 2005, ESO Headquarters, Garching Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication Claus Madsen,](https://reader036.vdocuments.us/reader036/viewer/2022062806/5697c02d1a28abf838cd96fd/html5/thumbnails/3.jpg)
Trends in Public Communication
– The omnipresence of public communication– The blurring of private/public sphere– The technology-driven information pressure– The technology-enabled information flow– Public communication as a business model– News do not ‘happen’, they are ‘made’ and ‘placed’– For the public: Fast access, questionable quality– For communicators: The challenge of the zapper society
– All practice communication; few understand it
Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005
Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |
![Page 4: CAP 2005, ESO Headquarters, Garching Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication Claus Madsen,](https://reader036.vdocuments.us/reader036/viewer/2022062806/5697c02d1a28abf838cd96fd/html5/thumbnails/4.jpg)
Contemporary Science Communication
– New concepts: PUS, PAS– Focus on target groups– Better understanding of means– Professionalization of science communication– Good-bye to classical ‘popularisation of science’– Hello to sophisticated communication methods
Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005
Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |
![Page 5: CAP 2005, ESO Headquarters, Garching Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication Claus Madsen,](https://reader036.vdocuments.us/reader036/viewer/2022062806/5697c02d1a28abf838cd96fd/html5/thumbnails/5.jpg)
Contemporary Science Communication
– Delivering information to the public (hypodermic model)– Creating awareness/soliciting support – ‘feel good’ PR– Attracting young people to S&T professions– Education
Classical scienceClassical sciencecommunicationcommunication
Classical scienceClassical sciencecommunicationcommunication
Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005
Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |
– ‘We’re all in the same boat’ – Really? (or who exploits whom?)
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Astronomy Communication
– ‘Clock-work’ notion of nature– Non-intrusive, non-threatening– Non-controversial, no ethics issues
– NEOS? DI?
Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005
Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |
![Page 7: CAP 2005, ESO Headquarters, Garching Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication Claus Madsen,](https://reader036.vdocuments.us/reader036/viewer/2022062806/5697c02d1a28abf838cd96fd/html5/thumbnails/7.jpg)
Institutional Communication
– Large projects, large budgets, big risks– Big discoveries – high stakes, multiple pressures– The need to be heard– Politicized communication
New domainNew domainfor astronomy for astronomy
communication (?)communication (?)
New domainNew domainfor astronomy for astronomy
communication (?)communication (?)
– Can we learn from risk communication?
Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005
Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |
![Page 8: CAP 2005, ESO Headquarters, Garching Science Communication between Michael Faraday and MTV Trends in Contemporary Public Science Communication Claus Madsen,](https://reader036.vdocuments.us/reader036/viewer/2022062806/5697c02d1a28abf838cd96fd/html5/thumbnails/8.jpg)
Institutional Communication
– Competing claims– Controversies– Credibility– Understanding public ‘management’ of claims
Science Communication between Michael Faraday and MTV – CAP 2005, ESO Headquarters, Garching, June14-17, 2005
Trends in Public Communication | Contemporary Science Communication | Astronomy Communication | Institutional Communication |