cansumer loyalty

8/13/2019 Cansumer Loyalty

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A

Synopsis

On

A COMPARATIVE STUDY ON CUSTOMERLOTALTY in RETAIL BUSINESS

(BIG BAZAAR & RELIANCE RETAIL

Su!i""#$ in p%"i%' u'i''!#n" o #)ui#!#n" o

III s#!#s"# o

M%s"# o Busin#ss A$!inis"%"ion

D#p%"!#n" o M%n%*#!#n" S"u$i#s

+%i N%%in Vy%s Uni,#si"y-

+o$.pu

(/0112134

Sup#,is#$ By- Su!i""#$ By-

Po5 (D54 As.6ini A*%6%' A,in$ 7u!%

M5B5A5 S#!#s"# III


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To,

The Head of Department,

Department of Management Studies,

Jodhpur.

Su8#9": - Synopsis for the term paper applied in III semester MBA - A

COMPARATIVE STUDY ON CUSTOMER LOYALTY IN RETAIL

BUSINESS (!%;#"4

Respeted Ma!am,

"ith due respet I #ant to say that in order of the partial fulfillment of

M.B.A. Semester-III, I #ant to su$mit the synopsis for the term paper

applied in III semester MBA - A COMPARATIVE STUDY ON

CUSTOMER LOYALTY IN RETAIL BUSINESS (BIG BAZAAR &

RELIANCE RETAIL4

%nder the super&ision of 'rof. Ash#ini Agar#al

So, (indly grant me permission to prepare term paper on the a$o&e

mentioned topi.

Than(ing you.

Date)*ours Sinerely,

Ar&ind +umar

M.B.A. Semester-III


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INTRODUCTION:2


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OB+ECTIVES O< T=E STUDY:2

Pi!%y O8#9"i,#

To Analye the loyalty le&el of ustomers to#ards Big Baar RetailMar(et and Reliane Retail.

S#9on$%y O8#9"i,#

To study ho# the ustomer hoose their respeti&e Retail Mar(et.

To find the a#areness among the ustomers a$out Big Baaar Retail Mar(et

andReliane Retail and its ne# produts.

To find out the pro$lems faed $y the Retail Mar(et.

To analye the position of Big Baaar Retail Mar(et and Reliane

Retail against its ompetitors.

To analye the loyalty status of the onsumers.

To identify the ustomer preferenes.

To find out the strength and #ea(ness of produt and its ompetitors.

To ma(e suggestion, if any to impro&e eisting ondition.

To (no# if there are relationships $et#een ustomer satisfation.


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RESEARC= MET=ODOLGY:2

D%"% Co''#9"ion)

The researh study is $ased on primary data $ase and primary data #ill

$e olleted through strutured uestionnaires #ith losed ended uestions.

Besides the primary data olleted #ith the help of the uestionnaire, I!ll

ollet the rele&ant seondary data from &arious soures li(e ompany!s

#e$site, $oo(s, Internet and ne#spapers.

S%!p'# Si>#:

/0 samples for i* %>%% & 30 s%!p'#s oReliane Retail 5

S%!p'in* "#9.ni)u#:

Random samples #ill $e seleted #ith the random sampling method.

S"%"is"i9%' An%'ys#s:

The olleted data #ill $e su$1eted to appropriate statistial analyses.


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BIBLIOGRAP=Y ? RE


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CHAPTER SCHEMA

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. STATISTICAL ANALYSES

4. RESULTS

5. INTERPRETATION OF RESULTS

6. FINDINGS AND SUGGESTIONS

7. CONCLUSION

8. SUMMARY

9. BIBLIOGRAPHY / REFERENCES

1. APPENDICES


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