Canada’s first full-service digital solutions provider for amateur sports federations,

teams and clubs.

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Introducing:  

What is CanSport LIVE?

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We  Build  You  a  Great  Looking  Website  

We  Help  You  Streamline  the  Management  of  Your  

OrganizaAon  

•  Registra,on  System  •  Tournament  

Management  •  Ticke,ng  •  Fundraising  •  Merchandise  sales  •  eLearning  •  Social  Media  

Training  and  Management  

We  Help  You  Generate  New  Revenue  by  Selling  High-­‐Quality  Ads  and  Streaming  

Paid  Video  Content  

Who is on The CanSport LIVE Team?

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CEO: Kevin Albrecht –  27 years in sports management as an agent, producer, business leader and

entrepreneur. Named by the Globe and Mail as one of the top three most influential people in Canadian sports.

COO: Judy Sims –  15 years traditional and digital media experience: Former VP Digital Media at the

Toronto Star, member of the PostMedia Network Digital Advisory Board CIO: Jason Nagy

–  20 years media and advertising technology experience at Southam and the Globe and Mail

VP Advertising Sales: Jeffrey Anderson –  13 years media and advertising experience at Microsoft, AOL, CanWest

Mediaworks and Pattison Director, Product Management: Julie Messore

–  8 years media, advertising and product management experience at the Toronto Star and Harlequin

The  CanSport  LIVE  team  is  made  up  of  experts  in  Sports  Management,  Technology  Development,  Media  Management  and  Digital  Adver,sing  Sales.    

Your CanSport LIVE Site: The Heart of Your Sport’s Digital Network

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The Quality of Your Site Reflects the Quality of Your Organization in the Minds of Potential Members

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Current  Hay  River  Huskies  Site   PotenAal  Hay  River  Huskies  Site  

All of your existing web content will be moved to the new site You will keep your logo, your colours and your URL.

You will have complete freedom to add, delete, move, edit and upload any content you wish.

Communicate Easily with Each and Every Member

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Since all of your member clubs/team

sites will be networked, you will be able to send

videos and announcements to

every club site with the push of a button.

You will also be able to

stream important committee meetings,

AGMs, coaching/officiating seminars, etc. David  Nelson:  President  Rugby  Ontario  

Make it Work for You

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With CanSport LIVE, you can easily customize

your site.

Add a blog, photo gallery, news feed, schedules,

almost anything you can think of.

Your Website will Never Get Stale

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The Internet is constantly evolving.

CanSport LIVE is a living,

breathing platform that will continue to change and evolve as Internet trends

develop.

We’ll ensure that your site design, functionality and

content management technology are always up-

to-date.

Example:  Video  Player  EvoluAon  

January  2011  

March  2011  

The CanSport LIVE Video Players

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Sports federations, clubs and teams can easily stream live events and upload their own video content.

Standard  Video  Player  

The eCommerce video player can accommodate several video

ecommerce strategies – rentals, subscriptions, purchases as well as pre, mid and post-roll advertising.

Video  eCommerce  Video  Player  

CanSport LIVE Content Production Services

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CanSport  LIVE  video  produc,on  team  is  available  to  work  with  you  to  create  live  event  coverage  as  well  as  other  video  content.  

CanSport LIVE Video Bank •  Interviews with sport

psychologists, nutritionists and trainers

•  Ten-question interviews with well-known athletes

CanSport LIVE Event Coverage •  Live action •  Behind the scenes •  Athlete interviews •  AGMs

Revenue on the CanSport LIVE Network

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Your new sites will become a part of the larger CanSport LIVE Network.

Large National Sports Federation (NSF) sites

Medium Provincial Sports Organizations (PSO) sites

Small league and club sites

Individually, most amateur sports sites are too small to attract the

attention of national advertisers. But together, they have the

potential to become one of the top 5 digital properties in the

country.

CanSport LIVE Network Advertising Products

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IAB  PosiAons  

RotaAng  “iCon”  content  feature  

CanSport LIVE Advertising Products

•  Sponsorable “iCon” content feature

•  Standard IAB ads •  Pre, mid and post-roll video •  Sectional ownership •  Themed custom video content

creation •  Home page takeovers •  Wallpaper •  Event ownership •  Registration for daily deals •  Mobile advertising/

sponsorship

High-Quality Advertisers and Sponsors

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When you are a part of the CanSport LIVE network, you don’t need to worry about

“junky” or questionable ads appearing on your site.

We work directly with

Canada’s largest advertisers and agencies to create

custom advertising and sponsorship programs for

your sites.

CanSport LIVE Social Media Support

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The  CanSport  LIVE  team  will  train  site  community  managers  to  engage  audiences  using  a  variety  of  social  media  tools  •  Internal  and  external  blog  

interac,on  •  Facebook  fan  pages  •  TwiWer  accounts  •  Flickr  and  YouTube  channels  •  Other  social  media  tools  

appropriate  to  each  sport’s  unique  audiences  

The CanSport LIVE Platform is Easy to Use

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CanSport  LIVE  is  built  on  an  easy  to  use  content  management  system  that  allows  you  to  control  all  the  features  and  func,onality  on  your  site.  

The CanSport LIVE Platform is Easy to Use

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Edi,ng  your  CanSport  LIVE  site  can  be  as  easy  as  edi,ng  a  Word  document.    Simply  click  on  the  module  you  wish  to  change  and  then  click  “edit  content”.  

Set Roles and Permissions

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You will have complete control of the web site and its content at all times. This includes a “roles and permission system” to control who can access what parts of your

site and what kinds of functions they are allowed to perform.

The system even allows fro a pre-approval of the changes or additions they have made before they go live.

We’ll Give you Plenty of Training

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You’ll  have  access  to  our  online  user  guides  and  videos.    We  can  even  do  a  live  chat  to  help  you  get  up  and  running  quickly.  

hWp://www.cansportlive.com   Online  Live  Mee,ng  

E-­‐learning  Training  

We’ll Offer You Ongoing Support

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For  more  complex  issues,  you’ll  also  have  access  to  our  support  desk.  

helpdesk@support.cansportlive.com    

Support  Email  address  

hWp://support.cansportlive.com  

“This sounds too good to be true. What’s the catch?”

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Yes, you and your clubs/teams will continue to own your website 100% Yes, your clubs and teams will receive their sites for free Yes, the websites will continue to have the same web address or URL Yes, you will have complete control of the website and its content at all times. NO, you will not pay CanSport LIVE anything up-front for entry into the network.

There is no catch.

We don’t make money until you do.

As your partners, we at CanSport LIVE will take an

industry-standard commission for the work

we do for you.

It’s that simple.