cannexus ottawa january 24th 2011
TRANSCRIPT
![Page 1: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/1.jpg)
Maximizing Social Media For Career AccelerationPresented by
Anita Martel & David Perry
![Page 2: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/2.jpg)
Step 3: adfafasdfdHousekeeping
Please turn off cell phones
Hold questions until Q&A
![Page 3: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/3.jpg)
1
Why Listen To Us?
45 years combined experience $184,000,000.00 in salaries negotiated 1000 search projects completed
![Page 4: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/4.jpg)
25,348,000 3,248,000
PerryMartel.com / GM4JH.com04/12/23
![Page 5: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/5.jpg)
25,348,000 Hires(6 Months - June to Nov. 2010)
3,248,000 Openings (30 Days – Nov. 2010)
How?
![Page 6: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/6.jpg)
vs.
Job Hunters
Look this way
Employers
Look this way
Today a job may find you!
The Game Has Changed
![Page 7: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/7.jpg)
Force Multiplier Effect
![Page 8: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/8.jpg)
1. Where have all the good jobs gone?
2. Social Media. What is it? Why does it matter?3. ZoomInfo
4. Facebook
5. LinkedIn
6. Blogging
7. Twitter
8. Other tools
9. Takeaway Lessons: Wake up here :-)
Today’s Agenda: How Build your on-line profile &
BE FOUND
![Page 9: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/9.jpg)
Advertised jobs are here
Where Have The Jobs Gone?
![Page 10: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/10.jpg)
Paid80M on LinkedIn
20M on Monstervs
Free500M+ Facebook
500M+ Google
This is where we look
![Page 11: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/11.jpg)
Headaches: 0Time: 1.2 seconds
Headaches: 0Time: 1.2 seconds
Mission: find an engineer in Detroit with brake and exhaust system experience
intitle:resume brake.system | exhaust.system education -jobs -apply -submit mechanical {84}intitle:resume brake.system | exhaust.system education -jobs -apply -submit mechanical {84}
site:linkedin.com inurl:in brake.system | exhaust.system mechanical ~engineer {290}site:linkedin.com inurl:in brake.system | exhaust.system mechanical ~engineer {290}
("brake system" OR "exhaust system" ) engineer inurl:profile (occupation OR "about me" ) {72}("brake system" OR "exhaust system" ) engineer inurl:profile (occupation OR "about me" ) {72}
Options: a. Run an ad and wade through 500-5,000 resumesb. Reach out and touch the perfect candidate
![Page 12: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/12.jpg)
Social Media: What? Why?
![Page 13: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/13.jpg)
Social Media
Why does it matter?• The biggest, fastest communication tool in human
history. Mind-boggling – literally!• It can get you hired. Or get you ostracized.• There is no user’s manual.• Ready? Go!
![Page 14: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/14.jpg)
Where will you be found?
If you’re not here, you’re nowhere:
ZoomInfo
YouTube
![Page 15: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/15.jpg)
ZoomInfo What it is. How to use it
![Page 16: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/16.jpg)
What is it?• Definition: “Most dynamic database of people and
companies in North America” Or … a way to be found!
How to use it:• Appear “Register” –it’s free• Upload picture – secret handshake• Research hiring managers
![Page 17: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/17.jpg)
Ottawa Jan25th 2011:This search took 10 seconds to structure – 1 second to run and delivered 98 hits. I will call all of them first .
![Page 18: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/18.jpg)
Ottawa Jan25th 2011:Same city – Ottawa January 25th 2011. There must be more than 2?
If you are not FOUND you won’t be called
![Page 19: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/19.jpg)
Facebook What it is. How to use it
![Page 20: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/20.jpg)
What is it?• Definition: “High school forever”
Or … a way to make and maintain friendships.
How to use it:• With a clear goal: EMPLOYMENT• Appear “professionally personal”• Target employers
![Page 21: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/21.jpg)
Clear goal: EMPLOYMENT• Before posting anything, ask: “Will this make an
employer more likely to hire me ... or less?”• Tip: You are not as funny as you think.
Appear “professionally personal”• In all your hobbies, quotes, books read, favorite TV
shows, postings, photos, etc. be the person you would want to share a cubicle with.
![Page 22: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/22.jpg)
Web site
Grant runs a targeted Facebook campaign aimed at his Top 10 Target Employers which leads them…
Online resume LinkedIn Profile
Grant Turck Facebook Ad Campaign
![Page 23: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/23.jpg)
Grant’s tactic gets play in the major blog media. Reaction is swift and positive
Comments from badpitch.blogspot.com
6 Calls5 Interviews2 Offers
Grant Turck Facebook Ad Campaign
![Page 24: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/24.jpg)
Do: Treat your profile like an extended resume. It is. Maintain strict privacy on your Facebook info. Try an ad campaign. The best $50 you ever spend?
Don’t: Post snide comments. Count to 10 first! “Friend” people as quickly as on LinkedIn.
Do: Treat your profile like an extended resume. It is. Maintain strict privacy on your Facebook info. Try an ad campaign. The best $50 you ever spend?
Don’t: Post snide comments. Count to 10 first! “Friend” people as quickly as on LinkedIn.
![Page 25: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/25.jpg)
LinkedIn What it is. How to use it
![Page 26: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/26.jpg)
What is it?• Definition: “Facebook for grown-ups”
Or … a way to network with professionals.
How to use it:• Make and restore connections that lead to
off-line meetings and job interviews.• Research potential employers, co-workers.• Help others get what they want (Megan).
![Page 27: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/27.jpg)
The “Big 3”1st Impressions CountNamePhoto Headline
We ran this search Dec 25th for a Director of It in Washington DC
We ran this search Dec 25th for a Director of It in Washington DC
Tracy & Christian used the wrong Key – words. We found hem but what were they trying to be found for?
![Page 28: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/28.jpg)
Make a promise in your headline:
– “Ask me how I saved a Fortune 50 company from losing $3,900,000!
Prove claims (recommendations, numbers)
Show off expertise (link to blogs, PowerPoints)
Goal: Turn virtual connections into real meetings!
Make a promise in your headline:
– “Ask me how I saved a Fortune 50 company from losing $3,900,000!
Prove claims (recommendations, numbers)
Show off expertise (link to blogs, PowerPoints)
Goal: Turn virtual connections into real meetings!
Note: It may be your first job interview 2nd. Impression
![Page 29: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/29.jpg)
Call to Action
1.Contact Info Phone number Address email
2.Summary Benefits –
Here’s how I can help
More Information: Slide Share Presentation
Call to Action
1.Contact Info Phone number Address email
2.Summary Benefits –
Here’s how I can help
More Information: Slide Share Presentation
Make it easy on people to find you and understand you “value”
![Page 30: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/30.jpg)
Guerrilla “Black Ops”
From 0 – 14,000,000 connections in 24 hours
![Page 31: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/31.jpg)
Do:• Write a personal note when asking to connect.• Include a picture and good headline!• Give recommendations to get them.• Connect with alumni. They love to help!• Treat your LinkedIn profile like a written job interview.
Don’t:• Send mass emails -- spam is spam anywhere!• Be afraid to call people!
![Page 32: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/32.jpg)
Blogging What it is. How to use it
![Page 33: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/33.jpg)
What is it?• Definition: “What you would write if you were not getting paid.
Because you’re not.”Or … a way to go far beyond a resume.
How to use it:• Write something every day on topics of interest to your next
employer.• Know that your blog may not get you an interview.
But it may get you hired after the interview.
![Page 34: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/34.jpg)
This Blog Won a 6-Figure Job
Adam Swift’s story …
• Had “moment of clarity” in second year of law school.• After months of job-search frustration, decided to “go Guerrilla.” • Read Guerrilla Marketing for Job Hunters. Insight: blogging can demonstrate expertise
and attract employers.• After 9 months of blogging, hired by Mark Cuban’s HDNet Fights as Manager of
Marketing Alliances. Cuban and CEO had learned about Adam by reading his blog.• Takeaway Lesson: He blogged as if he wouldn’t get paid for it. But he did!
www.MMAPayout.com
![Page 35: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/35.jpg)
Do:• Blog about what excites you. Passion is essential!• Get design help. Really.• Cheat -- post comments on high-traffic blogs.
Don’t:• Expect results overnight.• Forget that “the Internet is forever.” Avoid political, personal, puerile
comments.
![Page 36: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/36.jpg)
Twitter What it is. How to use it
![Page 37: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/37.jpg)
What is it?• Definition: “Micro-blogging”
Or … a way to quickly start conversations.
How to use it:• Be found in
– 160 characters
![Page 38: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/38.jpg)
Learn to Hunt
Who is talking about nursing? Who’s
recruiting nurses today?
Put your job hunt on autopilot!
![Page 39: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/39.jpg)
Do:• Think long-term: mosaic, not masterpiece. • Treat your profile like a short resume. • Follow people in your industry• Follow people you want to meet. You might!• Start conversations you can finish offline. You should!
Don’t:• Tweet banalities (“I’m eating lunch.” “Now I’m done.”)• Expect results overnight. But do expect them.
![Page 40: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/40.jpg)
Other Tools
![Page 41: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/41.jpg)
![Page 42: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/42.jpg)
Greg took an old report he had written and turned it into a YouTube post to help others.
A deliberate strategy.
Took him a ½ day.
Garnered the attention of several firms, multiple interviews.
One who hired him
It’s not just for Justin Bieber
![Page 43: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/43.jpg)
About.meEvery You!
![Page 44: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/44.jpg)
Never too young
![Page 45: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/45.jpg)
Inspire someoneOrdinary job hunters doing extraordinary things.
- Norman Amundson
![Page 46: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/46.jpg)
Takeaway Lessons
![Page 47: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/47.jpg)
Be Strategic
• With no plan, the Internet is a waste of time.
• Make a plan. Yours should include:– List of 10-20 target employers– Daily and weekly quotas– Tracking system – JibberJobber.com,
SalesForce.com or similar. NOT Excel.
![Page 48: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/48.jpg)
Be Proactive
2,600 hiring managers surveyed …
• 18% wanted to hire a candidate, after researching them via social media. Why?– Good personality “fit” with company culture – 50%– Personal info supported qualifications – 39%– Evidence of creativity – 38%– Solid communication skills – 35%
Source: 2009 survey by CareerBuilder.com
![Page 49: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/49.jpg)
Be Wary2,600 hiring managers surveyed …
• 35% did NOT hire a candidate, after researching them via social media. Why?– Unseemly photos or information – 53%– Drinking or drug use mentioned – 44%– Bad-mouthed other people – 35%– Poor communication skills – 29%
Source: CareerBuilder.com survey (2009)
![Page 50: Cannexus ottawa january 24th 2011](https://reader036.vdocuments.us/reader036/viewer/2022062513/555854e6d8b42a993b8b4bbd/html5/thumbnails/50.jpg)
Q&A Time!
Anita Martel [email protected]
David Perry [email protected]
Perry-Martel International Inc.www.PerryMartel.com613-236-6995