cannes lions 2014 for iaa yp

Download Cannes Lions 2014 For IAA YP

Post on 23-Aug-2014

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Prezentarea spoturilor castigatoare de la Cannes, special pentru IAA YP.

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  • Thepowerofcreativity CannesLions2014
  • RECORDNUMBERSFOR2014 76.000 ENTRIES 1.589 WINNERS 18 CATEGORIES
  • Emergingtrends STORY TELLING CELEBRATION OF ME TECHNOLOGY BECOMES INVISIBLE PRODUCT INNOVATION
  • Storytelling We live in a SHARE state of mind, where brands look to move fans, users and customers to share their experience with the brand. And to share we need exceptional storytelling and content.
  • VOLVO THEEPICSPLIT Remarkable integration of the product USP in a campaign that generated an impressive amount of UGC https://www.youtube.com/watch?v=qWontXrHtwo&feature=youtu.be
  • Skype staytogether Beautiful story telling, following the real life advertising trend https://www.youtube.com/watch?v=CTCvm6u7z3w&feature=youtu.be
  • GUINnESS SAPEURS The documentary style hits a very strong cord with Guinness https://www.youtube.com/watch?v=CScqFDtelrQ
  • Chipotle theScarecrow The Scarecrow delivers big emotion through the online film and the educational mobile gaming platform around processed food https://www.youtube.com/watch?v=reDRAHn3XkY&feature=youtu.be
  • Celebrationof me 2013 was the year of the Selfie and in 2014 there are more and more brands focusing on the importance of the individual
  • SAMSUNG OSCARSELFIE Most re-tweeted image ever https://www.youtube.com/watch?v=dnzwZMwiTs8&feature=youtu.be
  • Harveynichols sorry,Ispentiton myself The most self centered campaign that disrupted Christmas https://www.youtube.com/watch?v=Sl1r5bnNmtc&feature=youtu.be
  • Megafonmegafaces First 3D Selfies https://www.youtube.com/watch?v=_ZvUe5UTtB8&feature=youtu.be
  • TOURISMVICTORIA REMOTECONTROLTOURIST Beautiful integration of digital with real world to create experience https://www.youtube.com/watch?v=rg74NzJlGp0&feature=youtu.be
  • Technologybecomesinvisible Technology drives a new kind of creativity, but its focus is on the experience, not on the set up.
  • BA MagicofFlying Connecting data in an emotional way https://www.youtube.com/watch?v=k3JucPPqd40&feature=youtu.be
  • Honda AyrtonSenna1989 Creating a beautiful event to celebrate the Honda engineering https://www.youtube.com/watch?v=nWJpRudDuhU&feature=youtu.be
  • Theatrenew payperlaugh Turning emotion into a payment method with technology https://www.youtube.com/watch?v=V0FowbxEe3w&feature=youtu.be
  • Misereor socialswipe Attaching emotion in donation with technology https://www.youtube.com/watch?v=ZcqsRhMHo8o&feature=youtu.be
  • Productinnovation We are witnessing the birth of a new type of advertising that innovates at product level that drives on the communication
  • milka thelastsquare Bringing to life the Dare to be tender brand promise at the product level https://www.youtube.com/watch?v=daymv7QXq-E&feature=youtu.be
  • cna speakingexchange A beautiful insight and execution that sparked a real connection https://www.youtube.com/watch?v=-S-5EfwpFOk&feature=youtu.be
  • anz gaytm Using a sponsorship to drive the brand https://www.youtube.com/watch?v=L-Oxzv5QOgg&feature=youtu.be
  • Thankyou!