cannes lions 2014 for iaa yp

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The power of creativity Cannes Lions 2014

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Prezentarea spoturilor castigatoare de la Cannes, special pentru IAA YP.

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Page 1: Cannes Lions 2014 For IAA YP

The power of creativity Cannes Lions 2014

Page 2: Cannes Lions 2014 For IAA YP

RECORD NUMBERS FOR 2014 76.000 ENTRIES 1.589 WINNERS 18 CATEGORIES

Page 3: Cannes Lions 2014 For IAA YP

Emerging trends

STORY TELLING

CELEBRATION OF “ME”

TECHNOLOGY BECOMES INVISIBLE

PRODUCT INNOVATION

Page 4: Cannes Lions 2014 For IAA YP

Story telling

We live in a SHARE state of mind, where brands look to move fans, users and customers to share their

experience with the brand. And to share we need exceptional storytelling and content.

Page 5: Cannes Lions 2014 For IAA YP

VOLVO “THE EPIC SPLIT” Remarkable integration of the product USP in a campaign that generated an impressive amount of UGC https://www.youtube.com/watch?v=qWontXrHtwo&feature=youtu.be

Page 6: Cannes Lions 2014 For IAA YP

Skype “stay together” Beautiful story telling, following the real life advertising trend https://www.youtube.com/watch?v=CTCvm6u7z3w&feature=youtu.be

Page 7: Cannes Lions 2014 For IAA YP

GUINnESS “SAPEURS” The documentary style hits a very strong cord with Guinness https://www.youtube.com/watch?v=CScqFDtelrQ

Page 8: Cannes Lions 2014 For IAA YP

Chipotle “the Scarecrow” The Scarecrow delivers big emotion through the online film and the educational mobile gaming platform around processed food https://www.youtube.com/watch?v=reDRAHn3XkY&feature=youtu.be

Page 9: Cannes Lions 2014 For IAA YP

Celebration of “me”

2013 was the year of the Selfie and in 2014 there are more and more brands

focusing on the importance of the individual

Page 10: Cannes Lions 2014 For IAA YP

SAMSUNG “OSCAR SELFIE” Most re-tweeted image ever https://www.youtube.com/watch?v=dnzwZMwiTs8&feature=youtu.be

Page 11: Cannes Lions 2014 For IAA YP

Harvey nichols “sorry, I spent it on myself” The most self centered campaign that disrupted Christmas https://www.youtube.com/watch?v=Sl1r5bnNmtc&feature=youtu.be

Page 12: Cannes Lions 2014 For IAA YP

Megafon megafaces First 3D Selfies https://www.youtube.com/watch?v=_ZvUe5UTtB8&feature=youtu.be

Page 13: Cannes Lions 2014 For IAA YP

TOURISM VICTORIA “REMOTE CONTROL TOURIST” Beautiful integration of digital with real world to create experience https://www.youtube.com/watch?v=rg74NzJlGp0&feature=youtu.be

Page 14: Cannes Lions 2014 For IAA YP

Technology becomes invisible

Technology drives a new kind of creativity, but its focus is on the experience, not on

the set up.

Page 15: Cannes Lions 2014 For IAA YP

BA “Magic of Flying” Connecting data in an emotional way https://www.youtube.com/watch?v=k3JucPPqd40&feature=youtu.be

Page 16: Cannes Lions 2014 For IAA YP

Honda “Ayrton Senna 1989” Creating a beautiful event to celebrate the Honda engineering https://www.youtube.com/watch?v=nWJpRudDuhU&feature=youtu.be

Page 17: Cannes Lions 2014 For IAA YP

Theatre new “pay per laugh” Turning emotion into a payment method with technology https://www.youtube.com/watch?v=V0FowbxEe3w&feature=youtu.be

Page 18: Cannes Lions 2014 For IAA YP

Misereor “social swipe” Attaching emotion in donation with technology https://www.youtube.com/watch?v=ZcqsRhMHo8o&feature=youtu.be

Page 19: Cannes Lions 2014 For IAA YP

Product innovation

We are witnessing the birth of a new type of advertising that innovates at product level that drives on the communication

Page 20: Cannes Lions 2014 For IAA YP

milka “the last square” Bringing to life the “Dare to be tender” brand promise at the product level https://www.youtube.com/watch?v=daymv7QXq-E&feature=youtu.be

Page 21: Cannes Lions 2014 For IAA YP

cna “speaking exchange” A beautiful insight and execution that sparked a real connection https://www.youtube.com/watch?v=-S-5EfwpFOk&feature=youtu.be

Page 22: Cannes Lions 2014 For IAA YP

anz “gaytm” Using a sponsorship to drive the brand https://www.youtube.com/watch?v=L-Oxzv5QOgg&feature=youtu.be

Page 23: Cannes Lions 2014 For IAA YP

Thank you!