Cannabis SEO GuideAs cannabis SEO experts, we have inside knowledge on how to use marijuana SEO to grow

your dispensary.

Our cannabis marketing strategies and marijuana search engine optimization techniqueswork. They've been proven to work. 

We've used these same strategies to help nearly 10 dispensaries, one of which is

a 16-location dispensary grow their "new client volume" by over 300% in 6months.

Learn the insider knowledge below...

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Chapter 1: 

What is Cannabis SEO?Take me to this section.

Take me to this section.

Chapter 2: 

How Does Cannabis SEO Work?

Chapter 3: 

How to Do Marijuana Marketing through SEO toGrow Your Dispensary

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Take me to this section.

Take me to this section.

Chapter 4: 

A Complete Dispensary Marketing Plan BeyondJust Doing Search Engine Optimization 

Chapter 1: 

What is Cannabis SEO?

What is SEO?

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SEO stands for Search Engine Optimization. It's where you use di�erent strategies to try to get your website to rank as high as possible within the SERPs (Search EngineResults Pages). Think of SEO like this: Let's say that your dispensary sells edible chocolates. And you want your website to rank when people type in "THC chocolate" into Google.  In really, really simple terms: SEO is the act of using strategies and other techniques to get your site to pop up after somebody types in "THC chocolate" (orany other keyword you want to rank for) in Google.

Chapter 2: 

How Does Cannabis SEO Work?

The Marijuana Market is Di�erent. Here's how.

You run a dispensary.

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You know that the regulations surrounding cannabis are intense.  Especially the regulaations with marijuana marketing - no paid digital ads, certain states allow billboards, etc... They're alwayschanging too.  Here's a list of all the restrictions for cannabis advertising.  Thankfully, in regards to SEO, the marijuana industry is not that di�erent from the rest of the online world.  You can use the majority of the techniques that regular SEO experts recommend and they'll work. Now that we've gotten that out of the way, we'll explain how SEO actually works to help you grow your business. 

Google's Algorithm Works By...

How does Google choose to rank another site over yours?How does Google's algorith work? These are the questions that every dispensary owner wants toknow. If they know why Google is ranking somebody else overthem, then they can reverse engineer the strategies that theircompetitors are using.  Here's how Google's algorithm works:

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Google's bots crawl your site to determine what it's about.They have a look around to determine the topics you talkabout. They analyze the analytics of your site to determine ifyou're a high-authority site or low-authority. They measure how long it takes your site to load. Google's bots analyze a LOT of stu� about your website: From there, when somebody goes into Google and types in asearch query related to your business, then Google'salgorithm compares your website to all the other relevantsites out there. It uses metrics to determine if your site shouldrank higher than the others. 

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Using Weed Keywords:

As we mentioned above, keywords are one aspect of Google's algorithm. If you want to rank for the keyword "weed", "cannabis oil", or maybe "medical uses of weed" but you have NONE of those wordson your site, then don't expect to rank. Keywords are not everything: Back in the old SEO days, you could use cannabis SEO techniques that involve tons of keyword stu�ng.  What is keyword stu�ng? It's where you add in as many related keywords onto the page as possible, to the point where sentence may not make sense.  Google doesn't like this. It will ding your website if it determines that you're using keyword stu�ng methodology. 

Local Citations and Weed SocialMedia

What are local citations?

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Local citations are places on the internet where your NAP(Name, Address, and Phone Number) are listed. This could beYelp, Facebook, or Weedmaps. Having lots of high-quality local citations lets Google know thatyour dispensary is an authority in the local area. 

Weed Social Media: Social media is always an important thing to have. But it should not be the center of your marketing strategy. Folks don't �nd dispensaries by going to Facebook's search bar... They go to Google �rst. 

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Chapter 3: 

How to Do Marijuana SEO to Grow YourDispensary

MMJ Marketing Starts With Content Creation

Google has gotten way smarter. It wants to connect people searching with the BEST possible solution/article/page to make them happy. So, now, Google's algorithm can determine the quality of your content.  And, according to Google, high-quality content is one of the most important things that'll help your website rank. How do you create great content? It starts with asking questions. And it also starts with video. Think through ALL of potential questions that folks have about weed-related topics.

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Questions like "how expensive are bongs?", "Will weed help my knee pain?", "Is weed addictive?", "Are edibles safe?" - from there,�lm video content answering these questions and embed them on a page on your site with text also answering the question.  You can also go to keyword websites like Answer The Public to �nd real questions that people are asking about dispensaries.That's another way to �nd content ideas. 

Cannabis Website Design

Another aspect of SEO? Your mobile website is really important to Google. Google knows that the majority of people are searching fromtheir smartphones.  So what did they do?  They made the mobile version of your website the primaryverison in the eyes of the search engines. Now the desktopversion of your site is the secondary version. 

The content on your mobile site, as well as how quickly your mobile site loads, are critical to optimize.  The thing is, it's not just about SEO...

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You can rank really, really high in the SERPs. And that's �ne and dandy. But if people come to your website and they DON'T convert into paying customers, then what's the point of rankinghigh? Therefore, your website must convert. 

Digital Weed Sales is a Must

The dispensaries that have the best SEO, as well as convert the best, all have online menus with the ability for ordering online. You must have an online store showing all your products.  This will not only help your marijuana search engine optimization, but it also help convert customers.

SEO Isn't Enough A Lot of Times... Must Implement an EntireHyperlocal Cannabis Marketing Plan

So now you have the basics of SEO down.

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But, here's the thing. SEO is NOT EVERYTHING.  SEO can be helpful, but it's de�nitely not enough to grow your dispensary as quickly as you want to. We're not discounting cannabis SEO. It has its place. But you need to do more.  Scroll down to the next section to learn more. 

Chapter 4: 

A Complete Dispensary Marketing PlanBeyond Just Doing Search Engine

Optimization 

Why Cannabis SEO Isn't Enough...

MMJ SEO just isn't enough.

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We will prove exactly why SEO isn't enough to grow yourbusiness.  Take a look at the image. This is based on the keyword"Dispensary in Portland, OR" If you type in keywords about dispensaries, it's nearlyimpossible to rank near the top... The �rst thing that shows up are the Google Map Pack results.And those results get over 80% of initial clicks... So really, theGoogle Map Pack is the "new #1 organic" spot. That's whereyou want to be! Then, below that, are the organic results. But the �rst 3 are from huge, nationally recognized brands likePotguide or Lea�y, so it's impossible to rank above them. We're honestly surprised that Serra dispensary in Portlandranked above Yelp and Thrillist... SEO just isn't the same as it used to be... You need a complete hyper local marketing strategy.

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The Google Map Pack Has 80% Of Clicks

As we mentioned above, dispensary SEO isn't as important as most make it out to be. The Google Maps results get 80% of clicks from BUYERS, so that's where you want to be. You get there by optimizing your Google My Business - do everything in your power to rank there. That's where the money is!

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