HUDSON CANDIDATE ATTRACTION

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There is no doubt that candidate attraction is a minefield. Countless solutions exist, both on and off line, to help you attract people to your business. In the past, organisations tended to adopt a “silo” approach to candidate attraction opting for strategies that relied on one single method of attraction, such as press advertising.

It is no longer relevant to “put all your eggs in one basket”. A combination of well-balanced solutions relevant to the role you are recruiting for is the optimal approach and at Hudson, we determine which attraction methods will achieve your objectives by considering the following:

▪ How well known is your brand?

▪ Is your employer brand well regarded and positioned in the market?

▪ What is your competitive landscape?

▪ How competitive is your job offering?

▪ How rare are the candidates you are looking to attract?

▪ How large is the potential candidate pool?

▪ How specialist is the role you are looking to fill?

▪ How important is employer brand to you and the reputation of your recruitment process?

HOW TO AppROACH CANDIDATE ATTRACTION…

▪ What location constraints exist, if any?

▪ How specific are your requirements?

▪ What is your track record? As past behaviour is a great prediction of future behaviour, what methods have worked for you in the past?

Only once we consider all of these factors, can we propose a talent attraction solution that is right for you.

THE CIpD ESTImATES THAT 82% Of COmpANIES STRUgglE TO fIND THE pEOplE THEy REqUIRE. AND WITH CURRENTly HIgH vOlUmES Of CANDIDATES ACTIvEly lOOkINg fOR WORk, lOCATINg AND ATTRACTINg TAlENT WITH THE RIgHT SkIllS AND COmpETENCIES IS HARDER THAN EvER bEfORE.

THE ART Of SElECTINg THE RIgHT INDIvIDUAlS TO SUCCEED WITHIN yOUR ORgANISATION IS mUCH DEbATED, AND WHIlST ASSESSmENT CENTRES AND SElECTION TOOlS WIll HElp yOU TO DETERmINE THE STRENgTHS AND WEAkNESSES Of yOUR TAlENT pOOl, THE qUESTION STIll REmAINS; HOW DO yOU gET THE RIgHT pEOplE TO Apply IN THE fIRST plACE?

IT IS NO lONgER RElEvANT TO “pUT All yOUR EggS IN ONE bASkET”

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HUDSON OpTIONS

Ensuring that, by the end of the recruitment process, you end up with a strong enough short-list from which to select your final placement is all about getting enough candidates flowing through from the start.

Similarly, the quality of candidates you attract via various methods is of critical importance; there’s no point in attracting

1,000 applications on a generalist job board if your role is highly specific and only 5 people could be suitable.

Getting the balance right between candidate volume and quality is the key to success, and as such we assess the attraction needs for each client independently.

IT’S A bAlANCINg ACT…

Hudson offers modular candidate attraction solutions and elements of the

press advertising

hudson website

referals & networking

your hudson portal other online

hudson database

client microsite

ambient advertising

offline

online

candidate pool

job board advertising

gETTINg THE bAlANCE RIgHT bETWEEN CANDIDATE vOlUmE AND

qUAlITy IS THE kEy TO SUCCESS,

offering are combined to produce the optimum strategy for each individual client.

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As one of the most traditional methods of candidate attraction, press advertising (whether in specialist, national or local press) is still an effective medium, especially when combined with other online methods of attraction.

Hudson partners with one of the leading advertising agencies in the Uk to source the best advertising options,

HUDSON DATAbASE AND NETWORkINg

pRESS ADvERTISINIg

Hudson’s recruitment database features 2.3 million validated candidates worldwide. This extensive database is a rich source of candidates for our clients, and also provides our consultants with an excellent basis for networking and finding candidates via referrals.

Unlike any of our competitors, we have partnered with google to develop a bespoke system that uses their technology to power the search functionality of our candidate database. This enables us to search candidate records far more quickly

and thoroughly than traditional recruitment database searches. It also enables us to find “hidden gems” – as we are able to search on the full content of a Cv, not just standard search fields.

based on demographics and key statistical data. As regular buyers of media space, we have secured preferential rates with all major national, local and specialist press. We are able to offer both standard

job advert and full creative solutions, and will handle the entire process for you; from media booking, through copywriting, response monitoring and assessment.

2.3 mIllION vAlIDATED CANDIDATES WORlDWIDE.

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The Hudson candidate website is a rich source of advertising for clients. With thousands of job seekers accessing the site each week, applications received from the site are generally of high quality and are well suited to the positions we advertise, due to the specialist practice-based nature of our business.

perhaps the most complex and over-crowded job advertising medium, the vast array of generalist and specialist job boards on offer is now extensive. In this over-crowded environment, it becomes difficult for businesses to select the most appropriate, cost-effective solutions for their recruitment needs. That’s where we come in.

We have extensive experience of advertising, tracking and monitoring the results of all major and specialist job boards on the web. We use this knowledge

Our job board packages may be Hudson or client branded. They are created according to specific criteria such as industry, public sector/private sector, location or job level.

Additionally, some of the best people are not actively looking for employment, they need to be found. Searching through the myriad of candidates registered on job boards is a lengthy task, but necessary to attract passive candidates to your opportunity.

HUDSON WEbSITE

jOb bOARD ADvERTISINg

The website also boasts a portal – my.hudson.com. Candidates who register with us access this portal to search for jobs, manage their applications and get advice on career progression and other work related issues. The my.hudson portal is ground breaking in that it also gives candidates clear visibility of the recruitment process. Candidates feel that their interaction with Hudson is significantly enhanced which in turn reflects favourably on the clients that we recruit for.

We are able to offer advertising on the Hudson jobsite as well as promotion of your jobs direct to our candidate database via the job alert and job radar functions of the portal, proactively marketing your opportunity to candidates who may or may not be currently looking for work.

to advise our clients on the best online job board advertising solution to them, and put together bespoke job board packages to ensure we reach the largest and most relevant pool of online job seekers.

As we purchase vast quantities of job board credits on an annual basis, we are able to handle job board packages for our clients at a significantly reduced rate. Our in-house job board advertising team will then assist you to write, efficiently post and monitor your job adverts throughout the duration of your campaign.

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ClIENT mICROSITEA microsite is a client branded website created solely for the purpose of advertising your current vacancies and enhancing the employer brand. Within the confines of a standard job advert (online or offline) it is sometimes very difficult to get across everything our clients want to say. By using a recruitment microsite, you can begin to build a real picture of what it’s like to work for your company, thus enticing candidates further to apply for your role.

Our clients use microsites to advertise their jobs, but also to:

▪ profile their company culture, and add “personality and colour” to the employer brand

▪ Detail the application and assessment process

▪ Showcase current employee success stories

▪ Sell themselves as an employer of choice, using material they would not necessarily want to use on their main site

microsites usually form part of a combination approach to candidate attraction, and are used to capture the response from other forms of advertising. pay-per-click campaigns may also be recommended to optimise web hits to the site.

built and managed by Hudson, a microsite is an excellent solution for organisations wishing to profile their employer brand. It may also be used as a cost effective solution where an organisation has multiple vacancies.

To view Hudson’s library of microsites, please visit our client microsite showcase at:

http://client-microsites.hudson.com/.

by USINg A RECRUITmENT mICROSITE, yOU CAN bEgIN

TO bUIlD A REAl pICTURE Of WHAT IT’S lIkE TO WORk fOR

yOUR COmpANy,

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yOUR HUDSON pORTAlConsidered by us as “the next generation of microsites” we are able to offer clients the opportunity to develop a full, client branded recruitment portal.

The Hudson client portal offering is a designated, client branded, secure online site offering a further communication channel that gives you full disclosure to all aspects of your recruitment campaign. via the portal, you can access current vacancies, the status of applications, view applicant profiles, read your consultants notes on the candidates, and extract management information on all aspects of the recruitment process.

kEy fEATURES:

▪ The portal features a status dashboard of job activity, allowing you to check, at a glance, your recruitment activities and the status of your campaigns

▪ The portal allows you to review appropriate applications and skill matches to your roles, request psychometric tests and view applicants’ details

▪ The portal complements the SlA review process by providing up to the minute data on Hudson's performance information, offering you greater insight into the delivery of your recruitment supplier

▪ It provides a status reporting facility,

easily extractable into a format that suits you

▪ The portal provides a snapshot of diversity information of all applicants who have applied to your jobs

▪ It gives you the ability to make both on and offline advertising requests for specific vacancies

▪ The portal can be branded with your logo so that employees see it as an extension of your own hiring activities

The portal can be supplied as part of the standard Hudson recruitment offering and for the most part is complimentary; although any specific customisation to the portal would attract a development and implementation fee. We provide 24/7 maintenance featuring full back-up services, archiving and recovery.

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OTHER ONlINE

COmbININg ATTRACTION mETHODS fOR OpTImUm RESUlTS…

The arrival of social networking has broadened the opportunities for online candidate attraction. Specific business networks can be incredibly fruitful in producing an excellent pool of candidates from which to network. In addition,

many social networks will now allow you to actively promote your brand and your opportunity to candidates within the network.

Hudson regularly integrates social networking methods of promotion into candidate attraction strategies.

The vast array of options available for candidate attraction may appear daunting, but importantly, we will select the right combination of attraction modules to suit your requirements.

Occasionally, but rarely, is one attraction method appropriate for the roles we recruit. The highly specialist nature of our business, and the roles we recruit for mean that finding the best talent requires combining multiple attraction methods for optimum results.

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CONTACT US

aberdeenHudson4/5 golden SquareAberdeenAb10 1RDUnited kingdomTel: +44 (0)122 462 0262fax: +44 (0)122 462 0362

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