Candid Conversations “Decoding the Enigma of

Selling to Women"

Featuring Lorrie Morgan-Ferrero www.RedHotCopy.com

What are the hidden differences between the minds of female buyers versus male buyers?

Biological Drives

His Drives:

Ø Conquer

Ø Provide

Ø Sex

Her Drives:

Ø Communication

Ø Connection

Ø Community

Brain Differences Men: •  Use only one side of the brain at a time •  Have 2½ times more brain space devoted to sex than

women •  Have larger primitive areas of the brain that trigger fear

and aggression

Women: •  Use both lobes of the brain •  Spend more time picturing things in their minds before

making a decision •  Have 11% more neurons for language & hearing plus a

larger hub for language & emotions.

What are some strategies to keep her active in an online

community?

5 Factor Relationship Marketing System

5 Factor Relationship Marketing System

What do marketers (both male and female) do wrong that turn women

buyers off?

Abbreviated Hero’s Journey for Sales Stories

v  Separation – How did your life used to be before your “calling”?

v  Initiation – What specific incident happened to create your current business?

v  Return – What has changed positively in your life as a result?

What are the proven practices of how women network and connect

differently in the marketplace?

Multi-focus vs. Single-focus

The Key to Networking

Is there a secret list of words that work better with women than men?

Understanding How Women Think…

Exhibit 1: ORIGINAL

v If you are a whining, complaining

BABY who needs your hand held constantly, this program is probably not for you.

Exhibit 1: FEMININE MAKEOVER

v This program doesn’t work well for those who expend a ton of energy telling you why something won’t work instead of trying new ideas.

v Both styles have the same message, but there’s no “yelling” tone in the feminine version.

v Feminine version avoids name-calling and bullying.

Lessons

Do colors affect her buying decisions?

Aesthetics Matter

So What Do Women Want In The 21st Century?

v A sense of community

v A personal bond

v Stories that share who you are with them

v To give their opinions

v Helpful tips –with no strings attached

www.SheFactorBootcamp.com Coupon: EBVIP

(Expires Thursday, September 25th) Only 8 Seats Left

8 Power-Packed Live Webinar Sessions With ME…

October 1st – November 19th 2pm Pacific

(Only 8 Seats Left!)

v  The She Factor Copywriting Workbook

v  Prerecorded Audio MP3s & PDFs of Each Module

v  RESOURCES: Video Makeovers, Cheat Sheets, Templates, Checklists, and More!

v  And membership to a private email list and Facebook group

Plus You Also Get a USB Loaded With…

Extra Juicy Bonuses •  Red Hot Copywriting Sales Letter Blueprint Graphic ($97 value)

Created especially for Red Hot Copy, it gives a 3-track visual map for understanding how to compose a winning sales letter.

•  “Sizzling Words That Grab Her Attention” ($47 value) What words you use do make a difference. Now you can get access to Lorrie’s private collection of words that will light your messaging on fire! It’s like having a magical thesaurus.

•  “21 Hooks That Work For Any Market” ($47 value) Never be stumped again when you want to stand out. With these proven hooks your tribe will be glued to copy, eagerly waiting for your next instruction.

•  The She Factor CopyDoodles Basic Edition ($147 value) Includes: 120 custom-made She Factor CopyDoodles delivered in purple, black, blue, and red.

The FAMOUS Red Hot Chicken!!!

Rave Review… “Lorrie flatters me, often, by saying I helped her

launch her career... but to be fair, my part was more like simply lighting the fuse on a rocket ready to go. She came out of nowhere, and quickly became the most widely-known and respected female copywriters around -- working with Dan Kennedy, Gary Halbert, Alex Mandossian, and other top marketers. She brings a super-savvy female perspective to copywriting, as well as showing up most of the guys who have been in the freelance gig much longer than her. As a professional, she comes with the highest recommendation possible.” John Carlton, www.John-Carlton.com

Rave Review… “If you are in business for yourself; you

know how essential it is to know what you are doing and how to do it effectively. If you have ever felt that marketing is a little too straight-lined, with sharp corners and a little too in-your-face and you want a very effective and softer way of to reach your audience, you need to … learn from Lorrie Morgan-Ferrero. Be in a room where she is explaining her approach to marketing which is very focused and very effective but softer and with rounder edges that has women going—yes, at last!”~Linda Rivero, www.PeaceThroughTravel.com

Rave Review… “Lorrie Morgan-Ferrero has been paid $10,000,

$15,000, $20,000, now $40,000 to $50,000 for copywriting gigs from thought leaders of the human potential movement. Now I’m not saying that’s what it’s going to cost you, but know that that’s what she’s worth…She can not only speak to the male but she can speak more to the FEMALE or HEART-CENTERED side which a lot of male copywriters like me can’t do as well...If you are in the human potential movement in any way or in any conscious type of entrepreneurship, I highly recommend you take a closer look at what Lorrie can do because she comes from a completely different angle.” Alex Mandossian, www.AlexMandossianToday.com

Rave Review… “Your simple, paint-by-number system

has been a lifesaver and career booster beyond my wildest dreams! Not only did it provide a template for a dynamo short sales letter but the priceless tips, tricks and tools are an essential foundation for everything that needs to be written to promote any product or service. I can't wait to upgrade everything with this new knowledge.”

~Sandy Pendleton, www.SandyPendleton.com

My “You’d Better Be Happy Or I Don’t Want Your Money” Guarantee!

www.SheFactorBootcamp.com Coupon: EBVIP

(Expires Thursday, September 25th) Only 8 Seats Left