cancer research media com
DESCRIPTION
Priscilla Quarcoo Gulcan YasaTRANSCRIPT
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“Together We WillBeat Cancer”
Gulcan Yasa & Priscilla QuarcooAmbient Advertising Project
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Our Task…
• Create an ambient advertisement for the Hothouse roof.
• 150, 000 passengers daily• Advertisement for the Cancer
Research UK• Environmentally Friendly• Ethical
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What is Cancer Research UK ?
• Charity dedicated to cancer research
• Raise consideration to donate• Raise understanding and
commitment• Research to find out how to
prevent and treat different types of cancer
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Audience Of CRUK
• Upper Class • Females• Supporters of CRUK• Touched by cancer• Many are 55 and over
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Communication platform
“ALL FOR ONE”
Commitment
Loyalty
Community
Together
Helping
Contribution
Working Together
Taking Part
Role
Everyone
Each
Responsibilities
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The hands
Being Together
TruePartnership
Communicating
Creativity
Team
Truth
Organization
Identity
Original
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The Light Bulb Bright
Happiness
Powerful
Influential
Intense
Touching
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The carousel / Lantern
As OneTogetherGlow UnisonNo Man Left BehindMovement
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The PuzzleCommunity
Being Together
Fitting In
Connecting
Donating
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Recommended!
Quick understanding
Impact – get people to donate
Unique
Clarity, powerful message
Simple, but effective