Canadian TireThe history of Success

Participants

• Alexander Nikulin

• Ilya Makarov

• Raj Shah

• Olha Rechytska

Content

▾ What is Canadian Tire?

▾ Achieving specific objectives

▾ Canadian Tire’s Core Business

▾ Analyzing company performances

▾ Canadian Tire Money

Question 1

Canadian Tire has articulated three strategic goals/

objectives. Do you agree with these goals/ objectives? If

so, how best they be achieved? If you do not agree, what

should be the company’s strategic objectives?

Objectives

① Strengthen the Core – create a great CTR with a strong

automotive division.

② Align business units to support core CTR growth,

including automotive, and deliver strong performance.

③ To become a high-performing, customer-focused

organization.

Question 2

Using the market-product analysis map out the growth

strategies for each of Canadian Tire units.

Figure 1

Gross Operating Revenue (millions)

% of Overall

Revenue

Earnings before Taxes

(millions)

% of Overall Earnings before

Taxes

Canadian Tire Retail 5,552.2 63% 261.6 55%

Canadian Tire Financial Services

910.0 10% 131.9 27%

Canadian Tire Petroleum 1,515.0 17% 24.2 5%

Mark’s Work Wearhouse 834.0 10% 61.5 13%

Totals8,811.2 100% 479.2 100%

Question 3

Another thing you learn in this chapter is the importance

of tracking performance by using marketing dashboards

and metrics. What can you glean from this data in terms

of the performance of each business unit?

Figure 1

Gross Operating Revenue (millions)

% of Overall

Revenue

Earnings before Taxes

(millions)

% of Overall Earnings before

Taxes

Canadian Tire Retail 5,552.2 63% 261.6 55%

Canadian Tire Financial Services

910.0 10% 131.9 27%

Canadian Tire Petroleum 1,515.0 17% 24.2 5%

Mark’s Work Wearhouse 834.0 10% 61.5 13%

Totals8,811.2 100% 479.2 100%

Question 5

Canadian Tire is known for having the first and most

enduring loyalty program in Canada – Canadian Tire

Money. How can the company leverage this program to

achieve additional market growth?

Conclusion

① Strong belief in success

② CTR becomes a ‘core business’

③ Non-core business units will contribute to success

④ Achieving specific goals as a way of improvement

⑤ Making strong relationships with customers

• Do you have any questions?

THANK YOU FOR YOUR

ATTENTION!