canadian service dog equipment investor presentation
TRANSCRIPT
Investor Overview2015Canadian Service Dog Equipment
Canadian Service Dog Equipment
Lynda Henshell founded Canadian Service Dog Equipment in 2015 after realizing the lack of available Canadian suppliers. She has over 20 years experience working with dogs and is raising her Service Dog Prospect Puppy at the moment. Ms. Henshell also brings over 5 years of business & Multimedia experience to the table.
Like our customers, our Service Dogs are important members of our family and our mission at Canadian Service Dog Equipment is to be Canada's #1 online source of Service Dog Equipment.
We are differentiated in the market by our specialized equipment and products. We offer a variety of service gear such as harnesses, collars, handles and more to Canadians with disabilities at lower prices than our competitors. We care about what our customer's need and try to find any item requested or suggested to our site.
Select Customers and Channels
Google Site
WebsiteFacebook Store
HarnessesSold online
Represents 65% of expected sales
Speciality CollarsSold through the online website
Represents 5% of expected sales
Dog backpackSold through the online website
Represents 10% of expected sales
Other itemsSold through the online website
Represents 20% of expected sales
Canadian Service Dog Equipment Sales
We offer quality yet affordable service dog equipment to customers in Canada and the United States
Industry Size & Trends
The service dog industry is experiencing continued growth as a result of more disabled people using service animals
The overall pet industry is currently a billion dollar industry in the U.S.& Canada. The service Animal industry represents $20 million of the total pet market
The overall industry is expected to grow at 30% through 2015-2016 and the Service Dog segment of the market is expected to grow in-line with the overall pet industry
The growing focus on benefits of Service dogs is driving disabled people to need service dog gear at affordable prices. We expect this trend to continue to drive growth and profitability
The Service dog equipment industry is an untapped market in Canada, with most people buying gear from the United States. We want Canadians to buy their products from a Canadian company at affordable rates
Competitive Landscape
Other ProductsClothingLeashesService Harnesses
Canadian Service dog equipmentOther pet storesBold lead & designs U.SJulius K-9 U.S
Today our addressable market share is currently 60% and we see a path to 100% in the next year through implementation of our start up initiatives
Key growth opportunities
Further penetration of customers and channels: The only Canadian Online company supplying this industry in Canadian dollars
We have room to grow with our future customers through acquisition of additional storage space. We currently hold 10% of the addressable storage space and expect this to grow with to 100% with our building customer base over the next 24 months
Being the only online Canadian Service Dog equipment site is a major opportunity for the company.
New product introductions:Expand through new product lines, like custom made harnesses, Paracord Gear and more toys
New channels and customers: Growth through entrance into the mass channels
Expand our presence through new customers in our online store
Our Team
ManagementTitleExperience
Lynda HenshellOwner & operatorLynda Henshell founded the company in April of 2015. Ms. Henshell has over 8 years of business experience in the media Industry prior to founding Canadian Service dog Equipment. She has over 20 years experience working with dogs and has been a foster parent to numerous dogs in the past.
Lynda has a taken business courses and been the recipient of the My summer Company grant in 2009.
Start Up Sheet
ExpensesLegal$600
Insurance x 12 months$2,400
Rent x 12 months$600
Other Office expenses$2,500
Shipping$300
Advertising & Marketing costs$500
Packaging$1500
Web hosting & Domain name$150
Internet & phone installation$80
Total Start-up Expenses$8,630
AssetsOther Current Assets-$2,200
Long-term Assets in 12 months-$5,500
Total Assets$7,700
Costs Sheet
ExpensesLegal$600
Insurance x 12 months$2,400
Rent x 12 months$1200
Other Office expenses$2,500
Shipping x 12 months$1200
Advertising & Marketing costs x 12 months$2,500
Packaging$1500
Web hosting & Domain name$150
Internet & phone installation x 12 months$960
Ecwid X 12 months$180
Bank fees X 12 months $180
Total Yearly Expenses$9,670
Key Risks & Mitigants
RiskMitigant
Getting customers
Not getting funding
Competition from the U.S. Dollar
Manufacturer issues
We have multiple product lines allowing for product diversification
We are differentiated by the quality of our product and the price of our products, as well as our execution capabilities
We are the only Canadian online company of this type so competition is low
The HowSales Forcast
Keeping overhead costs low
Building a Solid Customer Base
Using Competition from the U.S. Dollar to our advantage
Using a continuous solid E-Marketing plan
Selling Ad space
Partnering with local vendors
Estimated Sales growth in one year $100 per day X 365= 36,500Ad Space- One 120 x 120 Ad =$50 per month works out to $600 yearly500 X 120 Banner Ad=$100 per month works out to $1,200 yearly
Partners 100 per month X 12 = $1,200Total estimated revenue = $39,500
The Return on Investment
Lynda Henshell
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