©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Case Study | Canada Olympic Pavilion

Canada Pavilion engages visitors at the 2010 Olympic and Paralympic Winter Games

Overview

As the games’ host country, Canada needed a one-of-a-kind national pavilion to showcase its country’s Olympic feats, cultural heritage, and travel and tourism perks. The Department of Canadian Heritage hired GES and TBA Global to create a 5,000-square-foot pavilion showcasing Canadian sports excellence and Canadian heritage. The pavilion brought visitors together at the 2010 Olympic and Paralympic Winter Games and engaged guests in fun and educational activities while delivering a strong message about Canada to the rest of the world.

©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Testimonial“[GES] delivered first-class work in designing, building and operating the Canada Pavilion on a turn-key basis, always meeting the high standards required by the Government of Canada.”

—Peter Edwards, Director General, Trade and Investment Branch,

Canadian Heritage

Case Study | Canada Olympic Pavilion

Objectives

Showcase Canada’s pursuit of excellence in • sport — past, present and future.

Demonstrate Canada’s bilingual nature and its commitment • to diversity, multiculturalism and accessibility.

Build a green structure that attracts visitors of all ages and • immerses them in the wonders of Canadian culture and history.

Solutions

Interactive games, trivia and visual displays illustrated • Canada’s sports achievements and innovation in sporting equipment and technology.

Images and memorabilia from dozens of prominent • Canadian winter sports figures were displayed, including Wayne Gretzky’s jersey and the Stanley Cup.

Guests posed for photos holding the Olympic • and Paralympic Torches which proved to be a huge hit and a major attendance driver.

“Theme days” and daily athlete appearances added • to the fun and attracted media attention.

Messages of encouragement to athletes and • breaking news scrolled across a colorful LED light curtain that ran along the pavilion’s façade.

Green design elements included a reusable aluminum • frame, wall panels made from FSC-certified wood, carpet made from post-consumer waste material, rented audio-video equipment and rented, reusable furniture.

Results

With only 59 days from site access to opening, GES and • TBA Global created an unforgettable experience for visitors of the 2010 Olympic and Paralympic Winter Games.

More than 137,000 visitors toured the Canada • Pavilion, with 7,178 guests on opening day.