canadian edition - progressive publish · 2011. 7. 15. · canadian edition will be published nine...

C A N A D I A N E D I T I O N

2012 MEDIA KIT

Is it right for her? Establish protocols to test new ideas.

E.T. use inches toward widespread adoption.

PGs. 55 & 57

Plus

One year later ... Twelve months after the announcement of the National Dairy FARM program, see what progress has been made to implement an industry-wide animal welfare plan. PG. 36

5 key factors Read what essentials of management great companies use to create a culture of excellence. Does your dairy already have some of them? PG. 27

Use diagnostics to be proactive Get to know the diagnostic tools you can use to get in front of disease outbreaks. PG. 82

What is milk’s carbon footprint? A new study documents fluid milk’s carbon life cycle. Find out how it compares to other beverages. PG. 22

AABP’s executive vice president discusses how political efforts to simplify the issue of antimicrobial resistance could be detrimental to dairy producers and veterinarians. PG. 77

‘Incredibly complex’

PG. 52

Serving Canadian Dairymen | September 22, 2010 | Vol. 24 No. 14Serving Canadian Dairymen | September 22, 2010

Canadian dairy statisticsPages 4-5

Reader demographics Page 24-25

Ad submission guidelinesPage 10

Contact informationBack cover

Print ad sizesPage 11

2012 MEDIA KITTable of contents

ON THE COVER:

It’s feeding time on Bisschop’s Dairy in Chilliwack, British Columbia. Photo by Fredric Ridenour.

OTHER PUBLICATIONS We offer four additional agricultural publications. A separate media kit is available for each.

Editorial calendar / ad rates Page 8

Progressive Dairyman: CanadaPages 6-7

Progressive Dairyman: U.S.Page 9

Is it right for her?Establish protocols to test new ideas.

September 22, 2010September 22, 2010

Extra special care Discover cold weather tips for calf managers.PG. 35

Plus

Read what Jennifer Ackerman of Chili, Wisconsin, says she can’t do without to raise her 2,000-cow dairy’s milk-fed calves.

Serving Dairymen Nationwide | October 12, 2009 | Vol. 23 No. 15

What’s your IgG score?Read why the level of immunity required to maintain good calf health can vary based on farm management practices and level of exposure to disease.

Dairying is like baseball See what you can learn about dairy management from America’s favorite pastime.

The new wave: Group feeding Read about an Idaho dairyman group-feeding his 750 calves.

I can’t do without

Spilled milkSee why EU producers

dumped millions of gallons of milk. PG. 9

Extra special care Extra special care Discover cold weather tips for calf managers.Discover cold weather tips for calf managers.

Vol. 23 No. 15

Keep the parlor full Get an edge on reproduction.PG. 12

Serving Canadian Dairymen | July 1, 2011 | Vol. 1 No. 4

“If you think your heifer reproductive program is functioning well, you may want to look again.” PG. 14

Plus

Robots in rotation Swedish dairy shows off world’s first commercial 24-stall robotic milking rotary. PG. 9

What works in dirty footbaths? Researchers applied the same procedure used in hospital disinfection studies to test bacteria kill rates in dairy footbaths. Read what they found out. PG. 16

Up the ante Discover how a new pasteurizer has upped the colostrum game on Canadian dairies. PG. 28

Clean it up Find out how and why you should reduce the risk of environmental mastitis. PG. 21

“If you think your heifer reproductive program is functioning well, you may want to look again.”

PG. 46

Serving Dairymen Nationwide | November 1, 2010 | Vol. 24 No. 16

PlusThis risky business

Growing a business isn’t always about building.

Expand your thinking on how to transition risk. PG. 49

On an emotional roller coaster

Risk management was less stressful when milk

prices weren’t on the rise. Now feed prices are

climbing too. See what one dairy did for milk and

feed marketing this fall. PG. 32

Year-end tax planning begins

Learn how you can benefit from new tax law. PG. 57

See what this dairy does with feed refusals, dead

cows and these bins.

‘20,000 members by next year’Two producer spokesmen

explain their group’s efforts to

organize all U.S. dairies into a

national dairy organization. PG. 44

‘20,000 members

PG. 73

Vol. 24 No. 16 Vol. 24 No. 16

PlusThis risky business

Growing a business isn’t always about building.

Expand your thinking on how to transition risk.

On an emotional roller coaster

Risk management was less stressful when milk

prices weren’t on the rise. Now feed prices are


feed marketing this fall.


Learn how you can benefit from new tax law.




national dairy organization.

Serving Dairymen Nationwide | November 1, 2010 | Vol. 24 No. 16

Serving Dairymen Nationwide | November 1, 2010 |

Raise a glass How to make milk more competitive PG. 59

Serving Dairymen Nationwide | June 11, 2011 | Vol. 25 No. 9

PG. 46 prices weren’t on the rise. Now feed prices are


feed marketing this fall.


Learn how you can benefit from new tax law.




national dairy organization.

PlusStress-testing for dairies?The government made banks do it. Banks may pass along the favor. See if your dairy would pass. PG. 27

Large-herd automatic milking arrives? Swedish dairy shows off world’s first commercial 24-stall robotic milking rotary. PG. 53

‘They have taken our space’DMI’s CEO doesn’t buy the theory that fluid milk can’t be a competitive beverage. Read his comments and new data that highlights fluid milk’s opportunities. PGs. 57 & 59

Inside: See what the value of milk per operation and the value of milk per cow were in 2010 in your state.2010 Annual value of milk production per cowRank State Value/cow Rank State Value/cow

1 Hawaii $4,661 6 Washington $3,785

2 Michigan $3,954 7 North Carolina $3,781

3 Colorado $3,881 8 Nevada $3,742

4 New Mexico $3,879 9 Arizona $3,727

5 Florida $3,862 10 Texas $3,655

Serving Dairymen Nationwide | June 11, 2011 | Vol. 25 No. 9


Progressive DairymanU.S. Edition

Published since 198718X Annually

Circulation: 29,033http://progressivedairy.com

2 Progressive Publishing 2012 MEDIA KIT | Progressive Dairyman Canadian Edition

Read it online!

Lower lameness

Serving Canadian Dairymen | May 1, 2011 | Vol. 1 No. 3

Plus

Same milk, fewer cows Find out how feed efficiency can increase profits per cow. PG. 18

Store silage as bales Uncover the advantages and disadvantages of baleage. PG. 28

Manage the farm’s finances Learn how financial ratios can help a dairy owner quickly understand where the farm stands compared to prior years and industry benchmarks. PG. 8

Rise and shine See what might be stopping your cows from getting out of bed in the morning. PG. 34

Store silage as balesUncover the advantages and disadvantages of baleage.PG. 28

the dairyman

español/english

Desarrollando un sistema de manejo que funciona bien 6¿Cuáles fueron los resultados del Censo 2010? ¿Qúe significan? 21

Aprenda como la ventilación puede

combatir al estrés calórico en las vacas 24INSIDE

The bilingual magazine for the dairy industry

Developing a management system that works well

6

What were the results of the 2010 Census?

21

Learn how ventilation can combat heat stress in cows

24

May 2011Vol. 6 No. 2

Herdsman mistakes can be avoided

8

español/english

INSIDE


Developing a management system that works well

6

What were the results of the 2010 Census?

21

Learn how ventilation can combat heat stress in cows

24

the dairyman

español/english

Mauro Caldera siguió sus propios

pasos al éxito 6

Asegure el éxito de nuevos empleados en el establo 12

Puntos clave que hay que considerar al presentar su

declaración de impuestos 14

www.el-lechero.com | Volumen 6 Numero 1 Febrero 2011

INSIDE


Mauro Caldera followed his own steps to success

6

Ensure new employees do well on the farm

12

Key points to consider when filing your income taxes

14

February 2011Vol. 6 No. 1

Dry cow vaccines prevent disease

8

Read it online!Read it online!Read it online!Read it online!

A heritage on horsebackProducers help operations thrive from the saddle.

Technology that pays New federal tax laws help cattleman reap rewards.

PG. 6

Measuring upSage wisdom that can predict a young horse’s height.

PG. 18

Equine nutritionTips to keep your horse’s body condition healthier.

PG. 22

2010 beef statistics insert.

A heritage on horsebackProducers help operations thrive from the saddle.

Technology that pays New federal tax laws help cattleman reap rewards.

PG. 6

Measuring upSage wisdom that can predict a young horse’s height.

PG. 18

Equine nutritionTips to keep your horse’s body condition healthier.

Traceability that works for youProducers show how animal ID systems are voluntarily based. PG. 14

M A R C H 2 0 1 1

Injection management The protocols that keep your herd healthy PG. 22

In this issue

Keeping it coolVaccine storage a critical flaw on many operations PG. 26

Working with your vetDon’t just wait for an emergency to callPG. 24

Inside: See Progressive Cattleman’s March Seedstock Sales Guide inserted inside this issue.

SEEDSTOCK SALES GUIDE MARCH 2011

Opportunity to learnWhat can you get from being

PlusSilage management

Harvest and store high-quality silage by following

these nine simple tips. How short is too short?Understand how grazing height can affect stand

quantity and persistence.Hay transportationDiscover how the journey from field to farm

has changed over the years.

P R O G R E S S I V E F O R A G E G R O W E R

A u g u s t 1, 2 0 10 | V O L . 11 I S S U E 6

Opportunity to learn




PlusSilage management

Harvest and store high-quality silage by following

these nine simple tips. How short is too short?Understand how grazing height can affect stand

quantity and persistence.Hay transportationDiscover how the journey from field to farm

has changed over the years.

A u g u s t 1, 2 0 10

IMAGEBe ye thankfulThe divine principle of gratitude

P R O G R E S S I V E F O R A G E G R O W E R N o v e m b e r 15 , 2 0 10 | V O L . 11 I S S U E 8

Plus

Quality vs. quantityManage forage resources on your farm for profitable livestock production.

Machinery leasingConsider the flexibility and payment options an equipment lease can provide. Is it for you?

What the winners knowRead the secrets to producing high-quality, award-winning forage.

Same milk, fewer cowsFind out how feed efficiency can increase profits per cow.

Uncover the advantages and disadvantages of baleage.

Manage the farm’s finances Learn how financial ratios can help a dairy owner quickly understand where the farm stands compared to prior

your cows from getting out

Uncover the advantages and disadvantages of baleage.

Publisher’s statement

We are excited to announce that Progressive Dairyman’s Canadian edition will be published nine times in 2012. It was so well received in its fi rst year that we’ve increased the frequency to be delivered every six weeks. If you are interested in doing business with a company that is committed to providing the best possible service to readers, advertisers and the dairy, forage and cattle industries as a whole, you will enjoy doing business with us. We extend an open invitation to each of you to help us provide meaningful information and tools to our readers. Your comments and ideas are always welcome.

Thank you,

Alan LeavittPublisher

[email protected]

Karen Lee Managing Editor

[email protected]

Extra special care Discover cold weather tips for calf managers.PG. 35

Plus

Read what Jennifer Ackerman of Chili, Wisconsin, says she can’t do without to raise her 2,000-cow dairy’s milk-fed calves.

Serving Dairymen Nationwide | October 12, 2009 | Vol. 23 No. 15

What’s your IgG score?Read why the level of immunity required to maintain good calf health can vary based on farm management practices and level of exposure to disease.

Dairying is like baseball See what you can learn about dairy management from America’s favorite pastime.

The new wave: Group feeding

his 750 calves.

Spilled milkSee why EU producers

dumped millions of gallons of milk. PG. 9

Meet her energy needs

Serving Canadian Dairymen | January 1, 2011 | Vol. 1 No. 1 Vol. 1 No. 1

Plus

Research in motion Find out what has been learned through studying calves at the Grober Young Animal Development Centre. PG. 10

Pacific Agriculture Show preview Hear from the speakers planned for the British Columbia Dairy Expo later this month. PG. 36

Find the perfect match Planning for the next growing season? Get these tips on selecting the right alfalfa variety. PG. 32

Get a leg up Learn more about hoof health with Lameness 101. PG. 28

Bulb

Coronary band

Wall {

Learn more about hoof health with Lameness 101. PG. 28

BulbBulb

WallWall {

Meet her energy needsMeet her energy needsMeet her energy needsMeet her energy needs

Vol. 1 No. 1 Vol. 1 No. 1

Keep the parlor full Get an edge on reproduction.PG. 12

Serving Canadian Dairymen | July 1, 2011 | Vol. 1 No. 4


Plus

Robots in rotation Swedish dairy shows off world’s first commercial 24-stall robotic milking rotary. PG. 9

What works in dirty footbaths? Researchers applied the same procedure used in hospital disinfection studies to test bacteria kill rates in dairy footbaths. Read what they found out. PG. 16

Up the ante Discover how a new pasteurizer has upped the colostrum game on Canadian dairies. PG. 28

Clean it up Find out how and why you should reduce the risk of environmental mastitis. PG. 21


should reduce the risk of environmental mastitis. PG. 21

Progressive Dairyman Canadian Edition Published since 2011, 9X Annually, Circulation: 6,750

Order a no-cost digital edition of any of our publications at www.progressivepublish.com When the issue is published, you’ll receive an email notifi cation.

Progressive Forage GrowerHay | Silage | Pasture


Circulation: 40,380http://.progressiveforage.com

El LecheroThe Dairy Team’s Bilingual Tool


Circulation: 9,763http://el-lechero.com

Progressive CattlemanThe Beef Industry Resource


Circulation: 27,220http://progressivecattle.com

3canada.progressivedairy.com

Cash receipts per dairy cow (U.S. dollars)

2005 2006 2007 2008 2009 2010

Canada $3,851 $4,191 $4,821 $5,036 $4,878 $5,405

United States $2,950 $2,562 $3,858 $3,741 $2,646 $3,440

Canada’s per-cow cash receipts advantage over U.S.

$901 $1,629 $963 $1,295 $2,232 $1,965

Cash receipts per dairy cow are signifi cantly higher in Canada than they are in the United States. A Canadian dairyman with 100 cows typically has much more disposable income than a U.S. dairyman with 100 cows.

ProvinceNumber of dairy cows

Number of dairy operations

Average number of cows per operation

Average cash receipts per operation

(Canadian dollars)

Average cash receipts per cow

(Canadian dollars)

British Columbia 70,500 529 133 $933,348 $7,003

Alberta 90,000 598 151 $799,938 $5,315

Saskatchewan 30,000 190 158 $827,737 $5,242

Manitoba 44,500 356 125 $640,659 $5,125

Ontario 322,000 4,191 77 $424,809 $5,529

Quebec 370,000 6,375 58 $317,950 $5,478

New Brunswick 18,700 234 80 $401,146 $5,020

Nova Scotia 22,500 248 91 $486,269 $5,360

Prince Edward Island 13,000 209 62 $340,987 $5,482

Newfoundland 5,800 35 166 $1,270,484 $7,667

CANADA TOTAL 987,000 12,965 76 $423,830 $5,567

Source: Canadian Dairy Commission

2010 Canada dairy industry trends12,965 Number of farms with milk shipments987,000 Number of dairy cows443,100 Number of dairy heifers

British ColumbiaFarms: 529Cows: 70,500Heifers: 35,000

AlbertaFarms: 598Cows: 90,000Heifers: 38,200

SaskatchewanFarms: 190Cows: 30,000Heifers: 16,000

ManitobaFarms: 356Cows: 44,500Heifers: 18,500

OntarioFarms: 4,191Cows: 322,000Heifers: 156,000

QuebecFarms: 6,375Cows: 370,000Heifers: 150,000Heifers: 150,000

New BrunswickFarms: 234Cows: 18,700Heifers: 9,500

Nova ScotiaFarms: 248Cows: 22,500Heifers: 10,400

Prince Edward IslandFarms: 209Cows: 13,000Heifers: 7,000

Newfoundland and LabradorFarms: 35Cows: 5,800Heifers: 2,500


Holstein93% of national herd9,970 kg milk, average3.8% fat, 3.2% protein

Ayrshire3% of national herd7,663 kg milk, average3.8% fat, 3.2% protein

Jersey3% of national herd6,559 kg milk, average4.9% fat, 3.8% protein

Brown Swiss8,340 kg milk, average4.1% fat, 3.5% protein

Guernsey6,891 kg milk, average4.5% fat, 3.4% protein

Milking Shorthorn6,827 kg milk, average3.7% fat, 3.6% protein

Province

Tiestall Freestall Robotic System

Number Percentage Number Percentage Number Percentage

British Columbia 17 5.5% 282 91.3% 10 3.2%

Alberta 56 12.4% 391 86.3% 6 1.3%

Saskatchewan 20 17.5% 92 80.7% 2 1.8%

Manitoba 93 44.7% 102 49.0% 13 6.3%

Ontario 2,225 71.9% 818 26.4% 50 1.6%

Quebec 4,249 92.1% 290 6.3% 74 1.6%

New Brunswick 49 45.0% 59 54.1% 1 0.9%

Nova Scotia 38 36.2% 65 61.9% 2 1.9%

Prince Edward Island 64 64.6% 35 35.4% 0 0.0%

Newfoundland and Labrador 1 20.0% 4 80.0% 0 0.0%

Total 6,812 74.8% 2,138 23.5% 158 1.7%Source: Canadian Dairy Information Centre, www.dairyinfo.gc.ca

Dairy barns by type

Average volume of milk produced per farm

Dairy breeds

7,000

6,000

5,000

4,000

3,000

2,000

1,000

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0

Hect

olitr

es Farms

0

1991

/92

1994

/95

1997

/98

2000

/01

2003

/04

2006

/07

2009

/10

Number of farms Average production per farm


VisSt. PierreMichaelPaulBlockHibma

“Good job with the magazine! The new Canadian version is great, and very informative. You have surpassed all other dairy papers in quality, advertising and content!” Phil Rember, Producer Teeswater, Ontario, Canada

• News & events – Current events, commentary and news affecting dairy producers and the industry are included in each issue. Each issue also contains a list of upcoming trade shows and seminars.

• Management tips – Readers say this section is the most-read section because they want to learn how to teach and manage employees who now do some or all of the tasks they once did themselves.

• Themed content – Throughout the year, editors focus attention on topics that interest readers. See the editorial calendar on page 8 for 2012 topics.

• Humor/ Human interest – Contributing columnists Yevet Tenney, Baxter Black and artists Leigh Rubin and Kevin Brown portray the culture, personal convictions and the lighter side of dairying.

Editors and contributing writers seek out, interview and write about hardworking, successful dairy producers and the issues that impact their livelihoods.

Paul Ekstein and his son, AriOwnersQuality HolsteinsToronto, Ontario

• Respected industry and university contributors

© 2011 Progressive Dairyman

Written and illustrated by Kevin Brown

In every issue

Producer profi les

WalpoleQuigleyMilliganWoodleyWoodleyShore

Scott, Don and Tim Penner

Co-ownersBenner Holsteins

Steinbach, Manitoba

QuigleyMilliganMilliganWoodley HibmaHibmaWalpoleWalpoleWalpole BlockBlock St. PierreMichaelMichael VisSt. Pierre

Is she happy? Put an emphasis on cow comfort.PG. 10

Serving Canadian Dairymen | March 1, 2011 | Vol. 1 No. 2Serving Canadian Dairymen | March 1, 2011 | Vol. 1 No. 2

Plus

Innovations in genomics Advancements in DNA collection could help more producers take advantage of genetic testing. PG. 16

Face the challenges A large line-up of speakers will help you in “Facing the Challenges of Modern Dairying” at the 29th Western Canadian Dairy Seminars in Red Deer, Alberta. Get a sneak peek here. PG. 35

Decrease pneumonia in heifers Find out what puts heifers at risk for pneumonia and what can be done to prevent it. PG. 24

Manage the microbes Discover how separated solids differ from other forms of bedding. PG. 12

Progressive Dairyman is rated by producers and dairy-related professionals as one of the leading industry-specifi c publications.

The mission of Progressive Dairyman is to:

• Provide forward-thinking dairy producers with practical, unbiased dairy operation and cattle feeding articles, management/business tips, timely news, technology updates and thought-provoking opinions.

• Create an open forum for industry discussion and an easy-to-read magazine of expert information about the dairy industry.

• Assist dairymen in improving their profi tability and effi ciency while enjoying the life experiences associated with producing Nature’s perfect foods – dairy products.


DepartmentsI belong to … USDECI belong to...

Year organized ..........................................1995

Members ................................................. 100+

States with member headquarters ..............28

VisionA growing dairy industry efficiently and

consistently meeting customer demands

worldwide.ProgramsUSDEC’s network of offices in 11 countries

provides in-country market data, competitive

conditions and trade contacts; conducts

market development; works on market access

and regulatory affairs; encourages research;

and monitors and contributes to the formation

of trade policy.

2101 Wilson Blvd., Suite 400Arlington, VA 222011-703-528-3049www.usdec.org

USDEC

Producer Les

Hardesty

U.S. DairyExport Council Colorado

Age: Young enough to still be having fun and enjoying life.

Location: Greeley, ColoradoMy dairy’s history: Sherrill and I are the third generation that has marketed milk for consumption. We

operate two dairies: the 700-cow Painted Prairie Dairy as well as our small, educational showcase farm, Cozy Cow Dairy.

If I wasn’t a dairyman, I would be … Honestly, I’m not sure. I certainly would be in the agriculture industry in some capacity, as I can’t imagine not working with such genuine, compassionate and honest folks. From

Earth-friendly to neighborly, members of the ag community can be depended upon in times of need. And that’s a good thing, as we are going to need each and every one of their farms to feed the world in the coming years. We are ready for the challenge.

I have been a member of USDEC for … Seven years.

I believe I was elected USDEC chairman because … USDEC members recognize the contributions producers made in establishing the organization 15 years ago, well before most industries fully understood the opportunities to be had in the

export market. So they support a dairy farmer as chair and also appreciate the experience I have both in production agriculture and on the processing side.

My favorite USDEC outpost is … Each of USDEC’s foreign offices do a fantastic job representing the interests of U.S. dairy producers and processors. I have spent more time with the Mexico, China and Southeast Asia teams and have learned a great deal from the well-connected,

knowledgeable staff members at those offices. But all of the teams are dedicated to expanding sales of U.S. dairy products in their respective regions and have highly qualified and

impressive staff members – many of whom have been with USDEC from the very beginning.

What USDEC does best is … Represents the value of U.S. dairy products to consumers the world over, creating opportunities for increased sales.

I feel valued as a USDEC member when … We as an industry find

a new outlet for our products or introduce a new customer to the world of U.S. dairy. Success comes only after work on so many fronts, from sales to technical barriers to trade issues. USDEC is a very effective

organization and it represents the dairy industry’s interests extremely well.

An influential person whom I’ve met through USDEC is … Tom and Tom: Former USDEC Chairman

Tom Camerlo, who was years ahead of his time in recognizing the importance of the world market for our dairy products, and USDEC President Tom Suber, who has orchestrated the building of this organization into the premier business that it is today.

My worst struggle in dairying is … Like all dairymen, I struggle with the price volatility of the domestic market. All the more reason we as producers need to become consistent suppliers to markets both inside and outside the United States.I hope my dairy legacy is … That I leave this already great industry in better shape than I found it when I accepted the challenge of leadership.

My advice to dairymen is … Believe in this industry and its people. Know that the export market is real and beneficial to us as producers. The world has been turned on to U.S.

dairy products; they like them and they want more. Exports will continue to grow and expand our bottom line. Especially during difficult spells, we must continue to be optimistic

about the months and years to come; exports are a big part of that bright future. PD

As a first-rate dairy producer who also runs his own

processing facility, Les brings a unique perspective to his

USDEC chairmanship. He truly understands both sides of

the equation. It’s exactly this kind of experience that we

need to help grow strong global markets. ”—Tom Suber, president, U.S. Dairy Export Council (USDEC)

94

Progressive Dairyman

Issue 6 • April 12, 2011

P O E T T I N G E R P U R E P E R F O R M A N C E

www.poettinger.us

Year organizedMembersStates with member headquartersVisionA growing dairy industry efficiently and

consistently meeting customer demands

worldwide.ProgramsUSDEC’s network of offices in 11 countries

provides in-country market data, competitive

conditions and trade contacts; conducts

market development; works on market access

and regulatory affairs; encourages research;

and monitors and contributes to the formation

of trade policy.

I are the third generation that has marketed milk for consumption. We operate two dairies: the 700-cow Painted Prairie Dairy as well as our

My favorite USDEC outpost is Each of USDEC’s foreign offices do a fantastic job representing the interests of U.S. dairy producers and

and Tom: Former USDEC Chairman

and Tom: Former USDEC Chairman Tom Camerlo, who was years ahead of his time in recognizing the importance of the world market for our dairy products,

Suber, who has orchestrated the into the premier business that it

NOVACAT V10

P O E T T I N G E R P U R E P E R F O R M A N C E

A snowstorm on a dairy farm – with cows needing feed and a way to it – is no place for a wheel loader to stop working. Today’s dairyman also can’t afford a machine that operates poorly. So imagine the benefits of a system that can tell you precisely, and in real-time, what’s going on, or going wrong, with your key equipment.

It’s called web-based machine maintenance technology. Available on most new construction machinery models, the system allows owners to locate and monitor the movement of their equipment, its daily hours of operation and fuel consumption as well such troubleshooting data as operator habits and efficiencies.

Relying on a network of low-orbiting satellites and an easy-to-use, secure Web application installed on your computer, the system downloads data every day, or as needed, from your machines to your computer – and mine. That’s a critical detail. Because distributor reps (like me) essentially become partners in problem solving with dairymen like Gilbert Hurtado of Jerome, Idaho.

The general manager of two good-sized dairies, Hurtado says, “I have to keep my eyes on everything these days with these milk prices. It helps having a loader like that. If I have a problem with something, [my rep] will call me or e-mail me.”

For example, he says, “The other day my loader was heating up in Preston, and I was three hours away. So they sent me an e-mail that the

Is web-based machine monitoring for you?BY DOUG JOHNSON

loader was heating up and I was able to ask, ‘Hey, what’s going on up there?’ Sometimes employees don’t look at those things.”

Dan Arnold, equipment manager for one of the world’s largest dairies – Bettencourt Dairies – also values this machine oversight. With 13 locations and some 50,000 cows to milk, Arnold’s crew operates 40 loaders. Six have the cost-saving technology.

“We can tell how long the loader has been running feed and loads,” he says, “or pushing. And how much time it’s been idling. I’ve had problems with guys that start it and let it idle for half an hour, using up warranty time. Plus, you’re burning fuel. My big thing is, ‘Okay, you blow a hydraulic hose or a radiator hose and no one is around; it burns up.’”

Says Arnold, “I rely on our sales rep to keep an eye on this equipment, and whenever I suspect our operators are not watching their machines, I have him print up reports on daily operations so I can educate our operators and keep them on the correct path.”

Having the data translated into useful maps, graphs, lists and charts for the operators to see themselves is helpful. Arnold also appreciates the data for other machines in his fleet.

“I find that if I have another loader with the same problem,” he says, “I can look back on these records and it saves a lot of time.”

The technology tracks meter readings, dashboard cautions,

maintenance reminders, the machine’s location and movement (a nice insurance/safety feature), its travel hours, fuel consumption (actual hourly and residual), kinds of work hours and load frequency. The system also produces an operation map (times of the day the engine was on/off).

The family-owned Scarrow Dairies has purchased two loaders with this technology. It allows them “to keep an eye on the loader without physically getting on the machine,” says Stacy Scarrow, who is concerned about his machine’s “extreme” work hours.

“We can make our plans for our maintenance man,” he says, “without having to rely on the operators to keep track in a timely manner.”

And when trouble strikes, “We can have the service guy or mechanic call it up on his computer and look at his

codes. We don’t have to guess at the problem,” he says.

Spending $25,000 to $30,000 monthly in diesel, Scarrow also likes his ability to “pull up monthly and annual reports of maintenance and fuel consumptions” to strategize the budget.

He figures, “We can probably cut down the idling time by half to save some fuel.”

As general manager of Magic Valley Composting, Ray Silene works closely with the local dairy industry. He, too, praises the technology.

“I don’t have to rely on the operator to tell me what’s going on with our investment,” he says. “I can access data 24/7 anywhere in the world. And I can rest assured that if we are not monitoring [the data], our dealer is.” PD

To learn more about this technology, visit these websites: Komatsu – Komtrax Fleet Monitoring Systemhttp://www.komatsuamerica.com/komtrax

Caterpillar Fleet Management Software (VIMS) Vital Information Management Systemshttp://www.cat.com/cda/layout?x=7&m=341779&id=1905021

JohnDeere – Fleetcare (JDLink)http://www.deere.com/en_US/cfd/construction/deere_const/service_support/fleetcare.html

Volvo – CareTrackhttp://www.volvo.com/constructionequipment/na/en-us/partsservice/caretrack/caretrack.htm

[email protected]

SPREADER TANKSPTO-DRIVEN PUMPS

CENTRIFUGALLOADING PUMP

VERTICAL PTO

PUMPS

ULTRA-PUMPTRAILER LAGOON PUMPS & PROPS

SD-SERIESNON-STEERABLE

HD-SERIESNON-STEERABLE

AUTO-TRACSTEERABLE

ULTRA-TRAC4, 6 or 8

WHEEL STEERABLE

SEMI-TRAILERMOUNTED

TRUCK MOUNTED

ULTRA-PUMP 3PHPUMPS & PROPS

SESESEMIMIMI T-TTRARARAILILILILMOMOMOMOUNUNUNUNTETETETE

CENTRIFUGAL

OOPUPUPUMPMPMPSSS &&&& PRPRPROPOPOPSSS

TRUCK TANKERS

STEERABLE

UL

TRANSFER ARM KITS

INJECTION SYSTEMSNUTRI-JECTOR HIGH-SPEED

INJECTION SYSTEMNUTRI-JE

INJEC

MULTI-JET APPLICATOR

DOUBLE DISCAPPLICATOR

TRUCK MOUNTED

88 Progressive Dairyman Issue 6 • April 12, 2011

What do you get when you cross a hoof with superglue and a neon-colored hoof block? A new, short-term fix for treating mild hoof sores, say hoof trimmers who have used Shoof International’s Walkease hoof block. “It’s a great, temporary fix for when you want to get her off her claw for a short period of time to let it heal,” says Brandon Beavers, owner of Beavers Hoof Care Service in Lebanon, Kentucky. “I use them anywhere from five to 10 times a week.”These new hoof blocks are made from ethylene vinyl acetate, otherwise known as EVA foam. The material has been used for years to make everyday objects such as yoga mats, sports equipment padding and sandals. Because the foam blocks are made from a shock-absorbent material, Beavers says that it takes some strain away from a cow’s leg joints and muscles. “It isn’t as hard or abrasive as wooden blocks.” The new foam hoof blocks stick for anywhere from one week to 14 days, but they aren’t meant to compete against wooden and hard rubber blocks. “The alternatives (wood blocks) still have a very significant place for serious lameness,” says Peter Griffiths, inventor of the new product. “The Walkease hoof blocks just give an option for an early intervention of treating the hoof.”

With warts and ulcers being the most prominent cases of lameness that Beavers sees, blocks are usually the product of choice for the healing process. But some ulcers are not serious enough to need extended healing time with a wooden block. Plus, a wooden or plastic block can be a relatively expensive treatment given low milk prices, costing on average $20 per cow for a trimmer to apply the block, while the foam block can be applied by anyone for around $5. And with circumstances like that, Beavers says the foam block is perfect for the job.“You don’t have to worry about it,”

The following checklist can be used to determine if this new technology might be a fit for your operation.

1. Do you account for proper hoof care and treatment in milk production?

2. Do you have your cows’ hooves trimmed regularly by a trimmer?3. Do you currently pay for wooden or plastic blocks for your cows?4. Do you have more than a four-week wait period in between trimmer visits?

5. Do you have a basic knowledge of hoof care?If you answered yes to three or more of these questions, this new technology may be one for you to consider.

New foam block offers early intervention for hoof careProgressive Dairyman Staff Writer Kelsey Holtersays Beavers. “In the week to two-week range, you know the block is going to come off and the animal is going to be fine.”

A hoof trimmer or an on-farm herdsman applies the foam hoof block much like he would a wooden one. He starts by cleaning and leveling the healthy claw of the hoof with a giant nail file, called a surform rasp. Then, he applies the one-step “superglue” to the block, presses the block onto the clean claw and holds it for about 10 seconds. He releases the leg, letting the cow put pressure on the block to complete the application process. The foam blocks come in three different colors: red, yellow and blue. Each color corresponds with a small, medium or large hoof size. They can be bought in groups of 10 or as a starter kit comprised of 10 foam hoof blocks, the unique superglue, a surform rasp and rubber gloves.

The one-step glue is also a new product because it is simple to use and fast-drying, taking seconds to set, unlike other hoof glues that require a two-step adhesive process. It is called “superglue” because it works like regular superglue that is commonly used today. “We wanted to find a glue that would dry very quickly, but still give us

normal strength,” Griffiths says. Three years ago, Griffiths decided that there was no alternative for wooden blocks and temporary hoof care. So, after coming up with the idea for the foam block, it took two years of conducting many tests with different materials and glues for the Walkease to be at the point of exceeding the company’s expectations. As for the name?“We had a bit of a competition in the company amongst the staff, and then the managing director’s wife came up with the ‘Walkease’ idea because it quite well describes how it makes the animal walk – easily,” Griffiths says.Griffiths also says that the blocks are durable in any type of climate. The blocks have been tested to last the average week time period on all surfaces from grass to concrete. The block absorbs little moisture and has no known negative effects on the environment or handlers. After falling off, they can be thrown out with the trash.

“Because it is economical and easy to fit, they can treat the animal early, rather than leaving it until it’s a more serious situation,” Griffiths says. “So the animal that has been treated early can carry on, producing effectively in the herd.” PD

Shoof International has recently introduced inventor Peter Griffith’s new foam hoof block into

800-336-5299www.productsgroup.com

We also offer: Portable Loading Chutes, Horsetrimming Chutes,and Metal Calf Pen Fronts w/Lock-ups & Automatic Grain Feeders

All-Galvanized Chutes Now Optional!!!Benefi ts of our optional custom-made curved alleys for stationary chutes:✔ Excellent cow fl ow, speed, operator comfort✔ No need for cattle prod – naturally funnels cows into chute✔ Much safer – work cows from outside of alley, instead of walking behind them!✔ Easy to use, meaning you’ll use it at the fi rst sign of

lameness, keeping production up & increasing overall herd health

✔ It doesn’t take many cows or lost production to pay for this investment!

✔ We now feature a raised headrest, which helps alleviate pressure on the front shoulder of treated cows.

p

Thank-You, Dairymen in TN, TX, WI, MN, IA, OH, UT, ID and even

Brazil for yourrecent orders!

Issue 11 • July 21, 2010


41

New technology – An article featuring a new product or service, its creators and how early adopters are using it.

Nutrition feature – An article and accompanying graphics display a high-production dairy’s ration components, nutritional analysis, cost and total milk production output.

I belong to – A personality feature of a dairy producer and the association, co-op or other organization to which he or she belongs.

Mechanic’s Corner – An every-issue column discussing ag equipment maintenance, care and new technology.

In your own words – Short quotes from dairy producers about production techniques and industry issues.

3 Open Minutes – A question-and-answer feature with leading experts and producers about forward-thinking dairy topics.

In your own words...

Rocky GinggDel Rio DairyFriona, Texas

The volatility of both milk prices and feed.Nik SutterFertile-Ridge Dairy LLC

Mount Horeb, Wisconsin

Volatility is the biggest concern in a lot of different ways – not just feed, not just milk, but growing operations not knowing what land values are going to do; not knowing what credit availability is going to be in the next five years. While many of us have plans, I know that there are others that don’t. It’s just scary to think if a lot of different risks occur at the same time, what might happen to some of us.

What most concerns you about the dairy industry in the next five years?

Want to share your opinions with fellow Progressive Dairyman readers? E-mail PD Editor Dario Martinez at [email protected] or call (208) 324-4860.

Let us know which topics you want to see covered in upcoming “In your own words...”

The diminishing confidence consumers have in the products we provide for them. That alarms me. We need to get back to educating that we are working diligently to provide safe and wholesome products.

The volatility of the industry is most concerning. The future is certainly not certain and so we’re having to take steps to make sure that we have a future for ourselves and our children in the industry.

John DovinDovin Dairy Farms LLC

Oberlin, Ohio

Jordan LeakJerome, Idaho

Photos by Karen Lee.

Issue 5 • March 22, 2011 Progressive Dairyman

49

The volatility of the industry is most concerning. The future is certainly not certain and so we’re having to take steps to make sure that we have a future for ourselves and our children in the industry.

Jordan LeakJerome, Idaho


affect positive change with a positive

attitude, positive messaging and data.

Those really are the three tools for

success.

Do you think the milk price

downturn that we’ve been

experiencing was a factor or

a non-factor in producers’

engagement?

MARSH: There is probably

no other state in the country

with the environmental regulations

of the nature that we’ve got here in

California, and our producers work

their tails off to be in compliance

every day, but then to have someone

discount all their effort is what I think

triggered many folks to respond.

Clearly, feelings are still pretty raw

because producers are still struggling

through this financial nightmare we’ve

been in. Doubtless that had a role,

but even if we had been in 2007 with

a strong milk price and this exhibit

came out, I think producers would

have let the aquarium know just as

well how they felt about it.

If you were to do it over

again, is there anything that

you would have changed

about how the story played

out?

GIAMBRONI: I think that we

felt like this was a real best-case

scenario for a situation like this.

The reception we received from the

aquarium was very open. They didn’t

try to put us off. We really don’t

consider this completely over, either.

This has opened a dialogue with the

aquarium that we are continuing. I

think that things worked out in a way

that definitely doesn’t always happen,

so we were very fortunate. PD

concerns were critical to getting

the exhibit changed?

GIAMBRONI: Absolutely! Dairy

producers who voiced their

concerns were important to the

success of this campaign.

What information was

inaccurate?

MARSH: It appeared to us that

a lot of the information that the

aquarium was sharing was perhaps

taken from the original United

Nations’ FAO report, “Livestock’s

Long Shadow.” Fortunately, for us, we

also have some research and some air

quality researchers here in California

that have been on the cutting-edge

of trying to make some changes to

that FAO report. I think that helped

us buttress our position with regard

to working with the folks at the

aquarium because really the science

was different from what they had

portrayed. They were also trying to talk

about alternative energy and

renewable energy. I think they were

a little bit surprised when we told

them that it is virtually impossible

to build a methane digester on a

dairy in California today because of

conflicting regulations between air

and water quality, even with a demand

for more green energy from California

Assembly Bill 32.

What can others who want

to defend dairy’s image learn

from this specific success

story or case study?

GIAMBRONI: It is important to

engage and focus on the positive.

For dairy we have a lot of terrific,

positive stories to tell that have the

data behind them. They didn’t just

change the text of their exhibit

because we said that we don’t like it;

we had the data to back it up. When

you are dealing with reasonable

people, and there are some groups

that might be unreasonable, go in to

Earlier this year the Monterey Bay

Aquarium in Monterey, California,

opened a new exhibit about climate

change. The exhibit originally

encouraged visitors to reduce their

consumption of milk and meat to

mitigate climate change and featured

a dairy cow statue wearing a gas mask.

On behalf of dairy producers, the

California Milk Advisory Board and

Western United Dairymen led an effort

to change the exhibit, which resulted

in changes to the exhibit’s message and

the removal of the gas mask. Editor

Walt Cooley discusses how the two

groups did it.

Describe why dairy cows

were featured in an

aquarium’s exhibit.

GIAMBRONI: The initial exhibit

was focused on climate change

and how what happens on the land

affects the sea. It suggests positive

things people are doing to make a

difference and what everyday citizens

could do to reduce their carbon

footprint. However, there was this portio

n

of the exhibit that called out dairy as

a major climate change contributor.

The aquarium used an image that

they thought would provoke a

conversation, which was a cow with

a gas mask, and they also had a lot of

negative messaging about dairy and

its contribution to climate change.

It did not really reflect all of the

positive things that our industry has

done and continues to do to decrease

dairy’s carbon footprint and increase

efficiencies.

So tell me how was the

existence of the exhibit

brought to your attention?

GIAMBRONI: I don’t know the

exact date that it opened, but

it opened before Earth Day. We got

a few calls from producers who said,

“Have you seen this exhibit? It has very

negative messages about dairy.”

MARSH: I was home on a Saturday,

and I got a call from one of my

board members. He said, “We’ve got

a problem with the Monterey Bay

Aquarium.” And he said that there

was a gas mask on a cow, and the

aquarium was telling people not to

consume dairy products and not to

consume beef. My board member’s

comment was: “What are we going to

do about it?” We started looking into

it and gathered as much information

as we could and then contacted the

California Milk Advisory Board,

which works on issues management

on behalf of our industry. We put

together a strategy to try to see if we

could get some changes made.

What was your strategy?

GIAMBRONI: The overall strategy

was to educate and also open

a dialogue with the aquarium. We

wanted to go about it in a positive way

to share information and see if we

could effect change with a reasonable

discussion. What we initially did was

call them. We said, “We would like to sit down and

talk. We’ve seen the exhibit, and you’ve

heard from producers. But we want to

talk with you one-on-one and share

information you might not have had

when you put the exhibit together.”

We wanted to talk about some of the

concerns we had with the imaging.

Was that first phone call

confrontational or were

they open to a sit-down

discussion?

GIAMBRONI: We have been very

pleased with the reaction of the

aquarium. They immediately took our

calls, and we had a meeting within a

week of the initial call. That is often

very difficult with people’s schedules.

We met with the management team,

and it was a very open dialogue.

They were surprised at some of the

reactions from producers because the

most controversial image was the gas

mask, which was something they had

intended to be a conversation-starter.

We shared our concerns that it had left

an indelible negative image of dairy.

The day that we met was the day the

new United Nations’ FAO report on

climate change came out. So we were

able to provide some recent data on

dairy’s contribution to climate change,

including dairy’s shrinking carbon

footprint and how modern, efficient

dairies, like we have in California,

actually help with sustainability.

MARSH: It was also very evident to me

when we were meeting with the folks

at the aquarium that they had heard

from a number of producers who were

raising concerns about the nature of

the exhibit.

These concerns, were they

letters, phone calls, both?

GIAMBRONI: Phone calls, e-mails

and a Facebook page dedicated to

the issue.

So producers sharing their

agchat agchat agchat agchat agchat

agchat agchat agchat agchat agchat agchat



agchat agchat agchat agchat agchat agchat agchat agchat agchat agchat

agchat agchat

agchat agchat agchat





agchat 3openminuteswith Mike Marsh CEOWestern United Dairymen

&Jennifer GiambroniCommunications Director

California Milk Advisory Board Western United Dairy

men

Q

Q

Q

Q

Q

Q

Q

Q

Q

A

A

A

A

A

A

A

A

A

A

Q

Read this article online to see more before-and-after pictures of the aquarium’s exhibit.

38

Progressive Dairyman Issue 9 • June 11, 2010

The following checklist can be used to determine if this new technology might be a fit for your operation.

1. Do you account for proper hoof care and treatment in 2. Do you have your cows’ hooves trimmed regularly by a trimmer?3. Do you currently pay for wooden or plastic blocks for your cows?4. Do you have more than a four-week wait period in between

5. Do you have a basic knowledge of hoof care?If you answered yes to three or more of these questions, this new technology may be one for you to consider.

The foam blocks come in three different colors: red, yellow and blue. Each color corresponds with a small, medium or large hoof size. They can be bought in groups of 10 or as a starter kit comprised of 10 foam hoof blocks, the unique superglue, a surform rasp The one-step glue is also a new product because it is simple to use and fast-drying, taking seconds to set, unlike other hoof glues that require a two-step adhesive process. It is called “superglue” because it works like regular superglue that is commonly

“We wanted to find a glue that would dry very quickly, but still give us

quite well describes how it makes the animal walk – easily,” Griffiths says.Griffiths also says that the blocks

introduced inventor Peter Griffith’s new foam hoof block into

All-Galvanized Chutes Now Optional!!!Benefi ts of our optional custom-made curved alleys for stationary chutes:No need for cattle prod – naturally funnels cows into chuteMuch safer – work cows from outside of alley, instead of

rst sign of lameness, keeping production up & increasing overall It doesn’t take many cows or lost production to pay for We now feature a raised headrest, which helps alleviate pressure on the front shoulder of treated cows.


PD NUTRITION

High-cow ration at

Thole Ag Inc. in Aviston, Illinois

Total pounds of DM fed per cow:

54pounds

DM Nutrient Analysis (DM %)

Dry Matter %Crude protein %Fat %NEL Mcal/lbADF %NDF %

Calcium %Phosphorus %

Sodium %Magnesium %

Potassium %

*All amounts listed according to an as-fed basis. Ration scale 1:67. †Soybean hulls, soybean meal, SurePro (lysine), blood meal, MEGALAC, tallow, Diamond V XP yeast, DCAD Plus, SelenoSource, Rumensin, trace minerals. pounds/cow

83Milk production

no bST use2X milking3.85% butterfat 3.15% protein220,000 SCC cow/day

4 .40Cost

$

Corn silage: 60 pounds*

Grain mix: 15 pounds†High-moisture corn:

3 pounds

Corn gluten pellets: 5 pounds

Protein Analysis (DM %)Forage NDF % 22.66Forage DM % 60.51

Corn silage: 60 pounds*

Mcal/lb

%

%%

%%

www.progressivedairy.com

Dave Lidy Total Livestock

[email protected]

Can you imagine three different feeders mixing up your dairy’s ration four or five times per day and getting it exactly right every time? Nearly impossible, some would say. Nutritionist Dave Lidy says he’s seen how it’s done, and it’s the reason he’s most proud of his clients at Thole Ag Inc., a 625-cow dairy in Aviston, Illinois.

“There’s no guess work when it comes to what the cows will receive load after load,” Lidy says. “I don’t know if there is anything I want them to do that they’re not doing.”

Thole Ag Inc. is a partnership between four Thole brothers – Dan, David, Dale and Darryl. Each brother specializes in different areas of the farming operation. Dan is the

‘Their worst feed is better than average TMR’Progressive Dairyman Editor Walt Cooley

dairy’s day-to-day feed manager. Lidy has been working with the Tholes for more than a decade. He says the dairy’s nutrition program lets each of the brothers do what they do best – dairy and farm.

“Their strategy is to put all of the most expensive purchased feeds in one bin. They pay a little extra for that convenience, but it pays for itself by minimizing shrink and limiting on farm mixing errors.” Lidy says. “I advise them when we should be changing ingredients or locking in contracted feeds. It lets them focus on the cows and the farm.”

Feed is delivered as-needed about every six hours. Each of the brothers watches for an empty bunk before mixing up a 17,000-pound batch of

fresh feed. Lidy says he believes this reduces sorting and feed refusals.

“That’s extra effort on their part,” Lidy says. “But I think they get more dry matter intake and milk because of it.”

Even with the labor-intensive feeding program, the dairy still averages 1.5 million pounds of milk per full-time employee. Each of the brothers is trained to check for slight changes in TMR moisture content and adjust each batch accordingly. Lidy says that to double-check ration delivery accuracy he will use a shaker box once per month to observe particle sizes in the ration.

“They are all really good at

Wheat straw: 1 pound

Molasses:2 pounds

Continued on page 62

Issue 3 • February 9, 2010 Progressive Dairyman 61

Circulation 6,750Targeted to all English-reading dairy producers in Canada and related industry professionals.


In mailboxAd order deadline

Editorial calendarEditorial deadline

Issue 1 1/1/12 12/6/11Calf & heifer raisingFeed, forages & nutritionExtra distribution: Pacifi c Agricultural Show

10/25/11

Issue 2 2/11/12 1/19/12 Cow comfort & coolingA.I. & breeding 12/6/11

Issue 3 3/21/12 2/27/12 Manure handlingHoof care 1/19/12

Issue 4 5/1/12 4/9/12 Feed, forages & nutritionWorking with your vet 2/27/12

Issue 5 6/11/12 5/18/12 Calf & heifer raisingHoof care 4/9/12

Issue 6 7/21/12 6/28/12 A.I. & breedingManure handling 5/18/12

Issue 7 9/1/12 8/9/12

Cow comfortWorking with your vetExtra distribution: Canada’s Outdoor Farm Show AABP Annual Business Conference

6/28/12

Issue 8 10/11/12 9/18/12 Feed, forages & nutritionA.I. & breeding 8/9/12

Issue 9 11/21/12 10/29/12 Calf & heifer raisingNew facilities & business planning 9/18/12

EDITORIAL CALENDAR2012

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DISPLAY AD RATES Frequency discounts You can regularly change ad size and/or content and still qualify for discounts. Round rates to nearest dollar. You can combine frequencies from all of our publications.

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INSERTS$275 per thousand for 8-page insertson 100# text paper or less.$175 per thousand for 2- or 4-pageinserts on 100# text paper or less.Desired mode of insertion is subject to availability.



Inmailbox

Ad order deadline

Editorial calendar

Issue 1 1/1/12 12/2/11Dairy & employee managementFocus topic: A.I. & breedingOffi cial World Ag Expo dairy pre-show issue

Issue 2 1/21/12 12/27/11Calf managementFocus topic: Cow comfort, cooling & facilitiesManure handling

Issue 3 2/11/12 1/17/12Managing fi nances, margin and riskFocus topic: Feed, forages, grazing & nutritionOffi cial World Ag Expo dairy show issue

Issue 4 3/1/12 2/3/12 Fresh cow healthFocus topic: Hoof care

Issue 5 3/21/12 2/23/12State of the dairy industryFocus topic: Herd health & working with your vetManure handling

Issue 6 4/11/12 3/15/12 Cow comfort, cooling & facilities Focus topic: Feed, forages, grazing & nutrition

Issue 7 5/1/12 4/5/12 Reproduction, breeding & A.I.Focus topic: Calf & heifer raising

Issue 8 5/21/12 4/25/12Peak milk production & quality Focus topic: Hoof careManure handling

Issue 9 6/11/12 5/15/12 Dairy monthFocus topic: Herd health & working with your vet

Issue 10 7/1/12 6/5/12 Rations & nutrient formulationsFocus topic: Cow comfort & cooling

Issue 11 7/21/12 6/25/12Quality silage & feedoutFocus topic: Hoof careManure handling

Issue 12 8/11/12 7/17/12 Milk quality & parlor managementFocus topic: Feed, forages, grazing & nutrition

Issue 13 9/1/12 8/7/12Raising healthy, productive replacementsFocus topic: A.I. & breedingWorld Dairy Expo preview

Issue 14 9/21/12 8/24/12

Progressive technologyFocus topic: Calf & heifer raisingManure handlingWorld Dairy Expo show issue

Issue 15 10/11/12 9/14/12 Dry & transition cowsFocus topic: Cow comfort & hoof care

Issue 16 11/1/12 10/5/12 New facilities & business planningFocus topic: A.I. & breeding

Issue 17 11/21/12 10/25/12Women in dairyingFocus topic: Calf & heifer raisingManure handling

Issue 18 12/11/12 11/14/12 Christmas issue & Best of 2012

EDITORIAL CALENDAR2012

We also publish the leading dairy magazine in the United States.

• Targeted to all dairies with more than 100 cows (85% of the nation’s milk)• 4 regional editions• 18 issues annually (every 3 weeks)

For rates and additional information, contact your sales representative

Total circulation 29,033 – June 11, 2011In the Midwest and East Coast editions, we target 100+ cow operations. In the Northwest and Southwest editions, we target all dairies. Collectively, these dairies produce more than 85% of the U.S. milk supply.

Progressive Dairyman is also mailed to allied industry members. These dairy veterinarians, nutritionists, consultants, educators and suppliers infl uence dairy producers in the practices they adopt and the products they use. Progressive Dairyman is mailed to all dairy-focused members of American Association of Bovine Practitioners (AABP) and Dairy Calf & Heifer Association (DCHA).

East Coast9,560

Midwest10,661

Northwest3,622

Southwest5,049

International121

20

17

18

15

16

19

14

13

12 11

10

7

8

9

6

3 5

42

1

2010 Top 20 Dairy States (total pounds of milk production)

Circulation is audited by

9,560

100+ cow operations

85%

1-99 cows15%

of U.S. milk supply

12.8TIMESMOREBUYINGPOWER

U.S. dairy operations

100+ cows 1 to 99 cows

Number of dairy operations: 16,000 37,127

Milk produced annually: 164 billion lbs. 29 billion lbs.

Percent of U.S. milk supply: 85% 15%

Average herd size: 465 cows 45 cows

Most likely to expand operation: Yes No

Most likely to be in business in 10 years: Yes No

U.S. dairy industry continues to consolidate

YearAll U.S.

licensedherds

Change in herds

1-99 cows

100-199 cows

200-499 cows

500+ cows

2006 62,070 -2,470 44,600 9,760 4,567 3,1432007 59,130 -2,940 42,440 9,011 4,359 3,3202008 57,127 -2,003 41,127 8,700 3,950 3,3502009 54,932 -2,175 39,142 8,600 3,850 3,3502010 53,127 -1,805 37,127 8,600 4,000 3,400

U. S. E D I T I O N


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When submitting camera-ready artwork (ads you prepare yourself), we ask that you submit your ad in one of the following formats, in order of preference:

• Adobe PDF® with 300 dpi (or higher) images and embedded fonts (not subsets)• Adobe InDesign CS5® and prior versions (Please package the ad to include all links and fonts OR linked files must be embedded and fonts outlined.)• Adobe Illustrator CS5® and prior versions (Linked files must be embedded and fonts outlined.) • Quark XPress 6.5® and prior versions (Please package the ad to include all links and fonts OR linked files must be embedded and fonts outlined.)

Need help creating your ad?If you do not have access to software that can create an ad in one of the above formats, we have graphic designers available to assist you with your ad creation or conversion from its current format, at no additional cost to you. Please submit photos and text in an electronic format along with your ad ideas. We will be happy to prepare your ad and send you a proof for approval. Please ask your advertising representative for more information about these services.

Sending ad materialsPlease e-mail your camera-ready artwork to your sales representative.

Alan Leavitt [email protected] Leavitt [email protected] Stoker [email protected] Gomez [email protected] Whitby [email protected] Kite [email protected] Ridenour [email protected]

For files larger than 10 MB please place camera-ready artwork and/or packaged .zip or .sitx files on our FTP site in addition to sending notification to your sales representative:FTP Address: ftp://www.progressivepublish.comUsername: [email protected]: ads(If you are experiencing problems or have not used FTP before, please download our FTP instructions at http://bit.ly/ProPublish_FTP)

Please mail your ad copy and photographs to:Graphic Design DepartmentProgressive Publishing238 West Nez PercePO Box 585Jerome, ID 83338

Ad submission guidelinesOur publications are printed on a four-color, cold-set web press. The following guidelines will help eliminate registration problems so your ad will print clearly and be easy-to-read.

Rules of the roadListed below are some helpful tips to ensure your ad reproduces to your expectations.

Full Bleed Ads*You may choose to run a Full or Double Page ad full bleed so that it covers the entire page, leaving no margin. Please note that when setting up your artwork, your document should be the trim size of the publication your ad will be running in if using InDesign or Quark XPress. For all other programs please use the bleed size as indicated on page 11. Any text, logos or elements other than photos should remain .25 inches from the edge of the trim size dimensions. Templates can be downloaded from progressivedairy.com/ads/templates or call your sales representative.

PhotosDigital camera photos and scanned photos are acceptable. If using photos taken off the Internet, you must have permission from the owner. We recommend using photos you own or have purchased. Progressive Publishing is not responsible for illegal photos. All photos should be CMYK (not RGB). Photos should be at least 300 dpi and sized correctly in Adobe Photoshop®, then saved in a .psd or .tif format. Keep the original photos in a separate folder and work only on copies.

Progressive Publishing 2012 MEDIA KIT | Progressive Dairyman Canadian Edition10

Ad sizesBecause our publications are tabloid size, our full-page ads are 35% larger than other publications who use regular magazine-size paper.

Trim Size 10.5” x 14.5”Bleed Size 11” x 15” (Bleed is offered for full-page ads, as well as half-page spreads.)

BB

C

A

A A A ABB

A

C

B

DC

A

AAA

Jr. Page7.08” x 10”

*Full Page9.5” x 13.33”

1/2 Page9.5” x 6.5”

7.08” x 8.67”4.66” x 13.33”

1/3 Page9.5” x 4.33”

4.66” x 8.83”

3/4 Page7.08”x 13.33”

1/4 Page9.5” x 3.33”7.08” x 4.17”4.66” x 6.5”

2.24” x 13.33”

1/6 Page7.08” x 3.17”4.66” x 4.17”2.24” x 8.83”

1/8 Page 4.66” x 3.17”

1/12 Page4.66” x 2”

2.24” x 4.17”

1/16 Page2.24” x 3.17”

A A A BB

A

A

AA

AB

B

A

C

B

D

C

A

C

canada.progressivedairy.com 11

Contact information

Publisher – Alan LeavittOffice Manager/Finance – Natalie Kite

Administrative Assistant – Brina NorwoodCirculation – Lynn OlsenCirculation – Amy Brown

Circulation – Jackie BrownCirculation – Laura Marlatt

Managing Editor – Karen LeeEditor – Walt Cooley

Editor – Dario MartinezWeb Editor – Emily Caldwell

Editorial Assistant – Rhonda ClaarEditorial Assistant – Kelly McCoy

Advertising Manager – Jeff StokerAdvertising Coordinator – Glen Leavitt

National Accounts Manager – Sal GomezAdvertising Sales – Layne Whitby

Marketplace Advertising – Fredric Ridenour

Production Manager – Philip WarrenDesign/IT – Bill Paul

Design/Marketing/Webmaster – Ray MerrittDesign/Illustration – Kevin Brown

Design/Illustration – Mercedes Opheim

Main office238 West Nez Perce (Physical)

or PO Box 585 (Mailing)Jerome, ID 83338

(208) 324-7513 or (800) 320-1424 FAX: (208) 324-1133

California officeIrvine, California

(949) 253-4191 or (877) 532-4376

Wisconsin officeEdgerton, Wisconsin

(608) 576-2580

Pennsylvania officeHarrisburg, Pennsylvania

(717) 652-1646

2012 MEDIA KIT

canadian edition - progressive publish · 2011. 7. 15. · canadian edition will be published nine...

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