Canadian ECR InitiativeCanadian ECR InitiativeCentralized Product CatalogueCentralized Product Catalogue

September 24, 1998September 24, 1998

Presented by: Presented by:

Jean Noelting, President, Cheese & Tablespread Division, Jean Noelting, President, Cheese & Tablespread Division, Parmalat Canada Ltd.Parmalat Canada Ltd.

ANNOUNCINGANNOUNCING

ECCnetThe Online Industry Catalogue C a n a d a

Current CSDF Current CSDF Database OfferingDatabase Offering

• Over 46,000 Items, Including Images, FMI Over 46,000 Items, Including Images, FMI measured Dimensionsmeasured Dimensions

• Sponsored by FCPMC and CCGDSponsored by FCPMC and CCGD

• Information in English & FrenchInformation in English & French

• UPC Certification ServiceUPC Certification Service

Rationale for a Centralized Rationale for a Centralized Product Data RepositoryProduct Data Repository

Economic Benefits forEconomic Benefits forSingle Industry StandardSingle Industry Standard

To reduce costs of supporting multiple Distributors

in multiple Channels

To reduce costs of Building and Maintaining

a Comprehensive Database

ManufacturersManufacturers Distributors / Distributors / RetailersRetailers

Solution to Product Data AccuracySolution to Product Data Accuracy

Rationale for a Centralized Rationale for a Centralized Product Data RepositoryProduct Data Repository

Opportunity to reduce costs and improve Opportunity to reduce costs and improve services by adding product volume from other services by adding product volume from other channelschannels

•Drugs and Pharmacy,General Drugs and Pharmacy,General MerchandiseMerchandise

•Convenience, Hardware, Alcohol, Food Convenience, Hardware, Alcohol, Food ServiceService

•Electrical, Health Care, Computer Electrical, Health Care, Computer ComponentsComponents

Economies of ScaleEconomies of Scale

Rationale for a Centralized Rationale for a Centralized Product Data RepositoryProduct Data Repository

•Web AccessWeb Access

•Broad FunctionalityBroad Functionality

Single Industry SolutionSingle Industry SolutionOvercomesOvercomes

Technology Investment Technology Investment Hurdle Hurdle

Future Vision ECCnetFuture Vision ECCnet

CentralDatabase- Product- Location

SalesManagement

Planogram Location Data Base

Marketing

ItemSynchronization

- POS File- Logistics- Orders

SuppliersSuppliers Retailers/Retailers/

DistributorsDistributors

Gov’t

Regulations/

Ingredients

Functionality

WEB

ECCnet Next StepsECCnet Next Steps

• ECR Grocery and ECRx Committee ECR Grocery and ECRx Committee Established to finalize Industry Established to finalize Industry requirementsrequirements

• Supplier / Marketer AccountabilitiesSupplier / Marketer Accountabilities

• Category Completion Activity for CSDFCategory Completion Activity for CSDF

• Request for Proposal for Web Portion Request for Proposal for Web Portion IssuedIssued

• Targeted Implementation for Early 1999Targeted Implementation for Early 1999

ECCnetThe Online Industry Catalogue C a n a d a““IN HOC SIGNO VINCES”IN HOC SIGNO VINCES”

“ “ He who bears this sign will He who bears this sign will win”win”

Emporera Constantine I 332 ADEmporera Constantine I 332 AD