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2010Media Kit and

Editorial Calendar

Exclusive endorsement by the Automotive IndustriesAssociation of Canada (AIA Canada)

as Official Publication of the ‘Be Car Care Aware’ program in Canada.

*The Be Car Care Aware Program (BCCA) is a consumer education program with extensive mediacoverage on radio, television and in newspapers thatexplains how regular service and maintenance canfacilitate a healthier environment, create a safervehicle and save money.

To help promote this message we are extremelypleased to announce a partnership with CanadianCar Owner magazine. When consumers are in a waiting room, or picking up/ dropping off a vehicle, their mind is already attuned to the issue of vehicle maintenance. What a greatopportunity to dialogue.

Canaian Car Owner magazine will provide high quality articles that will educate the consumer offering a third party endorsement that vehicle maintenance and repair is an effective way to protect the owners investment in their vehicles.

Deborah Moynes-KeshenVice President • AIA Canada

is the official magazine chosen by the industry* to deliver the important message of preventive maintenance tothe Canadian motoring public. For several years now, through the ‘Be Car Care Aware’ , the industry has beeninforming the public of the value that comes from maintaining a regularily serviced vehicle.Now, Canadian Car Owner is taking the ‘Be Car Care Aware’ message and delivering it directly to automotive consumers across Canada in a way that will benefit the entire industry.

I’ve just cleared out some old magazines to

make space for the latest edition of Canadian

Car Owner. I want to thank you guys for pub-

lishing something like this. It’s a great tool for

shop owners, reiterating what we say and

helping to educate customers as they wait.

My only complaint is there isn’t enough of

these editions through out the year!

Thanks again, and keep them coming.

Robert BasilePerformance Automotive Inc. Richmond Hill, Ont.

A Unique Model

The Consumerreceives a free high quality magazine after their vehicle is serviced.

The Service Providerbuys an annual subscription and distributes Canadian Car Owner to their customers. This will help increase theirproduct sales and profit and create happier customers.

The Automotive Aftermarket Supplierbuys advertising space to reach the automotive consumer,the end user of their products.

Spring – March Release◆ Headlight Types

◆ Throttle/Carbon Clean

◆ Automatic Transmission Service

◆ AC Explained

◆ Brake Service Explained

◆ Bringing a Car Out of Storage

◆ Are Chemicals Right for My Car

◆ What to Keep in your Car

Space Closing February 5Material Closing February 18

Summer – June Release◆ Consider Replacing Shocks

◆ What a Performance Exhaust Does

◆ Neglected Service Items

◆ Road-Trip Checklist

◆ What to do – Break Down List

◆ How to Safely Boost a Car

◆ Great Road Trips

◆ Belts/Hoses

◆ Get the Most Money for your Used Car

Space Closing May 10Material Closing May 20

Fall – September Release◆ Brake Components

◆ Differential Service

◆ How to Make Tires Last

◆ What to Keep in Car

◆ All the Cars Filters

◆ What Oil to Use

Space Closing August 10Material Closing August 20

Winter – December Release◆ Winter Tires

◆ Detailing a Car

◆ Wipers

◆ What to do – After Accident

◆ Storing a Car

◆ Talking to your Technician

Space Closing November 10Material Closing November 22

EditorialCalendar2010 Typical Seasonal Topics

Electronic File Delivery• We can receive electronic files for advertising and editorial via

e-mail, FTP, or on disk. • Always supply a proof of your material (enclosed with disk

or as PDF). Please relay the method and date of transmissionof your files to your Account Manager or the magazineProduction Manager so we know where and when to expectyour files.

PDF Files Preferred• Compress all files (.sit or Zip) before e-mailing, and upload-

ing to the FTP site.• E-mailed files should be sent to

production@canadiantechnician.com• FTP files should be sent using a web browser to:

http://66.11.71.173:8000Name: cco Password: cco1

Supplied InsertsContact publisher or your representative for quotation andspecifications.

Shipping Instruction for InsertsShip direct to printer: Check with production manager for information. Send 6 samples of insert to CANADI-AN CAR OWNER, and provide waybill number of shipment.

Shipping Instruction for all other MaterialsDigital materials, film, artwork, etc. send to:Production Manager, CANADIAN CAR OWNER451 Attwell Drive, Toronto, Ontario M9W 5C4Urgent material should be sent by courier and waybill numberadvised. U.S. advertisers are advised to use Federal Express

Contract and Copy Conditions1. The advertiser agrees to protect publisher against legal

action based upon libelous statements or unauthorized use of photographs or other material in connection withadvertisements placed.

2. All advertising copy is subject to approval of the publisher.

3. The word “Advertisement” will be placed above copy that inour opinion resembles editorial material.

4. Production costs incurred on behalf of advertisers will becharged to them.

5. Cancellations are not accepted after closing date.

6. The publisher is not bound by any conditions, printed orotherwise, appearing on contracts or copy instructionswhen such conflict with policies covered by this rate card.

7. The publisher will not be liable for material uncalled forbeyond one year after last use.

8. The advertiser and the advertising agency agree thatCANADIAN CAR OWNER magazine shall be under no liability for failure to insert any advertisement.

9. The advertiser and advertising agency assume a joint liabilityfor payment of all advertising placed via the agency, in theevent that one or the other should cease business prior topayment of outstanding invoices.

2010Rate Card

Effective January 1, 2010

Martyn Johns PublisherDirect: (416) 614-5826Cell: (416) 574-0974martyn@canadiantechnician.ca

For advertising opportunities please call...

8-1/4 x 11

1 PageBLEED

16-1/4 x 11

Double Page SpreadBLEED

7 x 10

Type Safety

4-5/8 x 10

2/3 Page Vertical

3-3/8 x 10

1/2Page Vert.

1/3Page Vert.

Mechanical Requirements

• TRIM SIZE: 8" x 10-3/4"

• BLEED:Add 1/8" to all sides

• PRINT SPECIFICATIONS:Web offset

• SCREEN: 133 line

• Saddle Stitched

2-1/8 x 10

7 x 4-7/81/2 Horiz.

4-5/8 x 7-1/2

1/2 Page Island

4-5/8 x 4-7/8

1/3 Page Square

3-3/8 x 4-7/8

1/4Page

Sq.

2-1/8 x 4-7/8

1/6Page

8-1/4 x 5-3/81/2 Horiz.

BLEED

Number Of Printed Copies

Under 25,000 25,001 to 50,000 50,001 to 75,000 75,001 to 100,000 100,000 and up

AD SIZE Cost per 1,000 Cost per 1,000 Cost per 1,000 Cost per 1,000 Cost per 1,000

Full Page $104 $90 $81 $72 $63

2/3 Page $86 $75 $67 $60 $52

1/2 Page Island $78 $68 $61 $59 $47

1/2 Page $67 $59 $53 $47 $41

1/3 Page $51 $44 $40 $35 $31

1/4 Page $41 $36 $32 $29 $25

1/6 Page $29 $25 $23 $20 $18

451 Attwell DriveToronto ON M9W 5C4416 614-2200Fax: (416) 614-8861

15% discount for booking same space in Canadian Technician

magazine.