canadian auto repair & service magazine · super selling hints and tips from the industry’s...
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CANADIAN AUTO REPAIR & SERVICE MAGAZINE
2020MEDIA KIT
2
BLEED: Add 1/8” to all sidesPRINT SPECIFICATIONS: Web offsetSCREEN: 133 lineSADDLE STITCHED
MECHANICAL REQUIREMENTS
8.375 x 11
1 PageBLEED
16.5 x 11
Double Page SpreadBLEED
7 x 10
Type Safety
4.5 x 10
2/3 Page Vertical
3.375 x 10
1/2 Page Vert.
1/3 Page Vert.
2.125x 10
1/4 Page Horizontal
7 x 2.257 x 4.8751/2 Horiz.
4.5 x 7.25
1/2 Page Island
4.5x 4.875
1/3 Page Square
3.375 x 4.875
1/4 Page Sq.
2.125 x 4.875
1/6 Page
8.375 x 5.3751/2 Horiz.BLEED
CARS & Jobber NewsTrim size: 8.125” x 10.75”
8.375 x 11.125
1 PageBLEED
16.5 x 11.125
Double Page SpreadBLEED
3.575 x
10.125
1/2 Page Vert.
L’automobileTrim size: 8.125” x 10.875”
7.125 x 4.51/2 Horiz.
3.575 x 4.75
1/4 Page Sq. 1/4 Page
Horizontal
7.125 x 2.5
AD SIZES
SALES CONTACTPeter Bulmer
416 605 [email protected]
Delon Rashid416 459 0063
EDITORIAL CONTACTAllan Janssen
416 614 5814 C 416 578 1586
KEY FACTS• Our average pass along readership is 2.95, so our total readership
is 3.95 readers per copy• 80% of our readers took one or more actions after reading our publications
Jobber News has been the foremost publication serving the automotive aftermarket since 1931, touching on all levels of the supply chain in Canada.
CARS magazine is the foremost authority for the English-speaking market in Canada, reaching auto repair shop owners and technicians.
We strive to uphold the highest editorial standards and continue to serve our readers first.
CARS covers the world of automotive repair in Canada, offering business and technical articles to help shop owners, managers, and repair technicians work more efficiently and more profitably. We closely follow new vehicle technology, industry developments, management and consumer trends, and evolving auto repair procedures.
2020 EDITORIAL CALENDARFEBRUARY Financial Health Business succession, personal investing, and getting ready for retirementAd reservations close: January 10, 2020Material deadline: January 17, 2020Mail date: February 6, 2020
APRILTools, Equipment & Computers Equipping shops, bays, stores, and counters for successAd reservations close: March 10, 2020 Material deadline: March 17, 2020 Mail date: April 6, 2020
JUNE Statistics & Demographics How social changes are impacting auto repair and maintenanceAd reservations close: May 8, 2020 Material deadline: May 15, 2020 Mail date: June 5, 2020
AUGUST Training & Recruiting Our biggest challenge, finding new talent and keeping them up to dateAd reservations close: July 9, 2020Material deadline: July 16, 2020Mail date: August 6, 2020
OCTOBER Super Selling Hints and tips from the industry’s top performers on how to “close the deal”Ad reservations close: September 9, 2020Material deadline: September 16, 2020Mail date: October 6, 2020
DECEMBER The Annual Buyers GuideIncluding our annual Shop of the Year awardAd reservations close: November 9, 2020Material deadline: November 16, 2020Mail date: December 4, 2020
AD RATES(Gross) Including colour – CDN Dollars
Effective until December 31, 2020
We regularly cover aftermarket news, events, and trends, and the latest developments in all major automotive aftermarket categories, including:
Batteries & ElectricalBelts & HoseBrakesChassis, Steering & SuspensionChemicals & AdditivesComputers & Mgmt SoftwareEngine partsExhaust & EmissionsOil & FiltersSensors and Engine MgmtSpark Plugs & IgnitionTech Info & Repair SoftwareTires & WheelsTools & EquipmentVisibility, Lighting & Wiper
AD SIZE 1X 3X 6X
Full 5,500 5,365 5,225
2/3 4,470 4,358 4,248
1/2 3,440 3,350 3,265
1/3 2,475 2,415 2,350
1/4 1,925 1,875 1,830
1/6 1,375 1,340 1,300
Those who want to be in the know read Jobber News, serving the distribution segment of the Canadian automotive aftermarket since 1931. Founded in 1931, it is sent to warehouse distributors, jobbers, wholesalers, manufacturers, suppliers and key players across the industry.
We regularly cover aftermarket news, events, and trends, and the latest developments in all major automotive aftermarket categories, including:
Banners & ProgramsBusiness & Financial TrendsCores & ReturnsCustomer RelationsOperations OptimizationHuman ResourcesInventory OptimizationManufacturing TrendsVehicle & Product KnowledgeRegulations & ComplianceRetail TrendsSales & MarketingPremium SellingSupplier NewsVehicle Technology
2020 EDITORIAL CALENDARJANUARY Industry Trends & Topics A look at the developments that will set the agenda in 2020Ad reservations close: December 5, 2019Material deadline: December 12, 2019Mail date: January 6, 2020
MARCHInventory Analysis Technology that will help optimize your shelvesAd reservations close: February 7, 2020 Material deadline: February 14, 2020 Mail date: March 6, 2020
MAY Creating Partnerships How to work more closely with your customersAd reservations close: April 7, 2020 Material deadline: April 15, 2020 Mail date: May 5, 2020
JULY Modern Manufacturing Increasing the demand for quality replacement partsAd reservations close: June 8, 2020Material deadline: June 15, 2020Mail date: July 6, 2020
SEPTEMBER Consumer Behavior How the Internet has changed the way people shopAd reservations close: August 11, 2020Material deadline: August 18, 2020Mail date: September 8, 2020
NOVEMBER The Annual Buyers GuideIncluding our Jobber of the Year awardAd reservations close: October 9, 2020Material deadline: October 19, 2020Mail date: November 6, 2020
AD RATES(Gross) Including colour – CDN Dollars
Effective until December 31, 2020
AD SIZE 1X 3X 6X
Full 4,600 4,485 4,370
2/3 3,738 3,643 3550
1/2 2,875 2,800 2,730
1/3 2,070 2,015 1,965
1/4 1,610 1,570 1,530
1/6 1,150 1,120 1,095
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The Cover Story Package is a unique marketing mix of an editorial feature and an advertising campaign with enormous selling power.
• Your company featured on the cover of CARS magazine or Jobber News.
• A feature article is the product of CARS or Jobber News and will be written after an interview with you, in our style. We will send you the article after the text has been written so that you may check it, and once again after the illustrations have been added so that we can be assured that it completely meets your wishes.
• Packages include 6 x full page, full-color advertisements. • 300 copies will be made available for your own distribution
amongst your clients, prospects, at exhibitions, etc. All copies will be sent to one address free of charge.
• The feature article will be placed in the Cover Gallery on AutoServiceWorld’s website (www.autoserviceworld.com) for at least one year
The Cover Story Package includes both online and printed media.
PACKAGE A• 6 full page full-color advertisements, including one inside
front cover and one inside back cover• Feature article (2 page article) • Web Box on AutoServiceWorld homepage (online for 12
months) • Web Box on AutoServiceWorld newsletter for 12 months • 4x Product Features in the CARS or Jobber News print
edition (months of your choosing)
TOTAL COST CARS $56,000 CAD / Jobber News $42,000 CAD
PACKAGE B• 6 half page full-color advertisement • Feature article (2 page article) • Web Box on AutoServiceWorld homepage
(online for 6 months) • Web Box on AutoServiceWorld newsletter for 6 months • 4x Product Features in the CARS or Jobber News print
edition (months of your choosing
TOTAL COST CARS $42,500 CAD / Jobber News $32,000 CAD
For cross publication campaigns, ask us to make a custom package to best fit your needs!
Maximize Your Exposure — Intensify Your Impact!
COVER OPPORTUNITIES
AUGUST / SEPTEMBER 2019
Back Troubles?Robotic exoskeletons could makea huge difference for repair techs
Owning vs RentingThe most valuable thing about
your shop could be the land it sits on
Brake SafetyHow to convince customers that quality is worth
a few extra bucks
Your Company
Here
Your CompanyMention Here
POLYBAGSEffective, Cost Efficient Messaging Delivery!Delivering your product literature, brochure, catalogue, sample and seminar/event information right into the hands of your buyers! You choose the targeted distribution that works best for you—we deliver the reach and readership you need! Ask us for details and pricing
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We regularly cover aftermarket news, events, and trends, and the latest developments in all major automotive aftermarket categories, including:
Batteries & ElectricalBelts & HoseBrakesChassis, Steering & SuspensionChemicals & AdditivesComputers & Management SoftwareEngine partsExhaust & EmissionsOil & FiltersSensors and Engine MgmtSpark Plugs & IgnitionTech Info & Repair SoftwareTires & WheelsTools & EquipmentVisibility, Lighting & Wiper
2020 EDITORIAL CALENDARFEBRUARY New TechnologyHow cars communicate?Ad reservations close: January 20, 2020Material deadline: January 27, 2020Mail date: February 16, 2020
APRILTools, Equipment & Computers What’s needed to do great maintenance and repair work!Ad reservations close: March 20, 2020 Material deadline: March 27, 2020 Mail date: April 16, 2020
JUNE Environmental What are opportunities for Aftermarket industry?Ad reservations close: May 18, 2020 Material deadline: May 25, 2020 Mail date: June 15, 2020
AUGUST Training & Recruiting Our biggest challenge, finding new talent and keeping them up to date.Ad reservations close: July 19, 2020Material deadline: July 26, 2020Mail date: August 16, 2020
OCTOBER Winter Preparation Selling opportunities. Less clients, more profit.Ad reservations close: September 19, 2020Material deadline: September 26, 2020Mail date: October 16, 2020
DECEMBER Industry TrendsWhat’s coming in 2021?Ad reservations close: November 19, 2020Material deadline: November 26, 2020Mail date: December 10, 2020
AD RATES(Gross) Including colour – CDN Dollars
Effective until December 31, 2020
AD SIZE 1X 3X 6X
Full 4,300 4,195 4,085
1/2 2,690 2,620 2,555
1/4 1,505 1,470 1,430
Founded in 1939, L’automobile reaches Canada’s French language automotive aftermarket at both the parts distribution, services and repair levels. It includes a mix of industry and product trends, technical content, news and event coverage.
WEB AD SIZES & RATES LEADERBOARD BANNER (728 X 90) (728 X 90)
1X $660 $990
3X $594 $891
6X $475 $703
FREQUENCY
E-NEWSLETTER AD SIZES & RATES LEADERBOARD BANNER (580 X 70) (580 X 140)
1X $640 $970
3X $480 $860
6X $360 $740
FREQUENCY
AutoServiceWorld.com is your gateway to the complete Canadian automotive aftermarket! Our comprehensive content includes daily news, product updates, features, industry events, editorial videos, commentary and more.
DIGITAL ADVERTISING OPPORTUNITIES
LEADERBOARD728 X 90px
BIG BOX300 X 250px
WALLPAPER480 X 800px
RATESRATE PER MONTH FOR 1 MONTH 6 MONTHS 12 MONTHS
Leaderboard $1300 $1200 $1075
Big Box $1,450 $1,300 $1200
Mobile size 300 x 90 for ROS and E-news
Desktop size: Leaderboard – 728 x 90 / Big Box – 300 x 250 Mobile size: Leaderboard & Big box – 300 x 90 (60 KB max file size GIF/JPEG or HTML5)
RICH MEDIA Additional 25% charge (available on Big Box Ads Only)
WALLPAPERWallpaper ads allow you to command prominent real estate on our site with creative that commands and focuses viewer attention.$2,000 per month480 x 800 pixels (100 KB static single image GIF/JPEG)
VIDEOSWith a dedicated, professional in-house video department, we can create unique cost-effective videos that work in virtually any marketing medium: company websites, social media channels, online ads, e-mail campaigns, trade shows/conferences and much more.
Video Series SponsorshipsStarting from just $1000 per monthCustom Video CreationAsk for details
CUSTOM E-BLASTSYour message, Our lists!E-blasts are an extremely effective and cost-efficient way to extend your brand to the online market through our respected channels. Sent out in HTML format*, e-blasts provide a gateway directly to your website or any online offers you may have, through links, videos and other interactive media. Get your message out how and when you want it, to our audience of key decision makers and buyers!
Rates starting at $450 per 1000Minimum 2000 names per e-blast
*Extra charges will apply for creation/production of e-blasts
SALES CONTACTPeter Bulmer
416 605 [email protected]
Delon Rashid416 459 0063
EDITORIAL CONTACTAllan Janssen
416 614 5814 C 416 578 1586
E-NEWSLETTERSWe deliver 3 e-newsletters each week, packed with informative and engaging content designed to help our readers become more productive and profitable in every aspect of their jobs. Our goal is to help the automotive aftermarket industry to grow and thrive in today’s fast-paced and ever-changing workplace.
Tuesdays Jobber NewsWednesdays Repair Report & UpdateThursdays Product Profiles/Editor’s Note
Leaderboard Positions $1000 each per month Maximum 2 leaderboard banner ads per e-newsletter Big Box Ads $1400 each per month • Maximum 3 big box ads per e-newsletter• Ask us for combo pricing packages to maximize your reach and exposure.
KNOWLEDGE CENTRE SPONSORSHIPSBecome the “go to” source for insight and advice on a specific topic or issue in the automotive aftermarket! With 4 Knowledge Centres focused on key topics, your sponsorship ad will provide great exposure, driving traffic and reader engagement.
$1500 per month Minimum 3 month commitment
NATIVE/CUSTOM CONTENT This is content contributed by you! Online native articles can include banners, videos, audio, logos, etc. Your sponsored article will be promoted in our e-newsletters and also appear on our home page. In print, use this as a great way to tell your story in greater depth, expand your message and increase your presence and impact.
Ideal for press releases, new product launches, acquisitions and more!
Native $1500 per native article
Custom Content Prices starting from $5000, ask for detailsNote: content will be labelled as “Sponsored” and is subject to approval by our editorial team.
Knowledge CentreKnowledge CentreKnowledge Centre