canada's bid book to host the weg in 2018

because we care

caNaDa’s bID TO HOsT THe FeI wOrLD eQuesTrIaN GaMes 2018

ackNOwLeDGeMeNTs

This bid book has been developed and produced with

the kind assistance and collaboration of many individuals

and organizations.

We wish to thank:

Equine Canada – Board of Directors and Staff

Bromont-Montréal WEG 2018 Bid Committee

Ville de Bromont and Tourism Eastern Townships

Ville de Montréal and Tourism Montréal

Gouvernement du Québec

Government of Canada

Cirque du Soleil

Parc Olympique de Montréal

Canadian Olympic Committee

Canadian Paralympic Committee

Fédération Equestre du Québec

Bromont Equestrian Olympic Park

Vice Versa création

Samarkand

Mike Gallagher,

President of Equine Canada

Paul Côté,

President of the Bromont-Montréal

WEG 2018 Bid Committee

Benoit Girardin,

LBB Consultants,

Bid Director for Bromont-Montréal WEG 2018

Produced by LBB Consultants, an international sport consulting firmMontréal-Ottawa-Annecy www.lbbconsultants.com

TabLe

OF

cONTeNTs

LETTERS OF SUPPORT ......................................................................................... 7

WHY IS CANADA THE BEST CHOICE

FOR THE FEI WEG 2018? BECAUSE WE CARE ............................19

Why Canada Should Host the FEI WEG in 2018… ....................20

Welcome to Canada .............................................................................................22

A Living History of Equestrian Glory .....................................................24

Our People ....................................................................................................................30

Our Vision: A Communion of Horse,

Human and Nature ..........................................................................................34

Let the Games Begin. And Never End… .............................................36

WHAT WILL CANADA GIVE TO THE FEI WEG 2018?

THE ULTIMATE GAMES EXPERIENCE ..................................................41

World Class Hospitality ......................................................................................42

Caring for People ....................................................................................................52

Horse Welfare .............................................................................................................54

A Memorable and Well-Managed Sports Program ................58

The Greatest Ceremonies WEG Has Ever Seen......................... 60

A Remarkable Cultural and Entertainment Program.............62

WHERE WILL CANADA HOST THE FEI WEG 2018?

THE OLYMPIC GAMES VENUES IN BROMONT

AND MONTRÉAL ......................................................................................................65

An Olympic Heritage in State-of-the-Art Facilities.................66

Transportation: Riding a Sure Path ........................................................ 86

A World of Accommodations ......................................................................92

THE FEI WORLD EQUESTRIAN GAMES IN CANADA

A HIGH STANDARD OF EXCELLENCE .................................................97

Management Structure ......................................................................................98

Action Plan .................................................................................................................102

Food Services: Quality and Availability 24/7 ..............................106

Modern Medical Services .............................................................................108

Safety and Security – The Greatest Priority:

Protecting Horses and People........................................................... 110

An Aggressive Marketing Strategy .........................................................114

Ticketing and Merchandising:

The Ticket to Success ................................................................................ 118

Public Partnerships: Sharing With

All Segments of Society ...........................................................................120

On-Site Media Operations:

Mission – Maximum Media Coverage ........................................122

Official Languages: French and English .........................................126

Sustainability: We Are Responsible .....................................................128

THE BROMONT-MONTRÉAL FINANCIAL PLAN

SECURE AND WELL-MANAGED WITH MINIMUM

FINANCIAL RISK .................................................................................................... 131

Our Financial Plan ............................................................................................... 132

APPENDICES .............................................................................................................137

A: Other Letters of Support ........................................................................138

B: Letter from CFIA .............................................................................................144

C: Economic Impact Study ..........................................................................147

LeTTers OF suppOrT

On behalf of Canada, Equine Canada

and the Bid Committee for the FEI World

Equestrian Games respectfully request

the Games to be convened in Bromont

& Montréal in 2018.

This book reveals the particulars of our

bid and on the next few pages, you will

find letters of support from people and

organizations who believe in Canada’s

bid. They share our confidence that

Canada is eager, ready and able to host

FEI WEG in a manner befitting the sport

and organization.

we

are

uNITeD

8

21EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

Québec::Gouvernement du QuébecDéplltée de BOllrassa-SallvéVice-premiére ministreMinistre de l'Édllcation, du Loisir et dll Sport

April 18, 2012

Her Royal Highness Princess Haya AL HUSSEINPresident, International Equestrian FederationFédération Équestre InternationaleAvenue de Rumine 371005 LausanneSwitzerland

Her Highness,,

As Minister of Education, Leisure and Sports, 1hereby wish to express my support for the Ci1:*of Bro-mont in its bid to hostthe 2018 World Equestrian Games (WEG).· ,

-5ituated on the western slopes of Mount Brome, in the heart of the picturesque City of Bromont, theP~rc ~ques.tre Olym~ique d~ B.romont isan out.standing. site. In fact, in 1.976, it welcome,~ the\world'seliteln the equestnan portion of the Montreal Olympie Games. Completely renovated ln 2qlO, thecompetition.and training grounds without question rival the best internationalequestrian venues.

The Government of Quebec believes that major international sporting events represent a i, uniqueopportunity to generate significant spln-offs on social, sport, cultural and economielevels, aslwell asin the construction and mOde,rnization of sports infrast..ructu.res. The vision to build on. the le~acy ofthe 1976 Olympic Games is one to which the Quebec governrnent wholeheartedly subscribes. Withthe WEG, the Bromont Olympie Equestrian Park will he updated and upgraded, and top equestrianathletes willbe able to use its facilities year-round for many years to come. The Quebec government

regUlarlY.sup,ports i.mpactfu1 sporting even...t projects throu.gh v.arious funding prog,rams.avail

1blefor

operations and infrastructure. ln fact, our government has.for many years beensupporting a umberof FEI events, including the International Bromont, the Bromont Dressage International and he FEIInternational Eventing. The WEG qualifies for Government of Quebec funding, and once the fundlngapplications have been duly reviewed, we will be in a position to confirm our commitment. B~ assu-red that the Government of Quebec will joinefforts withall other public and private partners i~orderto ensure that Bromont, Quebec and Canadawelcome the FEI in 2018 in grand, elegant, world-classfashion. :

Thank vou for your attention to this proposaI.

Sincerely,

&trl~f<J~lINE'BU~ .

Québec1035, rue De la Chevrotière, 16' étageQuébec (Québec) G1R 5A5Téléphone: 418 644-0664Télécopieur: 418 646·7551 •Courriel : [email protected]

Montréal600, rue Fullum, 9' étage

,Montréal (Québec) H2K411Téléphone: 514 873-4792Télécopieur: 514 873·1082

*Ce papier contient 100 % de fibres recyclées après consommation.

9

22 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012 23EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

10

88, boulevard de Bromont, Bromont(Québec) J2L 1A1Téléphone 450-534-2021 Télécopieur 450-534-1025

www.bromont.com

Bromont, le 3 décembre 2012

Son Altesse Royale Princesse Haya Bint Al HusseinPrésidente,Fédération Équestre InternationaleAvenue de Rumine 371005 Lausanne Suisse

Votre Altesse Royale,

À titre de mairesse de la Ville de Bromont et au nom des élus et de nos concitoyens, je tiens à vous faire part du soutien de la Ville de Bromont auprès de l'organisation des Jeux équestres mondiaux (JEM) de la FEI pour 2018. La Ville de Bromont est très fière de s'associer aux gouvernements du Canada et du Québec, ainsi qu’à la Ville de Montréal et aux autres partenaires publics et privés, comme elle l'a fait lors des Jeux olympiques de 1976, en vue d’accueillir les Jeux équestres mondiaux 2018.

Situé sur le versant ouest du Mont Brome, le Parc équestre olympique de Bromont est un site exceptionnel pour tenir les Jeux équestres mondiaux. En effet, en 1976, Bromont a accueilli l'élite mondiale de la discipline équestre des Jeux olympiques de Montréal.

La Ville de Bromont croit que les grandes manifestations sportives internationales représentent une occasion unique de générer des retombées importantes, tant au niveau social, sportif, culturel et économique, que dans la construction et la modernisation des infrastructures sportives. La vision de bâtir sur l'héritage des Jeux olympiques de 1976 est celle à laquelle la Ville de Bromont souscrit sans réserve. Avec les Jeux équestres mondiaux, les infrastructures du Parc équestre olympique de Bromont seront mises à niveau et améliorées, permettant aux athlètes du sport équestre d'utiliser ces installations, jour après jour, pour les années à venir. En fait, Bromont a depuis de nombreuses années soutenu un bon nombre d'événements FEI, y compris l'International Bromont, Bromont Dressage International et l'International FEI de concours complet.

Sous réserve de l’octroi des jeux et de la contribution financière du gouvernement du Canada et du gouvernement du Québec pour une valeur estimée à environ 28 millions de dollars CAN et à la lumière des opportunités existantes liées à l’événement, la Ville de Bromont a le plaisir de vous informer qu’elle consentira à une contribution financière en argent et en services. Cette contribution d’une valeur totale de 2 millions de dollars CAN, sera destinée au budget de fonctionnement qui sera répartie sur les cinq années précédant la tenue des jeux de 2018. De plus, la Ville de Bromont s’engage selon la disponibilité de ses fonds et des programmes de subventions disponibles, à prévoir les investissements nécessaires dans les infrastructurespubliques municipales afin d’assurer le bon fonctionnement de l’événement.

Sachez que la Ville de Bromont fournira tous les efforts conjointement avec tous les autres partenaires publics et privés afin de s’assurer que la tenue des Jeux à Bromont et Montréal atteigne les plus hauts standards de qualité et d’élégance attendus d’un tel événement.

Acceptez, Votre Altesse Royale, mes salutations respectueuses.

Pauline QuinlanMairesseVille de Bromont

88, boulevard de Bromont, Bromont(Québec) J2L 1A1Téléphone 450-534-2021 Télécopieur 450-534-1025

www.bromont.com

Bromont, December 2nd, 2012

Her Royal Highness Princess Haya Bint AL HUSSEIN President, International Equestrian FederationFédération Équestre InternationaleAvenue de Rumine 371005 Lausanne Switzerland

Her Royal Highness,

As Mayor of the City of Bromont and on behalf of my council and our citizens, I hereby wish to express the City of Bromont‘s support to the organization of the FEI 2018 World Equestrian Games (WEG). The City of Bromont is looking forward to partner with Canada and Québec Government, the City of Montreal and other public and private partners, as it did for the 1976 Olympic Games, to host the WEG.

Situated on the western slopes of Mount Brome, the Parc Équestre Olympique de Bromont is an outstanding site to stage the WEG. In fact, in 1976, we welcomed the world’s elite in the equestrian portion of the Montreal Olympic Games.

The City of Bromont believes that major international sporting events represent a unique opportunity to generate significant spin-offs on social, sport, cultural and economic levels, as well as in the construction and modernization of sports infrastructures. The vision to build on the legacy of the 1976 Olympic Games is one to which the City of Bromont wholeheartedly subscribes. With the WEG, the Bromont Olympic Equestrian Park will be updated and upgraded, and top equestrian athletes will be able to use its facilities year-round for many years to come. In fact, Bromont has for many years been supporting a number of FEI events, including the International Bromont, the Bromont Dressage International and the FEI International Eventing.

Subject to the awarding of the 2018 games and the financial contribution of the Government of Canada and the Government of Quebec for an estimated 28 million CDN dollars and in light of existing opportunities related to the event, the City of Bromont is pleased to inform you that it will agree to a financial and in kind contribution totalling 2 million CDN dollars for the operating budget of the games, spread over the five years preceding the 2018 games. In addition, depending on availability of funds and infrastructure programs, the City of Bromont is committed to provide the necessary investment in its public municipal infrastructure to ensure the smooth running of the event.

Please note that the City of Bromont will join efforts with all other public and private partners to ensure that the Games in Bromont and Montreal meet the highest standards of quality and elegance expected of such an event.

Accept, Your Royal Highness, my respectful greetings.

Mayor Pauline QuinlanCity of Bromont

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96 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

Le 27 octobre 2011 La Société d’agriculture de Shefford Objet : Appui au Groupe Bromont - Jeux équestre Mondiaux 2018 Mesdames, Messieurs, C’est avec un enthousiasme débordant que Tourisme Cantons-de-l’Est soutient la mise en candidature de la Ville de Bromont pour l’octroi des Jeux équestres Mondiaux 2018. L’envergure d’un tel événement offrira un rayonnement incomparable aux athlètes d’ici, en plus de favoriser le développement des sports équestres et de notre destination touristique. Les gestionnaires du site du Parc équestre olympique de Bromont démontrent depuis des années, tant par les installations entretenues avec rigueur que par la tenue d’événements de notoriété internationale, qu’ils possèdent les ressources nécessaires pour être des hôtes impeccables alors que le monde entier aura les yeux tournés vers nous. N’hésitons pas à parler de la tradition héritée des Jeux olympiques de 1976, de la tenue des Championnats nord-américains pour Junior et Jeune Cavalier à deux reprises, de l’International Bromont instauré depuis des décennies, le Three Day Event / Todd Sandler Challenge, seule compétition trois étoiles au Canada en concours complet regroupant l’élite des Amériques, l’International d’attelage de Bromont, autre événement trois étoiles, les Jeux équestre du Québec, les Championnats équestres canadiens, autant de réussites éloquentes qui étoffent l’ambition de réaliser ce beau projet. Soyez assurés que toute l’industrie touristique des Cantons-de-l’Est et de la grande région touristique de Montréal se sentent interpellés par la venue des Jeux équestres Mondiaux 2018, et c’est avec une grande fierté que nous témoignons de notre support inconditionnel au comité organisateur du Groupe Bromont. Pour notre région seulement, les retombées touristiques annuelles sont de l’ordre de 600 M $, pour près de 7 millions de visiteurs. Mesdames, messieurs, nous réitérons notre enthousiasme pour un tel projet et vous assurons de nos sentiments les plus distingués. Le directeur général,

Alain Larouche

28 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

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19EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012 20 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

13

93EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES 16 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

April 8, 2012 To whom it may concern; I am writing to support the bid for the World Equestrian Games to be held in Bromont, Quebec in 2018. I believe Bromont has a unique facility and has demonstrated international competition experience including the 1976 Olympics, which makes it perfect for hosting the Games. Bromont is well known in the international equestrian world and is very well respected. The legacy that winning this bid would create will be substantial for all Canadian equestrians by providing a year round Training Center. The Games and the legacy facility will be a key element in the promotion and growth of Equestrianism in Canada. As a member of the bid committee, I am looking forward to working on this project with my fellow committee members who are a combination of impressive business executives as well as several Equestrian experts. Equine Canada will play a significant lead role in delivering these Games. Canada has a history of supporting World Championships through Sport Canada funding programs as well as Quebec Provincial support. With their support, I believe Bromont will be able to deliver an amazing World Championship in 2018.

Yours very truly

J. Michael Gallagher President Equine Canada

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225 rue Metcalfe Street, Suite 310 Ottawa, ON, K2P 1P9 Phone | Téléphone : 613-569-4333 Fax | Télécopieur : 613-569-2777 paralympic.ca | paralympique.ca

April 20, 2012 Her Royal Highness Princess Haya AL HUSSEIN President, International Equestrian Federation Her Highness, The Canadian Paralympic Committee would like to express its full support of Bromont 2018`s bid to host the 2018 World Equestrian Games. Your Highness, I believe that this event if hosted in Canada, will contribute immensely to our objective of strengthening youth development and high performance in Para Equestrian Dressage sport in Canada. The Paralympic Committee believe that the International Equestrian Federation (FEI) will find in Canada and the city of Bromont perfect partners to ensure the highest standard in event hospitality and sport technical delivery. Sincerely,

Henry Storgaard Chief Executive Officer/Secretary General

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25EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

1188 Sherbrooke Street West Montreal (Quebec) H3A 3G2 Canada T +1 ( 514 ) 848 8000 F +1 (514) 848 8115

26 April 2012

Her Royal Highness Princess Haya AL HUSSEIN President, International Equestrian Federation Fédération Équestre Internationale Avenue de Rumine 37 1005 Lausanne Switzerland

Your Royal Highness,

It is with great enthusiasm that I would like to personally express my support for the Town of Bromont’s nomination to host the FEI World Equestrian Games 2018.

Since the Montreal Olympics in 1976, The Bromont Olympic Equestrian Park has seen many great athletes from all around the world compete in one of the most prestigious and state-of-the-art venues. Today, it continues to host many outstanding events that have greatly benefited the sport and have spread excitement across the region and the entire country.

The Bromont Olympic Equestrian Park and its seasoned organization play a valuable role in the equine industry and I am convinced that that hosting World Equestrian Games in Bromont will create a unique opportunity to bring the sport to new heights.

At Rio Tinto Alcan, we believe in the true spirit of sportsmanship and, as long time supporter of Paralympic gold medalist Chantal Petitclerc, we clearly understand the value of sport as a pillar of excellence.

Yours very truly,

Jacynthe Côté Chief Executive

97EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

17

wHY Is caNaDa THe besT cHOIce FOr THe FeI weG 2018?

because we care

wHY

caNaDa

sHOuLD HOsT

THe FeI weG

IN 2018…

20

eNTHusIasM

cOMMITMeNT

prOFessIONaLIsM

FINaNces

HOrses

peOpLe

NaTure

securITY

FacILITIes

FuTure

IN 10 WORDS

1. ENTHUSIASM _ We are proud of our Olympic past, and

eager to re-live the passions of 1976 at Bromont Olympic

Equestrian Park and Montréal’s Olympic Stadium.

2. COMMITMENT _ The team behind Canada’s bid has

decades of successful experience in the staging of major

international sporting events, and is committed to making

the 2018 FEI WEG the best ever.

3. PROFESSIONALISM _ Canada ranks in the top five sports

host nations in the world according to the 2012 Global

Sports Impact ratings and is a leader in equestrian sports.

4. FINANCES _ The Bid Committee has put forth a prudent

financial plan with a blend of public and private funding

that leaves nothing to chance.

5. HORSES _ Canada is a nation that loves horses. With an

equine population of nearly one million, we know and

care deeply for them.

6. PEOPLE _ Canadians are warm and friendly with open

spirits. We are always delighted to welcome visitors and

show them sincere hospitality.

7. NATURE _ The Eastern Townships region is green and

resplendent with beauty that allows people to breathe

clean country air and appreciate the simple wonders.

8. SECURITY _ Canada is a safe and peaceful country with a

high standard of living and extremely competent medical,

emergency and police services.

9. FACILITIES _ Bromont is one of the only equestrian

venues in the world to have continued its vocation after

the Olympics, and has since hosted international events in

5 of the 8 WEG disciplines.

10. FUTURE _ FEI WEG 2018 in Bromont & Montréal will

create a legacy of renewed facilities, a new generation

of equestrians, and an energized Fédération Équestre

Internationale, Equine Canada and provincial equestrian

federations.

© Cealy Tetley

21

weLcOMe

TO

caNaDa

© COC

22

In the 2012 ranking of Global Sports Nations, Canada placed

fifth overall, lending our nation current and eminent quali-

fications to host the 2018 FEI World Equestrian Games.

Host country of three Olympic and Paralympic Games and

numerous major world championships, we have a proud

reputation for the quality and quantity of our sporting events,

the excellence of our sports systems, and the accomplish-

ments of our athletes.

Canada has a proud history of success in multiple disciplines

on the international equestrian stage including accomplish-

ments in show jumping with 2008 Olympic Silver medallists

Ian Millar, Jill Henselwood, Mac Cone, and 2008 Olympic

Gold medalist, 2010 WEG Bronze medalist and 2009-2010

top-ranked FEI rider Eric Lamaze; in eventing with the 2010

WEG Silver medal team of Kyle Carter, Hawley Bennett-Awad,

Selena O’Hanlon and Stephanie Rhodes-Bosch; in reining

with 2010 WEG Bronze medalist Duane Latimer and 2010

top-ranked FEI rider Lisa Coulter; and in Para-Equestrian with

2008 Paralympic Gold and Silver medalist Lauren Barwick.

we are a LaND OF HOrses

Population: Almost 1 Million*

As of 2010, the estimated number of horses in Canada was

963,500. They are owned by members of 226,500 house-

holds, and are resident on 145,000 properties. 18% of mature

horses in the herd are primarily for sport competition, 18%

for pleasure riding and 18% for the breeding sector. An

estimated 23% of Canadian horses are young and not yet

in use for their intended market segment.

Riders: Over 340,000*

There were an estimated 117,000 adults and 225,250 chil-

dren participating in equestrian sport competitions in 2010.

Horse People: Over 850,000*

There were an estimated 855,000 Canadians active in the

horse industry in 2010 – 556,000 of them living in horse-

owning households and another 350,400 involved with

horses owned by others. There is the equivalent of one

full-time job for every 32 horses in the country – directly in

the care of horses. There were 45,500 people licensed to

participate in horse-racing in 2010.

Horse Industry: $29 Billion*

That is the approximate amount invested in the Canadian

horse industry, including investments in horses, tack, equip-

ment and property improvements. The horse industry

contributes more than $19 billion annually to the Canadian

economy. It supports more than 154,000 jobs – one full-

time position for every 6.25 horses.

* 2010 Canadian Horse Industry Profile Study, Equine Canada 2011

23

a LIVING

HIsTOrY OF

eQuesTrIaN

GLOrY

© w

ww

.pro

acti

on

-ph

oto

.co

m

24

Canada strongly feels it is time to revisit the glorious days of

the 1976 Olympics, and return the pinnacle of international

equestrianism to Bromont and Montréal with the FEI World

Equestrian Games in 2018.

brOMONT: aN INTerNaTIONaL eQuesTrIaN ceNTre

Bromont Olympic Equestrian Park is one of the only public

sites in the world that maintained its equestrian vocation

after hosting the Olympic Games, and continues to fulfill it.

Through an innovative partnership with Ville de Bromont,

Nature Conservancy Canada, and the Société d’agriculture

du comté de Shefford, this charming and historic Olympic

venue is being preserved in perpetuity and remains public.

Furthermore, it has also seen a number of improvements and

renovations since 1976. For this reason, the site continues

to enjoy international recognition by hosting a number of

high-profile competitions on an annual basis.

FEI, Equine Canada, and the Fédération équestre du Québec

have chosen Bromont Olympic Equestrian Park for several

major events, from the International Driving Competition,

the North American Junior and Young Riders Championship

(NARJYRC), International Eventing and International Bromont

to the Québec Equestrian finals and the Weekend annuel

du randonneur. The venue is thriving, and the FEI World

Equestrian Games 2018 is a natural step forward into the

brightest spotlight.

Bromont also plays host to other international sporting

competitions such as the Freestyle Skiing World Cup in 1986,

the Alpine Skiing World Cup finals in 1989, the World Camping

and Caravanning Jamboree (47 countries), World Mountain

Bike Championships in 1994, and the Finals of the Grundig/

UCI Mountain Bike World Cup Championships in 1998.

25

INTerNaTIONaL

eQuesTrIaN

eVeNTs IN

brOMONT

IN THe pasT

30 Years

26

1976

Olympic Games

1990

Bromont CDI Dressage

1991

Bromont CDI Dressage

1992

North American Junior and

Young Riders Championship (NAJYRC)

2003

North American Junior and

Young Riders Championship (NAJYRC)

2007

Bromont CCI3* Eventing

Bromont CAI-A Combined Driving

Bromont CSI2*-W Show Jumping

Bromont CSI3* (since 1984) Show Jumping

2008




Bromont CSI3* Show Jumping

2009





2010





2011

Bromont CDI1* Dressage





2012


Bromont CAI-B Combined Driving



27

MONTréaL:

a LOVe

OF spOrT

And sport loves Montréal back. This

affaire with sports and Olympic ideals

dates back over a century and a half.

Whether amateur or professional,

Montréal has demonstrated astute

technical and organizational savvy in

bringing first-class sporting events to

vibrant life.

28

Our recent heritage includes:

•The Grand Prix cycliste UCI PROTOUR de Montréal (profes-

sional cycling) in 2012, 2011 and 2010. Has been confirmed

for 2013

•The NHL All-Star Game (professional hockey) in 2009

•Formula 1 (F1) Racing for the last 20 years

•The Presidents Cup (Golf) in 2007

•The FIFA U-20 World Cup (Soccer) in 2007 (and FIFA Women

World Cup in 2015)

•The ISU World Championships (Short Track Speed Skating)

in 2006

•The World FINA Championships (Swimming) in 2005 (and

FINA World Masters in 2014)

•The World Junior Boxing Championships in 1992

•The World Gymnastics Championships in 1985

•The World Track and Field Cup in 1979

•The Summer Olympic Games in 1976, including the final

in Jumping.

Montréal has therefore developed and determinedly nurtured

a vast infrastructure for a diverse range of sports at a variety of

venues. Among the city’s many installations are those inher-

ited from the 1976 Summer Olympics, including Olympic

Park (Stadium and pools), Complexe sportif Claude-Robillard

and Parc Jean-Drapeau with its Olympic Basin (rowing,

canoeing and kayaking).

In testament to the pure creativity and welcoming spirit that

drive this city, the stunning Olympic Stadium will play host

to memorable opening and closing ceremonies of FEI WEG

2018 in Bromont & Montréal.

29

Our

peOpLe30

The success of a major sporting event such as FEI WEG

2018 in Bromont & Montréal is dependent upon a number

of indicators. Foremost amongst these are leadership and

expertise. We are confident that our people meet the high

standards that we have set.

LeaDersHIp: THe bID cOMMITTee

We have assembled a stalwart Bid Committee of the best

people Canada and Québec have to offer in terms of eques-

trian and international sporting events:

MIKE GALLAGHER,

President, Equine Canada

Mr. Gallagher leads equestrian sport in Canada. He was also

Team Leader at the 2006 WEG in Aachen, the 2004 Olympic

Games in Athens, the 2008 Olympic Games in Beijing, and

the 2007 Pan Am Games in Rio.

PAUL CôTÉ,

President of the Bid Committee of Jeux Equestres

Mondiaux 2018 and President of Fédération Équestre

du Québec

Mr. Côté is at the head of a $300 million public organiza-

tion. He is Director-General of the Metropolitan Montréal

Transportation Agency (AMT) and the former CEO of

Canada’s iconic nation-building rail company VIA Rail.

The AMT is the transportation agency for the metropolitan

region of Montréal. VIA Rail is a major supporter of many

international events hosted in Canada.

ROSAIRE S. HOUDE,

Past-President, Fédération équestre du Québec

Mr. Houde leads equestrian sport in Québec and serves as

a board member of Equine Canada. He is a lawyer special-

izing in employment law and owns an equestrian centre.

MARCEL BUNDOCK

As a Member of the Board of the private Swiss bank Lombard

Odier, a business leader and Chair of the Société d’agriculture

du Comté de Shefford (SACS) which owns Bromont Olympic

Equestrian Park, Mr. Bundock brings strong leadership in

terms of infrastructure development and ensuring that

Olympic Park remains a living part of Canadian sport heritage.

PAULINE QUINLAN,

Mayor, Ville de Bromont

Ms. Quinlan has been involved in international events hosted

in Bromont from alpine skiing (FIS World Cup in 1986) to golf

and mountain bike sports (UCI World Cup), to FEI events and

the 1976 Olympics.

LEOPOLDO PALACIOS,

Equestrian Park and Course Designer

Involved in numerous FEI events as a course designer (Sydney

2000, Athens 2004, Beijing 2008, London 2012), Mr. Palacios is

the official designer of Bromont’s new and improved facilities.

RICHARD JOYAL, CFO,

Ville de Bromont

Mr. Joyal is the Chief Financial Officer of Ville de Bromont,

the home of equestrian events for many years.

ROGER DESLAURIERS,

President, International Bromont (Jumping)

Mr. Deslauriers was a member of the Organizing Committee

for the 1976 Olympic Games and has 35 years experience

in the hosting of FEI events in Bromont.

GÉRALD DÉSOURDY,

Entrepreneur

Mr. Desourdy is a successful Bromont businessman. He and

his family have been instrumental in developing Ville de

Bromont and its sport and leisure infrastructure projects,

including the 1976 Olympic Games Equestrian Park.

LAURENT LEMAIRE,

Board Member, Cascades

Cascades is an international company and a major supporter

of many international events hosted in Canada.

31

LINDA HEATHCOTT-SOUTHERN,

Spruce Meadows

Ms. Heathcott-Southern acts as a Special Advisor to the Bid

Committee. Her family owns Spruce Meadows Equestrian

Park and has organized many world famous FEI equestrian

events.

JEAN PIERRE TOUPIN,

Marketing Specialist

Mr. Toupin worked on the FINA Worlds in 2005 and F1 Grand

Prix in Montréal.

YVES ROSSIER, FEI EXPERT,

Veterinarian

Dr. Rossier is a Special Advisor to the Bid Committee. He is

head of the Université de Montréal’s Faculty of Veterinary

Medicine and a member of the FEI Veterinary Committee.

RICHARD POUND, QC,

International Sports Expert

Mr. Pound is Special Advisor to the Bid Committee. He is a

member of the International Olympic Committee, a member

of the Vancouver Olympic Games Organizing Committee,

the former Chair of the International Olympic Committee

Marketing Committee, former President of WADA, and a

member of the Court of Arbitration for Sport.

BENOIT GIRARDIN,

Consultant in International Hosting and Sporting Events

Mr. Girardin is an international sports lawyer and consultant.

He is a Member of the Canadian Olympic Committee and

he has been involved in more than 30 World Championships

and Cups (IAAF, ISU, ITF, PKF, FINA, FEI, FIS and FIG) held

in Canada and a number of FEI events. He is serving as our

Bid Director.

bID sub-cOMMITTees

The Bid Committee has nine sub-committees providing

context and technical guidance:

• Horse Welfare

• Sport Venues

• Communications and Marketing

• Finance

• International Relations

• Governmental Affairs

• Games Operations

• Sport and Competitions

• Games Legacy

OrGaNIzING cOMMITTee

The Organizing Committee of the Host Corporation will

convene once Canada is awarded the FEI WEG 2018. It will

be composed of major event specialists, business and polit-

ical leaders, and equestrian experts in all WEG disciplines.

32

MaNaGeMeNT sTrucTure

Once Canada is awarded the FEI WEG 2018, the Host

Corporation will be formed to organize the Games (the

“Organizer”). The Organizer will be governed by a Board of

Directors composed of representatives from Equine Canada

and local, provincial and national leaders in various fields of

expertise. As per the FEI Host Agreement, a management

board comprising the FEI, Equine Canada and representa-

tives of the Organizer will be formed to ensure optimal

coordination and compliance with FEI requirements. The

Organizer and its Board will be supported by a professional

management team and committees populated with volun-

teers and paid employees.

The Organizing Committee will ensure that the CEO and all

management staff members have considerable experience

in the organization of international equestrian competitions

and/or other relevant fields of expertise.

The management structure of FEI WEG 2018 in Bromont

& Montréal is detailed in The High Standard of Excellence

Section.

experTIse: secOND TO NONe

Bromont and Montréal together possess impressive exper-

tise and experience in organizing and hosting international

sporting events, memorably teaming up to stage the 1976

Olympic Equestrian events with much success. Canada now

seeks to build on this Olympic heritage.

In a few words…

• Canada has a well-established reputation for sport and is

a world leader in equestrian sports.

• Montréal and Bromont have a proven track record in hosting

international events, including the 1976 Olympic Games.

• Bromont has an Olympic-calibre infrastructure that will

be further enhanced and upgraded for FEI WEG 2018 in

Bromont & Montréal.

• Bromont Olympic Equestrian Park has hosted events in

five of the eight WEG disciplines.

33

Our VIsION:

a

cOMMuNION

OF HOrse,

HuMaN

aND NaTure

34

Canada is a premier host for international sports, and

equestrian sport in particular. Bromont Olympic Equestrian

Park is an impressive facility well-known to international

equestrians.

FEI WEG 2018 in Bromont & Montréal will:

• Go back to the roots of equestrianism: horses and riders

coming together in a natural setting

• Present a modern, energetic and elegant celebration of

equestrianism that goes beyond a sporting competition

to become a singularly memorable event for athletes, the

public and funders/sponsors

• Manage the event at the highest level of professionalism

and quality, and in full compliance with FEI and Equine

Canada core values

• Recognize global diversity and ensure that all participants

enjoy fair and equal opportunity to succeed

• Offer the best possible conditions for human and equine

excellence in our upgraded WEG/Olympic venue

• Make a real and sustainable contribution to Canadian

equestrianism.

aN upLIFTING GaMes experIeNce

Our vision for FEI WEG 2018 in Bromont & Montréal is an

intimate and awe-inspiring event that brings people and

horses together in the natural harmony of beautiful Bromont.

We envision an event that joins the international equestrian

world and the general public as never before. With the assist-

ance of more than 6,000 volunteers and employees, we will

inspire the people of the World, Canada, Bromont and the

Montréal region to enjoy an unprecedented experience.

35

LeT THe

GaMes

beGIN.

aND

NeVer eND…

36

With the support of our stakeholders, the FEI World Equestrian

Games 2018 in Bromont & Montréal will meet the highest

standards and exceed FEI requirements.

With the support of our people, the international equestrian

community will be hosted with the warmth and profession-

alism for which Canada enjoys an international reputation.

With the support of both the private and public sectors,

equestrian sport in Bromont, Québec and Canada will be

left with a precious legacy.

The details of the FEI WEG 2018 in Bromont & Montréal

Legacy Plan will be developed once the Games are awarded.

Here are some preliminary notes on this important aspect

of our undertaking.

caNaDa’s LeGacY TO FeI

FEI will reap a variety of benefits for years to come. Canada’s

gift is three-fold:

• By welcoming the world to Bromont and Montréal, Canada

will promote equestrian sport internationally through large-

scale media coverage before and during the Games;

• Increased awareness of FEI in North America through

extensive brand visibility before and during the Games;

• Improved excellence of WEG through flawless operations

and innovative practices. 37

HuMaN aND sOcIaL LeGacY

FEI WEG 2018 in Bromont & Montréal is an investment in

our future athletes. Canada has done well in past equestrian

events but we vow never to rest on our laurels. We will

continue to develop the stars of tomorrow.

FEI World Equestrian Games™ 2018 will strengthen interest

in equestrian sports among young people and the general

public. It will motivate them to practice sport, and to be

more aware of the benefits of physical activity as well as

the unique appeal of equestrianism.

Through the “Bromont/Montréal Welcomes the World,” and

“On the Road to the FEI WEG 2018 in Bromont & Montréal”

programs and other initiatives, the Games will be shared

across Canada to reach Equine Canada members and all of

the country’s equestrians. It will inspire their dream to one

day represent Canada at the world level.

cuLTuraL LeGacY

Cultural awareness will grow through the exposure of many

foreign cultures to Bromont, Montréal and Québec. The

televised ceremonies and celebrations surrounding the

event will take a uniquely Canadian approach. Additionally,

visitors from around the world will experience the Eastern

Townships and Montréal. Indeed, FEI WEG 2018 in Bromont

& Montréal will make Canada the place to be.

The “FEI WEG 2018 in Bromont & Montréal Festival” is

a special cultural initiative jointly undertaken by the FEI

WEG 2018 in Bromont & Montréal Organizing Committee,

Tourisme Montréal and Ville de Bromont to bring the event

to more people in Canada and beyond.

FINaNcIaL LeGacY

FEI WEG 2018 in Bromont & Montréal will generate multiple

and diversified revenue sources to support the organization

and construction of equestrian and hosting venues in Ville

de Bromont. Significant Games revenues (pre- and post-

event), public funding revenues, and associated revenues

will be augmented by those derived from events in years

to come. The FEI WEG 2018 in Bromont & Montréal Legacy

Fund will enable Equine Canada to reinvest in equestrian

sports across Canada.

38

INFrasTrucTure LeGacY

FEI WEG 2018 in Bromont & Montréal will act as a catalyst

for the upgrading of our Olympic facilities and the construc-

tion of new installations. The enhanced site will enable

Canada, Québec, and Ville de Bromont to host equestrian,

athletic, cultural, commercial, and corporate events year-

round. Furthermore, athletes, coaches, and officials will

be able to practice their sport 12 months a year (in spite of

our northern climate) at a world-class site. The prospect

of Bromont’s emergence as Eastern Canada’s national and

international training center is the exciting long-term vision

of this ambitious project.

FEI WEG 2018 in Bromont & Montréal’s legacy will be the

transformation of Bromont Olympic Equestrian Park into

a world-class venue for all eight FEI disciplines and a new

and popular venue in Canada for international driving and

reining events.

© www.proaction-photo.com

39

wHaT wILL caNaDa GIVe TO THe FeI weG 2018?

THe uLTIMaTe GaMes experIeNce

wOrLD

cLass

HOspITaLITY

© Aéroports de Montréal

42

Visitors to the FEI World Equestrian Games 2018 in Bromont &

Montréal have a world of interest and enjoyment to discover.

From Bromont in the pastoral setting of the Eastern Townships

to the bustling excitement of metropolitan Montréal, they

will be greeted with open arms.

Bromont is a mere 33 km from the U.S. border so the compe-

tition venue and Montréal are within 965 km (600 miles) of

a vast pool of over 100 million people.

sO easY TO GeT Here

Flying to Montréal and Bromont

Most FEI countries have convenient, direct flights to and

from Canada’s efficient and modern Montréal-Pierre Elliott

Trudeau International Airport and, in some cases, to Bromont

Airport, as well as Plattsburgh and Burlington Airports in

nearby U.S.A. Teams and athletes will arrive at their destina-

tion with the greatest efficiency. There are many options

for connecting flights to ensure maximum convenience at

every step of the journey. The Organizing Committee will

greet teams upon their exit from Customs and Immigration.

1. Montréal-Pierre Elliott Trudeau International Airport in

the West Island of Montréal is a designated passenger travel

airport. More than 200 U.S. and international flights serve over

70 international and 25 domestic cities daily. Over 90 million

people live within a 2-hour flight. Trudeau Airport is very

close to the VIA Rail train station and connected to all major

highways passing through Montréal. It is a 20-minute drive

to downtown and its vast range of four- and five-star hotels.

Downtown Montréal is a 45-minute drive from Bromont.

2. Montréal-Mirabel International Airport is located in the city

of Mirabel just north of Montréal. It is designated for all-cargo

flights only and will be used for the transportation of horses.

3. Saint Hubert Airport is a short 30 minute drive from

Bromont and 15 minute drive to downtown Montréal.

Aéroport Montréal Saint-Hubert Longueuil (AMSL) has an

imposing infrastructure, comprising three runways, one of

which is 150 feet by 7,801 feet in length..

4. Aéroport régional Roland Désourdy (Bromont International

Airport) is located in the industrial park of Bromont-

Cowansville-Granby. It is a mere 45 minute drive from

Montréal and a 5 minute drive from the WEG Bromont

2018 site. It is designed for aircraft up to the size of a 727

(convenient for those who choose to use charters) and

private aircraft.

5. Burlington International Airport is located in the city of

South Burlington, in the State of Vermont, U.S.A., 156 km.

from Montréal and 130 km. from Bromont.

6. Plattsburgh International Airport is located in the city of

Plattsburgh, in the State of New York, U.S.A., 103 km. from

Montréal and 170 km. from Bromont.

MONTréaL -

brOMONT

Toronto

New York

Boston

65

12

3 4

43

MONTRÉAl - bromont

FLYING

TO

brOMONT

aND

MONTréaL

44

MONTRÉAl - bromont

Algiers, Algeria 8 h 40

Amman, Jordan 9 h 40

Amsterdam, Netherlands 6 h 45

Athens, Greece 9 h 00

Basel-Mulhouse, Switzerland 7 h 12

Barcelona, Spain 7 h 20

Bordeaux, France 6 h 43

Brussels, Belgium 6 h 46

Camaguey, Cuba 4 h 20

Cancun, Mexico 4 h 30

Cartagena, Columbia 5 h 30

Casablanca, Morocco 7 h 05

Cayo Coco, Cuba 3 h 50

Cayo Largo del Sur, Cuba 3 h 50

Doha, Qatar 13 h 20

Dublin, Ireland 5 h 51

Fort-de-France, Martinique 4 h 55

Frankfurt, Germany 7 h 02

Geneva, Switzerland 7 h 20

Havana, Cuba 3 h 55

Holguin, Cuba 4 h 05

Istanbul, Turkey 9 h 15

Lisbon, Portugal 6 h 23

London (Gatwick), UK 6 h 35

London (Heathrow), UK 6 h 35

Lyon, France 7 h 08

Madrid, Spain 6 h 46

Malaga, Spain 6 h 57

Managua, Nicaragua 8 h 40

Marseille, France 7 h 18

Mexico City, Mexico 5 h 30

Montego Bay, Jamaica 4 h 20

Munich, Germany 7 h 28

Nantes, France 6 h 31

Nassau, Bahamas 3 h 45

Nice, France 7 h 26

Panama City, Panama 5 h 25

Paris (Charles de Gaulle),

France 6 h 45

Paris (Orly), France 6 h 44

Pointe-à-Pitre, Guadeloupe 4 h 40

Ponta Delgada, Portugal 4 h 58

Port-au-Prince, Haiti 4 h 15

Puerto Plata,

Dominican Republic 4 h 10

Puerto Vallarta, Mexico 5 h 20

Punta Cana,

Dominican Republic 4 h 30

Rome, Italy 7 h 58

Santa Clara, Cuba 4 h 00

St-Pierre,

St. Pierre and Miquelon 3 h 10

Toulouse, France 6 h 58

Varadero, Cuba 3 h 54

Venice, Italy 7 h 55

Zurich, Switzerland 7 h 10

Canada

Bagotville, QC 1 h 10

Bathurst, NB 1 h 42

Calgary, AB 4 h 35

Charlottetown, PEI 1 h 57

Deer Lake, NL 3 h 45

Edmonton, AB 4 h 25

Fredericton, NB 1 h 29

Halifax, NS 1 h 30

Îles-de-la-Madeleine, QC 2 h 12

Kuujjuaq, QC 2 h 15

Kuujjuarapik, QC 2 h 50

La Grande, QC 2 h 30

Moncton, NB 1 h 23

Mont-Joli, QC 1 h 30

Ottawa, ON 0 h 39

Québec City, QC 0 h 49

Rouyn-Noranda, QC 1 h 34

St. John’s, NL 2 h 20

Toronto (Pearson), ON 1 h 10

Toronto Island, ON 1 h 10

Val-d’Or, QC 1 h 21

Vancouver, BC 5 h 27

Winnipeg, MB 3 h 00

USA

Atlanta, GA 3 h 12

Boston, MA 1 h 12

Charlotte, NC 2 h 32

Chicago, IL 2 h 25

Cincinnati, OH 2 h 22

Cleveland, OH 1 h 50

Dallas / Fort Worth, TX 4 h 09

Denver, CO 4 h 10

Detroit, MI 2 h 05

Fort Lauderdale, FL 3 h 25

Hartford, CT 1 h 19

Las Vegas, NV 5 h 38

Los Angeles, CA 5 h 55

Miami, FL 3 h 39

Minneapolis / St. Paul, MN 2 h 53

New York (JFK), NY 1 h 27

New York (LGA), NY 1 h 30

New York (Newark), NY 1 h 32

Orlando , FL 3 h 08

Philadelphia, PA 1 h 47

San Francisco, CA 6 h 05

Washington (Dulles), DC 1 h 48

Washington (Reagan), DC 1 h 42

INTerNaTIONaL FLIGHTs (direct flights without stops)

Destination Flying Time

cONTINeNTaL FLIGHTs – caNaDa–usa (direct flights without stops)

Destination Flying Time

45


46

Driving to Bromont

The Games will offer a daily shuttle service between down-

town Montréal and Bromont that will bring people to the

WEG site within 45-50 minutes.

Bromont is accessible by car and bus via Highway 10, which

connects to three Canadian highways (55, 20, and 30) and

five U.S. highways (87, 89, 91, 93, and 95). Depending from

which airport one is coming, it is possible to reach Bromont

in approximately 45 minutes to two hours.

Once spectators arrive in Bromont, they have access to

more than 18,000 parking spaces. A highly efficient shuttle

service will bring visitors from the parking locations to the

central FEI WEG 2018 Bromont site in less than 10 minutes.

Shuttle services will run from 5:00 to 23:00, 7 days per week.

Customs and Immigration

Travellers entering Canada must present a valid passport

and, in certain cases, a visa. It is strongly recommended

that visitors carry their passport with them at all times for

identification purposes. Before entering Canada, individuals

are responsible for ensuring that they have the appropriate

documents, whether they are in transit to another country

or returning to their country of origin. For more information,

visit Citizenship and Immigration Canada.

We Speak Your Language

The people of Bromont and Montréal speak English and

French (as well as a host of other languages) with remark-

able ease. It doesn’t matter where you are or to whom you

speak—from taxi drivers to concierges to sommeliers—the

conversation flows in a relaxed manner in Montréal. Some

80% of businesspeople speak both English and French and

it has the largest bilingual workforce in Canada. Simply put,

you’ll always be understood. We will also offer interpretation

services in multiple languages.

Distance and time travel to Bromont Olympic Equestrian Park

From Distance Travel time by car or bus

Montréal-Trudeau Airport 87 km Less than 1 hour

Montréal-Mirabel Airport 137 km 1.5 hour

Aéroport régional des Cantons-de-l’Est (Bromont International Airport) 10 km 10 minutes

Burlington International Airport 130 km 1.5 hour

Plattsburgh International Airport 170 km Less than 2 hours

47

brOMONT:

spOrTs,

LeIsure,

pLeasure

Bromont is an international four-

season sport and leisure destination.

Its reputation as an equestrian centre is

augmented by several attractions: two

world-calibre golf courses, a mountain

resort for skiing and cycling, a water

park, hiking trails and nature paths,

road bike circuits, wineries, a choco-

late museum, shopping, cultural and

entertainment activities, all served with

unique (and bilingual) Eastern Townships

hospitality. Bromont is a wonderful place

to live and visit.

© TQ/P.Hurteau, C. Parent

48

© BALNÉA Spa

© TQ/M. Dupuis© TQ/P. Villecourt

© Ski Bromont

49

MONTréaL:

cITY

OF THe

wOrLD

Come to Montréal for a complex and

spirited environment that almost defies

description. Founded in 1642, Montréal’s

renowned duality of Old World charm

and North American energy is infused

with a plurality of cultures that makes it

a world city of the highest order.

Montréal is as romantic and traditional

as it is cutting-edge and innovative, as

dynamically cosmopolitan as it is small-

town friendly. Despite its diversity, there

is an underlying homogeneity in the

vibrant population which collectively

and independently “lives and lets live”—

and does it well. Montréal presents a

complex mix of flavours—ethnicity,

culture, language, ideas, cuisine, and

more—topped with warm camaraderie

and boisterous joie de vivre. Beyond all

this, it is a Canadian city and therefore

safe and friendly.

© Festival International de Jazz de Montréal, Jean-François Leblanc

50

© Partenariat du Quartier des spectacles

© Festival Juste pour Rire© Martine Doyon

© C

om

mis

sio

n c

anad

ien

ne

du

to

uri

sme,

Pie

rre

St-J

acq

ues

51

carING

FOr

peOpLe

52

An Unforgettable Experience – that is what the organizers of

the FEI World Equestrian Games 2108 in Bromont & Montréal

want and expect to give officials, sponsors, competitors,

support staff and particularly equestrian fans from here and

around the world. To achieve this, we have put in place a

structure that ensures everybody gets the care and informa-

tion they need to enjoy their stay with us in Canada and at

the Games. Nothing will be left to chance.

HOspITaLITY serVIces

All dignitaries and special guests of the Organizer, the FEI,

Equine Canada, Bromont and Montréal will be welcomed

with Canada’s genuine and wholesome style of hospi-

tality. International protocol will be respected at all times.

Accredited special guests have access to guest lounges

where they can enjoy breaks in the action with comfort and

amenities. Each individual will be treated with care because

we want all to feel that Canada is a destination to which she

or he will want to return.

MeDIcaL aND specTaTOr serVIces

During all practices and on competition days, trained emer-

gency response volunteers and medical professionals will be

ready on-site for immediate emergency care of competitors.

Spectators and guests will have access to event security and

medical services. Local fire and emergency departments

will be fully briefed.

Four major hospitals are located within 20 minutes driving

distance of Bromont: Brome Missisiquoi Hospital in

Cowansville (8 km), Granby Hospital (15 km), Sherbrooke

Hospital (60 km), and Pierre Boucher Hospital (60 km).

Montréal’s numerous hospitals and special care institutions

are approximately 45 minutes away.

TeaM serVIces

The organizers of FEI WEG 2108 in Bromont & Montréal

will provide all participating countries with complete event

information in advance of the competition.

Team Services Offices will be in operation at all official hotels

for the week prior to and during the competition. A host will

be available to the teams 24 hours a day. As of the first day,

the competition office will be relocated to the venue for

accommodation of issues such as results, lost accreditations,

and any other concerns and questions.

53

HOrse

weLFare


54

Nothing is more primary to the organizers of FEI World

Equestrian Games 2018 in Bromont & Montréal than the

health and safety of the horses. From their voyage to Canada

to their stay at Bromont Equestrian Park, conditions will

be strictly controlled to ensure they are treated with the

utmost care.

1. Arrival at Mirabel Airport: an area at the airport will be

reserved exclusively for the reception of horses from around

the world in the period leading to the Games. This large

facility and the specialized personnel stationed there will be

at the complete disposal of visiting horses and their entour-

ages. Horses shall be transported directly from Mirabel to

Bromont without delay.

2. Transportation: based on the entries and points of origin

from Lexington in 2010, over 98% of all horses attending

the Games will enter Canada and be transported directly to

the competition site without the need of off site quarantine.

This applies to all horses arriving via the USA or from the

EU or Australia/New Zealand. Based on the statistics from

Lexington, this would apply to approximately 700 horses

out of a total of 709.

3. Quality Stables: our compact village model provides for

high-quality stables located on the competition site. Horses

will be able to circulate outside of public areas.

4. Sensible Grooms Quarters: the key words here are

Accessibility and Comfort. Grooms will stay on-site to give

them access to their horses and necessary services at all

times.

5. Transportation Financial Assistance: there will be a funded

program developed in consultation with the FEI to reduce

transportation costs for horses.

Health and veterinary services are, of course, planned to

the smallest detail. You will find a full description in the

section titled The FEI WEG 2018 in Canada: A High Standard

of Excellence.

55

VeTerINarY OrGaNIsaTIONaL OuTLINe

VETERINARY APPOINTMENTS

Veterinary Commissions named by FEI Veterinary Committee

Veterinary Service Manager

• Appointment to be approved by FEI Veterinary Committee

• Full time employment for a minimum period of approxi-

mately 6 months ahead of the WEG with part time partici-

pation prior to this (test events, etc)

WEG clinic veterinarians

• Appointed by VSM/OC/FEI Veterinary Committee

• Multi discipline oriented with sports medicine expertise

(orthopedic, medical and emergency care)

• On duty and on site during duration of the games

Field of Play veterinarians

• Volunteer or contract based, mostly from North America,

Europe. Would require OMVQ special authorisation and

liability insurance provisions (OC?).

• Number: to be determined based on discipline requirements

• Specific expertise recognized for eventing (cross country),

endurance and driving (marathon)

• Assigned to competition and warm up areas

• Discipline based expertise will determine assignments and

scheduling

Team Veterinarians

• Teams’ responsibility

• Access to WEG clinic and its ressources as well as those

of the CHUV

• Will need to be accredited by OMVQ (see below) if from

outside Québec

VETERINARY INFRASTRUCTURES

WEG clinic: permanent building on site

• Satellite to CHUV (referral hospital) clinic/hospital

• Equipment to be procured by contributions in good or

lease, examples:

- Radiography

- Ultrasonography

- ECG, cardiovascular support

- Orthopeadic emergency support material

- Clinical pathology laboratory equipment

- Horse ambulances for on and off site emergency trans-

portation. Number to be designated according to organi-

sational needs

• Pharmacy, material (central) supply on site

• Clinical laboratory (satellite to CHUV)

• Office space: Veterinary commission, clinic, CFIA

veterinarians

• Stabling available for horses requiring treatment

• Adjacent isolation stabling

Referral Hospital: Université de Montréal, Centre Hospitalier

Universitaire Vétérinaire (CHUV), St-Hyacinthe, Qc, Canada.

• All inclusive specialty referral center including post mortem

exams (MAPAQ facility)

• 50 min drive from Bromont, direct route

• Services available 24/7

HORSE ANDI-DOPING CONTROL

Equine Canada Equine Medication Control Committee

(EMCC) is responsible for national and FEI testing protocols

in Canada. FEI veterinary delegate and EMCC technician

staff work in conjunction to operate FEI horse anti-doping

control in Canada.

• EMCC technical staff (est. 10 technicians): urine collection,

sample processing, shipping etc

• Veterinary Staff (est. 4 veterinarians): blood sampling,

technician supervision

- Group composed of MCP veterinarians, North American

FEI veterinarians or USEF medication control veterinarians

with special interest and expertise

• Central testing facility adjacent to Veterinary Clinic (est.

6 stalls, office space)

• Laboratory: to be determined according to FEI Clean Sport

program, official laboratory for North America is USEF Drug

testing and Research Laboratory in Lexington, KY; Canadian

non-FEI approved laboratory is Maxxam (Burnaby, BC)

56

ADJUNCT SERVICES

Canadian Food Inspection Agency (CFIA) is the government

Agency responsible for Canadian Horse Health requirements:

• Determine horse importation protocols, quarantine

program &options in consultation with FEI.

• Responsible for horse arrival inspections and bio-security

risk management during WEG in consultation with VSM/

OC

• Designated liaison officers: Dr Samira Belaissiou, Dr Maud

Carron

Canadian Border Services is responsible for goods and

veterinary drugs importations

Ordre des Médecins Vétérinaires du Québec (OMVQ,

St-Hyacinthe, QC) is the agency responsible for licensing

of veterinarians in Province of Québec

• “Special Authorisations” will be available for veterinarians

(team veterinarians, FOP veterinarians) from elsewhere

than Québec to practice during the WEG.

• Veterinarians holding an official license to practice veter-

inary medicine in any country, with proof of accredit-

ation and liability insurance are eligible for this program.

Administration fees may/would apply (est $150.00). Team

veterinarians would be responsible for their own liability

insurance.

Centre de Distribution des Médicaments Vétérinaires (CDMV,

St-Hyacinthe, Qc) is the supplier distributer of veterinary

drugs in Québec

• Daily deliveries to WEG pharmacy

EDUCATIONAL PROGRAM

• Educational Supervisor: to be determined, volunteer base,

likely from academic background

• Veterinary students: a special elective rotation program

(Université de Montréal) credits) would be available to

students from North American or European Veterinary

Schools.

- Students would participate on rotational basis in the

various veterinary activities of the WEG (examples). AAEP

Student program support to explored

. Veterinary Commissions

. Field of Play

. Biosecurity (CFIA)

. Clinic

. Anti-doping

• Interns and residents would be included under specific

duties definitions.

• Veterinarians: workshops and conferences will be

programmed with available veterinary experts during the

games, to provide continuing education opportunities for

attending veterinarians

57

a

MeMOrabLe

aND weLL-

MaNaGeD

spOrTs

prOGraM

© Cealy Tetley

58

The Organizing Committee of the FEI World Equestrian Games 2018 in Bromont

& Montréal understands that its mandate is to provide world class installations

and the best possible experience for competitors to achieve excellence.

preLIMINarY cOMpeTITION scHeDuLe

Schedule Week 1 Week 2

Total of

horses

per

discip.

Day Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday

Date 8-9-2018 8-10-2018 8-11-2018 8-12-2018 8-13-2018 8-14-2018 8-15-2018 8-16-2018 8-17-2018 8-18-2018 8-19-2018 8-20-2018 8-21-2018 8-22-2018 8-23-2018 8-24-2018 8-25-2018 8-26-2018 8-27-2018

Game Day # -3 -2 -1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 +1

Disciplines

Opening

Eventing OS HI Cross-Country D 90

Endurance OS HI 160 km track D 100

Reining OS HI D 70

Vaulting OS HI D 70

Dressage OS HI D 85

Driving OS HI Marathon D 150

Jumping OS HI D 180

Para-Dressage OS HI D 100

Closing

Total of horses: 845

Stable 1 (Jump., End., Even., Dres.) 116 252 252 374 374 374 374 374 482 366 366 366 244 265 244 244 244 244

Stable 2 (Rein., Vault.) 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98 98

Stable 3 (Para-Dres.) 138 138 138 138 138 138 138 138 138

Stable 4 (Driving) 204 204 204 204 204 204 204 204

Total 352 488 488 610 610 610 610 610 718 668 668 668 546 567 546 546 546 342

Horses 255 355 355 445 445 445 445 445 535 350 554 554 464 464 464 464 464 260

Training Areas 6 dressage 6 dressage 6 dressage 12 dressage 12 dressage 12 dressage 12 dressage 12 dressage 8 dressage 6 dressage

2 jumping 3 jumping 5 jumping 5 jumping 5 jumping 5 jumping 5 jumping 5 jumping 5 jumping 5 jumping

Legend

Main outdoor arena competition

Indoor arena competition

Extended site competition

Para-Dressage and driving

Outdoor arena competition

OS Opening Stables

HI Horse Inspection

D Departure

The FEI World Equestrian Games 2018

in Bromont & Montréal will open and

conclude with ceremonies that will pay

tribute to the beauty and grace of eques-

trian sport. Athletes, volunteers, officials

and some 40,000 spectators in Olympic

Stadium will be joined by an international

television audience for world-class

entertainment. All FEI protocols will be

respected in what will be a celebration

of horses, humanity and the arts. We are

confident in saying that the Opening and

Closing Ceremonies for FEI WEG 2018 in

Bromont & Montréal will be unsurpassed

in meaningful entertainment.

THe

GreaTesT

cereMONIes

weG Has

eVer seeN

60

cIrQue Du sOLeIL – creaTIVe cONTeNT parTNer

The reason for our bold confidence is that Cirque du Soleil

will develop exclusive and original artistic content for the

ceremonies. Arguably the most successful and innova-

tive entertainment entity in the world today, Cirque’s awe-

inspiring physical performances, set designs, music, and

costumes are replete with unquestioned creativity. There

are well over 20 Cirque productions bringing wonder and

delight to audiences everywhere at this very moment. To

date, more than 100 million spectators have seen Cirque du

Soleil in more than 300 cities.

For us, it will create a compelling program based on the

themes of equestrianism in a narrative that will speak to

anybody who has ever gazed with wonder at the beauty

of a horse or known the magical bond between human

and animal.

NObODY DOes IT beTTer

Cirque du Soleil’s special events team has a stellar track

record for creating live, one-of-a-kind entertainment

content. Over the past 15 years it has catered to a select

clientele with the same energy and spirit that characterizes

each Cirque show.

It has left its distinctive mark on several sporting events that

have unfolded in front of worldwide audiences, namely:

• The 2005 XI FINA World Aquatic Championships in Canada

• The 2010 FIBA International Basketball Federation World

Championships in Turkey

• The 2012 FIFA U-17 Women’s World Cup in Azerbaijan

The team also worked with the Canadian Olympic Committee

at the 2006 Winter Games for the passing of the Olympic

flag from Italy to Canada.

In 2007, Cirque du Soleil created the pre-game show at Super

Bowl XLI in Florida – an event broadcast in 200 countries and

watched by approximately 100 million viewers. It developed

exclusive artistic content for milestone events such Québec

City’s 400th anniversary celebrations in 2008.

We are extremely proud that Cirque du Soleil will cast its

spell at the FEI World Equestrian Games 2018 in Bromont

& Montréal.

61

a

reMarkabLe

cuLTuraL

aND

eNTerTaINMeNT

prOGraM

© Robert Burch

62

The Organizing Committee for the FEI World Equestrian

Games 2018 in Bromont & Montréal is devoted to the concept

of joining the finest equestrian talent in the world with the

finest cultural experience to be found anywhere. Enormous

effort is being expended to develop a cultural and entertain-

ment program that shines as brilliantly as the beauty and

skills of the horses and their riders.

We pledge to build cultural awareness with the exposure

of many foreign cultures in the televised ceremonies and

celebrations surrounding the event, which will take a uniquely

Canadian approach. Visitors from around the world will

experience Eastern Townships and Montréal hospitality

and the special celebrations planned to coincide with the

Games. The visibility surrounding FEI WEG 2018 in Bromont &

Montréal will reinforce Canada’s position as a leading sports

nation and top travel destination.

The “FEI WEG 2018 in Bromont & Montréal Festival” will be

a special cultural initiative being undertaken jointly by the

Games Organizing Committee and the cities of Bromont

and Montréal to bring the event to more people in Canada

and beyond. This separate festival-style program will run

during the Games, offering the world an opportunity to learn

more about equestrian sports and experience our Canadian

hospitality. It will also provide sponsors and those who do

not have access to the event itself with a chance to interact

with both visitors and locals.

© Les FrancoFolies de Montréal, Jean-François Leblanc

63

wHere wILL caNaDa HOsT THe FeI weG 2018?

THe OLYMpIc GaMes VeNuesIN brOMONT aND MONTréaL

aN OLYMpIc

HerITaGe IN

sTaTe-OF-

THe-arT

FacILITIes

© Cealy Tetley

66

The FEI World Equestrian Games 2018 in Bromont & Montréal

will be held in two main sites:

• Parc Équestre de Bromont (Bromont Olympic Equestrian Park)

• Stade Olympique (Olympic Stadium) in Montréal

The storied histories of these two venues include the Games

of the XXI Olympiad in 1976.

brOMONT OLYMpIc eQuesTrIaN park: THe IDeaL VeNue

A master venue plan is in place for FEI WEG 2018 in Bromont

and Montréal in compliance with FEI specifications. Bromont

Olympic Equestrian Park will encompass competitions,

training, events, accredited sections, attractions and public

service areas.

Bromont Olympic Equestrian Park has not only been

maintained since the 1976 Olympics: it has been improved

through an innovative partnership involving Ville de Bromont,

Nature Conservancy Canada and the Société d’agriculture

du comté de Shefford. Its world class reputation allows it

to host major equestrian events such as the International

Driving competition, International Eventing, International

Bromont in Jumping, the Québec Equestrian Games and the

Interprovincial Canadian Championships. Bromont Olympic

Equestrian Park is thriving, and a fitting venue for the FEI

World Equestrian Games.

The Bromont Master Venue Plan

Little more needs to be said about Bromont’s master venue

plan than it was designed by Leopoldo Palacios. Perhaps

the most highly respected course designer in the world,

two of his most recent exploits are the course design of

the 2012 Olympics and acting as advisor for the 2015 Pan

American Games.

Mr. Palacios’s vision is for all competitions, training, warm-up

facilities, accredited areas and public areas on a single site

within walking distance. As the public and FEI WEG partici-

pants mingle, the horses are left in peace and tranquility

away from the crowds.

The venue plan was developed to ensure optimal protection

and conservation of Bromont’s beautiful natural surround-

ings. Our goal is to leave minimal footprints and that all

permanent facilities are used in utmost harmony with nature.

Visitors are able to experience all disciplines and attractions

within a 15 minute walk. Bromont is an eco-responsible

site. Clean energy vehicles/shuttles will move people from

parking zones (2.5 and 5 km) or their accommodations to

the FEI WEG 2018 in Bromont & Montréal site.

Each discipline will have dedicated spaces for stables and

grooms. Horses will circulate around and outside the public

zones and areas. The grooms’ village and services are on-site.

It is a compact functional concept which will create a unique

and exciting atmosphere. Compact layouts offer greater

cost-effectiveness, an enhanced fan experience, better risk-

and crisis-management, and optimal sponsorship visibility.

With three stadia, our venues can accommodate more than

40,000 people. All events will start, pass through, or finish

in one of the three.

The endurance course opens upon a 160 km vista of moun-

tain trails, wineries, farms, rivers, and open and enclosed

sections, with public seating zones and service (food and

comfort) centres. The endurance event will start and finish in

the 5,000 seat Para–Dressage and Driving stadium, equipped

with giant screens to enhance the viewing experience.

Some other notable elements of our provisional master

functional plan are:

• The overall FEI WEG 2018 in Bromont & Montréal site

measures 450,000 m2

• The cross country and driving marathon events cover

630,000 m2

• Public and commercial areas allow for 60,000 visitors.

The proprietors of Bromont Olympic Equestrian Park have

commenced major renovation work to enhance the facilities

while protecting its heritage. The project includes construc-

tion of the International Centre for Training and Competition,

a legacy owed in large part to the promise of FEI WEG 2018

in Bromont & Montréal.

67

PHASE 1

Renovations: Completed in 2010

These renovations primarily targeted the layout and recon-

struction of existing installations: the National Ring (55 x 90

metres) was resurfaced; the footing in the International Ring

(100 x 100 metres) was redone using 1x1 metre carpets,

following the Otto Sport International method. The 2008

Beijing Olympic Games employed the same process.

SACS spearheaded work on water intake and distribution with

new showers for the horses. Finally, the Roland Désourdy

Pavilion, dedicated to one of Bromont’s founders, was rebuilt.

This, the only working construction that remains from 1976,

has been entirely renovated and features show offices to

welcome riders from all over the world, judges’ towers, and

a restaurant area complete with bar and terrace.

PHASE 2

Construction of Sports Facilities: Completion in 2014

This major undertaking includes the building of an indoor

arena adjacent to a 150-stall stable. Stands accommodating

5,000 visitors will line the arena separated from the stable

with movable panels. When the panels are removed, an

exhibition hall is revealed that can be adapted to many needs

and specifications.

The International Training and Competition Centre, with its

indoor arena, will allow competitions to be held year-round

in a one-of-a-kind venue for the WEG Academy, veterinary

conventions, training seminars, fairs, and shows or concerts.

Reconstruction will enable the Equestrian Park to accom-

modate over 1,000 horses, thus qualifying it for the most

prestigious FEI events, such as the World Cup finals and the

FEI WEG 2018 in Bromont & Montréal.

PHASE 3

Construction of the Welcome Pavilion Building:

Completion in 2015

The conclusion of the modernization project is the Welcome

Pavilion, housing VIP boxes, meeting rooms and offices. Upon

completion, the Bromont Olympic Equestrian Park will be a

quality infrastructure, equipped to host not only competi-

tions in the eight FEI-recognized disciplines, but numerous

other events and activities. This will attract a larger market

of competitors, tourists and spectators, thereby multiplying

the economic impact for the region.

Almost all construction and improvements will be completed

three years before FEI WEG 2018 in Bromont & Montréal

and will be available for test events in the year leading up

to the Games.

The following pages present an overview of the project.

68

Site Plan for the 2018 World Equestrian Games

69

WEEK 1

EVENT: DRESSAGE (main outdoor arena) REINING (indoor arena) PARA-‐DRESSAGE (second outdoor arena)

MONDAY, AUGUST 13th

week 1

Monday, August 13th

Event:

Dressage (main outdoor arena)

Reining (indoor arena)

Para-dressage (second outdoor arena)

70

WEEK 1 ENDURANCE

Localiza^ons of the veterinary gates :

1

2

3

4

5

WENESDAY AUGUST 15th

week 1

Wednesday, August 15th

Endurance

Localization of the vetenary gates

Note: Other options for the endurance course are also being

considered and analyzed at this juncture.

71

WEEK 1

EVENT:

EVENTING DRESSAGE (main outdoor arena)

REINING (indoor arena)

SATURDAY, AUGUST 18th

week 1

Saturday, August 18th

Event:

Eventing Dressage (main outdoor arena)

Reining (indoor arena)72

WEEK 1

EVENT:

EVENTING CROSS-‐COUNTRY

SUNDAY, AUGUST 19th

Start

Finish

Public entrance

Public entrance

week 1

Sunday, August 19th

Event:

Eventing Cross-Country

73

WEEK 2

EVENT:

EVENTING JUMPING (main outdoor arena)

MONDAY, AUGUST 20th

week 2

Monday, August 20th

Event:

Eventing Jumping (main outdoor arena)

74

WEEK 1

EVENT:

EVENTING CROSS-‐COUNTRY

SUNDAY, AUGUST 19th

Start

Finish

Public entrance

Public entrance

week 2

Tuesday, August 21th

Event:

Jumping (main outdoor arena)

75

DRIVING MARATHON COURSE– SECTION A and D

FRIDAY, AUGUST 24th

Distance : 8km

WEEK 2

SECTION A

SECTION D Distance : 1km

week 2

Monday, August 20th

Driving Marathon Course–Section A and D

76

Start

Finish

Public entrance

Public entrance

FRIDAY, AUGUST 24th WEEK 2

DRIVING MARATHON COURSE – SECTION E

week 2

Friday, August 24th

Driving Marathon Course–Section E

77

WEEK 2

EVENT: JUMPING (main outdoor arena) VAULTING (indoor arena) DRIVING OBSTACLES (second outdoor arena)

SATURDAY, AUGUST 25th

week 2

Saturday, August 25th

Event:

Jumping (main outdoor arena)

Vaulting (indoor arena)

Driving Obstacles (second outdoor arena)

78

PUBLIC STAND 7000

PUBLIC STAND 7000

PUBLIC STAND 3500

PUBLIC AND VIP 2500

79

RECEPTION BUILDING

+ JUDGES BOX

weLcOMe paVILION buILDING, juDGes bOx aND VIp secTIONs

80

PLAN RECEPTION BUILDING

SECOND FLOOR

FIRST FLOOR

VIP

FEI OFFICES GENERAL OFFICES

CONFERENCE ROOM

JUDGES

weLcOMe paVILION buILDING

81

INDOOR COMPETITION ARENA AND STABLES INDOOr cOMpeTITION areNa aND sTabLes82

PLAN ARENA FIRST FLOOR

ARENA 80m X 100m

PUBLIC AREAS

SERVICE AREAS

FEI HOSTING

OFFICES AREAS

RESTROOMS FOR GROOMS AND ATHLETES

PLAN ARENA SECOND FLOOR

5000 SPECTATORS

SECOND FLOORFIRST FLOOR

5000

spectators

INDOOr areNa

83

MONTréaL OLYMpIc sTaDIuM

The Stadium and its tower are world-renowned emblems

of Montréal. Since the 1976 Olympic Games, it has received

more than 67 million visitors.

With a seating capacity of 56,000, it hosts huge events,

measured by either number of spectators or the magnitude

of the spectacular shows presented.

Designed by French architect Roger Taillibert upon the

request of visionary Montréal Mayor Jean Drapeau, the

Olympic Stadium is a unique monument. It is adaptable to

a countless variety of events: trade fairs, sports, concerts,

exhibitions, film shoots, social gatherings, etc. Since its inaug-

uration, the Stadium has been one of the busiest covered

stages in the world.

In 1976, the Montréal Olympic Stadium hosted the final

jumping competitions. And, as it did for the Olympics in

those halcyon days, it will showcase the spectacular Opening

Ceremonies for the FEI World Equestrian Games 2018 in


84

TraNspOrTaTION:

rIDING a

sure paTH


86

From their arrival in Canada, to lodging - venue transfers, and

finally back home, participants will appreciate the ease and

comfort afforded them at the FEI World Equestrian Games

2018 in Bromont & Montréal. The Organizing Committee

has developed a preliminary plan for efficient and stress-

free transportation.

All individuals with FEI WEG 2018 in Bromont & Montréal

accreditation will have access to complimentary transporta-

tion services between Games venues and throughout the

Bromont-Montréal region. While the exact nature of the

transportation will vary according to accreditation category,

convenience and confidence are baseline guarantees.

Special arrangements will be made for athletes, teams,

WEG/FEI/EC/FEQ representatives and sponsor officials,

whether they enter the site with our complimentary private

car services or by using reserved parking spaces for their

own rental cars. Essential services vehicles (security, fire and

medical services) will, of course, be on-site.

upON arrIVaL IN caNaDa

All teams will be met at the Montréal or Bromont inter-

national airports and moved to their hotels or the FEI WEG

2018 in Bromont & Montréal site, as desired. There will be a

complimentary shuttle service to and from the competition

and training venues for all participants, officials, VIPs and

members of the FEI/EC family for the week prior to and

throughout the Games. Transfers will be available from

host hotels for athletes and officials, even during non-

competition times. Return transportation to the Montréal

and Bromont international airports will be provided to all

accredited persons on the day immediately following the

competition.

Our “Welcome Horses” program operates from Mirabel

International Airport: all horses will be securely transported

directly to Bromont.

Welcome Services


experience begins at the airport, the arrival point for almost

all athletes, teams, dignitaries and officials. Dedicated teams

will greet guests during operating hours. Likewise, dedi-

cated “Welcome Horses” teams will be at Mirabel (throughout

its operating schedule) as well as at the FEI WEG 2018 in

Bromont & Montréal site for those arriving by road carrier.

These welcome services will be available in French and English.

We will work with the top international horse shipping agents

to ensure the highest logistical standards.

Furthermore, the Organizing Committee (in concert with

FEI) will develop a “Welcome to Canada” financial assistance

program to facilitate the transport of horses meeting selec-

tion criteria at a reduced cost.

DeparTure

The Organizing Committee of FEI WEG 2018 in Bromont

& Montréal recognizes there will be an extraordinarily high

volume of exit traffic, particularly on the day after the Games

close. This is why we will work with the designated airports,

major air carriers and Immigration and Customs officials to

facilitate a smooth and efficient departure process for all

horses, athletes, VIPs and entourages.

MeDIa persONNeL aND brOaDcasT-rIGHTs VeHIcLes

From the opening of the FEI WEG 2018 in Bromont & Montréal

until three days following the close of the Games, accredited

reporters and broadcast media receive timely, sched-

uled transportation services 24 hours a day. Connections

are to Trudeau International and Bromont International

airports, designated accommodations, the Media Centre,

the International Broadcast Centre (IBC), and training and

competition venues. Access and parking are provided for

accredited broadcast-rights media vehicles at the IBC, Media

Centre and sport venues. A fleet of buses, minibuses and

vans will serve personnel with access to designated Games

zones. Assistance is multilingual.

87

TO THe FINesT DeTaILs

Our venue transportation plan will ensure that FEI WEG 2018

in Bromont & Montréal unfolds with smooth, safe and sched-

uled transit of employees, operators, contractors, guests

and the general public. It will entail detailed organization of

all transportation operations during the Games and sound

response measures for all occurrences.

The plan will include specifications for overall operations,

internal shuttles, vehicle-for-hire drop-offs, VIP parking,

media shuttles, emergency services, access control, WEG

office shuttles, and public shuttles.

Using other World championships as our basis, the break-

down of the bus fleet is as follows:

• Driver Shuttles: 4 buses, 2 to 4 drivers

• Contingency: 2 buses, 4 drivers

• Hotel Shuttles: 43 buses, 86 drivers

• Opening and Closing Ceremonies: 18 buses, 18 drivers

• WEG 2018 Bromont-Montréal offices overflow: 5 buses,

10 drivers

• Other Overflow: 15 buses, 30 drivers

• Media Shuttles: 6 minibuses, 12 drivers

• Volunteer Shuttles: 10 buses, 20 drivers.

This plan will be perfected by transportation logistics

experts so that VIPs, Athletes, Para-Athletes, the Organizing

Committee and service personnel will have clear and easy

access to the FEI WEG 2018 in Bromont & Montréal site.

pubLIc access: park aND waLk/bIke

The FEI WEG 2018 in Bromont & Montréal grounds will be

a no-car pedestrian site (with the exception of VIP/service

vehicles). Movement options within the Games Village will

be walking and cycling, with a pleasant 10-minute path to

downtown Bromont. This is complemented by quiet, energy-

efficient, non-polluting shuttle vehicles, providing safe and

convenient passage throughout the Village.

All competition venues are within walking distance of one

another. For the endurance event, and to commute from

parking lots to the competition venues, a dedicated shuttle

service is available to the general public and, of course, to

accredited persons.

A clean-energy bus service will transport spectators to and

from the three dedicated parking zones located 1 - 5 km

from the site. The 18,000-space main parking lot is located

2.5 km away.

The second lot offers 3,000 spaces, 2 km from the site. A

third parking zone, in the town of Bromont, has an additional

1,000 spaces. Another 1,500 parking spots are available

directly on-site for VIPs, the Organizing Committee and

service personnel. All zones are within a 5 -15 minute drive

from the main highway, accessible by two separate exits.

Once visitors step out of their vehicles, all activities and

competitions are within reasonable walking distance.

88

PARKING AREAS

BUS TERMINAL

91

a wOrLD

OF

accOMMODaTIONs

(1) © Ron Starr

92

The Greater Montréal and Eastern Townships regions

welcome more than six million visitors per year. As a result,

Montréal and Bromont (located in the Eastern Townships)

are experienced hosts with a stunning wealth of quality and

diversity in terms of accommodation. In fact, more than

30,000 rooms are available for the FEI World Equestrian

Games 2018 in Bromont & Montréal.

Lodging options range from world-class hotels located in the

heart of metropolitan Montréal or at the heart of equestrian

action in Bromont, to more affordable beds in either place

or in the Eastern Townships. Montréal’s five-star hotels are

just 45 minutes away. Rooms will be pre-blocked/booked to

accommodate athletes, coaches, team leaders, officials and

guests as per the FEI hosting agreement. The partnership

between Tourism Montréal, Tourism Eastern Townships and

Bromont will ensure that the best options are available for all

our participants and spectators. In the Eastern Townships,

the August occupancy rate is approximately 60%, while

Montréal’s is about 76%.

All athletes and support staff, WEG/FEI dignitaries and special

guests, as well as the Local Organizing Committee (LOC),

Equine Canada and Fédération Équestre du Québec staff,

and FEI officials will stay within a 10 to 30 minute radius.

Those who choose Montréal will have access to dedicated

transportation system and services. All grooms will reside

on the central FEI WEG 2018 in Bromont & Montréal site,

within walking distance of the 24/7 services and stables.

The Organizing Committee has commenced negotiations

on hotel rates with the intent of striking an agreement before

FEI awards the 2018 Games.

OFFIcIaL HOTeLs

There are four official Games hotels, three in Montréal

(the Ritz-Carlton, the St-James and the Westin) and one

in Bromont (Château Bromont) which will furnish exclu-

sive lounges for accredited special guests. Their warm and

intimate atmospheres will allow dignitaries and VIPs to enjoy

Games events in comfort with many extra amenities.

CHâTEAU BROMONT (1)

90 Stanstead Street, Bromont

Domaine Château-Bromont has 77 hectares of land to

discover in the charm of a picturesque valley in Québec’s

Eastern Townships. With a 4-star hotel, golf course, spa,

restaurants and a wealth of activities nearby, the resort

is located at the foot of Mount Brome overlooking the

valley. The Chateau is currently investing 7 million dollars

to completely renovate and upgrade its rooms.

RITz-CARLTON MONTRÉAL (2)

Downtown Montréal - 1228 Sherbrooke Street West

The Ritz-Carlton Montréal is a lavish home away from home

for the most discerning world traveller. A devotion to excel-

lence defines the hotel’s rich history since 1912. Today, the

hotel’s committed staff honour this legacy by enhancing

each guest’s stay. It is flawless, detailed, magical.

HôTEL LE ST-JAMES MONTRÉAL (3)

Old Montréal - 355 Saint-Jacques Street

Hotel Le St-James is a landmark, renowned for warm profes-

sional service and avant-garde style. The beautifully restored

Merchants Bank building, circa 1870, has impeccably-

appointed, individually-designed rooms, and offers easy

access to shopping areas, restaurants and the financial centre.

LE WESTIN MONTRÉAL (4)

Old Montréal - 270 Saint-Antoine Street West

Le Westin Montréal, linked with Palais des Congrès and the

underground city, has a unique main entrance allowing car

traffic into a grand hall that once housed the printing presses

of The Gazette newspaper. Its doors open to downtown

restaurants, galleries, boutiques and historic sites that make

you a part of Québec’s joie de vivre.

uNIVersITY / cOLLeGe resIDeNces

There are six universities and nine colleges in the FEI WEG

2018 in Bromont & Montréal vicinity so there is an abundance

of (low-cost) residence beds available for the Games.

93

(2) (3)©

Hô

tel L

e St

-Jam

es

© D

om

ain

e C

hât

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-Bro

mo

nt

94

cONDOs, TOwNHOuses aND cOTTaGes

Bromont thrives with many real estate projects in its

surroundings: cottages, holiday homes and condos (2-3-4

rooms) will be available.

reserVaTIONs

All accommodations will be available through a dedicated FEI

WEG 2018 in Bromont & Montréal reservation system. This

will augment an already well-established booking system

available in both French and English.

Lodgings within 10 to 30 Minutes Travel Time of the Venue

3-Star 4-Star 5-Star

1,750 rooms 1,500 rooms 100 rooms

$130 / night $165 / night $250 / night

(4) © Le Westin Montréal

95

© C

ealy

Tet

ley

THe FeI wOrLD eQuesTrIaN GaMes IN caNaDa

a HIGH sTaNDarD OF exceLLeNce

MaNaGeMeNT

sTrucTure

© Cealy Tetley

98

Once Canada is awarded the FEI WEG 2018, a Host

Corporation will be formed to organize the Games (the

“Organizer”). The Organizer will be governed by the Board of

Directors, composed of representatives from Equine Canada

and local, provincial and national leaders in various fields

of expertise. As per the FEI Host Agreement, a manage-

ment board will be formed of representatives of FEI, Equine

Canada and the Organizer to ensure optimal coordination

and compliance with FEI requirements. The Organizer and

the Board of Directors will be supported by a professional

management team and committees of volunteers and paid

employees.

The Organizing Committee will seek a CEO and manage-

ment staff with considerable experience in international

equestrian competitions, international sporting events, and

other relevant fields of expertise.

THe FeI weG 2018 IN brOMONT & MONTréaL MaNaGeMeNT bOarD

The Organizer’s Board of Directors reports directly to Equine

Canada and the FEI. The Board of Directors is responsible

for the organization of the FEI World Equestrian Games

2018 in Bromont & Montréal on behalf of Equine Canada

in accordance with the FEI Host Agreement. The Board of

Directors provides strategic direction to the CEO who, in

turn, supervises the five departments/working units.

seNIOr MaNaGeMeNT

Day-to-day operations are handled by the CEO and five full-

time Vice-Presidents, assisted by support staff and volunteers.

CEO

• Oversees the implementation of the master strategic and

operational plans, and the organization of FEI WEG 2018

in Bromont & Montréal

• Reports to the Organizer’s Board of Directors as a member

of FEI WEG 2018 in Bromont & Montréal management

• Leads and manages his/her department as well as those

of the 5 Vice-Presidents.

Vice-Presidents

Sport and Competitions

• Oversees the employees, volunteers and FEI officials

involved in organizing and managing the sanctioned

competitions

• Responsible for all medical issues including veterinary

services, medical services, anti-doping, horse welfare and

quarantine

• The Organizer’s liaison officer responsible for liaison with

the FEI Coordination Committee.

Finance and Administration

• Oversees the legal, financial, administrative and human

resources affairs of the Organizer and manages related

employees and volunteers.

Venues, Games Operations and Logistics

• Responsible for all non-competitive and technical aspects

of the Games such as accommodations, food and bever-

ages, transportation, technology and broadcasting, services

to participants and the public, security, and venue construc-

tion and layout

• Oversees all event functional areas and recruitment, selec-

tion, training and scheduling of volunteers.

Commercial, Marketing and Communications

• Responsible for sponsorships, ticketing, merchandising,

fundraising, public funding, media, marketing and

communications.

Protocols, Hospitality and Entertainment

• Responsible for opening and closing ceremonies, medal

ceremonies and other protocols, VIP hospitality, entertain-

ment, education programs and on-site attractions.

99

FeI weG 2018 IN brOMONT & MONTréaL OrGaNIzING cOMMITTee (prOpOseD)

Recruitment will be managed by the CEO and VP/Finance

and Administration. The Bid Committee and Equine Canada

have access to personnel with expertise and experience in

sport event management. All staff will report directly to the

relevant vice-president or to the CEO.

V.P. Sport

Driving

Jumping

Reining

Vaulting

Dressage andPara-Dressage

Eventing

Endurance

Medical,Anti-Doping &Horse Welfare

V.P. Finance &Administration

Human Resources

Financial Management

Legal

WEGManagement Board (FEI-EC Hostcorp.)

HostCorporation

Board of Directors

CEO

V.P. GamesOperations &

Logistics

WEG Venues Management

Accommodations

Transportation

Services toParticipantsand Public

Technology andBroadcasting

HostCorporation

Liaison Officer

V.P. CommercialCommunication &

Marketing

Sponsorships

Ticketing andMerchandizing

Marketing and Promotion

Communicationand Media

FEICoordinationCommittee

V.P. Protocoles,Hospitality &

Entertainment

Ceremoniesand Protocols

Governmentaland FEI Affairs

Hospitality

EntertainmentProgram and Onsite

Attractions

100

VOLuNTeer recruITMeNT aND MaNaGeMeNT


is viewed as an opportunity to recruit new volunteers to

equestrianism and to promote the sport in general. The

local Bromont Organizing Committee will administer and

maintain a comprehensive volunteer plan and organizational

structure that promotes development in a culture of personal

and professional growth, ethical behavior and individual

achievement and satisfaction.

FEI WEG 2018 in Bromont & Montréal volunteers will help to

propagate “buzz” about the Games and themselves benefit

from opportunities to increase their knowledge and skills.

Equine Canada and the Bid Committee are aware of the

potential pitfalls of dependence on volunteers—we know

that Lexington experienced shortfalls in numbers, which

could affect continuity. We will consciously work to mitigate

these risks. However, we believe in the long view: that volun-

tarism increases our community’s expertise in the planning,

organization and staging of major international events and

will help transfer this expertise to other organizations. The

sharing of knowledge between event organizers, discipline

specialists and volunteers is fundamental to the overall

success of FEI WEG 2018 in Bromont & Montréal.

© Cealy Tetley

101

acTION

pLaN

© Cealy Tetley

102

Equine Canada and the Bromont-Montréal 2018 Bid

Committee have performed due diligence in assuring

ourselves and our funders that we have the technical, organ-

izational and logistical capacity and capability to host the

FEI World Equestrian Games 2018. This includes assessment

of the financial and legal risks as well as the opportunities.

We met with the FEI, the organizers of WEG Lexington 2010,

and the organizing committee of WEG Normandy 2014. To

bolster our feasibility study and bid efforts, we engaged the

independent international sport consultant Benoit Girardin

and his firm LBB Consultants.

As you can see below, we are now at Stage 2 of our process.

It is our fervent hope that we will move on to Stage 3 in 2013

and onward to a highly successful FEI World Equestrian

Games 2018 in Canada.

Operational Strategy

Project Pathway

sTaGe 1Feasibility

analysis

Completed

2011

sTaGe 2Bid

Bid Proposal

to FEI with

a decision in

Spring 2013

sTaGe 3Planning

2013 to 2018

sTaGe 4Event

execution

August 2018

sTaGe 5Evaluation

Fall 2018-

Winter 2019

sTaGe 3.1Strategic

planning

Host

Corporation

set up and

start up &

Constitution

of Governance

Hiring of CEO

2013-2014

sTaGe 3.2Hiring

of 5 V.Ps

Dev. of Master

organizational

plan

Organizational

implementation

Venue

construction

2014-2015

sTaGe 3.3

Resources

allocation

in the 5

departments

Dev. of

Operation

manuals

2015-2017

sTaGe 3.4Final

preparation

January 2018

to

August 2018

sTaGe 4Event

execution

August 2018

sTaGe 5Post-event

evaluation

Fall 2018-

Winter 2019

103

MILesTONes

Milestones (subject to the organizational strategy to be

developed by the Organizing Committee) are projected

as follows:

STAGE 3: Planning

June 2013 to December 2013

a) Host Corporation is formed

b) Governance structure is legally constituted

(FEI Management Board, Host Corporation Board)

c) Search and appointment of CEO

d) Development of strategic plan by FEI, Equine Canada,

Host Corporation, Bromont and Montréal

2013 to 2014

a) Search and appointments of five vice-presidents

b) Development of departmental operational plans

and budgets

c) Development of integrated master organizational plan

d) Implementation of planning begins

e) Construction begins on indoor arena (2014)

f) Observation team at WEG Normandy (September 2014)

2015 to 2016

a) Progressive, increased allocation of resources

to departments

b) Development of operational manuals

c) Execution of national test events

2017 to 2018

a) Increased allocation of resources to departments

b) Full staff at work (August 2017)

c) Execution of FEI test events (Winter and Summer 2017)

d) Volunteer recruitment begins (August 2017)

e) Event tickets go on sale (August 2017)

f) Final preparations (March - August 2018)

STAGE 4: Event Execution

FEI World Equestrian Games in Bromont & Montréal 2018

(August 11 - 26, 2018)

STAGE 5: Evaluation

Fall and Winter 2018

a) Post-event debriefing and studies

b) Disposition of equipment and assets

c) Implementation of legacy plan

d) Mitigation of any legal and financial issues

104

© Cealy Tetley

105

QuaLITY

aND

aVaILabILITY

24/7

FOOD serVIces

106

Our top priorities for food services at FEI WEG 2018 in

Bromont & Montréal are quality and availability. To achieve

these, food will be provided in several locations at the

competition and training venues (volunteer lounge, guest

lounge, teams’ lounge and media centre) 24 hours a day,

seven days a week.

Athletes and team officials will receive full meals at WEG

Bromont-Montréal 2018 village. The team lounges at the

competition and practice venues will offer light snacks and

beverages.

We will offer an international menu and, in the interests of

sustainability, our kitchens will favour local food products.

© Tourisme Montréal - Sid Lee

107

The Bromont event site is a mere 45 minutes (60 km) from

the Université de Montréal’s veterinary hospital at Saint-

Hyacinthe. This highly-regarded, fully-equipped surgical

and medical referral centre has full AVMA accreditation and

board-certified specialists on duty at all times. It has two

dedicated equine surgical suites (orthopedic and general),

intensive care and neonatal units, full isolation units, a sports

medicine clinic (lameness evaluation in an indoor arena),

and housing for 36 horses.

In addition, the provincial animal epidemiology surveillance

and veterinary diagnostic (pathology) facility is adjacent to

the Saint-Hyacinthe campus. Services offered there include

surgery, internal medicine, full imaging (radiology, ultrasound,

MRI, CT scan and scintigraphy), intensive care, anesthesia,

ophthalmology, cardiology, dermatology, clinical pathology/

laboratory and theriogenology. Several members of its

veterinary staff and many students have taken part in the

organization of veterinary services (field of play, veterinary

inspections and examination) during FEI and other competi-

tions at the Bromont Olympic Equestrian Park (CCI, CSI, CAI).

A leading-edge medical clinic will be available on-site before

and during the Games and will provide all necessary medical

services and treatments for both participants and the public.

A paramedic team and ambulances will be on-site during

all FEI WEG 2018 in Bromont & Montréal training sessions

and competitions. They may be engaged by any accredited

person at the competition. The FEI WEG 2018 in Bromont

& Montréal committee will partner with the Université de

Montréal for on-site sports medicine and veterinary services,

medical equipment, services and personnel throughout

the event.

aNTI-DOpING Measures aND FacILITIes

A fully-equipped and secured doping control facility is an

integral component of the venue plan and layout. We will

provide all necessary elements to ensure adherence by

athletes and horses to all anti-doping protocols in accord-

ance with FEI regulations. The doping control area will be

secured 24/7 by a private security company.

© C

ealy

Tet

ley

109

THe GreaTesT

prIOrITY:

prOTecTING

HOrses

aND peOpLe

saFeTY aND securITY

110

The Organizer’s security plan for FEI WEG 2018 in Bromont &

Montréal, once approved by the FEI, will address the security

requirements of the venues and host hotels as well as the

transportation of athletes, horses, team staff and special

guests to and from venues and events. A collaborative effort

of Equine Canada, venue owners, Bromont, Montréal and

law enforcement authorities, it will ensure the safety of all

with a detailed risk and crisis management strategy.

The safety of all teams, spectators and guests is enhanced

with a plan that identifies venue access points that are secure

and monitored throughout the competition day, from one

hour prior to practice until one hour after the last event is

completed.

Access control is dictated by accreditation of competitors

and team officials, FEI officials, Equine Canada, FEQ, Bromont

and Montréal officials, media, official guests and volunteers.

Venue access will be monitored in accordance with FEI and

Equine Canada security plans and policies.

Public security and control will be entrusted to private

contractors. Guards will be stationed at the entrances to

secure zones while others will circulate throughout the

venues. Spectator Services volunteers will manage crowd

size and attend to congestion areas on the spectator level

and in the seating areas. These volunteers will be trained in

emergency exit procedures and fire regulations.

FeI weG brOMONT-MONTréaL 2018: a LOw-rIsk eVeNT

Canada is a low-risk nation, and will host a low-risk Games

in 2018.

With this nation’s tradition of personal safety and security for

those who live, work and play (residents and visitors alike),

there is an abiding respect for law and order, enhanced by

professional and courteous police services. Crime rates are

low and getting lower.

Ville de Bromont has hosted numerous international events

involving hundreds of thousands of people including the 1976

Olympic Games with more than 100,000 spectators, multiple

editions of the International Bromont each welcoming more

than 35,000 spectators, the UCI mountain bike World Cup,

and the FIS World Cup (alpine skiing), all with great success

and without incident.

Similarly, Montréal and other cities in Canada have safely

hosted major intergovernmental conferences and summits

with their attendant security requirements. The Sûreté du

Québec (SQ) and Royal Canadian Mounted Police (RCMP),

local police, and security agencies will work in partnership

to ensure a safe and secure FEI WEG 2018 in Bromont &

Montréal.

securITY serVIces

Security resources will be drawn from a pool of trained

police officers who will be assigned duties by their respective

services which include:

• Québec Provincial Police

• Bromont Police and other cities’ police services

• City of Montréal Police Service

• Private security agencies

These agencies have the capacity and expertise to ensure

the safety of major events, as well as an extensive history of

cooperation in the Montréal region for international confer-

ences, sporting events and cultural festivals.

They also routinely combine resources to support tactical

and joint intelligence operations, crowd management, crim-

inal investigations, marine operations, search and rescue,

and traffic management. Utilizing a common Incident

Management System (IMS), Québec policing agencies work

effectively with other emergency and public safety service

providers such as fire departments, Emergency Medical

Services (EMS) and emergency management agencies.

IMS provides a common planning and response structure,

111

unified command and control, and harmonized inter-agency

operations.

Private resources will provide additional security where

appropriate, including venue access screening and asset

security. Such security agencies are governed by provincial

regulations which ensure qualified, trained and bonded

personnel. Private security officers will work under the

supervision of police personnel at a ratio commensurate

to the specific task.

rOYaL caNaDIaN MOuNTeD pOLIce

In Canada, the RCMP has the legislated mandate for the

protection of Internationally Protected Persons such as

heads of state, and for combating terrorism as defined in the

Security Offences Act. In Québec, the RCMP has respon-

sibility for the Integrated National Security Enforcement Team

and Integrated Border Enforcement Teams. These teams link

directly with other intelligence agencies at the municipal,

provincial, federal and international levels—including the

Canadian Security Intelligence Service (CSIS)— providing

seamless border integrity, early detection and prevention of

terrorist acts, and coordinated apprehension and prosecu-

tion of perpetrators.

© COC/THE CANADIAN PRESS

112

wOrLD eQuesTrIaN GaMes access cONTrOL

Accreditation is colour-coded to identify the category of the

individual. Symbols define specific areas of access. Tags will

also include a photograph, full name, country and function.

Sample Accreditation Mapping Plan

• Equine Canada OC, FEI Official (White colour bar)

• Ville de Bromont, VIP Guest (White colour bar)

• Ville de Montréal, VIP Guest (White colour bar)

• Participant – Rider (Red colour bar)

• Participant – Course Designer, Coach, FEI official, Groom,

Vet and Team Support Staff (Red colour bar)

• Volunteer (Grey colour bar)

• Park Staff (Purple colour bar)

• Media - Photographer, Journalists (yellow with armband)

• TV – Rights Holder (Blue colour bar)

• TV – Host Broadcaster (Blue colour bar)

Venue access points are controlled to ensure the safety of

all. Access Control also:

• Allows the Organizing Committee and its volunteers to

operate efficiently and effectively

• Allows athletes/coaches/team leaders to move efficiently

and safely

• Allows the media to operate efficiently and swiftly

• Provides a safe environment for spectators and guests

• Ensures access by accredited personnel only

© Cealy Tetley

113

Upon being awarded the FEI World Equestrian Games

2018, our Commercial, Communications and Marketing

Department will develop an aggressive and creative marketing

and commercialization plan. This mixed marketing strategy

will ensure optimal ROI and the achievement of financial

targets. Sponsorship revenues will be maximized through

advertising, naming rights, event sponsorships, concessions,

merchandising, licensing, and broadcasting.

spONsOrsHIp saLes

Even though our sponsorship plan is still at the develop-

mental stage, the Bid Committee has identified the following

financial target.

• National and international sponsors: $16.5 million (approxi-

mately 23% of the overall event revenue)

Sponsorship forecasts are based on an assessment of

previous comparable World Championships events held in

Canada, other FEI WEG events such as WEG Lexington 2010

and WEG Normandy 2014. They take into consideration

the location and marketing environment of Montréal and

Bromont and their surrounding Canadian and U.S. markets.

Our revenue generation plan will encompass these oper-

ational tasks and responsibilities:

• Advertising and promotion strategy

• Coordinated marketing/promotional effort goal-oriented

on sell-outs at all events

• Oversight of marketing strategy, branding and key messages

• Negotiations with sponsors and suppliers; liaison with the

FEI partner program

• National and Local Sponsorship hosting, servicing, and

contract activation and execution

• Direction of on-site functions and ceremonies, from format

to invitations to presenters, athlete alumni, etc.

• Management of event advertising, creative and media

buys, event branding and signage, print materials (not

including event technical materials), in-venue entertain-

ment (including opening and closing ceremonies) and

social function programming

• Liaison with national and local partners (including media

partners) and contract activation

• Liaison with Equine Canada Marketing and Communications

department

• Media buys for ticket promotions

• Coordination of in-venue fan appreciation programs

• Local sponsorship and schools programs

• Facility and staff contact point for sponsor-related issues

• Management of customer information and satisfaction

• Liaison with box office / ticket agency for daily sales reports

• VIP seating, sponsor ticket requests

• Special promotions and groups

115

The Commercial, Communications and Marketing

Department will also develop a comprehensive communi-

cations plan with the following operational tasks and

responsibilities:

• Event communications plan

• Community relations program

• Web site design and maintenance including all digital

content for Equine Canada, FEI WEG 2018 in Bromont &

Montréal and FEI web sites

• Content for web sites, daily articles and social media

• Member information program

• Media Centre, press releases and press conferences (in

advance and on site)

• Social network communication program

© Cealy Tetley

116

cOMMercIaL aND LeGaL Issues

Protection of Intellectual Property

The laws of Canada and Québec enable FEI WEG 2018 in

Bromont & Montréal to protect the marks, symbols, emblems,

trademarks and rights of all FEI and FEI WEG 2018 in Bromont

& Montréal partners, including the Host City Organizing

Committee, FEI, WEG/FEI sponsors, FEI officials, FEI WEG

2018 in Bromont & Montréal broadcasters, and others.

Canada’s legal system also provides for amicable dispute

resolution without reliance on the court system by, for

example, seeking mediation and arbitration. FEI WEG 2018

in Bromont & Montréal will work diligently to protect all

marks as well as the rights of the FEI.

Trade-marks Act

Any mark used by a person for the purpose of distinguishing

goods or services manufactured, sold, leased, hired, or

performed by him from those manufactured, sold, leased,

hired, or performed by others may qualify for protection

under Canada’s Trade-marks Act (the Act) and as such may

be registered with the Canadian Intellectual Property Office

(CIPO).

FEI does not currently have any trademark applications or

registrations in Canada. However, Equine Canada has several

trademark applications on file with the CIPO.

Protection against Ambush Marketing

Federal, provincial and local laws and by-laws provide

FEI WEG 2018 in Bromont & Montréal with focused legal

tools to address specific ambush marketing tactics, and

offer maximum protection to the industrial and intellectual

property of the Games and FEI. Other measures, such as

advertising limitations and exclusivity for FEI WEG 2018 in

Bromont & Montréal/FEI-designated sponsors, will be applied

to reduce the risk of ambush marketing.

There are a number of protections that FEI WEG 2018 in

Bromont & Montréal can pursue. The use of contracts can

be effective: for example, a provision in a sponsorship agree-

ment could require all billboards within a certain radius of

the event to be rented, and thereby controlled by our organ-

izers. Another helpful contractual provision would require

the venue to restrict access to rival companies. There are

a variety of options available to help prevent unauthorized

associations by third parties. The key is that companies and

event organizers recognize the mutually beneficial value

of corporate sponsorship and that they work together to

effectively limit opportunities for ambush marketing.

Federal Government Policy on Tobacco Sponsorship of

National Sport Organizations (March 1985)

With respect to sponsorship by the tobacco industry, the

federal government takes the position that the sponsor-

ship of amateur sport should not be used as a vehicle for

promoting a product that is a major health risk for Canadian

youth and the population in general.

117

TIckeT saLes

Ticket sales for FEI WEG 2018 in Bromont & Montréal will

account for 21% of forecasted revenues.

We believe hitting this target is essential to our success.

To accomplish this, the Organizer will create a diversity of

event experiences, including premium event ticket packages

and other less costly ways that will encourage local specta-

tors and visitors to come out and cheer on their favourite

equestrian athletes. Community support boosts the esteem

and motivation of Canadian and international competitors

alike. We firmly believe we will achieve sell-out crowds for

this premier event.

Ticket sales will be managed by Ticketmaster (www.ticket-

master.com) online, at all Ticketmaster outlets and via the

Ticketmaster telephone hotline. There will be a Ticketmaster

outlet at the main box office on-site. All spectators, including

infants and children, must have tickets to attend Games

competitions.

A pre-sale ticketing program will be available for all partici-

pating NSOs.

MercHaNDIsING

We will establish a comprehensive merchandising program

that supports the attainment of our financial targets.

© Robin Duncan

119

Just as Canadians of all social and economic stripes will

find reasons to join in with the FEI World Equestrian Games

2018 in Montréal & Bromont, so will their institutions. The

Games represent superb visibility opportunities for our

public partners.

It is the practice and funding model in Canada that the three

levels of government partner and join forces to financially

support major sporting events. The Government of Canada,

Gouvernement du Québec, Ville de Montréal and Ville de

Bromont have worked together before and have well-estab-

lished funding programs aimed at supporting sporting events

(both operations and infrastructure). Our governments have

a long history of financial involvement in major world cham-

pionships, multi-sport events and major Games competitions.

They understand the importance of investment in sporting

events for economic returns as well as for sport and social

legacies. We have studied the potential economic impacts

of such an event for Canada. It is unquestionably good for

Canada, Québec, Montréal and Bromont.

There are 250,000 horse owners in Canada. As many as a

million Canadians ride or drive horses every year. Equestrian

sport, racing, recreation and entertainment contribute more

than $15 billion annually to our economy.

The economic value of hosting WEG cannot be understated.

The Sport Tourism Economic Assessment Model (STEAM),

a model developed by the Canadian Sport Tourism Alliance

(http://canadiansporttourism.com/steam.html) positions

WEG Bromont-Montréal 2018 as one of the largest single

sporting events to be hosted in Canada. WEG offers one of

the best (if not the best) possible financial returns on invest-

ment of public funds.

WEG Bromont-Montréal 2018 would generate $435 million

in total economic activity (industry output) for Canada

and $274 million for Bromont/Montréal. It would net $208

million for Québec (approximately $118 million of that in

Bromont/Montréal). This includes an estimated 2,434 jobs

(1,600 of them in Bromont/Montréal)1 and $138 million in

wages and salaries.

Operating costs for FEI WEG 2018 in Bromont & Montréal

are an estimated $73.2 million. Upgrades to the Bromont

facility will cost $26 million, some of which is addressed in

a separate funding application to Canada by the Société

d’agriculture du Comté de Shefford (SACS), a not-for-profit

corporation that owns and operates Bromont Equestrian

Olympic Park. The bid budget is set at $500,000.

Our conservative forecast for revenues is $16.5 million in

sponsorships and $14 million in ticket sales. (Kentucky—2010

earned US$23 million in sponsorships and sold US$20 million

of tickets). Tax revenues are estimated at $90 million ($36

million for Canada, $38 million for Québec and $16 million

for municipalities—primarily in the Bromont/Montréal region).

Table 1: Sport Tourism Economic Assessment Model Analysis - Canadian Events

Event Name Location Year GDP ($M)

Economic

Activity ($M) Jobs

World Equestrian Games Bromont, Montréal Québec 2018 207.6 434.9 2,434

IIHF World Junior Championships Calgary/Edmonton, Alberta 2012 56.1 86.1 396

IAAF World Junior Championships Moncton 2010 52.5 127.5 775

Canadian Curling Trials Edmonton, Alberta 2009 12.3 24.0 176

FIFA U-20 World Cup Vic/Van/Edm/Tor/Ott/Mtl 2007 114.0 260.0 1,700

FINA World Championships Montréal 2005 72.4 181.2 1974

1. Jobs reported in this study refer to the number of jobs vs. full time equivalent (FTE: two people working half time would represent two jobs or one FTE).

121

MIssION:

MaxIMuM

MeDIa

cOVeraGe

ON-sITe MeDIa OperaTIONs

122

MeDIa sTraTeGY

The Media and Communications department will develop

a comprehensive media plan in conjunction with Equine

Canada’s Marketing and Communications department. It

will include daily print, internet and social media coverage

at the local, provincial, national and international levels. The

media strategy will foster and promote equestrian sports and

Canada’s multicultural character. The Organizer will comply

with all FEI/Equine Canada media/broadcasting require-

ments. All media information will be provided in Canada’s

two official languages.


will meet or exceed FEI requirements for the Press Centre

and the Press Tribune.

accreDITaTION

Broadcast accreditation is granted by FEI. All print and photo-

graphic journalists will be granted accreditation at the discre-

tion of FEI and Equine Canada. In the period leading up to FEI

WEG 2018 in Bromont & Montréal, the media accreditation

form will be approved by FEI and posted on the event web

site for easy access by international media.

MeDIa ceNTre

An official press officer will be appointed by the Organizing

Committee and will be on hand at all times of the compe-

tition to facilitate easy access to information and results.

The media centre for accredited electronic and print jour-

nalists will be in the middle of the action in the FEI WEG

2018 in Bromont & Montréal village, with close proximity

to competition venues. Entry to competition venues and

the media centre will be restricted to accredited personnel.

Media seating will be provided near the competition fields

with an unobstructed view of riders and horses as well as

the necessary phone, internet and electronic connections.

All accredited media will have access to phone, fax, internet

and electronic hook-ups. Additional rooms will be set aside

for photographers to upload photos directly to mail servers,

news agencies or social network communities such as blogs,

Facebook and Twitter.

Print copies of official results will be delivered to the media

centre within minutes of the completion of each event and

results posted immediately. Results will also be posted on

the event web sites.

press cONFereNce

The official event press conference prior to the event will

make Canadian team members and other dignitaries avail-

able for interviews. Interview areas will also be provided on

site during the competition—a mix zone for broadcasters

and a mix zone for print journalists and photographers. The

press officer and media centre volunteers will be on hand

to ensure athletes are available to the media.

The press kit will include pertinent event information

including event schedules, country listings, technical offi-

cials, competition formats, competitor biographies, etc. News

releases will be posted on the FEI WEG 2018 in Bromont &

Montréal and Equine Canada web sites.123

cOMpeTITOr cOMMuNIcaTIONs

To ensure that information is shared with all teams competing

at FEI WEG 2018 in Bromont & Montréal, an event announce-

ment will be sent to each competing FEI member. The

announcement will include, but not be limited to, the

following information:

• The format of the World Championships including specific

events and technical details

• Type of venue (enclosed, artificial, etc.) and its specifications

• Competition location, dates and starting times

• The number of entries per event allowed per country

• Location, contact information and costs for hotel accom-

modations and meals

• Entry forms (preliminary and final) and accommodation

and transportation information are sent out to all federa-

tion offices.

TecHNOLOGY aND brOaDcasTING

The Host Corporation will meet or exceed all FEI require-

ments in the Host Agreement related to technology and

broadcasting, specifically Part 07 and any other parts as

applicable. The FEI WEG 2018 in Bromont & Montréal event

site will have Wi-Fi accessibility.

Technology Services

This operational function of FEI WEG 2018 in Bromont &

Montréal includes:

• Technical support for venue set-up, installation and tear

down, including telecom, internet, results system and

in-venue entertainment components

• Direct set-up, event operation, all aspects of judging system

applications

• Assistance for event manager and venue coordinator with

television interface

Broadcasting

The International Broadcast Centre (IBC) will be located near

the three stadiums and all services. The Host Broadcaster

will require equipment and venue assistance to set up its

live feed systems. The Organizer will liaise with the Host

Broadcaster to fulfill these requirements.

124

The FEI WEG 2018 in Bromont & Montréal will comply with

the Official Languages of Canada requirements of Sport

Canada. Equine Canada’s Official Languages policy will be

adopted and customized to the needs of the Games.

eQuINe caNaDa OFFIcIaL LaNGuaGes pOLIcY

Purpose

Equine Canada, as the registered National Sport Organization

for Equestrian Sport in Canada, actively supports initiatives

that promote and strengthen the equestrian community.

In accordance with the eligibility criteria set forth by Sport

Canada (Sport Funding Accountability Framework) and

Agriculture Canada, Equine Canada is required to be a bilin-

gual (French/English) organization.

Policy

It is the policy of Equine Canada to be able to offer services

and to communicate with its members in the Official

Language of their choice. In accordance with this funda-

mental principle:

• Equine Canada will provide quality services and programs

in such a manner as to equitably meet the needs of both

linguistic communities.

• Visitors or callers to the National Office will be served in

the language of their choice.

• Correspondence will be returned in the language in which

it was received.

• Public communications will be available simultaneously

in both Official Languages.

• Member communications will be provided bilingually or

in the member’s language of choice.

• Persons from both linguistic communities will be encour-

aged to actively participate as members of Equine Canada.

• Equine Canada will encourage and foster its bilingual

capacity and capability through its volunteer and staff

resources.

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The desire to organize sustainable events is strong in Canada,

particularly in Québec, so environmental responsibility

stands as a major priority. The FEI World Equestrian Games

2018 in Bromont & Montréal will have an official sustainable

development policy. It will be firmly applied at every step of

the Games process, from planning to realization.

A sustainable FEI WEG 2018 in Bromont & Montréal will:

• Reduce negative impacts arising from the event, especially

on the environment (i.e.: garbage, greenhouse gases,

consumption of natural resources, and so on)

• Promote positive impacts (i.e.: local commerce, fair trade,

work integration programs, event accessibility for students

and non-profits, etc.)

• Build the organization’s social involvement and, corres-

pondingly, its image in the eyes of its members, partners

and the media

• Generate interest from financial partners

• Motivate staff and volunteers

• Reduce expenses (depending on which eco-friendly meas-

ures are chosen)

• Educate participants, suppliers and partners

• Stimulate the offer of green products and services

• Facilitate sustainable development within the organization

• Have a positive impact on society as a whole, from the

local to international levels.

The organizers of FEI WEG 2018 in Montréal & Bromont

commit to the following sustainable practices:

• LEED-certified construction of all new buildings

• A majority of suppliers to be local

• Eco-responsible suppliers

• The use of recyclable materials

• Renewable energy sources

• Water- and energy-saving measures

• Recycling of waste

• Local products in food services

• Composting of organic materials from kitchens

• Formation of a “Green Squad”

• Tabulation and reportage of waste generated, by weight

• Sensitization program on greenhouse gas reduction for

participants and the public

• Accounting and compensation for greenhouse gas emis-

sions caused by participants and the public

• Minimization of paper usage by favouring promotional

activity via the internet, and social and electronic media. 129

THe brOMONT-MONTréaL FINaNcIaL pLaN

secure aND weLL-MaNaGeDwITH MINIMaL FINaNcIaL rIsk

FINaNcIaL MaNaGeMeNT THaT MINIMIzes ecONOMIc rIsk

Equine Canada and Bromont have partnered for almost

35 years in bringing international equestrian events to

Canada. This long relationship and its record of hosting

highly successful events help reduce the risks associated

with hosting a single international sport event. Many of our

event partners and suppliers have been with us for years.

The Organizer’s financial practices and decisions are

governed by its rules, policies and procedures. A written

hosting agreement between Equine Canada and the Bid

Committee has been signed and defines the roles and

responsibilities of both parties to ensure appropriate finan-

cial and other controls for the event.

THe FeI weG 2018 IN brOMONT & MONTréaL OperaTIONaL buDGeT

Equine Canada and the Bid Committee estimate the overall

expenses for staging the FEI World Equestrian Games 2018 in

Bromont & Montréal at $73.2 million (2012 financial values).

This is based on our analysis of other world championships

held in Canada, FEI requirements, financial information

from WEG Lexington 2010, and budget information for WEG

Normandy 2014.

Our revenue forecasts are conservative: CDN$16.5 million in

sponsorships and CDN$14 million in ticket sales. Lexington,

which attracted more than 500,000 spectators, sold US$20

million in tickets and US$23 million in sponsorships. Title

sponsor Alltech invested US$15 million, and has renewed

its sponsorship for WEG Normandy 2014 at €10 million. We

have already approached Alltech and have every expectation

that they will continue their partnership at FEI WEG 2018 in


Despite these positive indications, Equine Canada and the

Bid Committee remain conservative in our sponsorship and

ticketing targets, thus lowering the risk. This is the strategy

adopted by WEG Normandy 2014, where the public sector

will make a significant contribution towards the overall

budget of €60 million+.

FEI WEG 2018 in Bromont & Montréal has the same model

as Normandy where the public sector will contribute to both

the Games operations and infrastructure budgets.

Provisional Revenue Projections are as follows:

FEI WEG 2018 in Bromont & Montréal Estimated Revenue

Sponsorships (in kind and cash) $16,500,000

Public sector (Government of

Canada, Gouvernement du Québec

and municipalities)

$30,000,000 *

Ticket Sales $14,000,000

Marketing & MDS, Trade Show,

Hospitality, Parking, Concessions$12,700,000

Total Revenues for FEI WEG 2018

in Bromont & Montréal$73,200,000

* We seek a multi-year contribution from the Governments.

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FEI WEG 2018 in Bromont & Montréal offers a high-profile,

low-risk opportunity for substantial and continuing return on

investment for public money. At the time of writing, potential

public sector funders included the Government of Québec,

the cities of Bromont and Montréal. They all have confirmed

their support for the WEG 2018 project.

buDGeT

The preliminary budget is based on information received at

the meeting of Equine Canada and the Bid Committee with

the WEG Lexington 2010 Organizing Committee in March

2011 and documentation obtained from the WEG Normandy

2014 Organizing Committee. These estimates were bench-

marked against budgets and financial results of other World

Championships in major sports (IAAF, FINA, UCI, FIFA, FIG,

ICF, and IOC), FEI events organized in Québec and applic-

able FEI regulations and hosting requirements for WEG 2014.

The expenditure budget includes an operating contingency

of $3.5 million (approximately 5% of the total).

FINaNcIaL serVIces aND repOrTING

The Organizer will contract the services of a major Canadian

bank with commercial treasury accounts. Investments will

be held in a managed portfolio that includes treasury bills,

bonds, and select high-quality large-cap equities. Invested

funds will be accessible when cash flow warrants.

The Organizing Committee will ensure that all reporting

required by the FEI and Governments is implemented,

tracked and evaluated. Periodic forecasts will be reported

to the FEI, Canadian and Québec governments as well as

to the Boards of Directors of the Organizer and Equine

Canada in the regular course of financial reporting. The

budget-to-actual report at the end of the event will relate

all actual expenditures to the original budget numbers.

Each meeting of the Organizer’s Board of Directors will

include financial reporting of revenues and expenses with

discussion and updates on project costs as they become

known. Any significant change in budgetary plans regarding

an expense will be presented to the Board of Directors for

ratification.

prOcureMeNT aND cONTracTING

Service contracts and capital expenditures will be offered to

suppliers on an RFP (requests for proposals) or quote basis.

Sponsorships for value-in-kind products and services are

considered important dealmakers in all negotiations with

suppliers and service providers. All contracts will be signed

by either the Chair of the Board of Directors, the CEO or

by senior staff, dependent upon the signing authority and

amount of expense involved.

134

LeGaL aND rIsk MaNaGeMeNT

The Bid Committee has obtained legal advice in analyzing

the FEI bid and hosting requirements. The Organizer will

take professional legal advice and coordinate with Equine

Canada, Bromont and Montréal on risk and legal manage-

ment issues. A comprehensive risk management plan will

be developed to ensure that potential risks at FEI WEG 2018

in Bromont & Montréal venues during the competitions, in

public areas, at the financial level, and in all aspects of the

Games are minimized, so damages or unwanted conse-

quences are avoided.

The Organizer will develop a legal plan addressing legislative

compliance, risk management, commercial and contractual

issues, intellectual property, international affairs, sport law

issues, labour and employment issues, and any other issues

that could arise in the planning and organization of FEI WEG

2018 in Bromont & Montréal.

The main agreements that will form the legal framework

are as follows:

• The Host Agreement between FEI, the Organizer and

Equine Canada

• The agreement between Equine Canada and the Organizer

• The contribution agreement between Equine Canada and

the Government of Canada

• The contribution agreement between the Host Corporation

and the Government of Québec

• The contribution agreement between the Organizer and

the municipalities (Montréal and Bromont)

• The contribution agreement between the Organizer and

the tourism agencies

• The national broadcasting agreement between the Host

Corporation and the Host Broadcaster

• The partnership/sponsorship agreements between the

title and major partners and the Organizer

• Employment agreements between the Organizer and its

employees

• Commercial agreements between the Organizer and

suppliers of goods and services.

135

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85EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES 86 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

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91EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

880 104E AV – DRUMMONDVILLE QC – J2B 8K6 819.850.2810 - [email protected] - http://www.reining.qc.ca/ - fax: 819.474.7305

Drummondville, October 25th, 2011 Subject: Support of the Bromont Group - 2018 World Equestrian Games Dear Madam, Dear Sir, It is with great enthusiasm that we wish to add our name to all those who support the Town of Bromont’s nomination to host the 2018 World Equestrian Games. The magnitude of this event would provide excellent exposure to our Canadian athletes, and greatly favour the development of equestrian sports throughout the country. We have witnessed over the years, outstanding events that have taken place at the Bromont Equestrian Olympic Park. Organizers and managers of these events have amply demonstrated their hosting skills. We have no doubt that “Bromont” will prove itself a spectacular venue as the eyes of the world rest upon us. Our provincial association is totally dedicated to the sport of Reining, one of the equestrian sports part of the World Equestrian Games. Please be assured that the prospect of welcoming the 2018 WEG holds special meaning and promise for the Quebec and Canadian equestrian community. It is with tremendous pride that we pledge our unconditional support to the Organizing Committee of the Bromont Group. In closing, I would like to reiterate our excitement, enthusiasm and especially our support for this project. Yours very truly,

Gaëtan Laroche Executive Director

92 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

4170 chemin Ste-Angélique Saint-Lazare, Québec J7T 2N5 514-793-5137 Fax. 450-458-3000 www.eastwoodequine.com

October 30, 2011

To whom it may concern, I would like to personally express my support for the Town of Bromont’s nomination to host the 2018 World Equestrian Games. Hosting an event of this magnitude would provide outstanding exposure for equestrian sport in our country and the province of Quebec. This represents an exciting opportunity to build the sport. Ranging from the Olympics, North American Young Riders, several FEI events and World Cup Qualifiers, I have attended many high level events which have taken place at the Bromont Equestrian Olympic Park. I feel the Organizers and Managers of these events have hosted these events well and left a favourable impression of the sport, the province and our country. Bromont and the Eastern Townships are a lovely region and the venue has earned a reputation as a premiere venue. I believe that as the outstanding venue improvements continue the location will prove to be a wonderful host site. Hosting the 2018 WEG represents a monumental challenge. I believe the Organizing Committee of the Bromont Group has the vision and resourcefulness to realize such goals. In closing, I would like to reiterate the importance and value of this project and the great benefits it represents to the sport and the economy. Yours Truly,

Michael Lawrence President, Competitions Eastwood Equine Inc.

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94 EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES 95EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

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2018 World Equestrian Games

Economic Impact Projection1

August 2012

\The following analysis provides a projection of the economic impact associated with the potential hosting of the 2018 World Equestrian Games, hosted in Bromont, Quebec, as generated by the Sport Tourism Economic Assessment Model

1For more information about this report, please contact: Tony Fisher, Canadian Sport Tourism Alliance, [email protected]

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2018 World Equestrian Games– Economic Impact Projection

2

1.0 Background

The Fédération Equestre International (FEI) was founded in 1921 and is the international governing body of all equestrian related disciplines that are featured in the Summer Olympics. The FEI established the World Equestrian Games (WEG) in 1990, and they have been held every four years. The WEG were first held outside of Europe in 2010, with the games being hosted by Lexington, Kentucky. With the size and scope of the WEG, these championships leave a considerable economic impact on the host community based on the spending of the thousands of spectators, the considerable event operations budget and the capital infrastructure requirements. This report provides the potential economic impact of hosting the 2018 WEG in Bromont, Québec through the use of the Canadian Sport Tourism Alliance’s STEAM Model2

2.0 Expenditure Estimates

Information regarding the expenditures made by spectator visitors to Bromont was made through the use of the STEAM model, which has been developed through the use of a database containing the results of on-‐site surveys conducted at more than 50 national and international sporting events across Canada. The overall level of visitation was based on information provided by the event organizers and is largely based on the Deloitte report on the Economic Impact of the 2010 Alltech FEI World Equestrian Games.

Visitors

The World Equestrian Games are expected to attract 4,600 participants who will stay in the Bromont region for the duration of the games (11 nights). The vast majority of the participants will be international visitors (94%).

Based on the Lexington WEG, the 2018 Bromont WEG expects a total attendance of 507,000 spectators. Assuming that the average visitor attends for 7 days implies a total of 72,400 unique spectators. With an out of town attendance rate of 90% (20% regional visitors from Montréal, 70% from further abroad) suggest a total of 65,185 unique visitors to the region as a result of

2The Canadian Sport Tourism Alliance’s Sport Tourism Economic Assessment Model, (STEAM) was used to generate the economic impact estimates detailed in this report. STEAM was developed in 2002, and has been designed to estimate the expenditures of visitors to an event, and in combination with operations budget / capital expenditures of event organizers and others, to project the economic impact of the event. The model is based on the Canadian Tourism Research Institute’s (CTRI -‐ a branch of The Conference Board of Canada) TEAM model, which is the most widely used tourism economic impact model in Canada. A more detailed description of STEAM and a glossary of terms used is contained within Appendixes 1&2.


3

hosting the WEG. The typical visitor is assumed to stay a total of 8 nights, with 50% of the visitors coming from other parts of Canada, 30% of the visitors from the U.S., and 20% from overseas (note the estimate of 10,500 international spectators is consistent with the 11,000 international spectators in Kentucky).

In addition, the WEG is expected to attract 4,000 VIP and media visitors, with 30% coming from Canada, 20% from the U.S. and 50% from overseas. The average VIP / Media member is expected to stay for 13.5 nights.

In total, visitor expenditures at the 2018 World Equestrian Games is expected to reach $88.8 million.

Capital

The World Equestrian Games are expected to feature a significant capital investment component, totalling nearly $31 million.

Table 2.1 Operational Expenditures Category Amount

Buildings and Renovations $26,000,000 Machinery and Equipment $3,369,000 Furniture and Fixtures $57,000 Transportation Equipment $0 Other Supplies $300,000 Other Services $1,207,000 Total 30,933,000

Operations

An analysis was also made of the expected operational expenditures made by the event organizers in hosting the 2018 World Equestrian Games. The budget was based on the 2010 Kentucky WEG, and features operational expenditures of $61.2. million.3

3 Certain operational expenditures have been excluded to reflect spending that will take place in the Bromont / Montréal region, including prize monies, event hosting fees, and some intercity travel expenditures. Moreover, some operational expenditures have been allocated to capital, as they will likely last for more than one year.

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4

3.0 Economic Impact Results

The projected spending of operations and visitors at the 2018 World Equestrian Games is expected to reach an estimated $181 million, generating an estimated net economic activity (GDP) of $208 million in the Province of Quebec, of which $118 million will occur in the Bromont / Montréal area. These expenditures will support 138 million in wages and salaries in the Province and an estimated 2,434 jobs, of which 1,600 will be in Bromont / Montréal.4 The total economic activity (industry output) generated by the event is estimated to reach $435 million in the Province, with $274 million occurring in Bromont / Montréal.

It is estimated that tax revenues totaling $90 million will be supported by the World Equestrian Games. The event is expected to produce federal government tax revenues of $36 million; provincial tax revenues of $38 million and municipal taxes of $16 million, of which $13 million will be in Bromont / Montréal.

4 Jobs reported in this study refers to the number of jobs, vs. full time equivalent (FTE: two people working half time would represent two jobs, or one FTE).


5

Table 3.1 Total Economic Impact

Total Quebec

Bromont / Montreal

Rest of Quebec

Initial Expenditure $181,404,814 $181,404,814 $0 Gross Domestic Product

Direct Impact $64,824,734 $64,824,734 $0 Indirect Impact $83,123,961 $29,516,814 $53,607,147 Induced Impact $59,705,781 $23,474,006 $36,231,775 Total Impact $207,654,477 $117,815,554 $89,838,922 Industry Output

Direct & Indirect $305,707,403 $223,426,196 $82,281,207 Induced Impact $129,180,475 $50,782,613 $78,397,863 Total Impact $434,887,878 $274,208,809 $160,679,069 Wages & Salaries

Direct Impact $50,729,974 $50,729,974 $0 Indirect Impact $49,948,642 $22,491,932 $27,456,711 Induced Impact $37,256,347 $14,310,396 $22,945,951 Total Impact $137,934,964 $87,532,302 $50,402,662 Employment (Full-‐year jobs)

Direct Impact5 802.1 802.1 - Indirect Impact 908.8 411.9 496.9 Induced Impact 723.5 386.3 337.2 Total Impact 2,434.4 1,600.4 834.0 Taxes (Total)

Federal $35,643,738 $22,147,877 $13,495,861 Territorial $38,372,624 $24,867,518 $13,505,106 Provincial $16,053,491 $12,532,437 $3,521,054 Total $90,069,853 $59,547,833 $30,522,021

5 Direct employment impact is generally extra shifts or overtime for existing workers rather than new employment.

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Table 3.2 Economic Impact Summary by Source

Visitors Capital Operations Total Initial Expenditure $88,799,814 $30,933,000 $61,672,000 $181,404,814 GDP $100,216,619 $31,956,379 $75,481,479 $207,654,477 Wages & Salaries $65,309,206 $20,969,670 $51,656,088 $137,934,964 Employment 1,337.8 350.6 746.0 2,434.4 Total Taxes $52,179,555 $11,433,525 $26,456,773 $90,069,853 Industry Output $213,951,506 $74,472,427 $146,463,944 $434,887,878

Disclaimer: The results of this pre-‐event economic impact analysis are intended to act as a guide and are not considered definitive of the actual events. All projections should be considered an event’s potential economic impact. The projections are based on standardized spending estimates that may or may not reflect that of the highlighted event’s attendees. In addition, the projections are based on the organizer’s assumptions regarding attendance, composition and characteristics. These forecasts are subject to uncertainty and evolving events, therefore actual results may vary from forecasted results. Additionally, these forecasts only recognize the economic benefits of the event, and do consider any displacement or substitution costs that may occur as a result of hosting the event.


7

4.0 Other Economic Impact Results

The size and scope of the 2018 World Equestrian Games suggest that the event would be among the largest single sport events hosted in Canada. By way of comparison, the table below provides a partial list of economic impact assessments conducted by the Canadian sport Tourism Alliance

Event Name City, Province Year GDP ($M)

Economic Activity ($M) Jobs

World Equestrian Games Bromont, Québec 2018 $207.6 $434.9 2,434 IIHF World Junior Championships

Calgary / Edmonton, Alberta

2012 $56.1 $86.1 396

IAAF World Junior Championships

Moncton, New Brunswick

2010 $52.5 $127.5 775

Canadian Curling Trials Edmonton, Alberta 2009 $12.3 $24.0 176

FIFA U-‐20 World Cup Vic/Van/Edm/Tor/ Ott/Mtl

2007 $114.0 $260.0 1,700

FINA World Championships Montréal 2005 $72.4 $181.2 1974

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Appendix 1: Economic Impact Methodology – STEAM

Background

Briefly, the purpose of STEAM is to calculate both the provincial and regional economic impacts of sport tourism. The economic impacts are calculated on the basis of capital and operating expenditures on goods, services and employee salaries, and on the basis of tourist spending within a designated tourism sector. The elements used to measure the economic impacts are Gross Domestic Product (GDP), Employment, Taxes, Industry Output and Imports. STEAM measures the direct, indirect & induced effects for each of these elements.

Technical Description of the Impact Methodology used by STEAM

STEAM and many other impact studies are based on input-‐output techniques. Input-‐output models involve the use of coefficients that are based on economic or business linkages. These linkages trace how tourist expenditures or business operations filter through the economy. In turn, the coefficients applied are then used to quantify how tourism related activity in a particular region generates employment, taxes, income, etc. The input-‐output approach indicates not only the direct and indirect impact of tourism, but can also indicate the induced effect resulting from the re-‐spending of wages and salaries generated.

All impacts generated by the model are given at the direct impact stage (i.e. the "front line" businesses impacted by tourism expenditures), indirect impact stage (i.e. those industries which supply commodities and/or services to the "front line" businesses) and the induced impact stage (induced consumption attributable to the wages and salaries generated from both the direct and indirect impact). In this sense, the model is closed with respect to wages. Imports are also determined within the model, so the model is closed with respect to imports. Exports are not endogenized (i.e. additional exports are not assumed with the induced impact) which consequently generates more conservative impacts. Another assumption of the model, which leads to more conservative impacts, is that not all commodities and/or services purchased are assumed to have at least one stage of production within the province. This assumption is crucial for souvenirs, gasoline and other commodities.


9

Taxes and employment are key economic considerations. However, as these concepts fall outside of the System of National Account Provincial input/output tables, their impacts must be calculated separately. Current tax and employment data for each region is used to econometrically estimate a series of coefficients and rates. These coefficients and/or rates are then applied to measures determined within the input-‐output framework of the model, yielding the final tax and employment figures.

Regional (Sub-‐Provincial) Impact Methodology

The method used to simulate intraprovincial commodity flows and ultimately regional impacts follows directly from regional economic principles. The principle is referred to as the "gravity model". Basically the "gravity model" states that the required commodity (& service) inputs will be "recruited" in a manner that takes into consideration economies of scale (i.e. production costs), transportation costs and the availability of specific industries. Economies of scale (i.e. lower production costs) are positively correlated with input demand while greater transportation costs are negatively correlated with input demand. Fulfilling that demand from other provincial regions is contingent on the fact that the specific industry does actually exist. An advantage of using the "gravity model" to simulate intraprovincial commodity flows is that as the industrial composition of the labour force changes, or as new industries appear for the first time in specific regions, the share of production between the various sub-‐provincial regions also changes.

By following this principle of the gravity model, all sub-‐provincial regions of a province are assigned a coefficient for their relative economies of scale in each industry (using the latest industry labour force measures) as well as a coefficient to represent the transportation cost involved to get each industry's output to the designated market. One variation on the "gravity model" principle involves the estimation of "relative trade distances" by incorporating different "weights" for different modes of transport. Once these coefficients are generated for all regions and over all industries, a measure of sensitivity (mostly relative to price, but in the case of service industries also to a "local preference criteria") is then applied to all commodities. Another variation on the strict "gravity model" approach is that the measure of sensitivity is adjusted by varying the distance exponent (which in the basic "gravity model" is 2) based on the commodity or service required. The variation in distance exponents revolve, principally, around two research hypotheses: (1) the greater the proportion of total shipments from the largest producer (or shipper), the lower the exponent, and (2) the greater the proportion of total flow which is local (intraregional), the higher the exponent.

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Appendix 2: Glossary of Terms Used by STEAM

Initial Expenditure -‐ This figure indicates the amount of initial expenditures or revenue used in the analysis. This heading indicates not only the total magnitude of the spending but also the region in which it was spent (thus establishing the "impact" region).

Direct Impact -‐ Relates ONLY to the impact on “front-‐line” businesses. These are businesses that initially receive the operating revenue or tourist expenditures for the project under analysis. From a business perspective, this impact is limited only to that particular business or group of businesses involved. From a tourist spending perspective, this can include all businesses such as hotels, restaurants, retail stores, transportation carriers, attraction facilities and so forth.

Indirect Impact -‐ Refers to the impacts resulting from all intermediate rounds of production in the supply of goods and services to industry sectors identified in the direct impact phase. An example of this would be the supply and production of bed sheets to a hotel.

Induced Impact -‐ These impacts are generated as a result of spending by employees (in the form of consumer spending) and businesses (in the form of investment) that benefited either directly or indirectly from the initial expenditures under analysis. An example of induced consumer spending would be the impacts generated by hotel employees on typical consumer items such as groceries, shoes, cameras, etc. An example of induced business investment would be the impacts generated by the spending of retained earnings, attributable to the expenditures under analysis, on machinery and equipment.

Gross Domestic Product (GDP) -‐ This figure represents the total value of production of goods and services in the economy resulting from the initial expenditure under analysis (valued at market prices).

NOTE: The multiplier (A), Total/Initial, represents the total (direct, indirect and induced) impact on GDP for every dollar of direct GDP. This is a measure of the level of spin-‐off activity generated as a result of a particular project. For instance if this multiplier is 1.5 then this implies that for every dollar of GDP directly generated by “front-‐line” tourism businesses an additional $0.50 of GDP is generated in spin-‐off activity (e.g. suppliers).

The multiplier (B), Total/$ Expenditure, represent the total (direct, indirect and induced) impact on GDP for every dollar of expenditure (or revenue from a business perspective). This is a measure of how effective project related expenditures translate into GDP for the province (or region). Depending upon the level of expenditures, this multiplier ultimately determines the overall level of net economic activity associated with the project. To take an example, if this


11

multiplier is 1.0, this means that for every dollar of expenditure, one dollar of total GDP is generated. The magnitude of this multiplier is influenced by the level of withdrawals, or imports, necessary to sustain both production and final demand requirements. The less capable a region or province is at fulfilling all necessary production and final demand requirements, all things being equal, the lower the eventual economic impact will be.

GDP (at factor cost) -‐ This figure represents the total value of production of goods and services produced by industries resulting from the factors of production. The distinction to GDP (at market prices) is that GDP (at factor cost) is less by the amount of indirect taxes plus subsidies.

Wages & Salaries -‐ This figure represents the amount of wages and salaries generated by the initial expenditure. This information is broken down by the direct, indirect and induced impacts.

Employment -‐ Depending upon the selection of employment units (person-‐years or equivalent full-‐year jobs) these figures represent the employment generated by the initial expenditure. These figures distinguish between the direct, indirect and induced impact. “Equivalent Full-‐Year Jobs”, if selected, include both part-‐time and full-‐time work in ratios consistent with the specific industries.

NOTE: The multiplier (B) is analogous to Multiplier (B) described earlier with the exception being that employment values are represented per $1,000,000 of spending rather than per dollar of spending. This is done to alleviate the problem of comparing very small numbers that would be generated using the traditional notion of a multiplier (i.e. employment per dollar of initial expenditure).

Industry Output -‐ These figures represent the direct & indirect and total impact (including induced impacts) on industry output generated by the initial tourism expenditure. It should be noted that the industry output measure represents the sum total of all economic activity that has taken place and consequently involve double counting on the part of the intermediate production phase. Since the Gross Domestic Product (GDP) figure includes only the net total of all economic activity (i.e. considers only the value added), the industry output measure will always exceed or at least equal the value of GDP.

Taxes -‐ These figures represent the amount of taxes contributed to municipal, provincial and federal levels of government relating to the project under analysis. This information is broken down by the direct, indirect and induced impacts.

Imports -‐ These figures indicate the direct, indirect and induced final demand and intermediate production requirements for imports both outside the province and internationally.

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canada's bid book to host the weg in 2018

Documents

fei weg

fei world equestrian

staffbromontmontral

canada host

olympic games venues

greatest ceremonies

bid committeeville

bid director