canada’s adventure couple kit-theplanetd-ju… · • travelers need information and the readers...
TRANSCRIPT
THE PLANET D
CANADA’S ADVENTURE COUPLE
MEDIA KIT 2011
WHAT IS THE PLANET D?• ThePlanetDistheleadingadventuretravelwebsiteofferingadvice,
inspirationandvaluableinformationregardingdestinationsaroundtheworld.
• Weofferouraudienceauniquebalancedblendoftravelogues,photography,adviceandvideo.TheaveragelengthofstayatThePlanetDisawhoppingeightminutes.
• AdventureTravelisarapidlygrowingmarket.ThePlanetDshowsthemainstreamtravelerthatanyonecanpartakeinagreatadventure.Youdon’tnecessarilyhavetogiveupallthecomfortsofluxurytraveltohaveanadventure.
• TravelersneedinformationandthereadersofThePlanetDbenefitfromourfirsthandexperiencesontheroad.Weofferaninteractivecommunitythataimstotellthe“TruthaboutTravel”.
HOW YOU CAN BENEFIT
Reach an engaged audience
UsingThePlanetD’slargesocialmediaplatform,ourloyalfollowingofreadersandourmonthlynewsletter,wewillpromoteyourbrandordestinationtoawidevarietyofindependenttravelers.
• Wehaveover18,000FollowersonTwitterandareconsideredhighlyinfluentialbyTopsy.com.
• Wereachover300,000peoplein50tweetsaccordingtotweetreach.
• OurFacebookfanpagehascloseto2200fanswithahighratioofengagementanddiscussion.
• Ourmonthlynewslettergrowsconsistentlyeachmonthwithahigh-erthanaverageopenrateforboththeTravelIndustryandListRate.
• ThePlanetDissyndicatedonsuchwebsitesasTheLonelyPlanet,WorldReviewerandUptakeTravelGems
A Long Term Asset
• TheInternetmarkethasalongevity thatothermediaplatformscan-notsustain.Usingproperkeywordsandexcellentcontent,articlesthatappearontheplanetd.comwillbefoundinthesearchenginesforyearstocome.
• Ourcontentplaceshighlyinallsearchengines.
• Wetakeprideinwritingentertainingandinformativearticleswithworldclassphotographythatkeeppeoplecomingbackevenaftertheyhavefoundwhattheywerelookingfor.
• Wecanguaranteethatwewilltakeourpositionseriouslywhenpromotingyourbrandordestinationwhileofferingourreadersaninformedandresearchedopinionaboutourexperience.
BY THE NUMBERS....
Traffic Sources
• TheUnitedStates35%• Canada11.1%• UnitedKingdom7.4%• India7.1%• IThailand4.1%• Australia3.9%
Rankings
• Alexa:35473• GooglePR:5• Compete:136,000• BlogRankCanada1• Invesp.com13• TravelBlogSites10
Site Stats Social Media
• Views/mth:108,292• Uniqueviews/mth70,965• AvgtimeonSite8min
• Twitter:18630• Facebook2177• StumbleUpon563
Accordingtothesiteanalyticsourreadershipconsistsofmostlywomenbutalsohighlyeducatedchildlesspeoplebetweentheagesof25-35browsingfromhome.
OurStatisticsarecompiledmonthly.AllstatisticsarecurrentasofJune1,2011.Ifyouwouldlikemoredetailedinformationpleaseemailusattheplanetd@gmail.
PRESS & MEDIATelevision Appearances
Canada AM
CHCH Morning
South Africa TV
Rogers Television
Print Media
Toronto Star
BootsnAllTravel
Cape Times
Norwich Gazette
Podcasts and Radio Speaking Engagements
2010• MeetPlanGo• EverestBaseCamp-MEC• Tourd’Afrique-Intrepid
2009• TorontoBicycleNetwork• TDA2008MultimediaPresentation-MEC
• MediaPresentationJapaneseCulturalCentre
CBC Radio
KPAM Radio
Friendly Planet Podcast
EDITORIAL ON THE PLANET D
ThePlanetDimplementsstricteditorialpolicies.Weonlyaccepteditorialcontentfrombrandsthatofferavaluetoourreaders.Itisimportantthatthereisa
connectionbetweenoureditorialcontentandouraudience.
• Weprovidereviewsonrelatedtravelproducts,destinationsandservices.
• WeareopentoinvitationsforPressTripsorSpecialEventstoanymemberofourteam.
• Wewelcomepartnershipswithtourismboardstopromoteyourcampaignandbringauniqueperspectivetoyourdestination.
WehavedevelopedideaswithmanydifferentbrandsandareinterestedinbuildingrelationshipswithanyoneinvolvedwithThePlanetD.
ThePlanetDiscuttingedgecompany.IfyouhaveanideathatyouthinkmightpushtheenvelopecontactourEditorattheplanetd@gmail.com
ON SITE ADVERTISINGThePlanetDgetsonaverage108,000pageviewspermonthby71,000differentpeople.Inthepastyearwehaveseentrafficgrowbyover300%.Wepredictthistrendtocontinueoverthenextyear.Youcanbeapartofthisevergrowingaudienceinanichemarket.
What we offer
Sidebar Advertisement A great and simple way to get noticed. Our sidebar ads have consistant Click through Rates
Newsletter Sponsorship Our Monthly newsletter reaches that all important target audience and offers a high engagement rate.
Sponsored content Editorials are a great way to use unique content to appeal to a specific market. Let us help you create the best article that has great content and a targeted audience.
In Article Advertisements This is an excellent way to build brand recognition. We have several options available.
Wealsoofferasmallvarietyofbanneradvertisements.
Banner Ad’s
• 125X125SidebarButton• 300X250SidebarBlock• 600X120SidebarBlock
Advertisingratesstartat$50USD/mthPleasecontactformoredetails.
CONTACT US
Sponsorship Enquiries:
Managing Director- Dave Bouskill
Email: [email protected]
Advertising Enquiries:
Co-Managing Director- Debra Corbeil
Email: [email protected]
Tofurtherdiscussyoursponsorshiporadvertisingneedsandhowwecanhelppleasecontact:
Phone:We run a virtual business model here at The Planet D and are in many different countries throughout the year. This makes it difficult to maintain a consistant telephone number. If you would like to talk we are available via Skype at “theplanetd” or drop us an email and we can set up a time.
All images © Dave Bouskill of Picturetheplanet.comAll Rights Reserved