canada in 2008 jurisdictions bring canadian culture into the digital age. produce digital cultural...
TRANSCRIPT
CANADA in 2008CANADA in 2008
JURISDICTIONSJURISDICTIONS
• Bring Canadian culture into the digital age.• Produce digital cultural content reflecting
Canada’s diversity of cultures and heritage.• Make French content available on the web.• Facilitate access to online cultural content.• Facilitate the sustainability of the new media
cultural sector.
2000: 2000: Canadian Culture Online StrategyCanadian Culture Online Strategy
• We are ‘wired’.• We can sleep with the elephant.• Access to trustworthy information is key.• Intellectual Property issues remain.• Francophone content still under-represented.• Have we helped resolve the Canadian identity
debate?• Use?
What Have We Achieved?What Have We Achieved?
Image "Hydra" created on 08 June 1997; www.pantheon.org/areas/gallery/mythology/europe/greek_people/hydra.html© MCMXCV - MMVI Encyclopedia Mythica™. All rights reserved.
Resource Discovery – Resource Discovery – Canadian StyleCanadian Style
Alouette CanadaAlouette Canada
• Government Online• Metadata Forum• CanEdCore – metadata for educational
resources• DOCAM – documenting digital art• CHIN Communities of Practice• International Projects
Standards InitiativesStandards Initiatives
Libraries, Archives, and Libraries, Archives, and MuseumsMuseums
• National database of museum objects• 3.5 million records• 340 museums and galleries contributing• High quantity of data• Non-prescriptive approach for standards• Problems with resource discovery
Artefacts CanadaArtefacts Canada
• Use of enhanced Art & Architecture Thesaurus as a bilingual search tool
• Planned implementation of other thesauri as search assistants
• Custom, Faceted Taxonomy – sorting data into standardized categories
• Enforced data standards for funded projects• Planned implementation of commercial “search
solution”
AC – CHIN EnhancementsAC – CHIN Enhancements
• High-profile portal to museum content
• Online exhibits created by museums and other heritage institutions
• More than 13 million visits per year.
• Web pages, unstructured text, some database content, images– various methods used for resource discovery
Virtual Museum of CanadaVirtual Museum of Canada
Build It and They Will Come?Build It and They Will Come?
CHIN Survey of Teachers, 2008
Question: What internet resources do you use for teaching?
"I usually start with a Google search" (elementary school teacher/Ontario)
Source of TrafficSource of Traffic
Search engines are the most important sources of traffic to a website
Search enginesProspects coming from search engines.
Browser Prospects know your brand (domain name)
ReferralsProspects coming from the same community of Web sites.
Virtual exhibit visitors
Bookmark Prospects liked their experience.
Few text Content Rich text content
Metadata SEO
SEMSEM
AdvertisingAdvertisingUser optimisationUser optimisation
UserUseroptimisationoptimisation
Link buildingLink building
75%
25%
SEARCH ENGINE RESULTS SELECTED
Web pages on your Web site
Top 5
Top 30 results
Top 10 results
Web pages indexed on SE
YOUR WEB PAGES ON A SEARCH ENGINE
Search Engine Visitors BehaviourSearch Engine Visitors Behaviour
CHIN strategy for SEO knowledge dissemination
Copyright Thierry Arsenault
• CHIN provides structured SEO training class .• CHIN provides expertise at museum associations’
conferences.• CHIN will provide structured online training on KX.• CHIN included SEO in its new content writing
guidelines, marketing activities and Web site redesign approach.
CHIN and the museum community knowledge in SEO
Visibility and use of Canadian museum heritage content.
- Public engagement with museums…
- Virtual, Walking visits and revenue.
CHIN StrategyCHIN Strategy
• Shifting policy focus • Technology-enhanced standards development• A presence on social networks• Centre of Excellence• Active in international networks• New online presence
A Renewed CHINA Renewed CHIN