can your image get dry out of the water?
DESCRIPTION
CAN YOUR IMAGE GET DRY OUT OF THE WATER?. What companies think they know about crisis communications?. Media love crisis Bad news always sell more The bigger you are, the heavier you fall It will not happen to us. Slow decisions. Too much wondering what to do and missing - PowerPoint PPT PresentationTRANSCRIPT
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CAN YOUR IMAGE GET DRY CAN YOUR IMAGE GET DRY OUT OUT
OF THE WATER?OF THE WATER?
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What companies think they know about crisis communications?
Media love crisis
Bad news always sell more
The bigger you are, the heavier you
fall
It will not happen to us
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Slow decisions
Too much wondering what to do and missing the moment
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Slow information processing
Too much time wasted to get
all the inside information vertically and missing the moment
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Head in the sand
Fear of “adding fuel to the fire” and laying low
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Who can react adequately?
Those who are QUICK
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Who can be quick?
Those who have an ORGANIZATION for the crisis moment
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Who is better defended?
Those who have an ESTABLISHEDand stableIMAGE
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The calculation
Top management+PR+
Lawyers = ?
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The calculation
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The BP oil spill
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The BP CEO
Daily Telegraph:"the most hated man in America“
BBC: public enemy No 1 in America
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Hayward said the ecological effects will
be “very, very modest”
“The Gulf of Mexico is a very big ocean,
everything we put there is in tiny relation to the water volume”
Misleading statements
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Inadequate reactions
Tony Hayward: I'd like my life back
BP spent 50 million dollars on TV ads
Obama: The money spent on ads should have been spent on supporting local businesses
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Wrong public affairsRefusal to answer questions Refusal to answer questions put to him by a congressional sub-committee
He said he was not involved in decisions more than 20 times and responded "I don't know"
66 times
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Unexpected vacation
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PhotoshopBP manipulated photos showing how it fights the spill and confessed it
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British, anti-USA or global?
Did not get out of the label “a British company”
≠
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Political agenda
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Sum up
Think for the crisis in advance to be able to
react
Take care of your image to be defended
Speak things you can do or affirm
Think of what is expected of you
Do not let emotions get in the way
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PR and Lawyers
Prepare your crisis organization and action
plan
Train the speakers to deal with media and
public
Are your eyes and ears before, during and
after
Provide advice accustomed to the case
Act in coordination for your good