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Can your company survive without connectedness?Oscar BergFuture Office EvangelistTieto

© 2010 Tieto Corporation

Connectedness

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The way markets are created has changed

© 2010 Tieto Corporation4

Social media is about rethinking how you make plans when your customers are in the center and in control.

Paul AdamsSenior User Experience Researcher at Google

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© 2010 Tieto Corporation

Most companies have been designed like this

© 2010 Tieto Corporation

Why is it every time I ask for a pair of hands, they come with a brain attached?

Henry Ford

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© 2010 Tieto Corporation

The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.

Andrew Carnegie

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© 2010 Tieto Corporation

Throughout the primate world, social networks provide a fast conduit for innovation and information-sharing that help the group as a whole to adapt to its environment.

Alex Wright, “Glut - Mastering Information Through The Ages”

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© 2010 Tieto Corporation

73% of less successful change initiatives were led by people described as having moderate or weak personal networks.

Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

Informal networks get work done

© 2010 Tieto Corporation

93% of successful change initiatives were led by leaders with strong or very strong personal networks.

Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

© 2010 Tieto Corporation

Goldfish are social and enjoy the company of other goldfish.

They won't die being alone, but they really do best with other goldfish.

humans

humans

humans

© 2010 Tieto Corporation

So far, our digital work environments have been designed like this.

© 2010 Tieto Corporation

So we tend to work with the people we already know and people in our close proximity

Group think?

Group think!

Group think...

Grrroup think

© 2010 Tieto Corporation14

People perform better – more likely to work for the greater good of the enterprise – when being able to work together in an open and transparent environment.

© 2010 Tieto Corporation

The times they are a-changin’- but the challenges remain

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Growth Efficiency

InnovationSustainable Corp. Culture

© 2010 Tieto Corporation

Networked enterprises are better fit to deal with the challenges

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Share, contribute,collaborate

GROWTH

Interact beyondbordersEFFICIENCY

Share ideas & seek inspiration

INNOVATION

Network, relate,befriend

SUSTAINABLE CORP. CULTURE

© 2010 Tieto Corporation

Business operations

A company has 3 areas of potential improvement

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Things I know.

Things I have done

before.

Where I can help.

The corporate DNA built from solution knowledge and operational excellence

© 2010 Tieto Corporation

Business operations

Connecting the elements of the 3 layers is the required next step

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Things I know.

Things I have done

before.

Where I can help.

The corporate DNA built from solution knowledge and operational excellence

© 2010 Tieto Corporation

It all starts with connecting people

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Improving operations

Connecting people

The corporate DNA

• Increased productivity• Decreased operational cost

• Activated talent & expertise• Improved corporate culture

• Increased effectiveness• Accelerated growth

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What keeps your company from embracing social business practices?

© 2010 Tieto Corporation

Consumerizationof IT & mobility

Digital natives

Democratizationof communication

Information-seeking behavior

Ignorance &lack of awareness

Habits & skepticism

Power & control

Legacy & reactiveIT dept

Drivers and barriers to change

Your organization

You

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90% is people, 10% is technology

The technology is the easy part. It’s changing our own current practices, behaviors (habits) and attitudes that’s really hard.

© 2010 Tieto Corporation

A culture shift is needed

Fear of making mistakes Learning from mistakes

AutonomyCommand-and-control

Network-driven workHierarchy-driven work

Formally appointed experts Anyone can contribute

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How to tell if your company is late to the collaboration party?

© 2010 Tieto Corporation

Reactive Managed Proactive

Strategy None Separated Integrated

Collaboration Me Team Eco-system

Communication

Controlled Facilitated Empowered

Technology Blocking Unmanaged Integrated

AdoptionGovernance Ignorance Policy Self-governing

PracticesLegacy

Practices

Best

Practices

Next

Practices

Know thyself & where to go

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How to drive organizational connectedness – from the bottom up or the top  down?

© 2010 Tieto Corporation

Share success stories

Engage early adopters

Walk the talk

Create a vision

© 2010 Tieto Corporation

Don’t forget to fix the root causes (what really drives people?)

I don’t have time!

I don’t want to!

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Learn from the social web!

Useful and usable.

Design for adoption.

© 2010 Tieto Corporation

Why social networking? Because NASA is more than just one expert and one center.

Celeste Merryman, NASA

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Still don’t see the business case?

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Photo credits:http://www.sxc.hu/browse.phtml?f=download&id=1135696http://www.sxc.hu/browse.phtml?f=download&id=840541http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg