Can you make an online B2B software fashionable?

“Yes…”

Vanessa de Souza Lage

@VSouzalage

Ignite 17

“Please don’t ask…”

@Vsouzalage

What do you do?

1. It’s very unsexy (selfish reasons)

2. No one knows that such a service even exists

3. BUDGET = $0

1. From 0 to 10,000 subscribers in 2 years

2. The blog accounts for 40% of our traffic

3. And 8% of our conversions…

Help, Don’t Sell.

@Vsouzalage

Set yourself up as an industry expert.

@Vsouzalage

1. Over 1.5 years

2. Generated 6000 leads

3. And 5% of our conversions…

Truly useful, gamified, interactive content.

@Vsouzalage

Take a lot only if you give a lot.

@Vsouzalage

Meetups with other industry experts.

@Vsouzalage

Find the Zero churn features and push.

@Vsouzalage

Thank you!

Vanessa de Souza Lage

vanessa@rentalsunited.com