can you afford not to communicate effectively?

1
222 IEEE TRANSACTIONS ON PROF ESSIONAL COMMUNICATION, VOL. PC-2S, NO. 4, DECEMBER 1982 CAN YOU AFFORD NOT TO COMMUNICATE EFFECTIVELY? This up-to-date IEEE-sponsored correspondence course will bring your writing and speaking skills to the level you must reach to achieve your full career potential. TECHNICALLY-WRITE" is built aroundthe textbook of the same title, written by R. S. Blicq and published by Prentice-Hall . The bookandrelatedcassettes by the author are part of the course material. INTRODUCING .. . THE NEWLY REVISED TECHNICALL Y- WRITE II TECHNICALLY-WRI TEIIis a practical home-study course speci fically designed tohelpscientificandengineeringprofes- sionals master theeverydaycommunica- tion techniques essential to career advancement. Organized, written, and successfullytested byexperts inthecom- munication field, the course teaches, step -by-step, how to transmit technical and business informationclearly, effi- ciently, persuasively. COVER ALL ASPECTS OF COMMUNICATION TECHNIQUES Effective techniques produce successful corn- munication in every area of work . After completing TECHNICALLY-WR ITEIIyou will be able to apply these principles immediately throughouttheentirerangeof communication tasks thatfaceengineersday-to-day, whether theyinvolve "telling" or "selling" : field reports .. . inspection reports formal reports . .. technicalcorrespondence technicaldescrip- tionsand instruct ions. . .technical presentat ions . . . briefings and proposals . . . even resumes and letters of application. ACQUIRE TRUE COMMUNICATION SKILLS No one can actually learn how to writesimply by reading rules and directions. Only through personalized instruction supplemented with practicein writing s ituations and expert, cons- cien tious criticism, cantrue communication skills beacquired.InTECHNICALLY-WRITEIIeach studentis assigned to an instructor who is a specialist in communication. The coursecovers elevenbroad topic areas,foreach of whichthe student is required to read sectionsof the text- book, do specific exercises, and submita writ- ten assignment by mail to the instructor for evaluation . Assignments are based on real-l ife sit uations facingengineerstoday.Thedialogue thatdevelopsbetween student and instructor is a unique benefitof this course. The individual attention you receive makes the difference between a partial graspand truemastery of the subject. ENROLL TODAY! FULL REFUND IF DISSATISFIED The TECHNICALLY -WRITE II course was designed by Ronald S. Blicq, educator and Chairman of theEducation Committee of IEEE's Professional Communication Society. It is ap- provedbytheIEEEEducational Activiti esBoard as a worthy home -study course for IEEE memberswho would liketo improve theircom- munication skills. Completion of the coursetakes about 3'12 months. Students who successfully fulfill all course requirements receive a Certifi- cateof Completion and 6.0 CEAUs. If dissatisfied with the course, you may returnallitems,ingood condition,within twoweeksafter receipt. forfull refund of the enrollment fee. SPECIAL OFFER! IEEEMemberswho arenotmembersof the Professional Commun ication Society willreceivemembershipintheSocietyat no additional cost when they enroll in TECHNICALLY- WRITE II. Non- membersof the IEEE(upon paymentof the $1 0.00 entrance feeand submission of membership application) will be creditedwithcurrentIEEEduesand the PC Society fee. ORDER TODAY TWT IEEE Service Center, 445 Hoes Lane, Piscataway, N:J. 08854 C Yes, en roll me Immed iate ly In the TECHNICALLY- WRITE II course for the fee of $125 00 plus $2.00 for handling and delivery (total $12700) I understand that I may return all course rnatenals, In good condition. Within 2 weeks after receipt for full refund If dissatisfied C::: Non-rnernber pnce $17500 plus $2.00 nan- dlrng and delivery (total $17700). r::: Please forward IEEE Membersh p Application. Allow 3 weeks for delivery. NJ . residents add 5% sales tax Check Appropriate Box: r::: Payment enclosed. (check payable to IEEE) r:::. Charge credit card Indicated r::: MasterCard [. Amencan Expr. ,::: Visa Exp Oate _ Card No. I IEEE No. I I Name I I Add ress I I City State Z,p_ _ _ I I Signature I L J

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Page 1: Can you afford not to communicate effectively?

222 IEEE TR ANSACTIONS ON PROFESS IONAL COMMUN ICATION, VOL . PC-2S, NO. 4 , DECEMBER 1982

CAN YOU AFFORDNOT TO COMMUNICATE

EFFECTIVELY?This up-to-date IEEE-sponsored correspondence course willbring your writing and speaking skills to the level you must

reach to achieve your full career potential.

TECHNICALLY-WRITE" isbuilt aroundthe textbookof the same title, writtenby R. S. Blicq and publishedby Prentice-Hall. The bookandrelatedcassettes by theauthorarepart of the coursematerial.

INTRODUCING . . .THE NEWLY REVISEDTECHNICALLY­WRITE IITECHNICALLY- WRITEIIisa practicalhome-study course specifically designedtohelpscientificandengineeringprofes­sionalsmaster theeverydaycommunica­tion techniques essential to careeradvancement. Organized, written, andsuccessfullytested byexperts inthecom­munication field, the course teaches,step-by-step, how to transmit technicaland business information clearly, effi­ciently, persuasively.

COVER ALL ASPECTS OFCOMMUNICATIONTECHNIQUESEffective techniques producesuccessful corn­munication in every area of work . Aftercompleting TECHNICALLY-WRITEIIyouwillbe able to apply theseprinciples immediatelythroughout theentirerangeof communicationtasks that face engineersday-to-day, whetherthey involve "telling" or "selling" : field reports.. . inspection reports formal reports . ..technicalcorrespondence technicaldescrip-tionsandinstructions. . .technicalpresentations. . . briefingsand proposals . . . even resumesand letters of application.

ACQUIRE TRUECOMMUNICATION SKILLSNo one can actually learnhow to writesimplyby reading rules and directions. Only throughpersonalized instruction supplemented withpracticein writing situations and expert, cons­cientious criticism, cantruecommunication skillsbeacquired. InTECHNICALLY-WRITEIIeachstudent is assigned to an instructor who is aspecialist in communication.The coursecovers

elevenbroad topic areas,foreachofwhichthestudent is required to readsectionsof the text­book,do specific exercises, and submita writ­ten assignment by mail to the instructor forevaluation. Assignments are based on real-lifesituationsfacingengineerstoday.Thedialoguethatdevelopsbetween student and instructor isa unique benefitof this course. The individualattention you receive makes the differencebetween a partial graspand truemastery of thesubject.

ENROLL TODAY!FULL REFUND IF DISSATISFIEDThe TECHNICALLY-WRITE II course wasdesigned by Ronald S. Blicq, educator andChairmanoftheEducationCommittee of IEEE'sProfessional Communication Society. It is ap­provedbytheIEEEEducationalActivitiesBoardas a worthy home-study course for IEEEmemberswhowould liketo improve theircom­municationskills.Completionof thecoursetakesabout 3'12 months. Students who successfullyfulfill all course requirements receive a Certifi-

cate of Completion and 6.0 CEAUs. Ifdissatisfied with the course, you mayreturnallitems, ingood condition,withintwoweeksafter receipt. for full refund ofthe enrollment fee.

SPECIAL OFFER!IEEEMemberswho arenotmembersoftheProfessional Communication Societywillreceivemembership in theSocietyatno additional cost when they enroll inTECHNICALLY- WRITE II. Non­membersof theIEEE(uponpaymentofthe$1 0.00 entrance feeand submissionof membership application) will becreditedwithcurrentIEEEduesand thePC Society fee.

r------------------~ORDER TODAY TWT

IEEE Service Center, 445 Hoes Lane,Piscataway, N:J. 08854C Yes, en roll me Immediate ly In theTECHNICALLY- WRITE II course for the fee of$125 00 plus $2.00 for handling and delivery (total$12700) I understand that I may return all coursernatenals, In good condition. Within 2 weeks afterreceipt for full refund If dissatisfiedC::: Non-rnernber pnce $17500 plus $2.00 nan­dlrng and delivery (total $17700).r::: Please forward IEEE Membersh p Application.Allow 3 weeks for delivery. NJ. residents add 5%sales tax

Check Appropriate Box:r::: Payment enclosed. (check payable to IEEE)r:::. Charge credit card Indicated r::: MasterCard[. Amencan Expr. ,::: Visa Exp Oate _

Card No. I

IEEE No. II

Name II

Address II

City State Z,p_ _ _ II

Signature IL J