Can I have a word please?

CommunicatingaboutR&DintheNHS

Purpose

……To discuss how R&D communications is best managed & funded in the NHS.

To provide the Southampton story to facilitate this.

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2012: Ground zero

NIHR-WTCRF

NIHR BRCNIHR-CRUK UoS CTU

WISHECMC

MS-sBRUNIHR RDS

CV-sBRU

SCBR

NIHR BRU

R&D

NIHR LCRN

Communications delivery 2012

No dedicated resource for the Trust’s, or partnership’s communications.

Part-time, junior grade communications officer for NIHR BRUs, reporting direct to 2x directors

Trust & University communications/PR support as-and-when; no coordination or structure

No joint identity, online presence or outputs for university-hospital partnership

Ad hoc commissioning of freelance design, print etc.

2012

Theplan

• ServiceLevelAgreement:R&Dcommunicationsmanager,employedthroughTrustcommunications

• R&Dcommunicationsstrategyagreedbyuniversity-hospitaljointresearchboard

• Businesscaseandplanforfirstthreeyearssignedoffbysameboard

• Firstinstanceofamulti-lateralfundingmodel;UHSR&D,UoS,NIHRunits

!

Thechallenges

• Trust and consensus building

• That logo at top-right

• NIHR and multilateral branding

The challenges

• Volume of research and stakeholders

Timeline

2012

2013

2014

2014

2015

2016

2017

• I’m appointed

• Strategy signed off

• Business case signed off

• Single R&D website &, publicity materials delivered• 1st comms officer appointed• Monthly R&D directors’ briefing series, lasts 1 year• HSJ culture change award

• Research themed hospital open day

• Regular patient-public newsletter launched

• Monthly R&D directors’ blog, lasts 1yr

• Video series, public talks series launched

• Major market research project commissioned and delivered

• My role expanded to encompass strategy

• 1st comms officer leaves

• NIHR BRC SWOT analysis• 2nd comms officer appointed• Monthly R&D directors’ briefing e-newsletter• Translational research conference delivered• 2nd comms officer leaves

• 3rd comms officer appointed, agreement on an additional officer (just!)

• 4th comms officer appointed• NIHR units’ newsletter launched, continuous impact

case study production in place, social media expanded• Video, infographic, bid support for NIHR funding bids

delivered

• Web redevelopment and new NIHR BRC strategy developed

Whatitlookslike

Whatitlookslike

Whatitlookslike

Whatitlookslike

NIHRunitNewsletterDirector’sbriefing Socialmedia PressandmediahighlightsClinicalresearchwebsite

Digitalmedia

Infographics

Offlinemediaandevents

ClinicalResearchUpdateMagazine Hospitalopendayevents

Internationalclinicaltrialsdayevents

R&DScreenatthemainentrance

Trialinformationmaterials

Thingstonote

This is still communications as a

service

That HR timeline That NIHR branding No one part of the picture is getting A1 service, all of

the time