Presented By:

2010 BLITZ & BEATZ TOUR TABLE OF CONTENTS

SPONSORSHIP LETTER......................................................PAGE 3

MISSION STATEMENT & EVENT SCHEDULE...........................PAGE 4

TOUR STOPS.....................................................................PAGE 5

CAMPUS SOCIALITE MEDIA: WHO WE ARE............................PAGE 6

ABOUT THECAMPUSSOCIALITE.COM....................................PAGE 7

CAMPUS NEWSPAPER OUTREACH.......................................PAGE 8

COLLEGE DEMOGRAPHICS................................................PAGE 9

SPONSORSHIP PACKAGES................................................PAGE 10

CONTACT INFORMATION..................................................PAGE 11.

Dear Friends,

On behalf of Campus Socialite Media, we would like to extend our deepest appreciationfor your interest in The Campus Socialite Blitz & Beatz Tour, taking place throughoutthe fall semester of 2010. This tour promises to connect our sponsorship partners withthousands of college students at major universities nationwide. The events of the tourwill be held at campuses with populations in excess of 25,000 students and take placeduring major college football weekends. The exposure to the college market will beunparalleled, as we will be communicating our sponsors' messages to college studentsthrough various social, physical, and viral mediums.

Campus Socialite Media is a new age marketing and branding agency that serves asthe bridge between business ventures and the college student experience. Focusingon the demographics between the ages of 18 and 26, we employ extensive researchand field studies and apply those findings to product launches and brand awarenesscampaigns that coordinate with campus events to generate tremendous buzz amongparticipating audiences. The Campus Socialite Blitz & Beatz Tour offers us a specialopportunity to play a key role in events nationwide that promise to draw an attendanceof 1,000 to 5,000 enthusiastic students per show, while at the same time implementinga viral marketing campaign for each sponsor's brand for the three month duration of thetour.

The buzz surrounding The Campus Socialite Blitz & Beatz Tour is already heating upat schools around the country. Campuses included in the tour include Penn StateUniversity, Syracuse University, University of Michigan, University of Illinois, Universityof Massachusetts, University of Southern California and Texas Tech University (seethe full list with dates below). Talent includes (subject to change) Sam Adams, RoscoeDash, G. Curtis, Super Mash Brothers, Milk Man, Cash Cash and Mac Miller.

Sponsors that wish to be a part of The Campus Socialite Blitz & Beatz Tour arepresentedwithvariousopportunitieswithin themultiple sponsorshippackages thatTheCampus Socialite team has created.These promotional offers will be customized to thespecific clients needs. With your support, the support of students, a strong alumninetwork at these major universities, and neighbors of the universities, The CampusSocialite Blitz & Beatz Tour is sure be remembered as yet another progressive triumphfor some of the nation's most vibrant universities.

Sincerely,

The Campus Socialite Media Team

EVENT INFORMATION

Locations and dates (subject to change):

September 17 – Texas Tech UniversitySeptember 24 – University of MassachusettsOctober 1 – Penn State UniversityOctober 8 – University of MichiganOctober 15 – TBAOctober 23 – University of IllinoisOctober 30 – New York City Halloween TakeoverNovember 5 – University of Southern CaliforniaNovember 12 – University of ArizonaNovember 19- Syracuse University

Artists for tour include:

Sam Adams, Roscoe Dash, G. Curtis, Super Mash Brothers, Milk Man, Cash Cash andMac Miller.

Host: Rock Comedian Brian Smith

Expected Attendance: 1,000 – 5,000 students (per venue)

Admission: $10-$20 Depending on venue/talent

MISSION STATEMENT

Mission Statement: Campus Socialite Media will be hosting the "Blitz and Beatz Tour" - anationwide campus concert series that seeks to connect students to the musical and sporting

events that define their collegiate experience. The Blitz and Beatz Tour will serve as anavenue to fuse the campus population to the brands that serve themboth in and out of theclassroom. In coordination with the diligence and effort of each participating school'sstudent body, organizations, faculty, and sponsors, this tour will not only be presented forentertainment purposes but also to join together the university community in ameaningfulmovement to express their youth and exuberance.

TOUR STOPS

September 17: Texas vs. Texas Tech - 61,000 screaming fans will be on hand in Lubbock,

Texas as the Red Raiders square off with the Longhorns in a battle for Big 12 supremacy.

This one will not be for the weak of heart.

September 24: University of Massachusetts - UMASS Music Weekend Kickoff: Live music

invades Amherst as rap, pop, and rock will be the soundtrack of the weekend on the

Minutemen’s home campus.

October 1: Penn State University (actual game is in Iowa) - The Campus Socialite will host a

viewing party for the student body as Happy Valley residents plan to enter Iowa’s backyard and

give them a taste of their own medicine by spoiling their Big Ten title hopes.

October 8: Michigan State vs. Michigan - Intrastate scores will be settled as the Wolverines host

the Spartans for an early October showdown in The Big House. Nearly 110,000 Michigan fans

will be pulling for Big Blue to get their first win over MSU in three seasons.

October 23: Indiana vs. Illinois (Illinois 100th Homecoming Block Party) - The Big Ten is defined

by bitter rivalries and nowhere will that be more present than at Memorial Stadium as the

Fighting Illini play host to the Hoosiers of Indiana. The 100th Homecoming Block Party is sure

to provide some sparks on a weekend filled with drama both on and off the field in the city of

Champaign.

October 30: New York City Halloween Takeover - There is no better spot to celebrate every

collegestudent’s favoriteholiday than theBigApple. TheNYCHalloweenTakeoverhashosted

thousands of students in previous years as all guests get decked out in their finest costumes

and enjoy a night of entertainment, music, and unadulterated amusement.

November 5: Arizona State vs. Southern Cal - New Trojans head coach Lane Kiffin did not come

to Los Angeles to lose Pac-10 conference home games. The Sun Devils won’t go down easily

as they still are feeling the sting from a tough 14-9 home loss last November. Look for some

feelings to get hurt in this West Coast showdown

November 12: Southern Cal vs. Arizona - The Wildcats delivered USC their second home loss

in three games last year and ended the Trojans season on a sour note. The scoreboard will light

up in Tucson as these two Pac-10 powerhouses hit the turf to up their chances for a postseason

bowl bid and send their rival home crying over some early Thanksgiving turkey.

November 19: UConn vs. Syracuse - Winter is right around the corner in Syracuse, but the

intensity on the field will keep all the Orange fans warm as they welcome the Huskies of UConn

to the unfriendly confines of the Carrier Dome.

CAMPUS SOCIALITE MEDIA: WHO WE ARE

Campus Socialite Media is a new age marketing and social mediaagency that serves as the lifeline between our business efforts and thestudent experience. Through the management of the universallyacclaimed Campus Socialite blog and partnerships with growingcompanies including Scion, Code Blue Drink, NERD Focus Beverage,popchips, and Fox Searchlight Pictures, Campus Socialite Media hascemented its role as the force in promotional ventures and continues toenter into relationships with college-themed businesses. Taking aim atadults between the ages of 18 and 26, Campus Socialite Media hasapplied extensive research and field studies to product launchcampaigns and campus event promotions that have generated atremendous buzz among participating audiences.

A crowning achievement in the Campus Socialite Media portfolio was theMusic Fest 2010 benefit concert at Hofstra University. The landmarkevent united the local campus community under the common goal ofaiding young people with the difficulties they have dealing with andovercoming addictions as well as other adversities.

TheCampusSocialite is the leadingvoice for all thingscollegeandhasamasseda loyal following of thousands of students and alumni nationwide. With a unique,eclectic mix of writers, The Campus Socialite offers a comprehensive outlook ona wide range of topics spanning from everyday advice to sports andentertainment news as well as the latest trends in arts and technology. As ourreach hits approximately 500,000 visitors per month, The Campus Socialite hasprevailed as a major player in the web community and connects studentaudiences with the content they crave every time they get behind the keyboard.

The chief priority of our blog is to ensure that every reader that logs onto TheCampus Socialite stays well-informed not only on national breaking news andpop culture stories, but also the events taking place in their own backyard oneach of their individual campuses. With networks at Arizona State, Michigan,Hofstra, Syracuse, Miami, Minnesota, UTSA, Illinois, and USC to name a few,The Campus Socialite is equipped to take the genuine, local pulse of manydifferent universities across the country. The minds behind The CampusSocialite understand that our readers are some of the brightest individuals oftheir generation and with that in mind, we strive to publish only the finest contentthat will keep you intrigued in the classroom, dorm room, bedroom, office, oranywhere you log on.

ABOUT THE CAMPUS SOCIALITE.COM

CAMPUS NEWSPAPER OUTREACH

Campus Socialite Media has developed relationships with many ofthe press outlets at campuses across the country. The CampusSocialite blog offers the writers free access to the show in return forcoverage of the event.

Penn State University - The Daily Collegian40,000 + students read The Daily Collegianhttp://www.collegian.psu.edu - 49,587 page views per day

Michigan University- Michigan Dailyhttp://www.MichiganDaily.com

University of Illinois -The Daily Illinihttp://www.dailyillini.com/

NYU-Washington Square Newshttp://nyunews.com/

Texas Tech - Daily ToreadorReach of 34,000 students and staffhttp://www.dailytoreador.com/

USC-Daily TrojanDaily circulation of 9,000http://dailytrojan.com/

University of Arizona -The Daily WildcatDaily circulation of 15,000http://wildcat.arizona.edu/

University of Massachusetts - The Daily Collegianhttp://massdailycollegian.com/

Syracuse University - The Daily Orange

Daily circulation of 9,000

http://thedailyorange.com/

VENUE AND SCHOOL INFORMATION

UNIVERSITY STUDENT POP. VENUE SIZE LAST FOOTBALL ATTENDANCE*

Texas Tech 30,000 1,500 56,000

UMASS 27,000 1,400 N/A

Penn St. 45,200 2,000 110,000

Michigan 41,700 1,000 110,000

Illinois 30,700 4,000+ 63,000

NYU 22,000 1,000 N/A

USC 34,700 1,200 85,000

Arizona 38,700 1,500 57,000

Syracuse 14,000 1,500 28,000

*Based on last time opponents played at 2010 venue. For Illinois, based on last year’s homecoming

attendance. For UMASS, there is no home game planned that weekend.

*Football game attendance based on last time teams faced each other at home venue

UNIVERSITY DEMOGRAPHIC INFORMATION

UNIVERSITY ON FACEBOOK* GREEK POP. UNDER 21 MALE/FEMALE IN STATE/OUT

Texas Tech 15,000 3,900 54% 52/48% 95/5%

UMASS 15,000 1,700 63% 48/52% 77/23%

Penn State 44,000 4,700 61% 51/49% 66/34%

Michigan 21,000 4,200 68% 51/49% 68/32%

Illinois 21,000 6,900 62% 52/48% 83/17%

NYU 17,000 N/A 54% 41/59% 28/72%

USC 13,000 3,500 69% 48/52% 59/41%

Arizona 17,000 3,200 60% 46/54% 61/39%

Syracuse 12,000 3,000 62% 43/57% 47/53%

*Students that are on Facebook and have registered within their respective schools’ networks, however there

are countless others who haven’t registered within their respective network. Also, all students are 18-26.

SPONSORSHIP OPPORTUNITIES

Social Media Activities

• Customized Facebook fan page dedicated to the tour as a whole.

•Designated tourwebsite thatwill offer newsabout the tour, links to ticket

sales, and connect to social media campaigns.

• Implementation of Foursquare, Gowalla, and Twitter hashtag

campaign, all connected Geotoko's social media platform.

- Branded social media campaign, custom-fit to sponsor.

PR Activities

• Campus Socialite student brand ambassadors implement University

PR strategies by utilizing campus print and radio mediums to generate

buzz about the event.

• Student organization outreach via press releases and e-mail

marketing.

• Maximizing national exposure via The Campus Socialite's robust

blogging network of sites targeting the 18-26 year old demographic with

a cumulative audience of over 200,000 Twitter followers and extensive

web and SEO capacity.

• The Campus Socialite.com receives 10,000-15,000 daily visitors and

will use various blog posts, press releases, and banner ads to boost

awareness of the tour.

• The Campus Socialite's relationship with InSeats.com allows for

branding of tickets and point-of-sale web pages.

Physical Activities

• Concert marketing opportunities include:

- Promotional material distribution

- Sponsored plugs by performers throughout the event

- Branded stations and VIP areas at each concert

- Informational booths and contests

• Client-themed tailgate events:

FOR MORE INFORMATION PLEASE CONTACT:

NAME: EVIN SCHWARTZ

TITLE: CO FOUNDER/CHIEF OPERATING OFFICER

OFFICE NUMBER: (516) 934-0965

EMAIL: ESCHWARTZ@PRECIOUSTIMENY.COM

NAME: DREW AUSTIN

TITLE: CO FOUNDER/CHIEF EXECUTIVE OFFICER

OFFICE NUMBER: (516) 934-0965

EMAIL: DREWAUSTIN@PRECIOUSTIMENY.COM