campus partner career training 20150930 · the campus partner career training guide 2017/2018 1...
TRANSCRIPT
the campus partnercareer training guide 2017/2018
1
CAMPUSPARTNERS
guideline for the training
Page 3-6
pre-program guideline
Career reference book for preparation.
2
Page 7-14
industry career introduction
General career introduction for the investment banking, consulting, Accounting, I.T firms, Fast Moving Consumer Goods and Luxury Industry.
Page 17-22
career path
Difference career paths in the following industries: investment banking, consulting, Accounting, I.T firms, Fast Moving Consumer Goods and Luxury Industry.
Page 23-45
resume guide
Career training for how totelling a coherent story with your résumé
Page 46-51
Interview skills
Interview simulation and interview skills training.
career&
pre-program
3
pre-training – books for career planningpre-reading materials
4file reference: please contact your marketing manager.
career&
pre-training – books for career planningpre-reading materials
5file reference: please contact your marketing manager.
career&
pre-training – books for career planningpre-reading materials
6file reference: please contact your marketing manager.
career&
各行业薪酬起点
7
各行业薪酬起点高盛、瑞士信贷、摩根斯坦利
波士顿咨询、麦肯锡、贝恩
宝洁、联合利华、腾讯、汇丰、IBM
15-30
8
职业规划阶梯
40-200
10-15
普华永道、移动、工行、毕马威10-15
大型企业 :立白、碧桂园、万科6 -10
career&
行业概览
9
网申流程 career&
Industry
Public Sector
Government
Domestic
Foreign
Non-Government
NGO
Intl. Organizations
Research / Education
Research Institution
University
Primary Education
Training
Private Sector
Professional Service
Finance
C Banking
I Banking
Insurance
PE
Accounting
Auditing
Tax
Advisory
Consulting
Mgmt Consulting
Operations Consulting
IT Consulting
HR Consulting
Legal
Law Firm
Corporate Legal Service
Corporate
Automotive / Assembly
Consumer Goods
High Tech
Telecom
Pharma / Medical
Corporate (cont.)
Travel / Logistics
Infrastructure
Energy / Materials
Real Estate
Retail
投资银行 (Investment Bank, Corporate Finance) 是与商业银行相对应的一类金融机构,主要从事证券发行、承销、交易、企业重组、兼并与收购、投资分析、风险投资、项目融资等业务的非银行金融机构,是资本市场上的主要金融中介。
代表公司: 高盛、摩根斯坦利摩根大通、瑞士信贷
应届生薪酬:25-40K/月 30-100万/年
招聘核心: 名校背景 分析能力 专业知识人脉资源
证书要求: CFA CPA 司法考试
11
投资银行 行业概况
网申特点: 优秀而苛刻
笔试特点: 专业知识+数理能力
md3hv
career&
战略咨询(如麦肯锡、波士顿等)、人力资源咨询(翰威特、美世等)、IT咨询(IBM、德勤、凯捷、埃森哲等国际五大)不管是哪个细分行业,其本质都是从一个企业的不同维度去给这家企业“看病”并且“治疗”。
代表公司: 麦肯锡、波士顿咨询贝恩、罗兰贝格
应届生薪酬:15-30K/月 25-50万/年
招聘核心: 超高智商 分析能力 逻辑思维抗压能力 沟通能力
证书要求: 精通Excel PPT
12
咨询公司 行业概况
网申特点: 详细全面
笔试特点: 逻辑分析+案例分析
md3hv
career&
快消行业是指消费频率高、使用时限短、拥有广泛的消费群体、对于消费的便利性要求很高的商品销售行业。快消行业的销售渠道种类多而复杂,传统业态和新兴业态等多种渠道并存。
代表公司:宝洁、玛氏、中粮集团、欧莱雅
应届生薪酬: 6-18K/月 8-25万/年
招聘核心: 沟通能力 团队协作 领导潜力整合能力
证书要求: 精通Excel PPT Prezi
13
快消公司 行业概况
网申特点: 创意而多变
笔试特点: 性格分析+逻辑思维+创新能力
md3hv
career&
互联网企业是由网络为基础的经营,一般包括IT行业、电子商务、软件开发等。
代表公司:腾讯、百度阿里巴巴、UBER
应届生薪酬: 8-50K/月 10-100万/年
招聘核心: 创意能力 专业技术 跨界思维整合能力
证书要求: IOS 安卓 H5 JAVA
14
互联网公司 行业概况
网申特点: 多变创意
笔试特点: 性格分析 创意测试 应变能力
md3hv
career&
如果一份工作,在给你一份不菲薪水之外,还可以带来其他的一切:零距离接触奢侈品、最早了解每季的潮流风尚、出入体面场所、更快提高时尚品位……
代表公司:LV 、 GUCCI、PRADA、 CHANEL
应届生薪酬: 6-30K/月 10-30万/年
招聘核心: 优雅形象 精致有品味 沟通能力服务意识
证书要求: N/A
15
奢侈品公司 行业概况
网申特点: 创意简历
笔试特点: 案例分析+性格分析
md3hv
career&
四大会计师事务所指世界上著名的四个会计师事务所:普华永道(PwC)、德勤(DTT)、毕马威(KPMG)、安永(EY)。四大会计师事务所专门提供审计、税务和咨询等服务。
代表公司:PwC, EYKPMG, DTT
应届生薪酬: 8-15K/月 10-25万/年
招聘核心: 专业知识 谨慎细心 团队精神沟通能力
证书要求: CPA
16
四大会计师事务所 行业概况
网申特点: 全面规矩
笔试特点: 数理测试
md3hv
career&
17
求职申请流程
18
行业调研
自我分析
企业调研
职位匹配
职业规划 career&
19
简历投递
在线网申
宣讲会投递
内部推荐
求职申请 career&
20
性格测试
SHL
行政测试
创新案例
求职笔试 career&
21
电话面试
群体面试
结构化面试
压力面试
求职面试 career&
résumé writing简 历 写 作 原 则
22
Campus Partners Career Trainingtelling a coherent story with your résumé
23
In your résumé and in every cover letter you write, you’re selling your skills to potential employers. So rather than simply list the responsibilities in the positions you’ve held (as many candidates do), call out specific ways you’ve made a difference in those roles.
-Tom O’Neil
career&
一张简历被浏览的时间通常不超过30秒也可能在8-16秒之间
大多数的简历停留在HR手上的时间很短格式不规范不专业都会导致简历在第一秒就被丢掉
为什么这么繁琐?只能告诉你这个就是标准,就是专业,如果你只是刚刚进入职场,姑且将就着这些条款来做吧。
y#
$7
24
永远保持在一页纸
中文简历 的 英文字体 建议用 Palatino英文简历 用 Times New Roman/Arial
字体:9磅 边距:47.5px
姓名:黑体,不加粗,20磅
不要用“表格”对齐(除非国企指定表格)不要用空格对齐-
简历排版 career&
highlight achievements-not responsibilities-
in Your Résumé and Cover Letteremphasize how you’ve made a difference.
25
Campus Partners Career Trainingtelling a coherent story with your résumé
file reference: www.hcia.co/gb/cv.template.zip
rebuild your resume
It's time for you to look for a job. Maybe it's your first job, maybe it's a job in a new field, or maybe it's just an improvement over the slave pit in which you now toil. Whatever the reason, rebuild your resume and search for what you want more.
26
career&
Education Backgrounds教 育 背 景
27
Campus Partners Career Trainingtelling a coherent story with your résumé
28
EDUCATIONUniversity of International Business and Economics B.S in Int’l Trade and Economics, Expected July 2017 GPA: 3.5/4 Top: 20%Major Courses: Corporate Finance, Accounting, Monetary and BankingOversea Study Tour (2 weeks) at Wharton / Columbia / Yale Major Courses: Corporate Finance, Accounting, Monetary and Banking, Top 20%Course Study at HKU (1 week program organized by the China Affair Office of HKU)Program Sponsored by the UIBE Student Office, selection ratio15/500Representative Courses: Leadership in the Knowledge Economy, Marketing Research and Strategy, Studies on International Business Strategic Planning
教育背景对外经济贸易大学 学士学位国际经济贸易学院 预期2017年暑假毕业 GPA: 3.5/4.0 年级排名前20%耶鲁大学 / 沃顿商学院 / 哥伦比亚大学 短期大学课堂主要课程: 国际谈判技巧,现代管理学,危机管理,美国金融体系概况,美国社会企业概况香港大学 短期交流项目由对外经贸大学学生处资助国际交流项目,录取比例: 15/500; 主要课程:知识经济领导学、市场研究与策略、年报分析、英文商业演讲
career&
面试官常见问题:
1、我看到你的简历有在美国(香港)的学习经历,我很好奇你是如何获得这样的机会?
2. 你在香港这么短的时间你学到了什么东西?
3. 在美国/香港的课程里面,我看到你有学习到市场学,你对于中美(港)这个课程你觉得有什么区别?
4. 对比在大陆的学习,海外的学习给你带了什么样的改变?
5. 在美国/香港学习期间有没有什么特别难忘的事情?
Campus Partners Career Trainingtelling a coherent story with your résumé
29
career&
Leadership / Teamwork领导力 / 团队合作
30
Campus Partners Career Trainingtelling a coherent story with your résumé
31
EXTRACURRICULAR & ACTIVITIESGlobal Social Entrepreneurial Competition Team Captain Harvard University Led a team to makes a business proposal for US social enterprise, by making market
strategy and financial performance evaluation As Team Captain of The Behavioral Insight Team, led the 10 person team to win the
competition (8 teams) out of 80 participants, making very solid market analysis and inspirational presentation, getting the second prize
社会活动GSEC“国际社会企业创业比赛 比赛团队队长 哈佛大学- 带领中国和香港的学生完成美国社会企业创业计划书,美国社会企业创业比赛中负责市场策略分析及财务表制作- 担任“The Behavioral Insight Team”队长,带领10人团队,通过丰富的调查分析、专业的创业计划书,及专业财务报表,并在最后比赛的8只队伍中通过富有表现力的演讲在最后的决赛中排名第二
career&
面试官常见问题:
1. 在团队的角色是什么? 你是如何去做好这个角色?
2. 商业比赛的主题是什么?
3. 你作为队长/团队成员,在比赛过程中,遇到最大的困难是什么?
4. 你是怎么面对这个困难的?
Campus Partners Career Trainingtelling a coherent story with your résumé
32
career&
Business Sense商业思维
33
Campus Partners Career Trainingtelling a coherent story with your résumé
34
EXTRACURRICULAR & ACTIVITIES"the case" Competition Team co-leader HKUThe Case 2015 is for LVMH UK Market, Cased provide by the Case Center of Harvard Business School Led a 10-member team to win Champion of the case competition from HK, Macao and
Mainland China In charge of Hypothesis-driven problem solving, MECE Issue Tree Modeling, Sanity
Check, Storyline writing and team member cooperation
社会活动“the case”商业案例比赛 比赛团队副队长 香港大学案例题目为: LVMH集团的英国市场案例,哈佛商学院案例中心提供自- 带领10人团队在最后的8个来自中国内地、香港、澳门的决赛比赛中排名第一- 协调团队队员合作并且负责对商业案例作出预判、拟清商业案例假设、分析树模型、及制作PPT
模型
career&
面试官常见问题:
1. 你在团里里面担任什么角色?
2. 你在团队里面遇到什么问题?
3. 你的团队是如何组成? 你的竞争对手是谁?你觉得他们的优势是什么,他们的劣势是什么?
4. 你说说你分析的那个案例主要主要内容是什么?
5. 案例分析,你用了哪些切入点和商业分析?
6. 在案例分析中,你用了哪些模型工具?(咨询、投行面试可能会问)
Campus Partners Career Trainingtelling a coherent story with your résumé
35
career&
oversea activates跨地域实践活动
36
Campus Partners Career Trainingtelling a coherent story with your résumé
37
EXTRACURRICULAR & ACTIVITIESMorgan Stanley Short Term Analysis Project by Wealth Management Division NYC Received intensive training by the First-VP of Morgan Stanley, including Equity Invest
Fixed Income Invest, Consulting Group Capabilities, Investment Risk & EB5 Immigration Investment.
Received a high praise for making a wealth management presentation to wealth management team including the first vice president by conducting product proposal with cross functions team such as Sales team and Product Team.
社会实践经历摩根斯坦利 资产管理部 / 短期培训 纽约- 接受摩根斯坦利第一副总裁企业入职培训,包括公司概况、风险管理、固定收益投资、市场演说技巧等- 通过与销售部门和产品部门的跨部门合作,分析现有的信息和数据,制作未来的产品计划,成功向销售管理团队及副总裁进行演说,在八组队伍里获得第二名
career&
Campus Partners Career Trainingtelling a coherent story with your résumé
38
EXTRACURRICULAR & ACTIVITIESMassMutual Finance Group Short Term Market Research Project, Sales Agency Office HK Received intensive training by the Executive District Director, including Asset Management
Responsible cross-function analysis, China market potential evaluation, potential customer cluster analysis, qualitative interview, and competitor evaluation
In order to support sales team to further explore the Asian Market, use excel to handle over 50 potential Asian clients demographic
Awarded the best performance prize by making a product launch presentation to district manager, by making the customer questionnaire, reflecting market dynamics
社会实践经历美国万通金融集团 销售部/ 短期培训 香港- 接受美国万通金融集团香港区域总监销售入职培训,包括财富管理、销售技巧、客户背景分析- 筛选分析调查超过50个潜在客户背景数据(包括个人资产、性别、消费爱好等),做出统计分析,并给
销售部给出开拓亚洲市场的建议- 跟踪产业与市场动态,跨部门采集信息,包括中国大陆市场潜力分析、潜在客户群分析、定性访谈、竞
争对手分析,并进行资料总结,撰写完整商业策划书,为企业提供决策支持- 向公司区域总监做产品发布会演说,数据问卷范围全面, 能反映市场动态,因此并获得最佳表现奖
career&
面试官常见问题:
1. 你是如何得到这个机会?
2. 你在香港公司短期实践过,我想你说说你做了什么?
3. 你接受了副总裁的培训,主要是什么培训什么?
4. 你做了一个商业报告,你是用什么方式去做这个报告? 你做这个报告的时候你们团队是如何配合?
5. 完成报告中, 你和上司沟通有遇到什么问题?
6. 你的上司对你什么评价,你有什么优点?缺点?
7. 你说你搜集了50个潜在客户的数据分析,你是如何搜集这些信息的?
Campus Partners Career Trainingtelling a coherent story with your résumé
39
career&
sales 销售
40
Campus Partners Career Trainingtelling a coherent story with your résumé
41
INTERNSHIP EXPERIENCEHCIA & Company Associate Partner, Marketing & Communication Division BeijingOne of the Biggest On Campus Employer branding Companies in China Designed the branding strategy for the AXA Hong Kong Business Immersion Program , include
the program website, program brochure, posters and social media platform ( wechat / weibo) Marketing & Sales Campus Partner in UIBE, influenced more than 2,000 potential clients and
successfully selling company overseas project to 53 clients, with 1.11 million RMB Sale Revenue Selected to participate the HCIA Oversea Congress in Singapore 2014, selection Ratio 50/1200
(ranking top ten Sales Revenue)
社会实习经历斯雅公司 市场及品牌部 / 斯雅俱乐部 北京国内最大的校园雇主品牌公司之一
- 为全球最大的保险公司(AXA)重新设计校园商业体验项目,包括项目网站、宣传册、海报、社交互动平台的设计和宣传推广(包括微博、微信平台推广)
- 担任斯雅公司校园合伙人,策划最值高校宣讲会,上座率达80%以上,免费培训学生超过2000人,成功营销53人参加收费项目,总营业额达到111.3万。
- 参与斯雅公司新加坡海外年会,入选比例: 50 / 1200(入选要求销售业绩前十名学校)
career&
面试官常见问题:
1. 你们的团队组成? 有多少人? 如何分工?
2. 你是如何完成你111.3万的销售业绩的?
3. 你在销售的过程中,遇到最大的困难是什么?是如何克服困难坚持下去?
4. 为何你会比其他人优秀,如何可以做到前10名?
Campus Partners Career Trainingtelling a coherent story with your résumé
42
career&
volunteer activities 志愿者活动
43
Campus Partners Career Trainingtelling a coherent story with your résumé
44
EXTRACURRICULAR & ACTIVITESThe "volunteer&" Programs New York & Beijing Redesigned and promoted the volunteer& projects include: Chernobyl Children Project in
Ukraine, Mother Teresa Home for the Dying in Kolkata, Afghanistan Refugee Camp, and Wenchuan China, more than 20 thousands visiting my promotion webpage
Vice President of the Organizing Committee of the Charity Auction in New York, in charge of the Public Relations, and raised $4100 for the UNHRC in Winner of 2015
Promoted UNHRC as the Campus Ambassador of "volunteer&" organization, more than 500 students signed up社会活动
“volunteer&” 慈善组织 志愿者 对外经贸大学- 重新设计项目网站、宣传册、海报、社交媒体等宣传内容包括: 乌克兰切尔诺贝利儿童志愿项目、加尔各答德兰修女垂死之家志愿项目、阿富汗难民营志愿项目、汶川志愿项目,累计超过2万人浏览本校网页- 纽约慈善拍卖会执行委员会副主席,主要负责执行慈善拍卖的公共工作,慈善拍卖会在2015年累计筹款4100美元, 并全数捐赠给联合国难民署- "volunteer&" 慈善组织对外经贸大学校园大使,推广volunteer&志愿活动及联合国难民署活动,超过500签名支持活动
career&
面试官常见问题:
1. 你为什么会加入志愿者组织?
2. 你平时会做什么公益活动, 作为新生代,你对公益事宜有什么想法?
3. 你在纽约举办慈善拍卖? 你们的团队如何组成?团队遇到什么问题? 怎么克服困难?
4. 你邀请了什么嘉宾出席?他们反馈怎么样?
5. 为什么捐给联合国难民署?
6. (因为关注公益,所以认同公司的公益理念,反问HR,平时是否会做公益活动)
Campus Partners Career Trainingtelling a coherent story with your résumé
45
career&
interview skills
46
47
Task•What was the specific TASK or targets? •Who /What /When /Where /What’s required
Situation•Define the general context. /Who/What/When•Mention the problem you had to overcome
Action•What did you do?•How di you do it?
Results•Explain the results, quantify•Savings, accomplishments, recognition, etc.
STAR Method career&
48
Do•Realizatoin of concrete actions to sovle the problem
Plan•Assortment of problems and planning of improvement actions
Check•Validation of results and controlling of aims
ACT•Improvement of actions, of the situation, etc.
PDCA Method career&
49
Knowledge
Motivation
Action
Skill
MKASH Method career&
Habit
50
Measurable•Establish clear definitions to help you measure if you’re reaching your goal
Specific•State exactly what you want to achieve.•Can you break a larger task down into smaller items?
Action-Oriented•Describe your goals using action verbs, and outline the exact steps you will take to accomplish your goal.
Realistic•Give yourself the opportunity to succeed by setting goals you’ll actually be able to accomplish.
SMART Method career&
Time-Bound•How much time do you have to complete the task? Decide exactly when you’ll start and finish your goal.
51
6W2H career&
Event
What
Why
When
Where
Who
Whom
How
How much
52