campaigns that kick ass

www.neromediagroup.com

CAMPAIGNS THAT KICK ASSAnd a bit about digital marketing.


WHO IS THIS GUY?

Talk to Frank

He worked at Microsoft, Rackspace and OnApp

He is passionate about sailing

He is a digital marketing expert (right?)


THE 5 THINGS YOU NEED TO KNOW FIRST

Digital marketing can be free. Online advertising can be expensive.

The Internet shortens the distance between you and the person paying you.

You can be who you want to be on the web. Your brand cannot.

Inbound marketing automation is super important to save time.

Permission-based marketing means never having to apologise.


BACK TO BASICS, PLEASE

What are we all selling?

Who are we selling it to?

When are we selling to people who are buying?

Where do your customers hang out?

How do I find, engage and get them sharing?

Why do I need digital marketing?


START WITH THE WHY

Why are you in business?

Why do you need to have an objective in mind?

Why do your customers behave the way they do?

Why is it important to behave online the way you’d behave to their face?

Why is content marketing the right way to go?

Why do you need to start a digital marketing campaign?


ASK FRANK A WHY QUESTION

2 minutes to answer questions about your business.


AND WHO CARES?

Who cares most about your success and wellbeing?

Who are the real champions and supporters of your business?

Who stands to benefit from buying from you?

Who is responsible for the decision to write, design, edit, publish and measure?

Who is the really in the best position to influence your customers?

Who are you specifically targeting as an audience?


ASK FRANK A WHO QUESTION



SO WHAT?

What are you really selling? It sure as shit isn’t.

What do you do that’s so special?

What do you want to do that’s better than your competitors?

What have you done already that works or doesn’t work?

What made you stop and think about a nifty product or service last time?

What action do you want your campaign to achieve?


ASK FRANK A WHAT QUESTION



NOW WHEN?

When did you start and how far did you get?

When will you start and how far do you want to go?

When is the right time to launch a campaign?

When are your customers most ready to pay attention?

When will you know how well your campaign did?

When are you going to begin your campaign?


ASK FRANK A WHEN QUESTION



AND WHERE?

Where would you go if you were searching for an answer to a problem?

What are the top 3 social media platforms that your customers use?

Where do you go for inspiration for a campaign?

Where do your customers really hang out?

What would you do with a list of people who fit your customer profile?

Where do you want your message to be heard?


ASK FRANK A WHERE QUESTION



AND HOW?

What method or process do you use to create content?

What channels are most appropriate to reaching your target audience?

How do you know if your campaign gets good results?

Is your message powerful enough to inspire an action?

What’s the best way to find out where your customers hang out?

How are you going to execute this campaign?


ASK FRANK A HOW QUESTION



CONCLUSIONS

1. Spend 20 minutes on the Tube brainstorming your campaign

2. Consider the golden rule of digital marketing: content is king.

3. Avoid analysis paralysis. Focus on metrics that matter to you.

4. Ask for help and get advice from the right kind of people.

5. Remember that YOU are the brand and passion is infectious.


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campaigns that kick ass

Small Business & Entrepreneurship