campaigns - ism 7505 home pageism7505.business.wayne.edu/.../tof-2-campaigns.pdf · 2014-07-22 ·...
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Campaigns
“This is a presentation about what it takes to create and sell something remarkable. It is a plea for originality, passion, guts and daring.” --- Seth Godin
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Presentation TopicsWhat are Campaigns?Campaigns
• Definition
Campaigns • Why Use?• Examples
Campaigns Creation Tasks• Identify the campaign audience• Set goals and benchmarks• Create the offer • Create the Landing Page• Plan nurturing flow• Create the conversion path• Create the promotion path
– Blog, social media, keywords, paid search
• Track and Report• Repeat
Traffic Generation
Lead Management
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An inbound campaign uses interconnected tools to weave context about a lead into every channel and every tool.
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Campaign Focus
• Verticals: – target a specific business niche or
group of people in an industry
• Product Lines: – group of related products made by
one company
• Demographics: – characteristics of a particular
population (age, gender, occupation, etc.)
• Personas: – fictional, generalized characters
that encompass the various needs, goals, and observed behavior patterns among your real and potential customers
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Audience
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Thank You!
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