Campaign to Elect the Progressive President

Essential Questions

How do presidents get elected?

http://www.commoncraft.com/video/electing-us-president

Can you Can you identify identify different different types of types of

campaign campaign ads?ads?

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Types of Campaign Adds

BandwagonCardstackingContrastGlittering

GeneralitiesMudslingingPlain FolksTestimonialTransfer

BandwagonAn attempt to convey a sense of momentum

and to generate a positive “everybody’s doin’ it so you should too” mentality.

CardstackingUse of statistics, often in a one-side

manner. It may omit information that is crucial to drawing an informed or balanced conclusion.

ContrastJuxtaposing positive images of one’s

candidacy with negative images of the opponent in the same ad.

Glittering Generalities-

Usually the first type of ad used in a campaign. These spots are usually used to introduce a candidate to the voters. Ads are almost always positive. Designed to leave a good first impression. Uses vague words and phrases that have a positive effect on the viewer and appeal to a variety of interests.

Mudslinging Called attack ads. They make assertions

about the opponent in a variety of unflattering ways. Name calling and/or groundless assertions about one candidate by his/her opponents. This advertising strategy is used by a candidate primarily to create a negative impression of one’s opponent. This strategy may backfire and create a negative impression of the candidate who is responsible for the creation of the negative ad if used excessively or in a manner that is perceived as tasteless, false, deceptive, or going too far.

Plain FolksAn attempt by a candidate to appeal to

the average voter as just “one of the people.”

TestimonialEndorsements from celebrities or other

well-known people.

TransferUse of popular symbols to create a

positive connotation for the candidate or the use of negative or controversial symbols to create a negative connotation of one’s opponent.

Directions 1/31. A president is assigned

to your group.2. Read information

about the three progressive presidents from the textbook.

3. Fill in the graphic organizers.

What are two What are two major major

achievements for achievements for each Progressive each Progressive

President?President?

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Set up your notesTheodore Roosevelt’s Presidency

Progressive achievementsProgressive failures

William Howard Taft’s PresidencyProgressive achievementsProgressive failures

Woodrow WilsonProgressive achievementsProgressive failures

Did you include the following vocabulary:

Square DealPayne-Aldrich

TariffNew FreedomClayton Antitrust

ActPure Food and

Drug Act

Keating-Owen Child Labor Act

Preservation and conservation of the environment

Federal Reserve System

Amendments- 16th, 17th, 18th, and 19th

What are three What are three achievements of achievements of my Progressive my Progressive

President?President?

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Exemplar

Write down characteristics that make this an effective campaign ad.

RAFT Writing Role- Your advertising firm has been hired to

create a campaign commercial, using one of the methods discussed in class, to promote your candidate.

Audience- Your audience in the general public and specifically our class. Be careful to define any terms they may not be familiar with.

Format- A recorded or live three minute presentation of a campaign ad-style commercial.

Topic- The fictitious election of 1920. It is after all three have completed their terms in office and World War I did not happen.

Directions 2/34. Storyboard ideas for your ad.5. Conduct additional research.6. Write the script for your ad.

Include factual information from your textbook and other resources. This information should be highlighted or underlined.

Use the different types of strategies used in political campaign ads.

Directions 3/37. Revise the script.8. Rehearse the script.9. Find other materials for your product.

Speech ideas- costumes, posters, buttonsPodcast ideas- sound effectsVideo ideas- visuals, sound effects

10. Create your final product.11. Turn in finished product and rubric.

Choice of Products1. Three minute minimum oral speech 2. One minute minimum radio ad

(podcast).3. One minute minimum television ad

(video clip).

Please note: Your product must clearly include the participation of all group members.

Processing ActivityRank the Progressive Presidents in

order of effectiveness. Use at least three accomplishments of the President to defend your answer.