CAMPAIGN A S SE T GUIDE

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INTRODUCTION

TAKE CHARGE: WATT TO DO WITH BATTERIES This style guide was created to help your organization participate in the campaign, Take Charge: Watt to Do with Batteries.

HOW TO USE THESE ASSETS This package is comprised of a variety of assets including brand colors, fonts, logos, ads, flyer, postcard and social media posts. Many of these assets can be personalized to include information specific to your organization and location.

ACCESSING THE FILES » LOGOS

» ADS

» FLYER

» INFOGRAPHIC

» POSTCARD

» FACEBOOK POSTS

All of these files will be available for download at: www.iowadnr.gov/rcc

WHEN TO USE A PRINTER In order to correctly update these assets with your information, it will be important to use a printer who has access to design software. They will be able to add custom information like your logo and contact information to these assets.

FOR HELP Contact Project7 Design if you need help accessing or utilizing these files.

Phone: 515.277.6007

Email: hello@p7design.com

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COLORS

PMS 7712 CMYK 100 30 34 3 RGB 0 130 155 HEX: #00829b

PMS 80% Black CMYK 0 0 0 80 RGB 88 89 91 HEX: #58595b

PMS 1655 C CMYK 0 84 100 0 RGB 255 77 0 HEX: #fa4d09

PMS Black CMYK 0 0 0 100 RGB 0 0 0 HEX: #000000

PMS 107 C CMYK 3 7 95 0 RGB 254 224 33 HEX: #f9e01d

FONTS

DIN REGULARDIN BOLD

DOWNLOAD FONTS» Download fonts: www.iowadnr.gov/rcc

AKROBAT BOLDAKROBAT EXTRA BOLDAKROBAT BLACK

BRAND COLORS + FONTS

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Both logo variations are also provided in the following file types:

» JPG • White background • Pixels (becomes blurry when scaled up) • Shouldn’t be overly enlarged • Best used for small scale projects (including print, social media, digital presentations) • Check file size before use in large scale projects

» PNG • Transparent background • Pixels (becomes blurry when scaled up) • Shouldn’t be overly enlarged • Most common for web • Larger file size than JPG

» AI • Vector (scalable without losing quality) • Transparent background • Can be converted to other file formats • Send this file type for screen printing or large scale printing

» EPS • Vector (scalable without losing quality) • Transparent background • Can be converted to other file formats • Send this file type for screen printing or large scale printing

4-COLOR LOGO 1-COLOR LOGO (BLACK)

LOGO

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ADS: 4.75x2.35”

A

A

A: Add your logo here. It will be best to send an .eps file, white version of your logo to the publication’s graphic department. They should place your logo in the area designated.

B: Send your URL to the publication to update.

TIP: Please make sure the publication sends you a proof before printing so you can verify the logo and URL are correct.

A: Add your logo here. It will be best to send an .eps file of your logo to the publication’s graphic department. They should place your logo in the area designated.

B: Send your URL to the publication to update.

TIP: Please make sure the publication sends you a proof before printing so you can verify the logo and URL are correct.

B

B

TakeChargeAd_4.75x2.35_ONE.indd

TakeChargeAd_4.75x2.35_TWO.indd

CHECKLIST:WHAT YOU WILL SEND TO THE PUBLICATION:

> Zipped ad file

> Your logo

> Your URL for them to add

BLACK OPTION INCLUDED

BLACK OPTION INCLUDED

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ADS: 9.75x2.35”

A

A: Add your logo here. It will be best to send an .eps file, white version of your logo to the publication’s graphic department. They should place your logo in the area designated.

B: Send your URL for the publication to update.

TIP: Please make sure they send you a proof before printing so you can verify the logo and URL are correct.

A: Add your logo here. It will be best to send an .eps file, white version of your logo to the publication’s graphic department. They should place your logo in the area designated.

B: Send your URL for the publication to update.

TIP: Please make sure they send you a proof before printing so you can verify the logo and URL are correct.

B

B

TakeCharge_Ad_9.75x2.35_ONE.indd

TakeCharge_Ad_9.75x2.35_TWO.indd

CHECKLIST:WHAT YOU WILL SEND TO THE PUBLICATION:

> Zipped ad file

> Your logo

> Your URL for them to add

BLACK OPTION INCLUDED

BLACK OPTION INCLUDED

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FLYER

A: Add your logo here. It will be best to send an .eps file, white version of your logo to the printer. They should place your logo in the area designated.

B: Send your URL to the printer to update.

C: Send your phone number to the printer to update.

TIP: Please make sure the printer sends you a proof before printing so you can verify the logo and URL are correct.

TakeCharge_Flyer.indd

CHECKLIST:WHAT YOU WILL SEND TO THE PRINTER:

> Zipped ad file

> Your logo

> Your URL for them to add

AB C

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CHECKLIST:WHAT YOU WILL SEND TO THE PRINTER:

> Zipped ad file

> Your logo

> Your URL for them to add

INFOGRAPHIC

A: Add your logo here. It will be best to send an .eps file, white version of your logo to the printer. They should place your logo in the area designated.

B: Send your URL to the printer to update.

C: Send your phone number to the printer to update.

TIP: Please make sure the printer sends you a proof before printing so you can verify the logo and URL are correct.

TakeCharge_Infographic.ai

AB C

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POSTCARD

A: Add your logo here. It will be best to send an .eps file, white version of your logo to the printer. They should place your logo in the area designated.

B: Send your URL to the printer to update.

C: Send your return address information to the printer to update.

TIP: Please make sure the printer sends you a proof before printing so you can verify the logo and URL are correct. Ask them to print postcard on 100lb matte cover. Be sure to let them know the quantity you would like.

TakeCharge_7x5_POSTCARD.indd

CHECKLIST:WHAT YOU WILL SEND TO THE PRINTER:

> Zipped ad file

> Your logo

> Your URL and return address for them to add

B

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FACEBOOK POSTS

Share these posts on your organization’s Facebook page to help raise awareness about recycling rechargeable batteries!

When appropriate, you may also use the hashtag #TakeChargeIA on social media posts relating to this campaign.

To share these posts on your organization’s Facebook page, simply upload one of the graphic assets and copy the text included alongside the image on this style.

HOW TO SHARE TO FACEBOOK

COPY TO SHARE: Recycling rechargeable batteries keeps your family and pets safe, conserves our natural resources and protects out communities.

COPY TO SHARE: Recycling rechargeable batteries is easy! All you have to remember is to tape, seal and drop.

COPY TO SHARE: Not sure where to recycle rechargeable batteries? Find information about your local collection site at www.YourURL.com or call us at xxx.xxx.xxxx.

COPY TO SHARE: Rechargeable batteries are everywhere! Did you know that you can find this type of battery in these common household items?

LINK TO SHARE: www.iowadnr.gov/hhmCOPY TO SHARE: Learn how to recycle rechargeable batteries in less than a minute!

LINK TO SHARE: www.iowadnr.gov/hhmCOPY TO SHARE: Be a battery champion! Take charge and help keep your friends and family safe by advocating for safe recycling practices.

WHY RECYCLEBATTERIES?

WHERE TO RECYCLEBATTERIES?

TAPE BOTH TERMINALS ON EACH BATTERY

SEALBATTERIES IN APLASTIC BAG

DROPOFF AT NEAREST COLLECTION SITE

AA, AAA, C, D AND 9 VOLT

SMALL SEALED LEAD ACID

LITHIUM

VIDEO 1

VIDEO 2

COPY TO SHARE: Rechargeable batteries should NEVER be placed in your recycling bin or household trash. If not disposed of properly these batteries can spark and cause fires or explosions.