Student Volunteer Work for CAMP

This promotional material is voluntarily designed by students from the business department of Yonsei University

.

This project is made by CAMP foundation, Work together foundation and volunteer students

to assist economic sustainability among residents in Towerville. Students play a leading

role in pursuing this project as a part of the global program

What is Towerville?

.

.

3. Child poverty

Problems inTowerville

2. Broken family phenomenon

타워빌 내에는 주민들을 고용할 수 있는 기업이나 단체가 없습니다. 따라서 남편들은 생계를 위

해 먼 곳으로 일을 하러 가고, 아내들만이 남아서 가계와 보육을 담당하고 있습니다.

타워빌 주민들은 하루 1달러 미만으로 생활해야 하는 극심한 빈곤에 시달리고 있습니다. 특히

기초 생활 문제와 열악한 교육 환경으로 인한 아동 보육문제가 극심합니다.

1. Lack of Social infrastructure

타워빌 반 이상의 세대가 지붕과 창문도 없는 집에서 생활하고 있습니다. 수도, 전기 등 생존을 위한

최소한의 시설도 제대로 확보되지 않은 상태입니다.

SOLUT ION

The Bu i ld ing o f CAMP Sewing cen te r

Purpose of CAMP Sewing center

Providing a foundation for long term sustainability

1. Vitalization of local economy

2. Solving the problem of broken families

3. Solving the problem of broken families

CAMP Sewing center adopts a community business model that aims to build local economic infrastructures by reinvesting the profit to the local economy

CAMP Sewing center uses a certain amount of the profit to help the problem of poverty among residents in Towerville

CAMP Sewing center seeks to introduce vocational training to Towerville residents to create job opportunities in the long run

1. Vitalization of local economy

2. Solving the problem of broken families

3. Solving the problem of broken families

Network Collaboration

The Towerville camp sewing center is established through partnerships with the following organizations

• TESDA : Technology, education and training

• BULAKAN State government : site and place

• SBS희망TV, Community chest of Korea: Financial support

• Work Together Foundation, Yonsei: Management

<Domestic network> <Local network>

Brand Story

Dreaming Leaves delivers the hope we build together

The distance between broken families can get closer. A young child who lived life with only the concern for every meal, can now dream for her future. Children who searched through garbage cans, can now rest at a comfortable home. We can stop women from being sold for the price of a sack of rice

Dreaming Leaves delivers [HOPE]

And now, a sprout of hope is growing again in Towerville where even a drop of clean water was difficult to find. .

Every pair of clothes or pair of shoes we buy contains a special story of someone significant Through our Good-natured consumption

Brand Identity

Dreaming Leaves the brand that within Towerville camp sewing center, contains the image of a blooming bud which resembles beginning of hope among the forced immigrants in the slum area

One hopeful leaf that blooms

amongst the hopeless,

는,

는,

Hopes to improve the quality of life among producers the third world countries by triggering a "Good natured consumption

Does not aim to give unconditional support but aims to create a base that enables them to be financially independent .

Business Field(B2B)

<Factory work wears> <Uniforms>

Business Field(B2C)

<School Uniforms> <Household Items>

<Eco-bag>

<Cup-holders>

<Towel>

Value gained

Collaborating company

Value Gained

4000

5000

6000

7000

8000

9000

10000

UNIFORM T-SHIRT WORKWEAR

CURRENT

CAMP

“A 10% cost reduction compared to current cost”

: through low price of raw materials and labor cost, we offer our product at a lower price.

01. Cost Reduction 02. Reliable Quality 03. Image Making

Value Gained

01. Cost Reduction 02. Reliable Quality 03. Image Making

HANDMADE

DURABILITY

ACCURACY

:with a low price we offer a trustworthy quality

Every product goes through a detailed hand made manufacturing process

With sufficient human resources and work facilities, we guarantee accurate product delivery

Our products are made of good fabric and reliable technology that assures sturdiness and durability

창출되는 가치

: Company can establish a positive image by the use of products with social significance

Companies with a high sustainability rate result to a 3.68% higher income This shows that a company’s social responsibility activity reflects its financial productivity.

Korea Productivity Center, Kim Dong Su

<Appreciation Plaque> <Local Newspaper Advertisement>

01. Cost Reduction 02. Reliable Quality 03. Image Making

Actual CSR Case - STARBUCKS

Protection of coffee farm

Certification of freetrade

Ethical purchase method

Reducing leftovers

Recycling coffee beans

No disposable cups

Community service

Supporting youth activity

Global Outreach campaign

Local Community Service Purchase of ethical coffee beans

Environment protection

•2011 1st highest for Korean Sustainability index •2011 1st rank for Korean Service Quality among Coffee Shops

Able to overcome the negative public opinion that they are earning unreasonable profit without considering the circumstances of the local coffee farm

Actual CSR Case

SK WYVERNS participated in a game wearing uniforms made of recycled plastic bottles supporting the GREEN SPORTS campaign

Raemian, the construction company of Samsung, designed an eco bag made of nettle fabric containing an environment friendly message of a “GREEN TOMORROW”

2011. 7. 15. SBS hope TV

http://channel.pandora.tv/channel/video.ptv?ch_userid=loveasia&prgid=42892002&categid=33420848&page=41

2011. 7. 17. Hankyoreh Newspaper http://www.hani.co.kr/arti/society/society_general/487766.html

2011. 8. 2. Kook min Newspaper

http://news.kukinews.com/article/view.asp?page=1&gCode=kmi&arcid=0005217418&cp=nv

Office Address: 38B Unit A Road 1 Pagasa Quezon City, Manila, Philippine e-mail : zesus86@naver.com (Person in charge: Junho Jeon) withnews@gmail.com(Representative: Lee, Chul Yong ) Phone : +82-10-9082-9115 (Person in charge: Junho Jeon) +82-10-2289-0094(Representative: Lee, Chul Yong ) Homepage : www.missionasia.co.kr www.facebook.com/camp.asia