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CAMKEY corporationElla Ho

Angie ChngMichael HuangKezia Siahaya

camkey

+CAMKEY Vision

“We aim to build up and consolidate a global image of our brand at the priority and the best selection in the same types

of products.”

+Entry Level Strategy

Our strategy was low-price strategy, we tried to focus on the average quality camera.

+Multi Level Strategy

Our strategy was low-price strategy, we tried to focus on the average quality camera.

+CAMKEY’s Production Strategy

We always hire enough labor to produce our product in house. We prefer paying our employees overtime rather than paying for outsources, because it is more effective and cheaper.

+CAMKEY’s Charitable Heart

Annually we make a contribution to the charity organization from 10% of our net profit

This good faith helped us to gain a good reputation and increase our image rating.

However, we stop this donation till Y11 because of unprofitable operation of our company.

+CAMKEY’s Mistakes

High Labour Cost

Low Advertising Expenditure

High Production Cost

Wrong decision on Y12 and Y13

+CAMKEY’s Success

Gold Star Award (Y10, 13 & 14)

+Lessons Learned…

Marketing drives company sales

Keep an eye on competitor’s strengths and weaknesses

Ability to identify company weaknesses and strengths