cameronduncanresume
TRANSCRIPT
Cameron Brett Duncan San Juan del Sur, Rivas Department, Nicaragua T: +505 8564 0945 E: [email protected] LI: https://za.linkedin.com/in/cameronbduncan
CD
Project & Marketing Management
With an academic background in the Social Sciences (Law & Religion) and over five years in Digital Marketing at Management Level, I have developed expertise in Account and Brand Management, Campaign Management and Digital Strategy. During this time I have worked in multiple sectors, on both sides of the client and agency divide, and have practical entrepreneurial experience as cofounder of both a digital advertising agency and a popular culture blog.
Experience Digital Marketing Manager, African Safari Consultants / Southern Destinations Cape Town, South Africa — 2011Present
As Digital Marketing Manager across both brands, I am responsible for all aspects of our Digital Marketing including (but not limited to) Content Marketing, Community Management, Digital Strategy, Online PR, Campaign Management, Project Management and overall website maintenance, performance and improvement. Accomplishments
● Project Managed the rebuild of both AfricanSafaris.com and SouthernDestinations.com
● Grew our communities by over 3000% across key platforms
● Introduced innovative lead generation tactics
CoFounder, Brandalism Cape Town, South Africa — 2011Present
Brandalism began life as a fullservice digital agency and popular culture blog I cofounded with a partner. After several successful projects, my partner and I decided to go our separate ways and continue Brandalism as a freelance collective through which we individually consult. I offer consulting/freelance services in Digital Project Management, Digital Strategy, Community Management, Campaign Management, PPC, SEO, Digital Audits, Content Marketing, Online PR and Branding. I have been fortunate to work with brands across a variety of sectors including Property Development, Entertainment, Sustainability and Retail. Accomplishments
● Launched Kopparberg Premium Cider in South Africa
● Worked with Top South African Entertainment & Lifestyle Brands
● Brandalism was shortlisted for the redevelopment of the Red Bull Mobile brand
Project & Marketing Manager, Catalyst / BET.co.za Cape Town, South Africa— 2015 2016
Initially employed as Project and Marketing Manager at Catalyst Agency, our entire team was later assimilated into BET.co.za as the inhouse marketing department. Duties included Project Management, Traffic Management, Account Management and problemsolving / workflow innovation. I was also tasked with the analysis of key metrics from Google Analytics, Moz and our CRM software for the purposes of identifying both dropoffs and opportunities for growth (‘growth hacking’). Accomplishments
● Introduced innovative new workflow/productivity methods and tools
● Project Managed office migration and upgrade
Account Manager, Hamilton Buchanan Cape Town, South Africa — 20142015
Hamilton Buchanan (Now NineFiftyNine.Net) employed me as an Account Manager across various brands, including a multinational corporate client. I was responsible for overseeing Content Marketing, SEO, PPC, Campaigns and Reporting across a varied client portfolio. Accomplishments
● Conceptualised and Managed viral #SafariSoulmates Campaign that achieved over 7 million impressions and significantly boosted onsite metrics and brand awareness
Education University of Cape Town (UCT), South Africa Bachelor of Social Science (B.Sc) Law & Religion — 2016*
Having initially enrolled in the four year undergraduate LLB (Law) program at UCT from 2008 2010, I decided to withdraw and pursue full time employment. After deciding to return to University whilst continuing to work, I used my previous credits and completed the requisite courses to obtain my Bachelor of Social Science degree in 2015. *Graduation delayed to 2016 due to student protests.
University of Cape Town (UCT), South Africa Internet Marketing Certificate — 2012
A 10 week online course that provided the expert knowledge and expertise to augment my capabilities at the time.
References 1. Neil Ratcliffe CEO of Southern Destinations [email protected]
2. Scott Canny CEO of BET.co.za [email protected] 3. Jonathan Kantey CEO of Kantey Commercial Services
[email protected] 4. Jeff Ward Founder of Savvy Navigator [email protected]