cambridgeshire
DESCRIPTION
CambridgeshireTRANSCRIPT
A partnership with local business, schools and other agencies: reducing underage alcohol
abuse.
Cambridgeshire’s Experience
Would you sell?
Traditional Enforcement
Back Ground Level of Sales 58%Zero Tolerance Enforcement 29%Think 21 15%TUSAC 2007 1 out of 39 premisesAlcohol 08/09 12%
Problems…
Most retailers not criminalsBalding surveyYouthoria surveyReducing sales reduced consumption
Our objectives
Deliver cultural change within Cambridgeshire
Reduction in harm to society and victims (including young drinkers)
Challenge and change public perceptions
Drivers Barriers
Deliver better outcomes
High priorityMore effective use of
resourcesPressure from
communities and business
Silo nature of public sector
Police performance measures etc
Range of organisations with interest – no clear lead
Funding
Community Alcohol Partnership – the St Neots Pilot
PartnershipEngagement
Key partners
RetailersLocal AuthoritiesSchoolsPoliceCommunityMedia
CAP approaches
Enforcement
Edu
catio
nP
ublic perception
Improving ServicesImproving Services
Achievement and effectivenessLitterCrime Public perception / fear of crimeSafer, more pleasant place to live and
workCulture changeToolkit
Cambridge…
Not one size fits all – still learning‘Before’ survey to establish community
demand Followed by ‘after’ survey to measure
public satisfactionNew criteria established for CAPsMatch criteria? Survey Launch
