PowerPoint Presentation

Rainy Days kills the partyThe fun crowd will party less

Conducting outdoor activities will be messy

Boredom loomingliterally, clouds looming over everyones heads

Every upcoming crisis presents an opportunity

Challenge- Fight Boredom

Create an activity

Involve the audience to the Cambodia Beer Party

Increase consumption during the rainy days

Out voice competition during the rainy days

Gathering Brand Insights

Key LearningThe TVC was awesome, there is still room to amplify the campaign

Way Forward

Involve the target to create a bigger following

Reward them for their efforts

The Big Idea- Share Your StorySYSs mission is to provide Cambodia Beer Fans a platform to showcase their fun & be famous

CTN & MyTV will be the main driver of the user generated content activation, providing Cambodia Beer fans expert advice, a wider audience plus a free party

The Pitch to our Target MarketUPLOAD VIDEOCREATE FUN STORYGET FAMOUS+WIN

How To Create

Create Your StoryDownload the Music JingleDownload the Cambodia Beer End FrameSubmit Story Photo on FB with video link

Ask the ExpertsOn CTN & MyTV how to create a compelling story

How To Create

Create Your StoryDownload the Music JingleDownload the Cambodia Beer End FrameSubmit Story Photo on FB with video link

Ask the ExpertsOn CTN & MyTV how to create a compelling story

What the experts have to say

Clips should not be more than 5 secondsTransitions should be in sync with the musicCapture laughterAmazing stories need not be shot in an amazing location, the characters make the storyFocus on the experienceetc etc

Establish story frameFun MomentsCharacters ClimaxResolution

So what happens to the videos..

There will be a dedicated page sharing the videos on our website, embedded from youtube submissionsVideos with most likes will be featured on our facebook page & Cambodia Beer site+fb pageWe will have a once a week Top 3- Share Your Story 5 minute program with a VJ sharing the best video. Venue of program within a popular bar or club in Phnom Penh

Top 3 Share Your StoryCambodia Beer TVCs

So what happens in the Bar

VJ shares the top 3 videosWithin bar premises

VJ interviews Friends about their adventure, how they made it, when, where + winning a travel adventure package for their effortVJ encourages more people to join, check website and upload your fun story

All Together Now

Invite/ 30sMechanics99% reach

Invites via Facebook- 186k CTN+ 688k MyTVMechanics detail on the webPromote: Share Your Story-2 wksPromote

Weekly Program+10-30s M-Fri-Top 3+ Bar feature

Uploaded Videos

Featured Top 3 on Facebook

Engage

Showcase Stories-13 weeksRESULTS

Amplified TVC

Users generated own content for Cambodia Beer

Created a Stronger Bond with Consumer

Reach 100% nationwide

Massive WOM+Viral probability

10 spots/day Mon-Fri- 2 weeks (Tot 100 plugs)

Your exposure (subject to client needs)

Daily Detail

CTN & MyTV are your best media partners to deliver Share Your Story

Kantar-TNS Feb-Apr 2015

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