Calvin HarrisCase Study

Facts about Calvin1. Calvin Harris was born on 17th January 1984.2. Calvin Harris is only the star’s stage name – he was actually born as Adam Richard Wiles.3. Calvin comes from Dumfries, Scotland.4. In 1999, Calvin started recording music demos in his bedroom.5. Past jobs before making it big included working at a fish factory an a supermarket.6. He released his debut album “I Created Disco” in 2007.7. He released eight singles from third album “18 Months”, all of which hit the top ten, breaking a record set Michael Jackson.8. In 2011, Calvin collaborated with global star Rihanna for her number one single “We Found Love”.9. Calvin has worked with a range of stars in his career, producing tracks for Kylie Minogue, Mary J. Blige, Scissor Sisters and Pitbull.10. Calvin wrote and produced Cheryl Cole’s 2012 number one single “Call My Name”.

RomancesRITA ORA 2013-2014

AARIKA WOLF 2014-2015

TAYLOR SWIFT 2015- NOW

Power Couple

Endorsements In 2008, the cover of Harris' debut album I Created Disco was featured as part of a multi-coloured Ipod Nano campaign on TV and in print in the US.

In 2012, Harris was featured in the Pepsi Max commercial for their Football campaign. Titled "crowd surfing", the advert showed Harris on the DJ deck playing his single “Lets Go” Featuring Ne-Yo to the crowd of partygoers alongside star footballers Lionel Messi, Didier Drogba, Fernando Torres, Frank Lampard and many others

https://www.youtube.com/watch?v=A3sbdheKiLY

In 2013, Harris teamed up with Sol Republic to create their first studio tuned professional-calibre headphones. The partnership involved designing a customised look for the headphones and redesigning its drivers to Harris' specifications.

On 17 December 2014, Harris was announced as the new face of Georgio Armarni for its men's underwear line for the Spring/Summer 2015 season. He was also named the worldwide testimonial of the Emporio Armarni eyewear and watch collection.The black and white campaign was shot in Los Angeles by photographer Boo George.Harris returned as the face of the brand underwear line, eyewear and watch line for their Emporio Armani Fall/Winter 2015/2016 campaign. The images, shot by Lachlan Bailey, were released on July of the same year.