HACKS FOR BUILDING A SUCCESSFUL APP

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WHO IS THIS GUY?

VP of Technology @ Hathway Previously:

Server DevelopmentApp Development

Scrum Master

MIKE MAXWELL

Source: Flurry Analytics

CUSTOMER EXPERIENCE

WHAT WE’LL COVER

IDEATION

STRATEGY

DESIGN

DEVELOPMENT

ITERATION

HACKS

HACKSSmall bits of wisdom that pay unexpectedly high return on time invested.

INCEPTION, STRATEGY, &

ITERATION

1.You should be aiming to solve a problem in your user’s life.

2.K.I.S.S.

3.If you need help, find it.

4.Always be gathering data & reviewing analytics

Jan 16, 2017 - Feb 14, 2017Devices and Network Overview

Key Metric:

Top Device Models

OS Versions

iOS 10.2

iOS 10.2.1

iOS 10.1.1

iOS 10.0.2

iOS 9.3.5

iOS 10.0.1

Other474,194

Sessions

42.6%

5%

8.1%

35.8%

Top Network Operators

(not set)at&t mobility llc

sprint burbank poptime warner cable internet llc

frontier communications corporationsprint anaheim pop

Apple

iPhone

472,725 Sessions

99.69%

Apple

iPad

1,119 Sessions

0.24%

Apple

iPod Touch

350 Sessions

0.07%

Screen Resolution Sessions

750x1334 274,947

1080x1920 148,088

640x1136 48,231

640x960 2,661

320x480 167

Mobile Input Selector Sessions

touchscreen 474,194

Mobile Device Branding Sessions

Apple 474,194

© 2017 Google

All Users

100.00% New Users

CoffeeBean iOS

All Mobile App Data ЫGO TO REPORT

5.“Release” early & often

DESIGN

USER EXPERIENCE VS.

USER INTERFACE

6.You can get meaningful user data from design prototyping.

7.Design with real content.

8.Aim to make an unforgettable & intuitive first impression on your users.

WITHIN 24 HOURS, APPS HAVE A 21% RETENTION RATE

BY DAY 90, IT DROPS TO 1.89%.

DEVELOPMENT

9.Don’t be intimidated to start learning & practicing.

https://github.com/vsouza/awesome-ios

Android: https://github.com/JStumpp/awesome-android

10.Use open source heavily and give back when you can.

11.React Native is looking extremely promising.

QUESTIONS?

INTERESTED IN JOINING US?

Test Automation & QA Intern

Associate Software Engineer

Interested? @themisterwell or MustangJobs

Proprietary and Confidential. Not to be distributed or reproduced without permission.

805.265.6863 wearehathway.com 81 Higuera Street, Suite 220 San Luis Obispo, CA 93401

Thank You