Helpful Websites Worksheets Tutorials and Articles Google Analytics Audit Pre-Considerations Alex Bernardin April 2014 alexjbconsultingcom Worksheets from Previous Workshops KPIs to Measure Engagement and Understanding KPIs Occamrsquos Razor Blog by Web Analytics Guru Avinash Kaushik Google Analytics Training and Getting Started How To Get Started with Google Analytics Meghan Peters May 23 2011 mashablecom A Beginnerrsquos Guide to Conversion Goals in Google Analytics Glenn Gabe April 13 2012 SEJ Search Engine

Journal A High Bounce Rate Meanshellip DiPietro Marketing Group LLC Google Webmaster Tools

Question Answer

How do you actually link Google Analytics to your website What

if you are not a webmaster and you do not submit your website

to Google How do you look at this

Look at the Analytics Help Center here There are some tech-nical hoops to jump through - you will probably need help from the webmaster or someone with administrative access to the site in order to set up tracking properly

How do you track email newsletter response Our provider

(MailChimp) generates code for each link but not sure if we have

to do something with Google Analytics to track them

Look in your Acquisition reports Dig into the Campaigns report

or start from the Overview and click on the Email channel See if

you see codes that match what MailChimp is showing you If

you do great If you dont then you need to look into coding the

URLs you put into MailChimp before you load them into the

MailChimp message Luckily theres a tool for that here

Explore that area of the Google Support website or search

elsewhere for guidance on ways to use that tool effectively - it

allows you to track things pretty much however you want

Participant Q amp A with Presenters

New Media Best Practices Webinar Google Analytics

Resources

Question Answer

What is the average number of visitors for a non-profit site Nonprofits come in all shapes and sizes (think your local animal shelter vs PETA) but you might look at some benchmark reports published by M+R or by Blackbaud for an indication of how organizations like yours are doing online There are websites like comparecom that can do some external analysis of how your web traffic (or search engine placement) does versus other sites that you see as competitors (or comparitors) Itrsquos recommended though to mainly use Google Analytics to track your own improvement over time rather than holding yourself to a benchmark standard

How best to see the number of visits by the same IP address I

would like to see if someone is doing something negative with

the site

Probably not Google Analytics is pretty strongly oriented to

avoid showing you what any one individual has done and the

real-time reporting is also quite limited making it a very poor

tool to watch for attacks or things like that Additionally Google

Analytics relies on javascript running in the page which means

the page has to load in a browser thats running Javascript in

order to track the pageview So network-type attacks would not

show up at all It might be that Im mis-interpreting the ques-

tion but Im not able to think of another way that someone

could be doing something with the site that would be negative

to the site that would be trackable through Google Analytics

We have a survey housed in SurveyMonkey in our site Does Ana-

lytics track how many users actually go to and respond to the

survey vs those who decline the survey Or would we need to

get that information from SurveyMonkey

You could possibly use Event tracking on the link to the survey to see who clicked over to it but once theyre in the survey theyre off your website so your Google Analytics is not tracking them anymore Another answer to this from one of the gurus of Web Analytics (Avinash Kaushik) is here

So we need tech support to get started with set-up This depends on where youre hosting your website If youre

on WordPress you should search for the Yoast Google Analytics

plug-in Its the best solution out there for WordPress Its well-

documented and makes setup as straightforward as possible

This does not absolve you from having someone do a checkup

to make sure that things are being tracked properly across the

board but it might possibly be good enough to get you going

If youre on another platform the mechanics of getting setup

are different Theres javascript code that needs to be placed so

that its included on every single page of your site Different

CMS systems offer different solutions for this (such as Black-

baud) and some are great while some fall short (like Black-

baud) This probably sounds like a scare tactic but to me bad

data is worse than no data

Question Answer

Our site allows users to access data on various population health

indicators Can Analytics tell us how many users create reports

and how many print these reports that were created by the user

Broadly yes If it happens on your website Google Analytics

can track it

More specifically it depends a great deal on the tools that are

in use If creating reports means navigating through webpages

with URLs then those pageviews will show in the Behavior sec-

tion and you can construct Goals and Goal Funnels to see how

often people complete the process If the action all happens via

javascript then you might need to implement Event Tracking in

Javascript to get the interactions tracked in a meaningful way

If the report creation happens in an iframe using a closed sys-

tem to which you dont have customization access then youre

mostly out of luck

How is the bounce rate defined and what are some strategies to

reduce a bounce rate

One resource is here

If you go to the Behavior-gtOverview report and hover over the

term bounce rate Google Analytics will give you a brief expla-

nation In a nutshell Bounce Rate means a visitor only viewed a

single page on your site during a session (a session ends by de-

fault after something like 30 minutes of inactivity)

To decrease bounce rate means to entice people to click else-

where on your site The URL above has some good tips most of

which I agree with when thinking about a blog site If your site

is not a blog then I would tackle the problem page-by-page

starting with the highest traffic pages Find ways to incorporate

more links within the content of the page Consider breaking

the page up into smaller pieces so that theyre more easily di-

gested You might need to consider a site redesign because

your site might just be really hard to interact with or navigate

These days I would also look at bounce rate for mobiletablet

users separately from desktop because that will give you a clue

as to whether you have a usability problem with small-screen

users

Can google analytics send weekly reports A good resource is here at the Google Analytics support site