CALLARI AUTO CALLARI AUTO GROUPGROUP

OUR FAMILY SERVING OUR FAMILY SERVING FAMILIES FOR OVER 40 YEARSFAMILIES FOR OVER 40 YEARS

CULTIVATING OUR PUBLIC RELATIONS IMAGE CULTIVATING OUR PUBLIC RELATIONS IMAGE WHILE PRESERVING THE INDIVIDUAL INTEGRITY WHILE PRESERVING THE INDIVIDUAL INTEGRITY OF THE BRANDS WE REPRESENTOF THE BRANDS WE REPRESENT

THE CAG UMBRELLA THE CAG UMBRELLA COMMUNITY INVOLVEMENTCOMMUNITY INVOLVEMENT PUBLIC IMAGE PUBLIC IMAGE CHARITY WORK.CHARITY WORK.

BRAND ADVERTISING / MARKETINGBRAND ADVERTISING / MARKETING WHAT THE BUYER CARES ABOUT WHAT THE BUYER CARES ABOUT

THE BRAND THE BRAND SERVICE CAPABILITYSERVICE CAPABILITY CONVENIENCE OF BUYING & SERVICE EXPERIENCE CONVENIENCE OF BUYING & SERVICE EXPERIENCE EMPLOYEE LONGEVITYEMPLOYEE LONGEVITY 40 YRS FAMILY OWNED AND OPERATED.40 YRS FAMILY OWNED AND OPERATED.

EVOLUTION OF OUR EVOLUTION OF OUR MARKETING PLANMARKETING PLAN

FROM 70% PRINT, 30% RADIO – TO FROM 70% PRINT, 30% RADIO – TO 55% DIGITAL, 45% RADIO/CABLE55% DIGITAL, 45% RADIO/CABLE

CURRENT TECHNOLOGY UTILIZED IN CURRENT TECHNOLOGY UTILIZED IN OUR MARKETING:OUR MARKETING:

WEBSITES/SEARCH ENGINE OPTIMIZATION WEBSITES/SEARCH ENGINE OPTIMIZATION TOOLSTOOLS

LOCAL DIGITAL ON LINE NEWS SITESLOCAL DIGITAL ON LINE NEWS SITES MONTHLY E-NEWS LETTERSMONTHLY E-NEWS LETTERS QUARTERLY HARD PRINT NEWSLETTERSQUARTERLY HARD PRINT NEWSLETTERS SELECTIVE PAID SEARCH OPPORTUNITY SELECTIVE PAID SEARCH OPPORTUNITY

BUYSBUYS

TYPICAL ADVERTISING TYPICAL ADVERTISING MIXMIX

EAST, 15%

LOCALRADIO AND

CABLE40%

PAID SEARCH

15%

PUBLIC RELATIONSEVENTS & CHARITY

15%

SOCIAL MEDIA

&REP

MGMT5%

WEBSITESEO

ENEWS 10%

LOCAL

DIGITAL

15%

ANALYZE THE ANALYZE THE PURCHASE/RETENTION PURCHASE/RETENTION

FUNNELFUNNEL EASIER TO RETAIN CUSTOMERS, THAN EASIER TO RETAIN CUSTOMERS, THAN

ATTRACT NEW ONESATTRACT NEW ONES

NATIONAL RETENTION RATENATIONAL RETENTION RATE 63%63% OUR RETENTION RATEOUR RETENTION RATE 72%72% SERVICE RETENTION RATESERVICE RETENTION RATE 94%94%

IN ORDER TO REALIZE A 10% INCREASE IN SALES ANNUALLY WE NEED 40% NEW CUSTOMERS TO REPLACE 30% FALLOUT

OR……IMPROVE RETENTION RATE BY 10%

CUSTOMER RELATIONS CUSTOMER RELATIONS MANAGEMENTMANAGEMENT

PURPOSE PURPOSE MONITOR & IMPROVE COMMUNICATIONS MONITOR & IMPROVE COMMUNICATIONS

WITH EXISTING CUSTOMER BASEWITH EXISTING CUSTOMER BASE

HIRED A HIRED A BUSINESS DEVELOPMENT COORDINATORBUSINESS DEVELOPMENT COORDINATOR CURRENTLY, 60% OF TIME SPENT ON MONITORING AND CURRENTLY, 60% OF TIME SPENT ON MONITORING AND

IMPROVING COMMUNICATIONS WITH EXISTING IMPROVING COMMUNICATIONS WITH EXISTING CUSTOMER BASECUSTOMER BASE

LEASE & FINANCING PORTFOLIO MANAGEMENTLEASE & FINANCING PORTFOLIO MANAGEMENT MINING EQUITY POSITION OPPORTUNITYMINING EQUITY POSITION OPPORTUNITY SERVICE DEPARTMENT OPPORTUNITIESSERVICE DEPARTMENT OPPORTUNITIES

CULTIVATE INTERNET LEAD INQUIRIES FROM VARIOUS CULTIVATE INTERNET LEAD INQUIRIES FROM VARIOUS SOURCES AND RESPOND WITHIN 30 MINUTES.SOURCES AND RESPOND WITHIN 30 MINUTES.

NEXT STEPS TO BROADEN NEW NEXT STEPS TO BROADEN NEW SALES,SALES,

OPPORTUNITIES, NEW HORIZONSOPPORTUNITIES, NEW HORIZONS

SOCIAL NETWORKING; SOCIAL NETWORKING; FACEBOOK, TWITTER, ETC.FACEBOOK, TWITTER, ETC.

REPUTATION MANAGEMENTREPUTATION MANAGEMENT

BEHAVIORAL SEARCH TARGETINGBEHAVIORAL SEARCH TARGETING

LEARN FROM THE EXPERTS LEARN FROM THE EXPERTS AND EMBRACE NEW AND EMBRACE NEW TECHNOLOGY. SURROUND TECHNOLOGY. SURROUND YOURSELVES WITH THE YOURSELVES WITH THE PEOPLE WHO BRING NEW PEOPLE WHO BRING NEW CONCEPTS TO THE TABLE CONCEPTS TO THE TABLE AND………LISTEN!!AND………LISTEN!!