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The definitive guide to communication design

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Page 1: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

The definitive guide to communication design

Page 2: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

DURATION 5 months, 35 Lessons

DATES 2 July 2019 – 29 October 2019

TIME Tuesdays & Thursdays

7.00 PM – 9.00 PM

VENUE Level 10, Block 2, VSQ @ PJ City Centre,

Jalan Utara, Section 14, 46200 Petaling Jaya

COURSE FEE* RM 4,300 Normal Rate

RM 4,080 Early Bird Rate (before 17 Jun)

Notes:

a) *Prices are exclusive of 6% SST

b) Returning TAP participants receive RM200 off the course fee

b) This course is fully HRDF-claimable

INTRODUCTION

Graphic Design plays a key role in any organisation's business. Designers need to prepare concepts

and advertisements to promote brands, products and services. This course is a complete package to

grow the graphic artist in you. Learn design applications and functions tools that are used to create

marketing collaterals and advertisements to promote brands, products or services.

Participants will work with print, pictures and patterns on flat (2-D) surfaces and how to combine

words and images; developing both technical skills and visual communication skills. Use the

technique of space, colour balance, typography, shapes, and styles to create the right message.

LEARNING OUTCOMES

Upon completion of this course, participants will:

Have a comprehensive understanding of Adobe Illustrator, Photoshop and InDesign (Version: Creative Cloud).

Be able to use these fast, flexible tools to create creative design and graphics with Illustrator for use in print.

Be able to edit, retouch and manipulate images and photography with Photoshop. Images produced in Photoshop will be prepared for use in printed matter.

Be able to apply image manipulations and text formatting for page-layout with InDesign.

Be able to work with 2D Surfaces combining different words and images to effectively communicate the right message to the target audience.

Page 3: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

ABOUT THE TRAINER

Queenie Yaw

Creative Director of IE Asia Sdn Bhd

Queenie holds a Bachelor of Computer Graphic

Design from Wanganui Polytechnic, conjoint with

the University of Wakaito, New Zealand of which

she achieved Distinction for Academic

Achievement.

Having completed her studies, Queenie lectured

full time at an art academy, specializing in Adobe

suites before assuming the position of an Art Director at Coda Advertising Sdn Bhd.

After a couple of years, Queenie moved back into the lecturing field and joined IACT College

as a full-time lecturer, lecturing on Graphic Design and Computer Graphics.

Queenie is currently the Creative Director for IE Asia Sdn Bhd and also consults others on a

freelance basis.

Queenie has more than 10 years of Graphic Design and Training experience.

Page 4: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

PROGRAMME SCHEDULE

# Date Topic

1 2 July 2019 (Tuesday)

Illustrator 1 – Getting Started

- Design template, work space and setup - Understanding basic tools - Basic shapes, selections and editing them

2 4 July 2019 (Thursday)

Illustrator 2 – Manipulating Paths and Shapes

- Drawing with Illustrator Pen tool - Working with paths and points - Transforming path and shapes

3 9 July 2019 (Tuesday)

Illustrator 3 – Blending and transparency tool

- Illustrating with the blending tool - Creating multi coloured objects with - Gradient tool

4 11 July 2019 (Thursday)

Illustrator 4 – Illustrator Effects

- Illustrator filters and effects - Illustrator brush, symbols and patterns

5 16 July 2019 (Tuesday)

Illustrator 5 – Creating an illustration

- Tutorials - Assignment briefing

6 18 July 2019 (Thursday)

Illustrator 6

- Type formatting and alignment

- Understanding character and paragraph panel

- Manipulating type

7 23 July 2019 (Tuesday)

Illustrator 7 – Designing in Illustrator

- Creating design layout in illustrator

- Placing image, type setting, saving files for print

8 25 July 2019 (Thursday)

Illustrator 8 – Designing in Illustrator

- Tutorial

- Assignment briefing

Page 5: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

# Date Topic

9 30 July 2019 (Tuesday)

Photoshop 1 – Getting started

- Art board, work space and setup

- Understanding basic file formats

- Basic picture adjustments

10 1 August 2019 (Thursday)

Photoshop 2 – Selection and transform

- Selection tools and adjusting selections

- Modifying and transforming selections

- Photo retouching

11 6 August 2019 (Tuesday)

Photoshop 3 – Creating and managing layers

- Understanding Photoshop layers

- Editing and managing layers for photo montage

- Photo montage

12 8 August 2019 (Thursday)

Photoshop 4 – Layer transparency

- Manipulating Photoshop layers

- Using layer transparency and layer style

- Photo montage continued

13 13 August 2019 (Tuesday)

Photoshop 5 – Text in Photoshop

- Adding text in Photoshop

- Manipulating text in Photoshop

14 15 August 2019 (Thursday)

Photoshop 6 – Designing in Photoshop

- Tutorial

- Assignment briefing

15 20 August 2019 (Tuesday)

Photoshop 7 – Photoshop brushes

- Creating and manipulating Photoshop brushes

- Clipping layers for imagery manipulations

- Photo montage poster

16 22 August 2019 (Thursday)

Photoshop 8 – Photoshop filters

- Applying filters for effects

- Lighting effects

- Photo montage poster continued

Page 6: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

# Date Topic

17 27 August 2019 (Tuesday)

Photoshop 9 – Designing in Photoshop

- Tutorial

- Assignment briefing

18 29 August 2019 (Thursday)

InDesign 1 – Getting started

- Page document, work space and setup

- Working with graphics and text

- Creating layout with InDesign

19 3 September 2019 (Tuesday)

InDesign 2 – Managing text

- Understanding the use of master page

- Text setting and formatting

- Designing a multiple page document

20 5 September 2019 (Thursday)

InDesign 3 - Manipulating images

- Integrating graphic, image and text into layout

- Working around layout with images

- Designing a multiple page document continued

21 10 September 2019 (Tuesday)

InDesign 4 - Preparing file for print

- Saving and Packaging InDesign files for print

- Print booklet

22 12 September 2019 (Thursday)

InDesign 5 – Designing in InDesign

- Tutorial

- Assignment briefing

23 17 September 2019 (Tuesday)

Class revision

Integrate InDesign between Illustrator and Photoshop

24 19 September 2019 (Thursday)

Final Assessment or Project

End of Technical Lessons

Page 7: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

Visual Communication Lessons

Now that you have mastered the technical skills of Adobe Illustrator, Photoshop and InDesign, it’s

time to grow the artist in you. Learn communication design or also known as visual communication

in just 11 lessons. Participants will work with print, pictures and patterns on flat (2-D) surfaces and

how to combine words and images. Use the technique of space, colour balance, typography, shapes,

and styles to create the right message.

# Date Topic

25 24 September 2019 (Tuesday)

Understanding Visual Communication

26 26 September 2019 (Thursday)

The Element of Design

- Theoretical Model of Form Generation - Point, Line & Shape - Pattern, Colour & Space

27 1 October 2019 (Tuesday)

Tutorial/Exercise

28 3 October 2019 (Thursday)

Principles of Design

- Balance, Alignment & Proximity - Repetition, consistency, contrast and white space

29 8 October 2019 (Tuesday)

Tutorial/Exercise

30 10 October 2019 (Thursday)

Typography

Essential terms related to typography, letter anatomy, text styles and classifications.

31 15 October 2019 (Tuesday)

Tutorial/Exercise

32 17 October 2019 (Thursday)

The Gestalt Principles

Corporate Identity

- Logos, Letter Head, Envelope, Business Cards

Page 8: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

# Date Topic

33 22 October 2019 (Tuesday)

Tutorial/Exercise

- Create your own set of tangible letter heads, envelopes and business cards.

34 24 October 2019 (Thursday)

Promotional Items

- Display Ads

- Flyers

- Brochures

- Poster Design

- Bunting

- Banners

35 29 October 2019 (Tuesday)

Final Project Submission and Presentation

ASSESSMENTS

In class exercises and assignments will be given throughout the course. Certain graded

assignments will contribute to your final grade.

Upon successfully passing the final grade, participants will receive a Certificate of

Achievement.

Otherwise, a certificate of attendance will be given if the participant attends more than 75%

of the course.

Page 9: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

HOW TO REGISTER

Register via our online form here: https://www.tap.iact.my/ept-registration/

A tax invoice will be sent to the registered participant or HR officer within 5 business days of

the registration.

REGISTRATION POLICY

1. Kindly note that all registrations are considered confirmed bookings.

2. In the event that a participant is unable to attend, a replacement delegate can be sent

or the seat can be deferred upon appeal.

3. Deferment to the next intake will only be allowed under special circumstances,

subject to the discretion of the management of TAP.

4. A deferment to the next intake of a given course will be accompanied by an

administration fee of RM200. Any given seat can only be deferred to a maximum

duration of 12 months from the initial course starting date.

5. No refunds will be issued for no-shows or cancellations.

6. TAP reserves the right to change or cancel this course due to unforeseen

circumstances, in which case payment received will either be refunded or credited

into future courses.

PAYMENT DETAILS

Full payment must be received upon receipt of tax invoice. The seat will be released to other

participants if payment is not made by the start date of the course.

Payment can be made via:

1. Online transfer or direct bank-in to “KOLEJ IACT SDN. BHD.”

[Public Bank Berhad account no.: 3-0792488-25]

(Upon payment, please email a copy of the payment receipt to

[email protected])

2. Cheque made payable to “KOLEJ IACT SDN. BHD.”

3. Credit card at our office

Page 10: Call us : Unit 01, Level 13A, Block 2, Email us : VSQ @ PJ ... · Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara, Section 14, 46200 Petaling Jaya DURATION 5 months,

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

WHERE TO FIND US

For more information on our courses and training, visit our website:

https://www.tap.iact.my/