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Call To Action And Why It Is Important For a Website

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What is Call to Action?

• Call to action is a link that you place on the website. With this link, you may attract people to do some action for the features that you are providing.

• A call to action generally provides visitors of your website, information, of whatever you are offering on the landing page.

• If you follow best practices for CTA, there are chances that you may probably succeed.

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Why is Call to Action important?

• Presenting a strong CTA is important for lead generations and conversions. An effective CTA not only guides people what to do next but also attracts users with so many offers that they might feel is an awesome buy.

• If you don’t have an effective CTA, the visitor might not come back to your website.

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Call to Action best practices1. Clarity of what customer will get when he clicks CTA:• You should be clear in the message about what customer will get if

he clicks on the CTA button. • The link should redirect him to that page. • You also need to do proper testing in order to make sure there is no

problem for reaching that web page.2. Make your CTA descriptive:• You need to place the CTA button along with an attractive headline

so that the user is forced to click on it. • However, the CTA headline should be related to what you are

offering on your web page.

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3. Features of the CTA button:• Consider the size of the text, the contrast along with the image for it. • Make sure that combination of all these looks good. In other words,the

CTA button should not look ugly on your web page.

4. The positioning of CTA button:• The placement or positioning of CTA button matters too. • It helps in increasing the click through rates.

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