call-in: (888) 512- 3142 passcode: 51290176#. use facebook to fundraise kerry roberts...
TRANSCRIPT
Call-In: (888) 512-3142Passcode: 51290176#
Use Facebook to Fundraise
Kerry [email protected]
Tools for Today’s Session
Where do you “Make Strides”?
IllinoisAltonBellevilleBolingbrookChampaignChicagoDuPageEffinghamFox ValleyJolietKankakeeLakeNorth ShoreNorthwest SuburbanQuad CitiesRockfordSouth SuburbanSouthernSpringfield
IndianaBloomingtonCrawfordsvilleEvansvilleFort WayneHamilton CountyHarrison CountyHendricks CountyIndianapolisLafayetteMerrillvilleSouth BendValparaiso
MichiganAnn ArborCalhoun CountyDetroitFlintHollandHowellJacksonKalamazooLansingLapeer CountyMacomb CountyMidlandMuskegonOakland CountySaginawShiawassee CountySt. Clair CountyTraverse City
Agenda
Importance of Social MediaScheduling PostsWhat to Post – The 2 D’s*NEW* Fundraising AppResourcesQuestions & Answers
Importance of Social Media
• Everyone is using it!• How many times do you check
Facebook each day?• Promotion is Key• Increase your event’s bottom line
too!
Importance of Social Media
• People prefer FB to other Social Media sites
• The fastest growing FB audience is middle-aged women – isn’t that ours too?
Scheduling Posts
• Scheduling = Simple
• Let’s walk through the steps!
Scheduling Posts
• Some simpletimingguide-lines
Scheduling Posts
• Let’s get it done!
• You only need 15-30 minutes tops since we’re only focusing on Facebook!
What To Post
• Promotion, asks, shout-outs, images, recognition, fundraising, etc.
• A mix of quality content on a regular basis
• Remember the Two D’s for Fundraising:1. Detailed Fundraising Ask2. Direct Link to your Website
What To Post
• So where do we find content?– Event Website– MakingStridesWalk.org– Recruitment & Engagement Emails– Your Community!– Cancer.org– Strides Weekly Update Emails
What To Post
• Hashtags = #• Something pretty new on Facebook!
Good vs. Even Better
• How could we make it even better?
Good vs. Even Better
• How could we make it even better?
Good vs. Even Better
• How could we make it even better?
*NEW* Fundraising App
*NEW* Fundraising App
Continued Support – Contacts
How to Submit Questions/Requests:eSupport Portals:
MI/IN – LSeSupport.orgIL – ILeSupport.com
Strides Online Resources Page: LakeshoreStridesOnline.org
Illinois – Jenna HagueMichigan & Indiana – Kerry Roberts
Q&A Time
Questions?
Upcoming Trainings
• September 10th or 12th
– HELP! Learn Customer Service
©2010 American Cancer Society Inc. No.011324