CALL FLOW

Greet!I am_______ calling from T.A. Pai management Institute, ManipalCalling regarding BrandScan which is Indias largest market research conducted by any of the B-Schools.(Is this the right time to talk to you?)The USP of Brandscan is Disguised Games (We elicit unbiased responses from the public through disguised games, give an example from prev years) and we also conduct market research in a structured/conventional way as per the client requirement in association with a market research (Frost & Sullivan , AC Nielsen) and data analytics partner(Intouch Analytics, nanobi analytics)We conduct market research in 3 formats:1. Mall format Bangalore is our primary research destination aimed at gauging consumer insight of the population living in a metro city. Bangalore caters to a very rich demographic mix ranging from youth to senior citizens belonging to high and medium income groups. Held in Bangalore (which was a big success last year) you can explain how the event was conducted Phoenix mall, disguised games, give some relevant project names, etc. Footfall of 50000+, diverse population due to the presence of IT companies, educational institutes2. Fair format Held in Manipal. Manipal is the education hub of the country More than 25000 students from all over India 35000 households in and around Udupi Footfall of around 10000 Events throughout the day to attract different target segments Sample size represents the population Any event like this would attract lots of crowd because of lack of entertainment

3. Rural format (Non Fair) This will be conducted in villages near Udupi and Manipal As many companies are targeting the rural population for different products and services, Brandscan came up with the Rural Format and it has been quite successful. Expected footfall of 4000BrandScan has a legacy of 22 years. We have successfully completed projects for many of the leading companies and brandsSome of our clients are: HUL, ITC, Cadbury, Nestle, Amul, Microsoft, Apple, Cavin Care, Britannia, Perfetti, Lotte, and in consumer durables it is Tanishq, titan, Fastrack, MRF, etc.Frost and Sulivan in 2012 and 2013Relevance of Market Research Partner: Guidance to students throughout the process from designing of disguised games and other research methodologies to post data analysis. They bring their expertise.Project leaders are selected through a rigorous process based on merit and overall Market Research knowledge. A dedicated team of 10-15 would be working for the company. (As per your research on the company, suggest some probable objectives. Be specific and do not GAS).Objectives should be backed by data based on your research. In case asked by the contact person.