calendars editorial...editorial calendar formats paper calendar printouts spreadsheets (e.g. excel...
TRANSCRIPT
![Page 1: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/1.jpg)
Editorial Calendars
@angiepedersen | @kcgeeks
Plan your work
Work your plan
![Page 2: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/2.jpg)
Hello!I am Angie Pedersen.
My superpower is content development, wrangling, and management.
You can find me at @angiepedersen and @kcgeeks.
![Page 3: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/3.jpg)
Agenda★ Editorial calendars 101: What and Why★ Creating an editorial calendar★ Editorial calendar forms/formats★ WordPress plugins★ Incorporating an editorial calendar in your content marketing
plan
@angiepedersen | @kcgeeks
![Page 4: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/4.jpg)
Editorial Calendars 101: What?★ Tool used by bloggers, publishers, businesses, and
groups to manage content publication across different distribution channels, including:○ Blog(s)○ Email newsletters○ Social media○ Paid media campaigns
@angiepedersen | @kcgeeks
![Page 5: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/5.jpg)
★ Facilitates the process and execution of creating content, such as:○ Brainstorming content ideas○ Research and writing○ Editing
★ Helps ensure content is being published and promoted consistently
Editorial Calendars 101: Why?
@angiepedersen | @kcgeeks
![Page 6: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/6.jpg)
Start with × Top Tip #1: Determine your target audience
× Top Tip #2: Determine your marketing goal(s)
× Top Tip #3: Determine who, what, when@angiepedersen | @kcgeeks
![Page 7: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/7.jpg)
Plan the work: Creating an Editorial CalendarConsider:● Monthly/weekly themes● Holidays (e.g. gift guides/recommendations, build awareness,
offer resources, etc.)● Campaigns (e.g. conventions, ads, book/product/service
launch, contests, etc.)● Frequency of posts● Vacation/scheduling posts● “Repurposing”/Recycling content
@angiepedersen | @kcgeeks
![Page 8: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/8.jpg)
Editorial Calendar Formats★ Paper calendar printouts★ Spreadsheets (e.g. Excel or Google Sheets)★ Google calendar★ WordPress plugin★ 3rd party platform (e.g. DivvyHQ, Buffer, Spreadfast, etc.)
@angiepedersen | @kcgeeks
![Page 9: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/9.jpg)
Spreadsheet
@angiepedersen | @kcgeeks
![Page 10: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/10.jpg)
Google Calendar
★ associated with a Google account
★ may want to set up a unique account
@angiepedersen | @kcgeeks
![Page 11: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/11.jpg)
Wordpress calendar plugins
@angiepedersen | @kcgeeks
![Page 12: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/12.jpg)
Editorial calendar plugin
@angiepedersen | @kcgeeks
![Page 13: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/13.jpg)
Editorial calendar plugin
★ Calendar item automatically creates new post in Draft○ Even for
unscheduled or “parked” posts
@angiepedersen | @kcgeeks
![Page 14: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/14.jpg)
Third-party platform: DivvyHQ
★ Monthly/annual subscription fee, after 14-day free trial
★ Currently no WP plugin/functionality
@angiepedersen | @kcgeeks
![Page 15: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/15.jpg)
Work the Plan★ Incorporate an editorial calendar into your content marketing
plan○ Blogs○ Social posts○ Email marketing○ Campaigns
★ Set calendar alerts for content deadlines
@angiepedersen | @kcgeeks
![Page 16: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/16.jpg)
Resources★ Hubspot: Free Google calendar & Excel calendar templates
○ Includes how to set up Google Calendar★ Content Marketing Institute: Editorial Calendar Tools &
Templates★ 15 Life Changing Editorial Tools★ TimeandDate.com Fun Holidays★ Bizarre & Wacky Holidays★ Chris Brogan: 100 Blog Topics for Your Business
@angiepedersen | @kcgeeks
![Page 17: Calendars Editorial...Editorial Calendar Formats Paper calendar printouts Spreadsheets (e.g. Excel or Google Sheets) Google calendar WordPress plugin 3rd party platform (e.g. DivvyHQ,](https://reader034.vdocuments.us/reader034/viewer/2022042802/5f3fbe186275d143bd145478/html5/thumbnails/17.jpg)
THANKS!Any questions?
You can find me at @angiepedersen, @kcgeeks, KCGeeks.com, and @[email protected]