Your Marketing Insights

Calendar 2019 - 2020 UK

JULY 2019

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

27.

28.

29.

30.

31.

01.

SPORT EVENTUEFA Champions League Final

02.

03.

04.

05.

06.

MARKETING EVENTConversion Elite

07.

SPORT EVENTFIFA Women’s World Cup

begins

08.

EVENTQueen’s BirthdayWorld Gin DayWorld Oceans DaySPORT EVENTBelmont Stakes

09.

INSIGHTSearches for ‘six pack’ or

‘ab workouts’ peak

10.

EVENTDiabetes Awareness Week

11.

12.

13.

14.

SPORT EVENTEuropean Games beginMUSIC EVENTIsle of White Festival begins

15.

AWARDSMTV Movie & Television AwardsINSIGHTPeak in Royal Ascot searches

16.

MUSIC EVENTIsle of White Festival endsEVENTFather’s Day

INSIGHTUK domestic holiday searches start to peak

17.

18.

SPORT EVENTRoyal Ascot beginsMARKETING EVENTeTail Europe

INSIGHTBikini searches peak Ice lolly searches peak

19.

20.

21.

SEASON CHANGESummer Solstice

22.

SPORT EVENTRoyal Ascot ends

23.

24.

25.

26.

MUSIC EVENTGlastonbury Festival begins

27.

28.

INSIGHTSearches for rooftop bars peak

29.

INSIGHTOutdoor activity & camping searches peak

30.

SPORT EVENTEuropean Games endMUSIC EVENTGlastonbury Festival ends

LGBT PRIDE MONTH - NATIONAL SAFETY MONTH - MEN’S HEALTH MONTH

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

01.

SPORT EVENTWimbledon beginsINSIGHTGay Pride terms peak in the

week before the event

02.

EVENTHampton Court Flower

Show begins

03.

INSIGHTPeak in searches for new

jobs04.

SPORT EVENTGoodwood Festival of

Speed begins HOLIDAYFourth of July

05.

INSIGHTTravel searches begin to

rise06.

SPORT EVENTTour de France begins SPORT EVENTIsland Games beginEVENTLondon Pride Parade

07.

SPORT EVENTFIFA Women’s World Cup FinalSPORT EVENTGoodwood Festival ends

EVENTHampton Court Flower

Show ends

08.

09.

10.

MARKETING EVENTSearch Leeds

11.

HOLIDAYWorld Population DayMARKETING EVENTCambridge Digital

Marketing ConferenceINSIGHTSearches for Love Island

peak

12.

SPORT EVENTIsland Games endSPORT EVENTEuro 2020 ends

13.

INSIGHTWimbledon searches peak

14.

SPORT EVENTWimbledon endsSPORT EVENTBritish Grand PrixEVENTSummer Streets begins

15.

EVENTAmazon Prime: Day 1INSIGHTSearches peak for cheap

holidaysEVENTSchool summer holidays

16.

EVENTAmazon Prime: Day 2

17.

18.

SPORT EVENTBritish Open Championship

begins

19.

MUSIC EVENTBBC Proms begins

20.

21.

SPORT EVENTBritish Open Championship

ends

22.

INSIGHTBikini searches peakEVENTBuckingham Palace tour:

summer opening

23.

INSIGHTSummer activities searches

peak24.

25.

26.

27.

28.

SPORT EVENTTour de France endsINSIGHTPeak in Gay Pride terms

29.

30.

EVENTWorld Day against Trafficking

31.

01.

02.

03.

04.

PLASTIC FREE JULY - LEUKEMIA AWARENESS MONTH - NATIONAL PICNIC MONTH

July 2019 Children and adults alike enjoy their summer holidays during July, including various sporting events, from Wimbledon and FIFA to the Tour de France and British Open.

Interest in Amazon Prime Day has risen exponentially each year, effectively creating another peak sales date in the middle of Summer. Online searches for cheap holidays, Gay Pride and new jobs also peak.

Check out our on-demand Amazon Analytics Webinar for tactics to combat or collaborate with Amazon, as a retailer or brand.

Marketing Calendar | 3

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

01.

SPORT EVENTWimbledon begins

INSIGHTGay Pride terms peak in the week before the event

02.

EVENTHampton Court Flower Show begins

03.

INSIGHTPeak in searches for new jobs

04.

SPORT EVENTGoodwood Festival of Speed begins

HOLIDAYFourth of July

05.

INSIGHTTravel searches begin to rise

06.

SPORT EVENTTour de France begins

SPORT EVENTIsland Games begin

EVENTLondon Pride Parade

07.

SPORT EVENTFIFA Women’s World Cup Final

SPORT EVENTGoodwood Festival ends

EVENTHampton Court Flower Show ends

08. 09. 10.

MARKETING EVENTSearch Leeds

11.

HOLIDAYWorld Population Day

MARKETING EVENTCambridge Digital Marketing Conference

INSIGHTSearches for Love Island peak

12.

SPORT EVENTIsland Games end

SPORT EVENTEuro 2020 ends

13.

INSIGHTWimbledon searches peak

14.

SPORT EVENTWimbledon ends

SPORT EVENTBritish Grand Prix

EVENTSummer Streets begins

15.

EVENTAmazon Prime: Day 1

INSIGHTSearches peak for cheap holidays

EVENTSchool summer holidays

16.

EVENTAmazon Prime: Day 2

17. 18.

SPORT EVENTBritish Open Championship begins

19.

MUSIC EVENTBBC Proms begins

20. 21.

SPORT EVENTBritish Open Championship ends

22.

INSIGHTBikini searches peak

EVENTBuckingham Palace tour: summer opening

23.

INSIGHTSummer activities searches peak

24. 25. 26. 27. 28.

SPORT EVENTTour de France ends

INSIGHTPeak in Gay Pride terms

29. 30.

EVENTWorld Day against Trafficking

31. 01.

02. 03. 04.

JULY 2019

PLASTIC FREE JULY - LEUKEMIA AWARENESS MONTH - NATIONAL PICNIC MONTH

August 2019 The MTV Awards, last-minute summer holidays and a range of music festivals signal the end of the summer season.

With the first day of school around the corner, online interest peaks for back-to-school search terms and last-minute holidays.

For more insights about this Back to School period, take a look at the Back to School Report.

Marketing Calendar | 5

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

29. 30. 31. 01.

SPORT EVENTThe Ashes begin

SPORT EVENTSummer X Games begin

02.

EVENTEdinburgh Festival Fringe begins

INSIGHTLast-minute holiday searches peak

03. 04.

SPORT EVENTSummer X Games end

SPORT EVENTFA CommunityShield

05. 06. 07.

MUSIC EVENTBoomtown begins

INSIGHTTrain searches peak

08.

EVENTInternational Cat Day

EVENTFootball Transfer Window shuts

09.

INSIGHTFootball Transfer Window searches peak

10. 11.

AWARDSTeen Choice Awards

12.

MUSIC EVENTBoomtown ends

INSIGHTPackage holiday searches peak

EVENTInternational Youth Day

13.

INSIGHTFamily holiday searches peak

INSIGHTSearches for ASICS peak

14.

INSIGHTHome insurance searches peak

15.

EVENTA-level results day

16. 17.

EVENTNational Honey Bee Day

18.

19.

EVENTNational Potato Day

20.

MARKETING EVENTLitmus Live

21.

INSIGHTBack to school searches peak

22.

EVENTGCSE Results Day

MUSIC EVENTCreamfields begins

23.

SPORT EVENTBritish Moto GPbegins

MUSIC EVENTReading and Leeds festi-vals begin

24.

MUSIC EVENTNotting Hill Carnival begins

25.

SPORT EVENTBritish Moto GP ends

MUSIC EVENTCreamfields ends

MUSIC EVENTReading and Leeds festivals end

26.

AWARDSMTV Video Music Awards

EVENTEdinburgh Festival Fringe ends

MUSIC EVENTNotting Hill Carnival ends

27.

MARKETING EVENTTuring Fest begins

28. 29.

MARKETING EVENTTuring Fest ends

30.

HOLIDAYIslamic New Year

31.

SPORT EVENTFIBA Basketball World Cup begins

EVENTInternational Bacon Day

01.

AUGUST 2019

NATIONAL IMMUNISATION AWARENESS MONTH - PSORIASIS AWARENESS MONTH

September 2019 September marks the month of London Fashion Week, the Apple Keynote and many sports events covering rugby, cricket and basketball.

Online interest in car insurance peaks at the start of the month, with loan searches also peaking early in this university application season.

Take a look at our latest UK Electronics Report detailing fast rising brands and consumer trends in the home and smart electronics market.

Marketing Calendar | 7

SEPTEMBER 2019

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

26. 27. 28. 29. 30. 31. 01.

EVENTFIA World Endurance Championships begin

02.

INSIGHTSearches for September sales peak

03.

INSIGHTCar insurance searches peak

04. 05. 06.

EVENTRead a Book Day

EVENTSchool summer holidays end

07.

MARKETING EVENTFT Weekend Festival

08.

09.

INSIGHTSearches for loans begin to peak

INSIGHTSearches for iPhones begin to rise on the day before the keynote

10.

GARDENING EVENTGlee begins

EVENTiPhone Announcement

11.

INSIGHTLarge peak in iPhonesearches

12.

GARDENING EVENTGlee ends

EVENTVideo Games Day

MARKETING EVENTBrighton SEO

13.

FASHION EVENTLondon FashionWeek begins

MARKETING EVENTBrighton SEO

14.

INSIGHTBroadband package searches peak

MUSIC EVENTBBC Proms ends

15.

SPORT EVENTFIBA Basketball World Cup ends

EVENTSummer Streets ends

16.

SPORT EVENTThe Ashes end

17.

FASHION EVENTLondon Fashion Week ends

18. 19. 20.

SPORT EVENTRugby World Cup begins

21.

EVENTOktoberfest begins

22.

AWARDSEmmy Awards

INSIGHTSearches for half-term holidays start to increase

23.

SEASON CHANGEAutumnal Equinox

24. 25.

MARKETING EVENTAd:tech London begins

26.

MARKETING EVENTAd:tech London ends

27.

EVENTMacmillan Coffee Morning

EVENTFIFA 20 release date

28. 29.

EVENTBuckingham Palace Tour: summer opening ends

30.

HOLIDAYRosh Hashanah begins

01. 02. 03. 04. 05. 06.

ORGANIC SEPTEMBER - BLOOD CANCER AWARENESS MONTH - HAVE A GO MONTH

October 2019 October celebrates a slew of holidays including Diwali, Yom Kippur and, of course, Halloween. The first half of this month also marks Mental Health awareness week.

Brexit’s latest exit date is also scheduled for Halloween. As seen with the original leave date in March, expect searches around Brexit latest news, updates and consequences to rise toward this date.

Learn how to differentiate between online visitors who browse vs. those who buy with strategies from the Buyers vs. Browsers Report.

Marketing Calendar | 9

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

30. 01.

HOLIDAYRosh Hashanah ends

EVENTInternational Coffee Day

02. 03. 04.

EVENTWorld Animal Day

05.

EVENTWorld Teacher’s Day

06.

EVENTOktoberfest ends

INSIGHTAlcohol delivery searches peak

07.

EVENTMental Health Awareness Week

08.

HOLIDAYYom Kippur

09.

MARKETING EVENTFestival of Marketing

INSIGHTFlu searches peak

10.

MARKETING EVENTFestival of Marketing

MARKETING EVENTIRC Conference

SPORT EVENTEuro 2020 qualifiers begin

11. 12. 13.

14.

INSIGHTSearches for Nutella peak this week

15.

SPORT EVENTEuro 2020 qualifiers end

16. 17.

INSIGHTInvestment searches peak

18.

INSIGHTSearches for baby clothes peak

19.

SPORT EVENTQIPCO British Champions Day

HOLIDAYAutumn Half Term begins

20.

21.

INSIGHTHalloween costume searches continue to rise

22. 23.

INSIGHTSearches for Black Friday peak

24. 25.

EVENT Call of Duty Modern Warfare release date

MARKETING EVENTMCM Comic Con begins

HOLIDAYAutumn Half Term ends

26. 27.

HOLIDAYDiwali

EVENTDaylight saving time

MARKETING EVENTMCM Comic Con ends

28. 29. 30.

INSIGHTPeak in pumpkin searches

31.

HOLIDAYHalloween

MARKETING EVENTSocial Media Week begins

EVENTBrexit

01. 02. 03.

OCTOBER 2019

BREAST CANCER AWARENESS MONTH - DOMESTIC VIOLENCE AWARENESS MONTH - WALK TO SCHOOL MONTH

November 2019 Along with the usual searches surrounding Black Friday deals at the end of November, online interest for Children in Need also peaks this month.

Despite the winter blues setting in, November has many sports events with athletics, tennis, snooker and horse racing dominating the calendar.

Plan ahead for Cyber Week and Black Friday by taking take a look at our UK Cyber Week Report.

Marketing Calendar | 11

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

28. 29. 30. 31. 01.

EVENTWorld Vegan Day

MARKETING EVENTSocial Media Week ends

02.

SPORT EVENTRugby World Cup ends

03.

INSIGHTLarge increase insearches for fireworks

04.

EVENTGreen Great Britain Week

05.

SPORT EVENTMelbourne Cup

EVENTBonfire Night

INSIGHTSearches for party decorations increase

06. 07.

SPORT EVENTPara-athletics World Championships begin

08. 09.

MARKETING EVENTYoupreneur Summit begins

10.

AWARDSPeople’s Choice Awards

INSIGHTBlack Friday searches start to increase

11.

EVENTAnti-bullying week

EVENTRemembrance Day

MARKETING EVENTYoupreneur Summit ends

12. 13. 14.

EVENTWorld Diabetes Day

15.

SPORT EVENTPara-athletics World Championships end

16.

INSIGHTLarge peak for Children in Need searches

17.

18.

SPORT EVENTDavis Cup Final begins

19.

EVENTInternational Men’sDay

20. 21. 22. 23.

EVENTNational Espresso Day

INSIGHTSamsung Galaxy searches peak

24.

SPORT EVENTDavis Cup Final ends

INSIGHTSearches for Cyber Monday start to rise

25. 26.

SPORT EVENTUK Snooker Championships begin

27. 28.

INSIGHTBlack Friday searches peak

29.

EVENTBlack Friday

INSIGHTAmazon-related searches peak on Black Friday

30.

HOLIDAYSt Andrew’s Day

01.

NOVEMBER 2019

NATIONAL DIABETES MONTH - MOVEMBER - MILITARY FAMILY APPRECIATION MONTH

December 2019 People prepare for the upcoming Christmas festivities with an influx of searches for gin, wine and turkey.

Experience Day gift searches peak halfway through the month with people purchasing last-minute gifts. Amazon-related searches peak at the start of December. Four in every five unique users visit Amazon’s site over Q4. For more information about Q4 trends, take a look at our Christmas Planning Webinar on-demand.

Marketing Calendar | 13

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

25. 26. 27. 28. 29. 30. 01.

EVENTWorld AIDS Day

02.

EVENTCyber Monday

INSIGHTCyber Monday searches peak on the day

03.

INSIGHTPeak in searches for Lindt calendars

04.

EVENTWear brown shoes day

EVENTWorld Wildlife Conservation Day

05. 06. 07. 08.

SPORT EVENTUK Snooker Championships end

09. 10.

EVENTHuman Rights Day

INSIGHTJewellery searches peak

11. 12.

INSIGHTSubscription box searches peak

13.

EVENTChristmas Jumper Day

14. 15.

INSIGHTConversion rates peak across top 30 retailers

INSIGHTRetail footfall peak

16.

INSIGHTWine searches peak

INSIGHTExperience Day searches peak

17.

INSIGHTGin searches peak

18. 19.

EVENTStar Wars: The Rise of Skywalker release

20.

EVENTUgly Christmas Jumper Day

21.

INSIGHTPeak in searches for 1-day delivery

EVENTSuper Saturday

22.

HOLIDAYFirst day of Hanukkah

SEASON CHANGEWinter Solstice

23.

EVENTLast day for 1-day delivery

24.

HOLIDAYChristmas Eve

INSIGHTTurkey searches peak

INSIGHTSearches for Baileys peaks

25.

HOLIDAYChristmas Day

INSIGHTDisney movie searches peak

26.

SPORT EVENTKing George VI Chase

HOLIDAYBoxing Day

INSIGHTLarge peak in searches for designer outlets

27. 28.

EVENTCard Playing Day

29.

30.

HOLIDAYLast day of Hanukkah

31.

HOLIDAYNew Year’s Eve

INSIGHTSearches for champagne peak

01. 02. 03. 04. 05.

DECEMBER 2019

NATIONAL IMPAIRED DRIVING PREVENTION MONTH - DECEMBEARED

January 2020New Year’s resolutions begin this month with many people searching for diets and lifestyle changes with the trending ‘Veganuary’.

People also plan their holidays in advance with searches for flights to long haul destinations, cheap flights, package holidays and cruises peaking in the first half of the month. Towards the end of January, searches for Valentine’s gifts rise.

See how consumers are engaging with the travel industry in our UK Travel Report.

Marketing Calendar | 15

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

30. 31. 01.

HOLIDAYNew Year’s Day

SPORT EVENTRose Bowl

SPORT EVENTFootball Transfer Windowopens

02. 03.

INSIGHTVegan searches peak

INSIGHTLarge spike in searches for gym memberships

04.

EVENTMen’s London Fashion Week begins

05.

AWARDSGolden Globe Awards

06.

EVENTNational Shortbread Day

EVENTMen’s London Fashion Week ends

07.

INSIGHTDiet searches peak

08.

INSIGHTSki holiday searches

09.

INSIGHTFlights to long haul destinations peak

10.

EVENTLondon Short Film Festival begins

11. 12.

AWARDS25th Critics’ Choice Awards

EVENTKiss a Ginger Day

INSIGHTLarge peak in searches for wedding dresses

13.

INSIGHTCruise searches peak

14. 15.

INSIGHTPackage holiday searches peak

16.

INSIGHTCheap flights searches peak

17. 18. 19.

EVENTLondon Short Film ends

INSIGHTWedding ring searches peak

SPORT EVENTAustralian Open starts

20.

EVENTBlue Monday

INSIGHTBlue Monday searches peak

21.

INSIGHTSearches for Chinese New Year peaks in the week of the event

22. 23.

EVENTNational Pie Day

24.

INSIGHTValentine’s gift searches start to grow

25.

HOLIDAYLunar New Year

26.

AWARDS62nd Grammy Awards

INSIGHTSearches for jackets and coats peak

27.

EVENTInternational Chocolate Cake Day

28.

INSIGHTUplift in searches for insurance

29.

INSIGHTPeak in half-term holiday searches

30. 31.

EVENTBackward Day

SPORT EVENTFootball Transfer Windowcloses

01. 02.

JANUARY 2020

NATIONAL BLOOD DONOR MONTH - VEGANUARY - NATIONAL MENTORING MONTH

February 2020 This month of love sees a peak in searches for flowers in the days leading up to Valentine’s day. However, searches for mortgages, loans and overdrafts peak towards the end of February during this tax season.

People also prepare to indulge with National Pizza Day, World Nutella Day and Pancake Day celebrated this month.

To see how to reach, target and convert financial consumers, take a look at our UK Finance Report.

Marketing Calendar | 17

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

27. 28. 29. 30. 31. 01.

SPORT EVENTSix Nations starts

02.

SPORT EVENTSuper Bowl

SPORT EVENTAustralian Open ends

03.

INSIGHTSuper Bowl searches peak

04.

EVENTWorld Cancer Day

GAMING EVENTICE London begins

05.

EVENTWorld Nutella Day

06

GAMING EVENTICE London ends

07. 08. 09.

AWARDSOscars

EVENTNational Pizza Day

10.

INSIGHTSearches for the Oscars peak

11.

INSIGHTFlower searches peak before Valentine’s Day

INSIGHTMortgage searches peak

12. 13.

INSIGHTPeak in flower delivery searches

14.

HOLIDAYValentine’s Day

FASHION EVENTLondon Fashion Week starts

15. 16.

INSIGHTShared ownership searches peak

17.

HOLIDAYHalf Term starts

INSIGHTChildren’s activities searches peak

18.

INSIGHTPeak in searches for loans

FASHION EVENTLondon Fashion Week ends

19. 20.

AWARDSBRIT awards

21.

HOLIDAYHalf Term ends

INSIGHTBusiness insurance searches peak

22. 23.

24. 25.

EVENTPancake Day

MARKETING EVENTeTail Connect Springbegins

26.

MARKETING EVENTeTail Connect Spring ends

SPORT EVENTWorld Track Championships start

27. 28.

INSIGHTOverdraft searches peak

29. 01.

FEBRUARY 2020

LGBT HISTORY MONTH - RAYNAUD’S AWARENESS MONTH - DECHOX

March 2020March saw a lift in searches for International Women’s Day on the day, with spa day searches peaking just after Mothering Sunday towards the end of the month. Also, alcohol delivery searches and Guinness searches rise in the lead up to St Patrick’s Day.

Learn about the latest proven methods in how to segment consumers effectively in our Digital Audience Segmetation Report.

Marketing Calendar | 19

MARCH 2020

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

24. 25. 26. 27. 28. 29. 01.

EVENTSt David’s Day

SPORT EVENTWorld TrackChampionships end

02. 03. 04.

MARKETING EVENTMarketing Week Live begins

05.

EVENTWorld Book Day

MARKETING EVENTMarketing Week Live ends

SPORT EVENTCrufts InternationalDog Show starts

06. 07. 08.

INSIGHTSearches for International Women’s Day peak

EVENTInternational Women’s Day

SPORT EVENTCrufts International ends

09.

INSIGHTPeak in searches for Ikea furniture

10.

SPORT EVENTThe Cheltenham Festival starts

EVENTPurim

11.

MARKETING EVENTMarketing Show North begins

INSIGHTCheltenham searches rise

12.

MARKETING EVENTMarketing Show North ends

13.

SPORT EVENTThe Cheltenham Festival ends

14.

SPORT EVENTSix Nations ends

15.

16.

INSIGHTAlcohol delivery searches peak

17.

HOLIDAYSt. Patrick’s Day

INSIGHTGuinness searches peak

18. 19.

INSIGHTSecond peak in searches for Ikea furniture

20.

SEASON CHANGESpring Equinox

21. 22.

EVENTMothering Sunday

23. 24.

INSIGHTLarge uplift in long haul destinations

INSIGHTBrunch searches peak

25.

MARKETING EVENTB2B Marketing Expo begins

EVENTWaffle Day

26.

MARKETING EVENTB2B Marketing Expo ends

27. 28. 29.

EVENTTime Changes

30.

INSIGHTHouse and Garden searches peak

31. 01. 02. 03. 04. 05.

NATIONAL WOMEN’S HISTORY MONTH- RED CROSS MONTH - NATIONAL NUTRITION MONTH

April 2020This month includes many celebrations with Passover, Good Friday, Easter Sunday and Ramadan on the calendar.

Searches for Easter Eggs peak on the day of Easter Sunday, whilst outdoor activity searches peak at the end of the Easter holidays.

Searches for garden furniture also rises this month.

Learn more about the House & Garden industry in our latest UK House & Garden Report.

Marketing Calendar | 21

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

30. 31. 01.

EVENTApril Fool’s Day

MARKETING EVENTInternet Retailing Expo begins

02.

EVENTAutism Awareness Day

MARKETING EVENTInternet Retailing Expo ends

03. 04.

SPORT EVENTGrand National

INSIGHTSearches for garden furniture rises

05.

EVENTNational Walk to Work Day

06.

HOLIDAYEaster holidays start

INSIGHTMcDonald’s searches peak due to Monopoly

INSIGHTBuy to let searches peak

07.

EVENTWorld Health Day

08.

HOLIDAYPassover begins

INSIGHTPension searches peak

09. 10.

HOLIDAYGood Friday

11. 12.

HOLIDAYEaster Sunday

INSIGHTSearches for Easter eggs peak

13.

HOLIDAYEaster Monday

14. 15. 16.

HOLIDAYPassover ends

INSIGHTOutdoor activities searches peak

17.

HOLIDAYEaster holidays end

18.

SPORT EVENTWorld SnookerChampionship begins

19.

20.

INSIGHTLarge peak in searches around losing weight

21. 22.

EVENTInternational Earth Day

23.

EVENTSt George’s Day

HOLIDAYStart of Ramadan

EVENTShakespeare Day

24. 25. 26.

SPORT EVENTLondon Marathon

27.

EVENTTell a Story Day

28. 29.

INSIGHTPeak in searches for home renovations

30.

EVENTHairstyle Appreciation Day

01. 02. 03.

APRIL 2020

NATIONAL AUTISM AWARENESS MONTH - SEXUAL ASSAULT AWARENESS MONTH - STRESS AWARENESS MONTH

May 2020The entry into summer is marked this month with the Met Gala Ball, National vegetarian week, many festivals and sporting events.

Staycations, wedding-related searches and searches for convertible cars peak as the weather improves. People immerse themselves in this summer season with half term just around the corner.

Take a look at our Green Living Report and learn how to target consumers who lead healthy and active lifestyles.

Marketing Calendar | 23

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

27. 28. 29. 30. 01.

EVENTLabour Day

AWARDSBillboard Awards

02. 03.

04.

EVENTEarly May Bank Holiday

SPORT EVENTWorld SnookerChampionship ends

AWARDSMet Gala Ball

05.

EVENTCinco de Mayo

06. 07. 08. 09.

EVENTWorld Fair Trade Day

10.

11.

EVENTNational Vegetarian Week

12.

AWARDSCannes Film Festival begins

13.

EVENTFrog Jumping Day

14. 15. 16.

EVENTWorld Whisky Day

17.

18.

INSIGHTStaycation searches peak

INSIGHTCycling shorts searches peak

19.

MARKETING EVENTProgrammatic Pioneers Summit begins

INSIGHTPeak in wedding-related searches

20.

INSIGHTSearches around thalasso treatments peak

21.

MARKETING EVENTProgrammatic Pioneers Summit ends

SPORT EVENTMonaco GrandPrix begins

22.

MUSIC EVENTWe Are Festival starts

23.

HOLIDAYRamadan ends

SPORT EVENTFA Cup Final

INSIGHTSearches for convertible cars peak

AWARDSCannes Film Festival ends

24.

SPORT EVENTFrench Open begins

MUSIC EVENTWe Are Festival ends

SPORT EVENTMonaco Grand Prix ends

25.

HOLIDAYHalf Term begins

EVENTSpring Bank Holiday

26. 27.

SPORT EVENTEuropa League Final

INSIGHTSearches for usedphones peak

28. 29.

HOLIDAYHalf Term ends

30.

SPORT EVENTUEFA Champions League Final

INSIGHTStudent loan searches peak

31.

MAY 2020

MAKE MAY PURPLE MONTH - NATIONAL SHARE A STORY MONTH - NATIONAL CLEAN AIR MONTH

June 2020The summer is in swing with the popularity of vacations, weddings and graduations this month.

June sees peaks in searches for outdoor activities, BBQs, rooftop bars and summer sales throughout the month. Wimbledon and the Tour de France lead to excitement for outdoor activities, which peaks towards the end of the month.

With Father’s Day towards the end of June, there is also an increase in searches for experience days.

See our Experience Economy Report to find out more.

Marketing Calendar | 25

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

01. 02.

INSIGHTProm dress searches peak

03. 04.

EVENTNational Cheese Day

05. 06.

SPORT EVENTBelmont Stakes

07.

SPORT EVENTFrench Open ends

08.

EVENTDiabetes week

09. 10. 11.

MUSIC EVENTIsle of Wight Festival starts

INSIGHTSearches for Experience Days start to rise

12.

SPORT EVENTEuro 2020 begins

13.

INSIGHTSearches for Rolex peaks

EVENTQueen’s birthday

14.

MUSIC EVENTIsle of Wight Festival ends

INSIGHTPeak in people searching for ‘six pack’ or ‘ab workouts’

EVENTFIA World Endurance championship ends

15. 16.

INSIGHTPeak in searches for UK domestic holidays

SPORT EVENTRoyal Ascot begins

17.

INSIGHTBBQ searches peak

18.

EVENTRoyal Ascot Gold Cup

INSIGHTPeak in searches for ice lollies

19. 20.

SEASON CHANGESummer Solstice

SPORT EVENTRoyal Ascot ends

EVENTWorld Refugee Day

21.

HOLIDAYFather’s Day

INSIGHTSummer sales peak

22.

INSIGHTSearches for Experience Days peak for the month of June

23.

EVENTNational Pink Day

24. 25. 26. 27.

EVENTArmed Forces Day

INSIGHTSearches for outdoor activities peak

28.

INSIGHTPeak in searches for rooftop bars

29.

SPORT EVENTTour De France starts

SPORT EVENTWimbledon starts

30. 01. 02. 03. 04. 05.

JUNE 2020

PRIDE MONTH - NATIONAL SAFETY MONTH - NATIONAL CANDY MONTH

JULY 2019

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

27.

28.

29.

30.

31.

01.

SPORT EVENTUEFA Champions League Final

02.

03.

04.

05.

06.

MARKETING EVENTConversion Elite

07.

SPORT EVENTFIFA Women’s World Cup

begins

08.

EVENTQueen’s BirthdayWorld Gin DayWorld Oceans DaySPORT EVENTBelmont Stakes

09.

INSIGHTSearches for ‘six pack’ or

‘ab workouts’ peak

10.

EVENTDiabetes Awareness Week

11.

12.

13.

14.

SPORT EVENTEuropean Games beginMUSIC EVENTIsle of White Festival begins

15.

AWARDSMTV Movie & Television AwardsINSIGHTPeak in Royal Ascot searches

16.

MUSIC EVENTIsle of White Festival endsEVENTFather’s Day

INSIGHTUK domestic holiday searches start to peak

17.

18.

SPORT EVENTRoyal Ascot beginsMARKETING EVENTeTail Europe

INSIGHTBikini searches peak Ice lolly searches peak

19.

20.

21.

SEASON CHANGESummer Solstice

22.

SPORT EVENTRoyal Ascot ends

23.

24.

25.

26.

MUSIC EVENTGlastonbury Festival begins

27.

28.

INSIGHTSearches for rooftop bars peak

29.

INSIGHTOutdoor activity & camping searches peak

30.

SPORT EVENTEuropean Games endMUSIC EVENTGlastonbury Festival ends

LGBT PRIDE MONTH - NATIONAL SAFETY MONTH - MEN’S HEALTH MONTH

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MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

01.

SPORT EVENTWimbledon beginsINSIGHTGay Pride terms peak in the

week before the event

02.

EVENTHampton Court Flower

Show begins

03.

INSIGHTPeak in searches for new

jobs04.

SPORT EVENTGoodwood Festival of

Speed begins HOLIDAYFourth of July

05.

INSIGHTTravel searches begin to

rise06.

SPORT EVENTTour de France begins SPORT EVENTIsland Games beginEVENTLondon Pride Parade

07.

SPORT EVENTFIFA Women’s World Cup FinalSPORT EVENTGoodwood Festival ends

EVENTHampton Court Flower

Show ends

08.

09.

10.

MARKETING EVENTSearch Leeds

11.

HOLIDAYWorld Population DayMARKETING EVENTCambridge Digital

Marketing ConferenceINSIGHTSearches for Love Island

peak

12.

SPORT EVENTIsland Games endSPORT EVENTEuro 2020 ends

13.

INSIGHTWimbledon searches peak

14.

SPORT EVENTWimbledon endsSPORT EVENTBritish Grand PrixEVENTSummer Streets begins

15.

EVENTAmazon Prime: Day 1INSIGHTSearches peak for cheap

holidaysEVENTSchool summer holidays

16.

EVENTAmazon Prime: Day 2

17.

18.

SPORT EVENTBritish Open Championship

begins

19.

MUSIC EVENTBBC Proms begins

20.

21.

SPORT EVENTBritish Open Championship

ends

22.

INSIGHTBikini searches peakEVENTBuckingham Palace tour:

summer opening

23.

INSIGHTSummer activities searches

peak24.

25.

26.

27.

28.

SPORT EVENTTour de France endsINSIGHTPeak in Gay Pride terms

29.

30.

EVENTWorld Day against Trafficking

31.

01.

02.

03.

04.

PLASTIC FREE JULY - LEUKEMIA AWARENESS MONTH - NATIONAL PICNIC MONTH