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Cal South Soccer Nation Expo February 26 th 2012 The LMA School of Football Management Evaluating Performance For coaches who want to differentiate themselves and their programs as taking evaluation seriously

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Proposed Presentation by Robin Russell for the Cal South Coaches; February 26th 2012

TRANSCRIPT

Page 1: Cal south 2012

Cal South Soccer Nation Expo

February 26th 2012

The LMA School of Football Management

‘ Evaluating Performance ‘

For coaches who want to differentiate themselves and their programs as taking evaluation seriously

Page 2: Cal south 2012

LMA Technical & Commercial Review Services

• Founded in 1992 ,The League Managers Association is the collective, representative voice of all managers from the Barclays Premier League and the Coca- Cola Football League

• The LMA has additional constitutional associations which includes The Professional Coaches Association (PFCA) with over 400 coaches working professionally in English clubs below the level of the First Team Manager & abroad

• The LMA is also a member of AEFCA - the Alliance of European Football Coaches Associations

• Howard Wilkinson is the LMA Chairman .The Executive Committee includes current Managers : Sir Alex Ferguson, David Moyes & Sam Allardyce

What is the LMA ?

Page 3: Cal south 2012

LMA Technical & Commercial Review Services

LMA & Education

Page 4: Cal south 2012

LMA Technical & Commercial Review Services

Robin Russell:

• UEFA Football Education Consultant

• Co-developer of the LMA School of Football Management

• CEO Sports Path Ltd

• Former FA Technical Coordinator, &

Head of FA Learning Ltd.

Page 5: Cal south 2012

LMA Technical & Commercial Review Services

Developing your evaluation strategy and skills

1. WHY Evaluate your players in match

performance? 2. WHAT do you evaluate in the match

performance of your team and players? 3. HOW do you do this ? 4. HOW do you use Data and Information

gathered ?

Page 6: Cal south 2012

LMA Technical & Commercial Review Services

Evaluating the Performance of players and teams- developing an Evaluation Strategy

• Evaluating Performance -not results

• Evaluating Performance in games mostly in reference to 11 v 11 ( so not performance in practice )

• For players and teams committed to improvement so focused on 13 years of age and above to include Youth Soccer Travel ,Elite ,Academy ,High School, College , Professional and Semi –Pro

Page 7: Cal south 2012

LMA Technical & Commercial Review Services

1.Why evaluate ?

Coaches have plans for aspects such as games, training, talent identification and scouting. Are

these based on evaluation of match performance? Could you rank these 10 reasons in priority ? What would be your top 3? A. Assists Decision Making B. Basis of Training Program C. Provides Meaningful feedback for the team and/or the players D. Provides basis for increased understanding on the player’s role in the team E. Focus for Goal Setting and Player Action Planning F. Measures player progress G. Assists Selection H. Provides Bench Marks for Talent Identification Strategy I. Value Added benefit to promote our program ! J. Maximizes and focuses contact time with players – we can evaluate and provide feedback

without impinging on practice time K. Assists in Evaluating me the coach and our program L. Evidence to parents and stakeholders of Transparent Quality Control

How you want to use evaluation will shape who, what, when and how you evaluate

Page 8: Cal south 2012

LMA Technical & Commercial Review Services

P.S. What is the value of games in player development if there is no evaluation ?

Entertainment ?

Showcasing ?

Illusion of progress and development ?

Practice ?

Page 9: Cal south 2012

LMA Technical & Commercial Review Services

2. What to evaluate in team performance ?

• Do you know how goals are scored and conceded in the competition in which you play ?

• Do you know the requirements in the competition in which you play to win it ? e.g. Number of points, goals, wins, clean sheets etc. required ?

• Can you develop realistic objectives for your team based on this data ?

• How do you want your team to play to achieve these objectives ?

• Can you break this style of play down into measurable Key Performance Indicators ?

Our suggested format to develop KPI’s

1. In possession in Open Play

e.g. shots,crosses,entries into penalty area,passes,pass completion,possession

1. Out of Possession in Open Play

2. When we lose/gain the ball from turnovers

3. Attacking from Set Plays

4. Defending from Set Plays

If you agree what KPI’s could you record and why ?

Page 10: Cal south 2012

LMA Technical & Commercial Review Services

3. What to evaluate in individual performance ?

• Can do develop a Job Description for each position in your team outlining

physical, physiological ,psychological ,technical and decision making requirements?...and then rate the player against this job description

• Can you collect data as to the player’s contribution to the overall team KPI’s ?

• How would you evaluate the following

Movement off the ball ?

Decision Making?

Ball control, dribbling and turning ?

Psychological aspects e.g. attitude, composure?

Page 11: Cal south 2012

LMA Technical & Commercial Review Services

4. How to evaluate teams and players?

Objectively

• Pencil and Paper

• Use Assistants

• Video and Code

• Apps

• Audio Tape Recorder

Subjectively

• Overall Rating 1-10 on how you think the player played

• Check List against general criteria

• Can you rate the player against the job description for that position

• Can you involve the player in Evaluation ?

+ Mixing Objective and Subjective tools to develop your Performance Indexes

NB Clarity,Simplicity,Consistency, Continuity + Large Sample of Games > Trends

Which methods do you use ?

Page 12: Cal south 2012

LMA Technical & Commercial Review Services

5. HOW do you USE Data and Information to make sense of it all ? • Gathering and organizing data in order to recognize patterns and detect trends

• Developing Bench Marks for the team as a whole and for individual players

• How to most effectively provide feedback of evaluation to players

• How to shape practice as a result of evaluation

• How to evaluate the performance of forthcoming opponents

• How to evaluate the performance of potential players you may recruit for your team

• How to develop an Evaluation Action Plan to reflect your Evaluation Strategy

• How to evaluate your training programme, your performance as a coach and provide reports of evaluation to those who employ you!

Page 13: Cal south 2012

LMA Technical & Commercial Review Services

The LMA School of Football Management Course 2: 'Evaluating Performance' - in conjunction with Prozone Sports

www.sportspath.com

Page 14: Cal south 2012

LMA Technical & Commercial Review Services

Video interviews

Past and Present Members of the LMA • Sam Allardyce,Manager of West Ham Utd.FC • Dario Gradi, Crewe Alexander FC • Roy Hodgson, Manager of West Bromwich Albion FC • Hope Powell, Head Coach England Women’s Team • Les Reed, Head of Southampton FC Football Development and Support Centre • Gareth Southgate, Head of Elite Development at the English FA and former Manager

of Middlesbrough FC • Howard Wilkinson, LMA Chairman Analysts • Chris Carling, Analyst for OSC Lille, Ligue 1,France ( winners of the French League

and Cup Double in 2011) Co-author Handbook for Soccer Match Analysis • Gavin Fleig: Head of Performance Analysis, Manchester City FC and former Head of

Performance Analysis at Bolton Wanderers FC and Newcastle United • Barry McNeil: Managing Director, Prozone Sports Ltd • Kim Stafford: Senior Analyst Prozone Sports Directors of Youth Academies, Youth Coaches, International Coaches and

Consultants • John Bilton, Head of Fernabache Youth Academy, Istanbul Turkey • Marcel van der Net, Sparta Rotterdam Youth Academy, Holland • Erich Rutemoeller, former Chief Coaches Instructor of the German FA (DFB) and

former coach of 1 FC Cologne, Hansa Rostock & the German Under 20 International Team

Page 15: Cal south 2012

LMA Technical & Commercial Review Services

WHAT ARE OTHER COURSE BENEFITS?

• The course will take at least 15 hours to complete but learners can go in and out of the course for any length of time

• Access to exclusive Prozone data from Top Professional, Youth Academy, and US College Soccer including team and positional bench marks

• A Comprehensive Research Archive on all aspects relating to Performance Evaluation in Association Football-articles, links, research papers etc.

• Over 60 Downloadable Data Factsheets

• 6 months access to the course and ongoing access to the Course Graduates section of the website on successful completion of the Course

• LMA School of Football Management Certificate on successful completion of the Course- recognized by UEFA and several Associations for the retention of UEFA awards

Page 16: Cal south 2012

LMA Technical & Commercial Review Services

HOW IS THE COURSE DELIVERED?

• Through 30 Modules with over 300 Video Interview clips from 15 respected experts including LMA Managers, International Managers, Directors of Coaching Directors of European Youth Academies and respected Performance Analysts from leading UEFA Champions League Clubs (see list below)

• Individual Assignments and Collaborative Activities

• Two 60 minute Webinars

• Interactive Tasks which include the following:

• Analyzing a team

• Analyzing specific players

• Constructing a Positional Profile

• Scouting a Player

• Scouting opposing teams

• Evaluating Training Sessions

Page 17: Cal south 2012

LMA Technical & Commercial Review Services

The LMA School of Football Management Course 2: 'Evaluating Performance' - in conjunction with Prozone Sports

www.sportspath.com