caitlin rick day in the life of social ... - etourism summit
TRANSCRIPT
A DAY IN THE LIFE
OF A SOCIAL MEDIA
MANAGERat Explore Minnesota
Caitlin Rick @caitlinrick
Social Media at Explore Minnesota• Social Media Strategist for 3.5 years• New role within Explore Minnesota
with launch of #OnlyinMN campaign• Manage Facebook, Instagram,
Twitter, Pinterest and YouTube• Work with creative agency on social
media strategy and large campaign execution
• Influencer marketing• #OnlyinMN used more than ½ million
times since April 2014
Communications & Marketing
John EdmanCEOandPresident
LeannKispertBrandManager
EricaWackerCommunicationsManager
CaitlinRickSocialMediaStrategist
AlyssaHayesInformationOfficer
LeslieHoughGraphicDesigner
DerekRamthunCo-OpMarketing
JohnSchultzMarketingManager
GloriRantzPartnershipMarketing
6:00 AM Wake up, quick scroll through Twitter, read theSkimm, get ready for the day and drink a cup of coffee
7:15 AM Drive to work & listen to podcasts or radio (Social Pros Podcast, All the Social Ladies)
7:30 AM Arrive at work, check and respond to emails
8:00 AM Schedule content for the day or week, check and respond back to fans and followers
9:00 AM Respond back to fans and followers Instagram and curate #OnlyinMN photos via Chute (update social hub)
10:00 AM Monthly meeting with communications and marketing department
11:00 AM Update next month’s social media content calendar with copy, images and timing or prep for next campaign
12:00 PM Lunch with co-workers or lunch at my desk with a quick walk through the skyways
1:00 PM Write copy for social media ads, upcoming partnership or co-op marketing projects, video production
2:30 PM Check in on existing social posts and respond to emails
3:00 PM Weekly status meeting or monthly analytics meeting with our creative agency
3:30 PM Pull analytics report for team member or campaign
4:00 PM Check email and schedule any other necessary posts (Instagram)
4:30 PM Drive home
5:15 PM “Me” time (run errands, work out, hang out with friends, catch up on DVR)
6:15 PM Make dinner with fiancé and relax
8:45 PM Quick scan of social media feeds
9:00 PM Unwind, read a book and get ready for bed
10:00 PM Go to bed
2:00 PM Search through our social media feeds for unique content to share from users, partners or destinations
Favorite Social Media Tools• Chute: curate #OnlyinMN photos, obtain user permissions and
populate #OnlyinMN social hub• Later app: work around Instagram’s 24 hour rule for stories• InShot app: crop and edit photos for Instagram stories
Prioritizing Social Media Support • Some events or topics get social media
support, some do not• Consumer facing• Does it make sense for our audience?• Content calendar restrictions• Co-op and partnership marketing
opportunities • Industry support and outreach• Fully integrated with PR and marketing
campaigns• Analytics
• How does social media support the overall marketing strategy?
Increase visitor spending utilizing social media• Promote your hashtag everywhere • Incentivize your audience (takeovers, prizes, features)• Say thank you and be social• Influencer marketing
Thank you!
@caitlinrick
cai t l in . r i ck @ s t a t e .m n .u s