cait humphrey alex clare research
DESCRIPTION
TRANSCRIPT
The big, bold heading of the site makes it clear that this is the home page of the artist Alex Clare.
The site layout is clear with obvious links to other pages
without too much happening and over whelming the
target audience.
There are clear links to relevant information that Alex Clare
fans would like to know such as tour dates, a gallery and his
music.
The website advertises Alex Clare’s new track with Rudimental and John Newman before it has been fully
released so that fans are able to listen before everyone else.
This indicates he is still going strong in the music industry and is working with a range of artists outside his genre as
Rudimental and John Newman are generally associated with Drum and Bass.
The site is also linked to social networking sites such as Facebook meaning that members and
visitors of the site can like videos and tracks and share them with the rest of their Facebook
community.
The colour scheme of the site is beige and
black emphasising the genre of Alternative
Rock as the site itself is very low-key but dramatic.The natural colour scheme also puts an
emphasis on his music rather than his
image. This is also seen by how the home
page contains no images of Alex Clare himself.
The home page puts the most
important extracts from each page
on to the home page so that it is
easier for fans to find relevant
information they are looking for.
His most recent album is also advertised on the site giving visitors a chance to
listen to his album.
These are two different versions of Alex Clare’s first album ‘The
Lateness Of The Hour.’
The image on the front cover has a relevance to the
songs on Clare’s album. For example there is a
hummingbird on the cover to symbolise his song
‘Hummingbird’ and a clock for his song ‘Lateness of
the Hour.’
Neither album covers have a photo of Alex
Clare on them. This shows that the emphasis is
on his music rather than his image.
Both the name of the album and
artist is in capitals but the name
of the artist is in bold drawing
the audiences eye despite the
lack of colour.
Neither albums suggest anything about Alex Clare’s possible genre or
target audience, although the bland and natural colours and lack of
picture hint at an alternative rock genre as other bands such as The Script,
Linken Park and Foo Fighters also do this.
Alex Clare is promoted in the same ways across both his website and albums by using no photos of him only the one shown on his album, a natural colour scheme of beige, white and black and by using only his name to catch the audience’s attention.
There is no obvious link to target audience on his albums or his website except for the photos posted on
there which hint at a teenage/young adult audience that enjoy clubbing and listening to dubstep, indie
and/or alternative music.
We are given no clues about Alex Clare’s persona or
personality through his albums or website.